Connect with us

Press Release

Marjorie Jeffrey on Combating Subscription Fatigue Through Loyalty Reinvention

Published

on

Consumers are increasingly growing weary of recurring subscriptions. According to brand strategist Marjorie Jeffrey, marketers should reconsider outdated loyalty models and develop more meaningful, flexible engagement strategies.

Michigan, US, 25th June 2025, ZEX PR WIRE, Once seen as the gold standard for recurring revenue and customer retention, subscription-based offerings are now encountering resistance. In sectors ranging from streaming services to wellness memberships and SaaS platforms, customers are canceling subscriptions at rising rates and demanding more control over how they engage with brands. Jeffrey attributes this shift to economic caution and a broader behavioral trend toward personalization and value-based interaction.

Jeffrey notes that traditional loyalty programs, often centered around points accumulation or rigid tiers, no longer reflect the expectations of modern consumers. Instead, today’s customers seek utility, relevance, and a sense of belonging. Rather than signing up for one-size-fits-all memberships, they want dynamic experiences that adapt to their preferences over time. In this new context, loyalty is being redefined not by how long someone stays subscribed, but by how deeply they feel connected and recognized by a brand.

Based on her extensive experience advising mission-driven organizations through digital and market transformations, Jeffrey outlines a new approach to loyalty beyond transactions. She advocates for “earned intimacy”, the idea that brands must offer value, respect attention spans, and understand evolving consumer priorities to maintain long-term engagement.

Jeffrey observes that brands succeeding in this environment shift away from static subscription models and toward modular, opt-in ecosystems. These systems allow consumers to engage at different levels based on interest or need, often without requiring a recurring financial commitment. These models offer more agency and relevance to the end user, whether through exclusive content hubs, experience-based rewards, or personalized service enhancements.

Another key trend Jeffrey highlights is the integration of emotional and social incentives within loyalty structures. Rather than focusing solely on discounts or perks, successful programs now reward behaviors that deepen brand alignment, such as content sharing, advocacy, or participation in mission-driven campaigns. These strategies help customers feel part of something larger than a purchase cycle and align exceptionally well with Gen Z and millennial audiences who value purpose and authenticity.

In response to this shift, Jeffrey is working with leadership teams to reimagine brand architecture in ways that facilitate deeper loyalty through storytelling, design, and interaction. She notes that allegiance cannot be grafted onto a brand late in the game; it must be built into the experience from the outset. This includes designing frictionless user journeys, investing in audience research, and ensuring the brand’s narrative is coherent across all channels.

Marjorie Jeffrey also emphasizes the role of behavioral economics in designing loyalty systems. She explains that understanding psychological triggers, such as reciprocity, anticipation, or perceived progress, can help brands craft more emotionally resonant experiences. When customers feel understood, valued, and rewarded unexpectedly, they are more likely to return, not out of habit, but because they see the brand as part of their identity or routine.

The reinvention of loyalty is not limited to digital-first businesses. According to Jeffrey, even legacy retail, education, and wellness brands are forced to respond to rising customer demands for flexibility and personalization. This means moving away from passive retention models and toward interactive, story-driven experiences that evolve with the customer.

While subscription fatigue signals a breakdown in old models, Jeffrey sees it as a prime opportunity for brands to realign with their audiences. Rather than chasing retention through gimmicks or scarcity tactics, she encourages marketers to build lasting relationships by listening more, segmenting smarter, and designing programs that honor the individuality of their customers.

As loyalty shifts from obligation to invitation, brands that embrace Jeffrey’s insights will likely build stronger, more resilient communities of engaged customers. In this new era, retention is not a byproduct of commitment; it results from ongoing relevance, mutual respect, and shared purpose. Marjorie Jeffrey is helping organizations navigate this evolution through her strategic guidance and interdisciplinary lens with clarity, creativity, and authenticity.

To learn more visit: https://marjorie-jeffrey.com/

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

China Medical System Holdings Limited: Proposed Secondary Listing on the Singapore Exchange

Published

on

SHENZHEN, CHINA The board of directors of China Medical System Holdings Limited (the “Company”, together with its subsidiaries, the “Group”) announces the proposed secondary listing of the Company’s ordinary shares (“Shares”) on the Singapore Exchange Securities Trading Limited (the “SGX-ST”) by way of introduction (the “Proposed Secondary Listing”). The Proposed Secondary Listing, if proceeded, will not involve issuance of new shares, and the Shares will continue to be primarily listed and traded on the Hong Kong Stock Exchange thereafter.

The Company has submitted, on a confidential basis, an application to the SGX-ST in relation to the Proposed Secondary Listing. As of the date of this announcement, the Company has not received the eligibility-to-list letter (“ETL”) from the SGX-ST in respect of the Proposed Secondary Listing.

On June 24, 2025, the Company received the Notice of Overseas Issuance and Listing Filing from the China Securities Regulatory Commission (the “CSRC”) in respect of the Proposed Secondary Listing.

The Directors believe that upon completion of the proposed secondary listing on the SGX-ST, the Group will be able to attract funds focusing on Asia-Pacific investments and local capital in Southeast Asia, thereby optimizing the shareholder structure. At the same time, it will also have a more profound impact on the Group’s business development in Southeast Asia and the Middle East. The Group has established Singapore as its regional headquarters for its Southeast Asia and Middle East business, and has set up companies in Singapore covering the entire pharmaceutical value chain of R&D, manufacturing, commercialization and investment, including CMS R&D as the international independent R&D company, PharmaGend as the pharmaceutical manufacturing CMO/CDMO company, Rxilient as the pharmaceutical development, registration and commercialization company, and Singapore Venture Capital as the industrial investment company. These companies work together to provide Southeast Asian patients with more high-quality and affordable treatment options, contribute to the development of the pharmaceutical industry chain in Southeast Asia, enhance the Group’s global reputation and market position, promote the implementation of the Group’s “Glocalization” strategy, and bring additional growth to the Group.

The Company will make further announcements with respect to the Proposed Secondary Listing as and when necessary in compliance with the applicable laws and regulations.

The Proposed Secondary Listing is subject to the SGX-ST granting an ETL and the fulfilment of any conditions set out in the ETL. As such, there is no assurance that the Proposed Secondary Listing will proceed to completion. Shareholders and potential investors of the Company are advised to exercise caution when dealing in the securities of the Company.

About CMS

CMS is a platform company linking pharmaceutical innovation and commercialization with strong product lifecycle management capability, dedicated to providing competitive products and services to meet unmet medical needs.

CMS focuses on the global first-in-class (FIC) and best-in-class (BIC) innovative products, and efficiently promotes the clinical research, development and commercialization of innovative products, enabling the continuous transformation of scientific research into clinical practices to benefit patients.

CMS deeply engages in several specialty therapeutic fields, and has developed proven commercialization capabilities, extensive networks and expert resources, resulting in leading academic and market positions for its major marketed products. CMS continues to promote the in-depth development of its advantageous specialty fields and expand business boundaries. While strengthening the competitiveness of the cardio-cerebrovascular/gastroenterology business, CMS independently operates its skin health and ophthalmology businesses, aiming to gain leading positions in specialty therapeutic fields, whilst enhancing the scale and efficiency. At the same time, CMS has expanded its business territory to the Southeast Asian market, striving to become a “bridgehead” for global pharmaceutical companies to enter the Southeast Asian market, further escorting the sustainable and healthy development of the Group.

CMS Disclaimer and Forward-Looking Statements

This press release is not intended to promote any products to you and is not for advertising purposes. This press release does not recommend any drugs, medical devices and/or indications. If you want to know more about the diagnosis and treatment of specific diseases, please follow the opinions or guidance of your doctor or other medical and health professionals. Any treatment-related decisions made by healthcare professionals should be based on the patient’s specific circumstances and in accordance with the drug package insert.

This press release which has been prepared by CMS does not constitute any offer or invitation to purchase or subscribe for any securities, and shall not form the basis for or be relied on in connection with any contract or binding commitment whatsoever. This press release has been prepared by CMS based on information and data which it considers reliable, but CMS makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this press release. Certain matters discussed in this press release may contain statements regarding the Group’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. Any forward-looking statements and projections made by third parties included in this press release are not adopted by the Group and the Company is not responsible for such third-party statements and projections.

 

Media Contact

Brand: China Medical System Holdings Ltd.

Contact: CMS Investor Relations

Email: ir@cms.net.cn

Website: https://web.cms.net.cn/en/home/

Source: China Medical System Holdings Ltd.

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Tony Deoleo Visionary Philanthropist and Entrepreneur Visits Manny Pacquiaos LA Training Camp as June Aquino Unveils Masterpiece Honoring the Boxing Legend and Visionary Couple Tony and Lorie Deoleo

Published

on

Los Angeles, CA – June 2025 — In a powerful meeting of legacy, entrepreneurship, and art, Tony Deoleo, globally recognized philanthropist, entrepreneur, and bestselling author, visited Manny Pacquiao’s legendary training camp in Los Angeles as the boxing icon prepares for his upcoming world title fight in Las Vegas.

For Deoleo, the visit was a meaningful tribute to discipline, focus, and excellence — values he shares with Pacquiao.

“Greatness leaves a blueprint,” Tony said. “When you stand near it, you don’t just witness it — you absorb it. Being in Manny’s camp reminded me why we fight: to grow, to serve, and to inspire.”

Adding to the significance, world-renowned painter June Aquino unveiled a powerful original painting as a personal gift to Tony and his wife, Lorie Deoleo. The work — a “process masterpiece” — is inspired by Pacquiao’s legacy and the energy of the upcoming fight. It captures the passion, grit, and emotional power that define true greatness.

 “This painting is my heartfelt gift to Tony and Lorie,” Aquino shared. “They exemplify excellence and purpose. Like Manny, they inspire others by how they live and lead.”

The artwork will be displayed in the Deoleos’ private gallery as a lasting symbol of inspiration, perseverance, and the shared pursuit of greatness.

As Tony often says:

 “When you stay close to greatness, it elevates everything you touch.”

 

Tony Deoleo is an American entrepreneur, bestselling author, and philanthropist known as “The Fighting Entrepreneur.” He is the founder of Deoleo Aviation Group, Deoleo Capital Group, and Deoleo Digital Publishing, with a career spanning fitness, finance, publishing, and private aviation.

 

With over 20 years of experience and more than 15 published books — including “Energy Broker” and “The 4 Foundations of Fitness” — Tony is passionate about helping others build powerful lives through discipline, strategy, and vision. Together with his wife Lorie Deoleo, he continues to lead initiatives focused on education, empowerment, and global impact.

Media Contact

Organization: Deoleo Public Relations Firm

Contact Person: Tony Deoleo

Website: https://deoleopublicrelationsfirm.godaddysites.com/?sfnsn=mo

Email: Send Email

Contact Number: +18184581974

Address:506 S. spring st

City: Los Angeles

State: CA

Country:United States

Release id:29786

The post Tony Deoleo Visionary Philanthropist and Entrepreneur Visits Manny Pacquiaos LA Training Camp as June Aquino Unveils Masterpiece Honoring the Boxing Legend and Visionary Couple Tony and Lorie Deoleo appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

BCQE Exchange Launches Compliance Modernization Framework for Global Operations

Published

on

BCQE Exchange reinforces operational integrity and transparency.

France, 25th Jun 2025 – BCQE Exchange today announced the rollout of a global initiative to upgrade its compliance systems, user service infrastructure, and data security operations. The initiative is part of a long-term plan to strengthen trust, ensure operational transparency, and deliver localized client support across key international markets.

BCQE Exchange Launches Compliance Modernization Framework for Global Operations

International Expansion Through Localized Operations

BCQE will establish new service and compliance centers in Europe, Southeast Asia, and the Middle East to provide more agile response times and region-specific expertise. These centers will focus on:

Regulatory engagement with local authorities

Real-time user support in multiple languages

Secure client onboarding and identity verification

“We are committed to being more than a digital platform—we are building an international service organization,” said Lucas Fontaine, Global Head of Client Operations at BCQE Exchange. “This initiative ensures we remain fully aligned with both local expectations and global standards.”

Strengthened Data Protection and Operational Controls

In line with expanding regulatory frameworks like the EU’s Digital Operational Resilience Act (DORA) and ISO/IEC 27001 standards, BCQE is deploying:

End-to-end encryption for all user communications and internal workflows

Enhanced access controls and infrastructure segmentation

Continuous penetration testing and third-party audits

These upgrades will be monitored by an independent compliance board and rolled out in phases starting Q3 2025.

Upgraded Multilingual Support Framework

BCQE’s new client engagement system includes:

24/7 live chat and ticketing in English, French, German, Spanish, and Mandarin

Personalized assistance teams for institutional and high-volume clients

A centralized knowledge base with region-specific service content

About BCQE Exchange

BCQE Exchange is an international technology services company providing secure, high-performance infrastructure and client support systems for global digital operations. With a strong focus on compliance, user trust, and service innovation, BCQE operates at the intersection of technology, governance, and client enablement.

Further Information:

https://bcqe-wiki.com

https://bcqe-review.com

https://bcqe-arnaques.fr

https://bcqe.info

https://bcqeexchange.com

 

Disclaimer: 

The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

Media Contact

Organization: BCQE Exchange

Contact Person: Lucas Fontaine

Website: https://www.bcqecoinfr.com/

Email: Send Email

Country:France

Release id:29806

View source version on King Newswire:
BCQE Exchange Launches Compliance Modernization Framework for Global Operations

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

LATEST POST