Press Release
Marketing Without Meaning Is Dead: Atlanta’s Shane Maneri Urges a Return to Authentic Branding
Atlanta, GA, 11th June 2025, ZEX PR WIRE, In a marketplace oversaturated with noise, buzzwords, and half-hearted promises, consumers are no longer buying into empty marketing. According to Shane Maneri, a respected Atlanta-based Strategic Marketing Advisor and Brand Development Expert, the era of performative branding is officially over. “Marketing without meaning is dead,” Maneri declares, pointing to plummeting consumer trust as a wake-up call for brands to return to authenticity or risk becoming irrelevant.
A recent wave of consumer research confirms what many have suspected: trust in brands is at an all-time low. Gen Z and Millennials make up more than half of the global consumer base and demand more than polished ads and trendy taglines. They want brands that are real, transparent, and driven by purpose. And when they don’t see that? They walk away.
Why Trust Is Crumbling and What Brands Must Do
The erosion of brand trust isn’t a surprise to those paying attention. Scandals, greenwashing, and performative activism have soured younger consumers’ perceptions of corporate motives. “People are smarter and more skeptical than ever,” says Maneri. “You can’t fake it. If your brand is all spin and no soul, your customers will knowa nd they’ll go find one that actually means what it says.”
Maneri, whose consultancy Shane Maneri Marketing has guided startups, Fortune 500s, and nonprofits through major brand transformations, says this distrust doesn’t have to be the end of the road. “It’s actually a massive opportunity,” he explains. “In this age of skepticism, brands that lead with authenticity can stand out more than ever. But they have to be willing to do the hard work.”
Understanding Brand Authenticity
So what exactly is brand authenticity? Maneri defines it: “It’s when your brand’s message aligns with its actions. It’s being transparent, consistent, and purpose-driven in what you say, and in everything you do.”
Authentic brands do more than push products. They share their values, acknowledge their flaws, and engage with their customers like real people. They build long-term loyalty by being honest even when it’s not easy.
“Authenticity is about showing up the same way across every channel,” Maneri says. “Your mission statement, your customer service tone, your hiring practices, everything should reflect the same core values.”
The Anatomy of an Authentic Brand
Drawing from over 15 years in marketing, Maneri outlines the six pillars that make a brand truly authentic:
-
Consistency – Brands must present a unified identity. Whether through social media, packaging, or customer support, every touchpoint should echo the same values and voice.
-
Transparency – Being open about internal practices, sourcing, pricing, and even mistakes builds credibility. “Consumers don’t expect perfection,” Maneri explains. “They expect honesty.”
-
Customer-Centricity – Brands that listen to their customers and respond meaningfully to feedback foster lasting relationships. “People want to feel seen and heard. When you center your customer in your strategy, they’ll reward you with loyalty.”
-
Storytelling – Real, emotional stories resonate. Brands that share their origins, struggles, and vision humanize themselves. “People don’t connect with logos. They connect with stories,” Maneri says.
-
Purpose – Today’s consumers want to make a positive impact and they’re aligning themselves with brands that help them do it. Authentic brands tie their operations to missions that go beyond profit.
-
Quality – Authenticity means delivering what you promise. Brands that consistently provide high-quality products or services build trust through experience.
When these elements are in sync, the result isn’t authenticity and differentiation. “Nobody trusts a copy,” Maneri warns. “Being true to who you are makes you recognizable, relatable, and respected.”
Authenticity in branding stems from a combination of key elements: consistency, transparency, customer-centricity, storytelling, purpose, quality, and differentiation. When these components are genuinely integrated into a brand’s identity and actions, they build trust, foster credibility, and create meaningful connections that inspire long-term customer loyalty. These qualities distinguish a brand, make it memorable and trustworthy in a crowded market.
However, it’s essential to recognize that these pillars of authenticity must themselves be authentic. It’s easy for brands to fall into the trap of constructing a version of authenticity that’s more aspirational than truthful is an idealized self-image rather than a reflection of reality. This kind of selective or manufactured authenticity can be just as damaging as ignoring authenticity altogether. When a brand only highlights its positives while ignoring its flaws or complexities, it risks appearing disingenuous. And in today’s skeptical landscape, anything that feels fake can erode trust from customers, employees and partners as well.
True authenticity comes from embracing the whole picture: strengths, challenges, values, and imperfections. It’s about presenting a flawless image, being real, relatable, and human.
Marketing with Purpose: A Strategic Imperative
For companies seeking to pivot toward authenticity, Maneri offers strategic counsel and practical execution. Through his boutique firm, he helps businesses craft honest brand narratives, design customer journeys that reflect real values, and build marketing systems that perform and inspire.
His results speak for themselves. Maneri’s clients routinely see increased brand equity, stronger customer retention, and deeper engagement metrics without sacrificing creativity. “It’s not about being boring or buttoned-up,” he notes. “It’s about being real and creatively communicating that reality.”
Maneri’s philosophy has resonated far beyond client meetings. He regularly speaks at marketing conferences, mentors up-and-coming professionals, and writes thought leadership pieces for leading industry publications. His influence is helping reshape how brands think about growth, not as a numbers game, but as a relationship-building endeavor rooted in trust and integrity.
A Call to Marketers: “Do Better.”
In a digital age defined by clicks, shares, and ever-shortening attention spans, the temptation to chase trends and algorithms is strong. But Maneri believes the brands that will win the future are those willing to step back and rediscover their why.
“Ask yourself: Why do you exist beyond making money?” he challenges. “What does your brand believe? What would you stand for if profits weren’t part of the equation?”
For companies that can answer those questions and build a strategy around the answers; the potential is limitless. “Authenticity isn’t a trend,” Maneri concludes. “It’s the foundation of meaningful marketing. And if you’re not doing meaningful marketing in 2025, you’re not doing marketing at all.”
About Shane Maneri
Shane Maneri is a Strategic Marketing Advisor and Brand Development Expert based in Atlanta, Georgia. With an MBA from Emory University’s Goizueta Business School and over 15 years of industry experience, he helps companies unlock sustainable growth through authentic branding, digital strategy, and customer experience design. Shane is the founder of Shane Maneri Marketing, a boutique consultancy known for its high-impact results and values-driven approach.
When he’s not building brands, Shane enjoys hiking Georgia’s trails, grilling with friends, and cheering on the Atlanta Falcons; win or lose.
Media Contact:
Shane Maneri
Founder, Shane Maneri Marketing
www.shanemaneri.com
Atlanta, GA
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Dallas, TX – As workplace safety regulations tighten and demand for certified professionals surges, Get OSHA Courses is stepping up with an innovative, user-friendly platform offering OSHA 30 online and other OSHA training online, transforming how American workers and companies approach safety.
With a mission to simplify access to OSHA certification online, Get OSHA Courses delivers fast, 100% online OSHA 30-Hour Training that meets OSHA guidelines, fits into busy schedules, and doesn’t break the bank. From construction workers to warehouse staff and safety officers, the platform is designed for everyone looking to advance their safety knowledge and meet legal compliance requirements, anytime, anywhere.
A Smarter Way to Get OSHA 30 Certified
OSHA 30 is an essential certification for workers and supervisors of high-hazard professions. This incorporates construction, general industry as well as warehousing. It’s part of the 30-hour OSHA Outreach Training Program. In many states, it’s required by law for various jobs. It’s often a must for job eligibility, too.
Get OSHA Courses stands out in a crowded market by offering:
- Excellent OSHA 30 Online training course material.
- Instant access with self-paced modules.
- Mobile-friendly platform for on-the-go learning.
- Printable OSHA Safety Certification upon completion.
- Official OSHA DOL Plastic Card.
- Round-the-clock customer support.
- Group discounts for businesses & bulk training orders
This efficient process helps workers finish their OSHA 30 Certification quickly. Companies can train teams without interrupting their operations.
Meeting a Growing Need Across the U.S
As industries grow after COVID, safety remains a top concern. The U.S. Department of Labor is doing a lot to sensitize people on the dangers at work. Due to the increased pressure, the demand of quality OSHA 30-Hour Training programs has increased tremendously.
In response, we scaled rapidly to meet nationwide needs, helping thousands of professionals get certified and stay legally compliant, from New York City skyscraper crews to manufacturing hubs in Texas and beyond.
Trusted by Workers. Respected by Employers.
Backed by industry-recognized partners and aligned with OSHA guidelines, we ensure that certifications should be legitimate and also respected by employers across all 50 states. Whether it’s for individuals looking to advance their careers or businesses seeking to quickly certify their teams, the platform’s flexibility and compliance-first approach make it a reliable partner.
An Invitation to Train Smarter, Not Harder
With an ever-evolving regulatory landscape, OSHA 30 training online is not only mandatory; it’s essential. We are not just offering another online class; it’s providing a reliable, affordable pathway to workplace safety, job advancement, and peace of mind.
Those seeking OSHA 30 Online or other OSHA safety certification options can sign up today and begin training immediately. Businesses interested in group enrollments can contact the team directly for custom solutions.
About Get OSHA Courses
Get OSHA Courses is an online safety training platform dedicated to delivering fast, affordable, and accessible OSHA certification online. With a focus on OSHA 30-Hour Training, the company serves thousands of workers and businesses nationwide, helping them stay compliant, job-ready, and safe on the job.
Media Contact
Organization: Get OSHA Courses
Contact Person: Shawn Malik
Website: https://getoshacourses.com
Email: Send Email
Contact Number: +12185035891
Country:United States
Release id:29111
The post GET OSHA Courses Now Offering Authorized OSHA 30 Certification Across the US appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
AetherSwift ($AESH): Redefining Web3 Utility with Real-World Forex, Gaming, and Staking Integration — Presale Round 1 Now Live
The much-anticipated Web3 utility project, AetherSwift ($AESH), has officially announced the launch of its Presale Round 1, opening the doors for early supporters and community members to participate in its multi-utility blockchain ecosystem. Combining the immense potential of Forex trading, decentralized casino gaming, and crypto staking, AetherSwift is set to bridge real-world financial markets with the exciting opportunities of the decentralized Web3 landscape.
In an era where most tokens struggle to offer genuine value and functionality, AetherSwift ($AESH) stands apart by delivering practical use cases beyond speculation. The project’s vision is clear — to empower users with tools that integrate seamlessly into the multi-trillion-dollar Forex market, offer transparent and provably fair on-chain casino experiences, and provide sustainable staking opportunities with high APYs.
What is AetherSwift ($AESH)?
AetherSwift is not just another token in the crowded crypto space. It is a Web3 utility token that offers holders real value through three core pillars:
-
Forex Integration
Users can engage directly in the global Forex market — an industry moving over $7 trillion daily — using AESH tokens. This allows AetherSwift to become one of the few blockchain projects offering a genuine bridge between DeFi and traditional financial markets. -
Decentralized Casino Platform
Built on transparent, fair smart contracts, AetherSwift’s on-chain casino offers classic and modern gaming options. Every transaction and game result is verifiable on the blockchain, ensuring provable fairness for gamers worldwide. -
Staking with Passive Rewards
AESH holders can participate in crypto staking, earning passive income with flexible lock-in periods and attractive annual percentage yields (APYs). This feature makes AetherSwift an appealing option for long-term DeFi enthusiasts.
AESH Tokenomics: Designed for Growth and Stability
AetherSwift’s tokenomics are crafted to support long-term sustainability and value creation. The total supply of AESH tokens is 500 million, distributed strategically across various ecosystem stakeholders:
-
25% for Investors
-
25% allocated to the Community to fuel growth and engagement
-
15% for the Development and Technology Reserve
-
15% GAMING and Forex Incentive
-
10% for Marketing & Partnerships
-
10% allocated to Team & Advisors
With deflationary mechanisms and a fixed supply on the BEP-20 network, AESH promises to deliver scarcity-driven value as the project scales.
Presale Round 1 Details — Your Early Advantage
The AetherSwift Presale Round 1 is now live, offering AESH tokens at an exclusive entry price of $0.012 per token. Following the initial round, the next price will rise to $0.015, giving early participants a clear advantage before listing.
Presale participants will benefit from:
-
Priority access to staking pools
-
Eligibility for referral rewards and bonus airdrops
-
Higher potential ROI post-listing
With projections suggesting up to 3X ROI after exchange listing, the AetherSwift presale is already attracting attention from retail and institutional investors alike.
Real-World Impact of Blockchain Transparency
AetherSwift’s integration of Forex trading and decentralized casino gaming sets a new benchmark in real-world blockchain applications. By blending traditional finance (Forex) with provably fair GameFi and high-yield DeFi staking, AESH offers unmatched utility — something rarely seen in the 2025 Web3 token space.
Governed by a DAO model, the project invites community-driven decision-making, ensuring transparency, decentralization, and user empowerment at every stage.
Join the AetherSwift Revolution
The Web3 world is evolving, and AetherSwift is positioned to lead the way with practical utility and community focus. Whether you are a Forex trader, a GameFi enthusiast, or a DeFi investor, AetherSwift opens the door to new opportunities in one cohesive ecosystem.
Presale Round 1 is now live at: www.aetherswift.com/presale
About AetherSwift
AetherSwift ($AESH) is a next-generation Web3 project offering real-world utility through Forex trading, decentralized gaming, and staking opportunities. Built on the secure and scalable BEP-20 blockchain, AetherSwift aims to redefine the role of tokens in the digital economy by integrating revenue-generating use cases with community-driven governance.
Media Contact:
Twitter: https://x.com/AetherSwift
Join the AetherSwift Telegram Community: https://t.me/aetherswiftcommunity
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Daniel Ogbeide Law Expands Legal Support for Contested Divorce and Child Custody Cases Across Houston in 2025
Houston’s trusted family law firm strengthens its commitment to supporting families through difficult legal battles with compassionate and strategic representation.
Houston, TX, 17th June 2025, ZEX PR WIRE, As families across Houston face increasingly complex family law challenges, expert legal support has become more critical than ever. Contested divorce and child custody battles can be emotionally draining and legally intricate, often requiring experienced professionals to navigate the legal system and safeguard the best interests of all involved. Daniel Ogbeide Law, a leading family law firm in Houston, is rising to meet this demand by expanding its services in 2025, offering top-tier legal guidance and representation in contested divorce and child custody cases.
Divorce is never easy, especially when disputes over property, custody, and support arise. These issues not only affect the couple involved but also deeply impact children and extended families. The legal professionals at Daniel Ogbeide Law understand this emotional weight. Their team of experienced attorneys provides clients with the knowledge, support, and advocacy they need to make informed decisions and reach fair outcomes. The firm’s mission is clear: to empower individuals and families through legal clarity, personalized strategies, and compassionate representation.
Daniel Ogbeide Law is proud to offer a holistic approach to contested divorce cases in Houston. Their team begins with a personalized consultation to assess the client’s situation and discuss their goals. From there, a tailored legal strategy is developed to guide clients through the process with as little stress as possible. With flexible payment options, transparent communication, and a firm belief in treating clients like family, the firm sets a high standard in the family law sector.
“We understand how overwhelming it can be to deal with the emotional burden of divorce and custody disputes,” said the firm’s representative. “Our job is not only to represent clients in court but to walk beside them every step of the way. We believe in personalized legal solutions because no two families are the same. Whether you’re fighting for custody, seeking visitation rights, or trying to navigate a contested divorce, we are here to offer unwavering support and expert legal guidance. Our team approaches each case with fresh eyes and a deep understanding of how legal outcomes can shape lives for years to come. 2025 is a year of growth for our firm, but more importantly, it’s a year where we expand our ability to serve more families across Houston.”
At Daniel Ogbeide Law, experience and dedication go hand in hand. The firm boasts a team of seasoned family law attorneys who bring a wealth of knowledge to every case. Their specialized focus on contested divorce cases allows them to understand each client’s unique needs and tailor legal strategies accordingly.
Efficiency is a cornerstone of their approach. From the initial consultation to the final court decision, every step is designed to be clear, efficient, and focused on resolution. Clients are never left in the dark—open communication and regular updates ensure they understand their legal standing and available options.
When it comes to child custody, the stakes are even higher. The attorneys at Daniel Ogbeide Law recognize the importance of both parental roles and advocate for custody arrangements that truly reflect the best interests of the child. In modern custody cases, the outdated presumption of maternal custody is giving way to a more balanced, evidence-based approach. The firm ensures that both mothers and fathers receive an equal opportunity to maintain meaningful relationships with their children. The firm’s child custody lawyers are well-versed in handling cases involving supervised visitation, domestic violence, grandparent rights, and child mistreatment. In particularly sensitive cases, they coordinate with professionals such as private investigators and child psychologists to gather evidence and protect the welfare of the child. Whether it’s modifying an existing custody order or fighting for initial custody rights, Daniel Ogbeide Law approaches each case with empathy, legal precision, and an unshakable commitment to justice.
Their attorneys also handle CPS-related cases, guiding clients through high-emotion situations with a calm and reasoned approach. From explaining legal rights to presenting compelling evidence in court, the firm ensures that the client’s voice is heard and their child’s best interests are front and center.
“Divorce and custody issues are life-altering experiences, and we take that seriously,” said their representative. “Every client who walks through our doors is treated with respect and compassion. We don’t just take on cases—we take on people’s hopes, fears, and futures. Our goal is to help them emerge from these difficult times stronger, informed, and with the legal outcomes they deserve.”
Whether your case involves relocation, parental substance abuse, or simply a change in life circumstances that necessitates a custody modification, Daniel Ogbeide Law brings the resources and legal knowledge to advocate effectively on your behalf. In courtrooms across Houston, the firm’s attorneys are known for their assertive representation, ensuring that every client receives fair treatment under Texas law.
For more information about Daniel Ogbeide Law and the family law services offered, please visit their official website.
About Daniel Ogbeide Law
Daniel Ogbeide Law is a trusted family law firm based in Houston, TX, providing experienced legal counsel in contested divorce, child custody, CPS cases, and more. With a dedicated legal team that includes Lead Attorney Daniel Ogbeide, the firm offers personalized strategies, transparent communication, and compassionate representation. Known for their commitment to client success and efficient legal processes, Daniel Ogbeide Law proudly serves families across Houston with integrity, empathy, and excellence. Whether in mediation or litigation, the firm is dedicated to achieving the best possible outcomes for clients in times of need.
Contact Information
Address: 7324, Southwest Freeway, Suite 300, Houston, TX, 77074
Phone Number: 832-321-7005
Website: https://www.expertsinfamilylaw.com/contact-us/
Office Hours:
Mon – Fri (09:00 AM- 05:00 PM)
Available After Hours By Phone/Video until 9 PM
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
GET OSHA Courses Now Offering Authorized OSHA 30 Certification Across the US
AetherSwift ($AESH): Redefining Web3 Utility with Real-World Forex, Gaming, and Staking Integration — Presale Round 1 Now Live
Daniel Ogbeide Law Expands Legal Support for Contested Divorce and Child Custody Cases Across Houston in 2025
-
Press Release3 days ago
Dallas Agency Breaks Industry Norms with Risk-Free Reputation Management Trial for Small Businesses
-
Press Release3 days ago
Coinsult Sets the Standard in Smart Contract Audits With Proven Track Record and Introduces New Dashboard
-
Press Release5 days ago
Querv Exchange Upgrades Web Platform with Multilingual and Intelligent Navigation
-
Press Release1 week ago
Dr Yahia Ananes Metabolic Protocol Offers New Integrative Strategy for Chronic Illness and Cancer Support
-
Press Release1 week ago
Driven by RWA and AI, NPC leads the new era of crypto finance
-
Press Release3 days ago
Royal Saints Launches Bold New Streetwear Brand Where Urban Edge Meets Regal Style
-
Press Release3 days ago
Dallas Agency Breaks Industry Norms with Risk-Free Reputation Management Trial for Small Businesses
-
Press Release3 days ago
Investors Abandons Cloud’s Mining as Lithium LLC Dominates Passive Crypto Income Space