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Marjorie Jeffrey on The New Growth Stack: Integrating UX, Analytics, and Brand Architecture to Drive Modern Marketing Success

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2 months ago

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Michigan, US, 23rd May 2025, ZEX PR WIRE, Successful marketing no longer hinges on isolated tactics or disjointed tools in a rapidly evolving digital landscape. According to Marjorie Jeffrey, a senior marketing strategist and brand consultant with over 15 years of experience, the future belongs to brands that embrace an integrated growth stack that combines user experience (UX) design, marketing analytics, and cohesive brand architecture into a single, strategic system.

“Too often, companies treat UX, data, and branding as separate disciplines,” says Jeffrey. “But in reality, the customer doesn’t experience your organization in fragments; they experience the whole brand in every click, scroll, and interaction. The real opportunity lies in aligning those functions to speak with one clear, meaningful voice.”

Jeffrey’s approach to marketing is rooted in systems thinking. She believes meaningful growth occurs when the customer journey is optimized for performance and deeply attuned to human behaviour. With advanced certifications in user experience design, behavioural economics, and marketing analytics, she has helped dozens of mission-driven brands, from tech startups to global wellness companies, build marketing ecosystems that convert attention into action and awareness into loyalty.

In an era of scarce user attention and fierce competition, Jeffrey warns against over-reliance on data without context or creative direction. “Dashboards surround us, but many brands still struggle to extract actionable insights,” she explains. “Analytics should be used not just to measure success, but to inspire more empathetic design and more relevant messaging. When you let data inform UX and let UX reflect the brand’s identity, you create experiences that feel both intuitive and intentional.”

Marjorie Jeffrey notes that this alignment is especially critical during organizational change, such as rebrands, product pivots, or market expansions. “If your brand architecture isn’t clear internally, it won’t translate externally. And if your UX doesn’t deliver on your brand promise, you’ll lose trust,” she adds. Her consulting practice often begins with deep-dive messaging audits and customer journey mapping to uncover friction points and areas of misalignment.

Once those gaps are identified, Jeffrey works closely with cross-functional teams to realign goals, assets, and communications into a unified strategy. “Marketing isn’t just about acquiring new customers, it’s about building systems that evolve with them. That means integrating today’s tools with the psychology that has always driven human connection.”

This philosophy is already being adopted by forward-thinking organizations looking to break down silos between design, content, and performance marketing. One recent client, a digital education platform, credits Jeffrey with helping them reframe their brand architecture to better reflect the needs of their diverse audience. This resulted in a 23% lift in engagement and a 17% increase in qualified leads in just one quarter.

“Marjorie helped us see that our user flows, tone of voice, and design choices weren’t aligned, and it was confusing our audience,” said the company’s CMO. “Her framework helped us rebuild our strategy from the inside out.”

According to Marjorie Jeffrey, the most effective marketing teams moving into 2025 will be those who embrace integration, not just of tools, but of disciplines. “The new growth stack isn’t about chasing the latest app or automation,” she says. “It’s about understanding how your brand lives in people’s minds, how it behaves on their screens, and how you can consistently make that experience more useful, human, and memorable.”

Beyond her consulting work, Jeffrey continues to contribute to the broader marketing conversation through thought leadership, mentoring, and public speaking. She has recently spoken on panels about inclusive messaging, the ethics of AI in advertising, and the importance of psychological insight in creative planning.

Jeffrey is clear when asked what advice she would give to brands looking to build a better growth stack: “Start by listening to your data, your users, your team. Then build from there. Great marketing doesn’t interrupt; it invites, engages, and evolves.”

For brands seeking to future-proof their marketing strategy, Marjorie Jeffrey offers more than a toolkit. She offers a mindset shift.

To learn more visit: https://marjorie-jeffrey.com/

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ZainTECH secures international certifications in compliance and service excellence, reinforcing regional leadership

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1 day ago

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July 12, 2025

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  • Reaffirming ZainTECH’s commitment to global standards in IT services, cybersecurity, and data protection.

Dubai, UAE, 12th July 2025—ZainTECH, the integrated digital solutions provider of Zain Group, has achieved significant milestones in its compliance and certification journey, reinforcing its commitment to international standards and delivering high-quality digital solutions across the Middle East. The company has successfully obtained several globally recognized certifications, covering operations in the UAE ZainTECH CloudHub, that comprises of BIOS Cloud, STS Cloud and regional data centers.

The recently awarded certifications include ISO 20000-1:2018 for IT Service Management System, ISO 27017:2015 for Cloud Security, ISO 27018:2019 for Cloud Privacy, ISO 27001:2022 for Information Security Management System, NCA ECC-1:2018 and NCA CCC-1:2020 for Saudi National Cybersecurity Authority Standards, PCI-DSS v4.0 for Payment Card Industry Data Security Standard, and SOC 2 Type II for Hulool ZainTECH.

These achievements underscore ZainTECH’s unwavering dedication to strengthening its security, privacy, and IT service management frameworks while enabling compliance with regional regulations and facilitating participation in government tenders and strategic projects acrossthe region.

“Securing these certifications is a testament to ZainTECH’s relentless pursuit of excellence, ensuring our clients benefit from industry-leading practices in cybersecurity, cloud services, and IT management,” said Andrew Hanna, CEO of ZainTECH. “This achievement reflects the collective efforts of our teams for their outstanding contribution to securing these renewals.”

ZainTECH’s enhanced compliance posture allows it to meet critical requirements, such as the Saudi Communications, Space and Technology Commission’s (CST) Class C registration license, and strengthens its eligibility to participate in strategic projects across the region.

To maintain its leadership in compliance, ZainTECH is also advancing initiatives to secure additional certifications in 2025, including ISO 22301:2019 for Business Continuity Management, ISO 9001:2015 for Quality Management, ISO 14001:2015 for Environmental Management, and ISO 45001:2018 for Occupational Health & Safety, as well as CSA STAR CCM V4.0.1 renewal and DESC Cloud Service Provider Security Policy Renewal.

These efforts demonstrate ZainTECH’s proactive approach to continuous improvement, customer trust, and regulatory alignment.

About ZainTECH

ZainTECH is a regional integrated digital solutions provider, unifying Zain Group’s ICT assets to offer a unique value proposition of comprehensive digital solutions and services under one roof. The company is positioned to drive the transformation of enterprise and government customers in the MENA region by providing a center of excellence and managed solutions across the ICT stack, including cloud, cybersecurity, modern infrastructure, big data, IoT, AI, smart cities, drones and robotics, and emerging technologies.

ZainTECH leverages Zain’s global reach, unique regional footprint, and infrastructure across its operations in Kuwait, Saudi Arabia, Bahrain, Jordan, Iraq, and the United Arab Emirates, as well as in other key markets in the Middle East.

ZainTECH forms a key pillar in the evolution of Zain’s core telecom business to maximize value and build on the company’s many strengths to selectively create and invest in growth verticals beyond standard mobile services. This ultimately supports Zain’s vision of becoming a leading ICT and digital lifestyle provider.

For more information, please visit www.zaintech.com

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Rooter & Plumbing Masters Expands Plumbing Services to Palmdale CA

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1 day ago

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July 12, 2025

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Rooter & Plumbing Masters has expanded its service area into Palmdale, CA, bringing over 20 years of trusted plumbing experience to the Antelope Valley. Residents and businesses in Palmdale now have access to 24/7 plumbing services, including drain cleaning, leak detection, water heater repair, and more. The company is known for its rapid response, transparent pricing, and top-rated customer care.

Montebello, CA, United States, 12th Jul 2025— Rooter & Plumbing Masters, a trusted name in professional plumbing solutions throughout the San Gabriel Valley, is proud to announce its expansion into Palmdale, California. This growth brings the company’s 20+ years of experience, licensed technicians, and commitment to reliable, honest service to homes and businesses across the Antelope Valley.

Rooter & Plumbing Masters Expands Plumbing Services to Palmdale CA

“As Palmdale continues to grow, we’re excited to bring our full-service plumbing expertise to meet the needs of local homeowners and businesses,” said Joshua Rodarte, owner of Rooter & Plumbing Masters. “We’re not just offering plumbing—we’re bringing peace of mind with fast, dependable, and affordable service.”

Rooter & Plumbing Masters provides a full range of plumbing and rooter services, including:

Rooter & Plumbing Masters is available 24/7, with same-day service in most cases. All work is backed by transparent pricing and a commitment to doing the job right the first time—qualities that have earned the company hundreds of 5-star reviews and long-standing customer relationships throughout Southern California.

About Rooter & Plumbing Masters

Rooter & Plumbing Masters is a family-owned and operated plumbing company with over two decades of experience. Known for its fast response, honest pricing, and quality craftsmanship, the company serves residential and commercial clients throughout Los Angeles County and now the Antelope Valley.

Rooter & Plumbing Masters
1601 Paramount Blvd.
Montebello, CA 90640
Phone: (888) 855-6680
Website: https://www.rpmplumbers.com
Email: service@rpmplumbers.com

Media Contact

Organization: Rooter & Plumbing Masters

Contact Person: Andrew Martin

Website: https://www.rpmplumbers.com

Email: Send Email

Contact Number: +18888556800

Address:1601 Paramount Blvd.

City: Montebello

State: CA

Country:United States

Release id:30578

View source version on King Newswire:
Rooter & Plumbing Masters Expands Plumbing Services to Palmdale CA

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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Alans Cleaning and Power Washing LLC Enhances Home Exteriors with Expert Window Cleaning Services in Laguna Niguel CA

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1 day ago

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July 12, 2025

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Alan’s Cleaning & Power Washing LLC, based in Laguna Niguel, CA, offers professional window cleaning services that enhance curb appeal and brighten interiors. Using purified water systems and expert techniques, the team delivers spotless, streak-free windows for homes and businesses. The company is known for its reliable service, transparent pricing, and top-tier customer satisfaction. Beyond windows, Alan’s also provides power washing, house cleaning, and carpet cleaning. Serving all of South Orange County, Alan’s Cleaning & Power Washing LLC is a trusted choice for residents seeking a cleaner, clearer view. Learn more at https://alancleans.net or call 949-457-1227.

Laguna hills, CA, United States, 12th Jul 2025 – Alan’s Cleaning & Power Washing LLC, a trusted name in residential and commercial exterior cleaning, proudly announces the continued expansion and demand of its professional window cleaning services across Laguna Niguel and surrounding Orange County areas.

Alans Cleaning and Power Washing LLC Enhances Home Exteriors with Expert Window Cleaning Services in Laguna Niguel CA

With over a decade of experience in the pressure washing and cleaning industry, Alan’s Cleaning & Power Washing LLC has become a go-to provider for homeowners and property managers seeking streak-free, crystal-clear windows. Unlike general janitorial services, the company specializes in exterior detailing, using advanced tools and purified water systems to eliminate hard water stains, dirt buildup, and grime that can accumulate over time on windows.

“Windows are one of the first things people notice on a home or building. Clean windows don’t just enhance curb appeal—they make a home feel brighter and more welcoming,” said Alan, founder of Alan’s Cleaning & Power Washing LLC. “Our trained technicians deliver consistent results and treat every property like it’s their own.”

From multi-story homes to storefronts, the company handles everything from skylights to delicate French panes, ensuring safety and efficiency with every job. Clients appreciate the transparent pricing, prompt scheduling, and the noticeable difference in natural light and visibility after a professional window cleaning session.

As part of their full-service offering, Alan’s Cleaning & Power Washing LLC also provides power washing, house cleaning, and carpet cleaning, giving customers the convenience of bundling multiple services under one trusted local provider. With a growing base of 5-star reviews on Google and other platforms, the company continues to prioritize customer satisfaction and property care.

For residents and businesses in Laguna Niguel, Aliso Viejo, Mission Viejo, and surrounding communities, Alan’s Cleaning & Power Washing LLC remains a reliable partner for window cleaning and other maintenance needs.

For more information or to book a service, visit https://alancleans.net/ or call 949-457-1227.

Media Contact

Organization: Alan’s Cleaning & Power Washing LLC

Contact Person: Alan C Fulco

Website: https://alancleans.net/

Email: Send Email

Contact Number: +19494571227

Address:25065 Silverleaf Lane

City: Laguna hills

State: CA

Country:United States

Release id:30576

View source version on King Newswire:
Alans Cleaning and Power Washing LLC Enhances Home Exteriors with Expert Window Cleaning Services in Laguna Niguel CA

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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