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Marketing Expert Esha Persad of Seminole, Florida Shares Marketing Tips for Struggling Businesses

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6 months ago

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Michigan, US, 1st March 2025, ZEX PR WIRE, Running a business is no small feat, and one of the most challenging aspects can often be marketing. Many small and mid-sized businesses struggle to stand out in today’s crowded and competitive markets. Esha Persad, a seasoned marketing professional based in Seminole, Florida, brings a wealth of experience and insights to help businesses overcome these challenges. With over a decade of experience and a passion for crafting tailored strategies, Esha has helped a wide range of businesses thrive in the digital space. Here, she shares her expert marketing tips aimed at businesses looking to make an impact and move past their struggles. 

Start by Knowing Your Audience 

Understanding your target audience is the foundation of effective marketing. Esha firmly believes that you can’t market to your customers if you don’t know them. Many businesses make the mistake of attempting to cater to everyone, which dilutes the effectiveness of their message. Instead, Esha advises focusing on understanding your audience at a much deeper level. 

This involves researching your customers’ demographics, behaviors, needs, and pain points. Leveraging platforms like surveys, social media analytics, and website data can provide valuable insights, which can then be distilled into detailed customer personas. By tailoring your messaging and content to speak directly to these personas, businesses can make their marketing efforts much more compelling and targeted. 

Harness the Power of Free Marketing Tools 

Budget constraints shouldn’t hold businesses back from building strong marketing campaigns. Esha highlights the availability of free or cost-effective tools that can help businesses streamline their efforts while remaining efficient. Social media platforms like Instagram, Facebook, and LinkedIn provide excellent opportunities to connect with your audience, while free tools like Google My Business can dramatically improve local search visibility. Additionally, platforms like Canva and Mailchimp can empower businesses to create professional-quality designs and email campaigns without breaking the bank. 

Create Content That Builds Trust 

To Esha, marketing goes beyond selling; it is about cultivating trust. Customers are more likely to engage with businesses that provide value through their content. By creating educational, entertaining, or informative content, businesses can position themselves as trusted authorities in their field. For example, blog posts addressing customer challenges, behind-the-scenes content, or how-to videos can resonate deeply with audiences. Over time, this approach builds a strong connection with potential customers, inviting them to engage with the brand on a more meaningful level. 

Consistency Matters 

One reason why many businesses struggle is a lack of consistency in their marketing efforts. Sporadic posts on social media or irregular email campaigns make it difficult to maintain an ongoing connection with your audience. Esha strongly encourages businesses to develop a content calendar to keep their efforts regular. Tools like Hootsuite and Buffer can help automate scheduling, making it easier to stay visible and connected with your audience without added stress. 

Use Data to Guide Decisions 

Esha stresses the importance of backing your strategy with data. While gut feelings can occasionally guide creative choices, marketing decisions should largely rely on concrete metrics. Tracking website traffic, conversion rates, social media engagement, and email performance can provide valuable feedback on what’s working and what isn’t. With tools like Google Analytics at your disposal, businesses can shift their strategies in real time to improve results. 

Focus on Relationships, Not Just Sales 

Customer retention is just as important as customer acquisition. Building strong, lasting relationships with your current customer base can drive higher profits and encourage word-of-mouth recommendations. Offering loyalty programs, responding promptly to queries, and adding personalized touches, like thank-you emails or special discounts, contribute to stronger brand loyalty. For Esha, these relational efforts build a sustainable foundation upon which businesses can continue to grow. 

Be Willing to Pivot 

If your current strategy isn’t yielding the desired results, don’t hesitate to reevaluate and pivot. Esha emphasizes the importance of adaptability in business and marketing, especially in dynamic industries. The willingness to adjust your approach, whether it means trying a new marketing tactic or refining your target audience, can often be the key to unlocking new opportunities and overcoming obstacles. 

Leverage Influencer Partnerships 

Influencer marketing doesn’t have to come with a hefty price tag. Esha recommends tapping into micro-influencers within your niche—those with smaller but highly engaged followings. These influencers can lend authenticity to your brand, as they often have a close connection with their audience. Partnerships can range from product reviews to social media collaborations, creating buzz and widening your reach. 

Don’t Neglect SEO and Local Search 

Even in the digital age, boosting local visibility remains crucial for many businesses. Esha advises optimizing your website and content for search engines by incorporating relevant keywords, improving mobile-friendliness, and prompting satisfied customers to leave reviews online. These small adjustments can make a big difference in helping potential customers discover your business. 

Stay Authentic 

Above all, Esha emphasizes the importance of authenticity. Customers can see through inauthentic efforts, which can harm trust and credibility. Instead, brands should focus on aligning their marketing strategies with their core values and messaging. Staying honest and true to your identity allows you to connect with your ideal audience in a meaningful way. 

Final Thoughts 

Marketing doesn’t have to be an insurmountable challenge. By understanding your audience, leveraging data and free tools, building trust, and remaining adaptable, businesses can overcome obstacles and reach their full potential. Esha Persad’s wealth of experience underscores the importance of strategy, authenticity, and consistency in achieving success. For any business struggling to stand out, these practical tips serve as a roadmap to not only survive but also thrive in the modern market. 

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EnterpriseOCR Launches AI-Powered Enterprise OCR to Automate Large-Scale Document Processing

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1 hour ago

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August 19, 2025

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EnterpriseOCR.com introduces advanced AI and OCR technology that captures data from PDFs, scans, and images with unmatched speed and accuracy, helping enterprises save time and scale AP operations without adding staff.

United States, 19th Aug 2025 – EnterpriseOCR.com has released its enterprise-grade OCR platform designed to automate document processing and streamline accounts payable workflows. The software extracts structured data from PDFs, scans, images, and emails in seconds and exports results directly to Excel, Google Sheets, QuickBooks, or ERP systems.

The platform uses template-free AI technology that supports multiple document formats and allows users to set custom extraction rules. Businesses can also connect a shared email inbox so new attachments and documents are automatically processed.

“Enterprises spend too much time on manual document entry. Our solution processes each file in seconds, cuts down errors, and scales without extra hires,” said David Campbell, press contact for the company. “Most of our customers report that it pays for itself in the first week.”

EnterpriseOCR.com ensures all data is secure with AES-256 encryption and guarantees customer files are not used for AI training. Clients report saving over 20 hours per week while reducing costly human errors.

About EnterpriseOCR.com

EnterpriseOCR.com delivers enterprise-grade AI and OCR solutions to capture and process data from PDFs, scans, and emails. Built for speed, accuracy, and security, the platform helps finance and operations teams save time, improve accuracy, and scale efficiently.

Media Contact

Organization: EnterpriseOCR.com

Contact Person: David Campbell

Website: https://www.enterpriseocr.com/

Email: Send Email

Country:United States

Release id:32567

The post EnterpriseOCR Launches AI-Powered Enterprise OCR to Automate Large-Scale Document Processing appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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PDFInvoiceParser Launches AI-Powered Software to Automate Invoice Data Extraction

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1 hour ago

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August 19, 2025

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PDFInvoiceParser.com introduces advanced AI technology that enables finance and operations teams to parse invoice data from PDFs into spreadsheets with unmatched accuracy and speed.

Massachusetts, United States, 19th Aug 2025 – PDFInvoiceParser.com has released its high-accuracy AI invoice parsing platform designed to help businesses eliminate manual invoice entry and streamline accounts payable workflows. The software extracts structured data from PDF invoices in seconds and exports it directly to Excel, Google Sheets, QuickBooks, or ERP systems.

Unlike traditional tools that require templates or manual setup, PDFInvoiceParser.com works out-of-the-box. Users can define custom extraction rules, process multiple rows per invoice, and seamlessly import files from desktops, shared drives, or email. Data can then be automatically exported into connected systems for faster financial reporting.

“Manual invoice entry is inefficient and error-prone,” said Steven Ross, press contact for the company. “Our AI-powered solution processes invoices in under 30 seconds, improves accuracy, and scales for businesses of any size. Many customers see the software pay for itself within the first week.”

Customers report saving over 20 hours weekly while reducing costly human errors. The platform also ensures complete data privacy with AES-256 encryption, and customer files are never used for AI training.

About PDFInvoiceParser.com

PDFInvoiceParser.com provides AI-powered OCR technology that transforms PDF invoices into structured, editable data. Built for speed, precision, and security, the platform helps finance and operations teams save time, cut errors, and automate accounts payable workflows.

Media Contact

Organization: PDFInvoiceParser.com

Contact Person: Steven Ross

Website: https://pdfinvoiceparser.com/

Email: Send Email

State: Massachusetts

Country:United States

Release id:32564

The post PDFInvoiceParser Launches AI-Powered Software to Automate Invoice Data Extraction appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

APInvoiceAutomation Launches AI-Powered Platform for Fast and Accurate Invoice Processing

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1 hour ago

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August 19, 2025

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APInvoiceAutomation.com introduces a secure AI platform that extracts and processes invoices into Excel, Google Sheets, and ERP systems in seconds.

Texas, United States, 19th Aug 2025 – APInvoiceAutomation.com has launched an AI-powered platform that helps businesses automate invoice processing and accounts payable tasks. The software reduces errors, saves time, and allows teams to handle more work without hiring extra staff.

With APInvoiceAutomation.com, companies can upload invoices in PDF, image, or email formats and quickly extract structured data such as vendor names, invoice numbers, dates, and line items. The system works with multiple vendor formats without the need for custom templates. Data can be sent directly to Excel, Google Sheets, QuickBooks, or ERP systems.

The platform also includes an email parser that lets businesses set up a shared inbox where new invoices are automatically processed, including attachments. Users can apply custom rules to format results in a way that fits their accounting needs.

Customers report saving more than 20 hours each week by automating invoice entry. Case studies show major improvements in both speed and accuracy for operations teams, accounting managers, and small businesses.

APInvoiceAutomation.com keeps data safe with AES-256 encryption during storage and transmission. The company does not use customer data for AI training.

Rachel Adams, press contact at APInvoiceAutomation.com, said: “This platform was built to solve one of the biggest problems in accounts payable: manual invoice entry. By making the process faster, more accurate, and secure, we give businesses a reliable way to improve their workflows.”

About APInvoiceAutomation.com

APInvoiceAutomation.com provides AI-powered OCR solutions for accounts payable teams. The platform extracts data from invoices with high accuracy and integrates easily with existing tools. With strong security and automation at its core, it helps businesses save time, cut costs, and work more efficiently.

Media Contact

Organization: APInvoiceAutomation.com

Contact Person: Rachel Adams

Website: https://www.apinvoiceautomation.com/

Email: Send Email

State: Texas

Country:United States

Release id:32562

The post APInvoiceAutomation Launches AI-Powered Platform for Fast and Accurate Invoice Processing appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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