DALLAS, TEXAS, 30th December 2025, ZEX PR WIRE, The ingredient and food manufacturing sector faces mounting pressure from consolidation, pricing volatility, and rising customer expectations. Cliff McCrary of Dallas founded TrueSource Ingredient Advisors, LLC to address these challenges with a disciplined, execution focused approach to sales strategy and commercial planning.

McCrary brings more than three decades of experience across ingredient sales, executive management, and commercial consulting. His career has spanned frontline sales leadership, long term account development, executive oversight, and advisory work with leadership teams. This perspective shapes how TrueSource approaches growth strategy for ingredient suppliers and food manufacturers.

“Sales teams are operating in tighter environments than ever before,” said McCrary. “Margins matter more. Capacity matters more. Focus matters more. Strategy has to support those realities.”

TrueSource Ingredient Advisors is based in the Dallas Fort Worth Metroplex and works with clients across the United States. The firm concentrates exclusively on the ingredient supply chain and food manufacturing sector. This narrow focus allows TrueSource to address technical selling environments, formulation driven decision making, and supply chain constraints that general consulting firms often overlook.

The firm was built around a clear mission. Improve efficiency and streamline the ingredient supply chain through expert guidance and trusted partnership. Rather than offering generic growth advice, TrueSource engages directly with commercial teams to identify where opportunity exists and where risk should be reduced.

TrueSource engagements often begin with a structured sales strategy assessment. This diagnostic phase reviews customer segmentation, channel performance, pipeline health, pricing structure, and alignment between sales commitments and operational capacity. The goal is to establish a clear view of current performance before recommending change.

“Many organizations feel busy but lack clarity,” McCrary said. “We help leadership teams see where growth is realistic and where effort is being wasted.”

From assessment, TrueSource moves into strategy design. This phase defines growth segments, channel priorities, pricing frameworks, and team structure. Deliverables include sales playbooks, account segmentation models, and forecasting tools designed for practical use. The emphasis remains on execution rather than presentation.

McCrary’s background informs this approach. Early in his career, he served in ingredient sales management roles where customer retention, negotiation, and service reliability determined success. He later spent more than a decade as Chief Executive Officer of WEG, overseeing operations, sales performance, and organizational development across multiple market cycles.

His experience also includes consulting work focused on sales process design, CRM implementation, and performance analysis. These roles reinforced a consistent lesson. Strategy fails when it becomes disconnected from daily sales behavior.

TrueSource addresses this gap through sales enablement and execution support. The firm works alongside sales managers and account executives to implement playbooks, refine account planning, and track performance using clear metrics. Ongoing engagements include quarterly performance dashboards and coaching support.

“Sales organizations do not need more reports,” McCrary said. “They need clear priorities and accountability.”

A core differentiator for TrueSource is its integration of data with operational reality. The firm uses analytics tools such as Excel, Tableau, Power BI, and leading CRM platforms to support forecasting and decision making. Data is used to guide focus, not to overwhelm teams.

TrueSource also places emphasis on aligning sales targets with supply capacity. Ingredient businesses face unique constraints tied to raw material availability, production schedules, and regulatory requirements. McCrary believes growth plans must reflect those constraints to remain credible.

“Overpromising creates long term damage,” he said. “Sales goals have to respect what operations can deliver.”

Clients engage TrueSource for a range of objectives. These include improving conversion and retention, building account segmentation models, optimizing pricing strategy, and strengthening coordination between sales, operations, and finance. Engagements scale from short term assessments to longer advisory relationships depending on client needs.

McCrary has intentionally structured TrueSource to support flexibility. Some organizations require targeted intervention. Others benefit from ongoing guidance as markets shift. This scalable approach reflects his understanding of internal resource limitations within ingredient businesses.

Beyond professional work, McCrary maintains a disciplined personal routine centered on endurance training. He is an active rucking participant and Peloton rider, activities he views as reinforcing consistency, accountability, and long term performance. These values carry into his leadership philosophy.

As ingredient markets continue to evolve, McCrary sees demand growing for sales strategies rooted in execution rather than theory.

“Growth does not come from chasing every opportunity,” he said. “It comes from choosing the right ones and executing with discipline.”

TrueSource Ingredient Advisors continues to work with ingredient suppliers and food manufacturers seeking clarity, structure, and sustainable commercial performance.

For more information about TrueSource Ingredient Advisors, LLC, contact Cliff McCrary.

CVMR Corporation CVMR, a global leader in advanced metal refining technologies, recently announced on November 27th that it has signed a long-term strategic partnership with the Government of the Central African Republic (“CAR”) for the exploration, development and in-country refining of the nation’s key mineral resources.

United States, 30th Dec 2025 – CVMR Corporation (“CVMR”), a global leader in advanced metal refining technologies, recently announced on November 27th that it has signed a long-term strategic partnership with the Government of the Central African Republic (“CAR”) for the exploration, development and in-country refining of the nation’s key mineral resources.

Under the public–private partnership, CVMR will, through a newly established local subsidiary, CVMR (Central African Republic), lead exploration, mining and refining activities for a portfolio of strategic minerals that includes uranium, tantalum and niobium (coltan), copper, antimony, nickel and gold. Uranium activities will be carried out by Uranium Power Corporation, a wholly owned U.S. subsidiary of CVMR with extensive experience in uranium mining and milling.

The 25-year partnership is designed to shift the Central African Republic from an exporter of largely unprocessed ore to a country that captures significantly more value through local processing and refining. The agreement provides for the phased construction of in-country facilities using CVMR’s proprietary vapor metallurgy and related technologies to produce high-purity metal products for global industrial markets.

“This partnership marks the beginning of a new chapter for both CVMR and the Central African Republic,” said Kamran M. Khozan, Chairman and Chief Executive Officer of CVMR Corporation. “By combining CAR’s geological potential with CVMR’s zero-emission, high-purity refining technologies, we aim to build a vertically integrated mining and refining platform that creates long-term value for the people of the Central African Republic, while supplying critical materials to our customers worldwide.”

Focus on Local Value Creation, Youth Employment and Skills

A central pillar of the agreement is the development of local skills and high-quality employment. CVMR® will work with universities, technical institutes and vocational schools in the Central African Republic to design training programs, apprenticeships and structured skills-transfer initiatives that support the operation and maintenance of the new facilities.

With nearly three-quarters of the population under the age of 35, the partnership seeks to create thousands of direct and indirect jobs over time, while building a new generation of Central African engineers, technicians and operators in mining, metallurgy, logistics and finance.

“We are not simply acquiring mineral rights; we are investing in people, institutions and long-term capacity,” added Mr. Khozan. “Our goal is that Central Africans will not only work in these operations – they will increasingly lead them.”

Dedicated Financial Platform for Mining and Infrastructure

As part of the broader collaboration, CVMR has committed to work with the Government of the Central African Republic to create a dedicated financial mechanism to support mining and related infrastructure projects. This specialized platform is expected to:

• Facilitate domestic and international investment into mining and processing projects;
• Support project financing for critical infrastructure, including power, transport and water; and
• Promote transparency and best practices in the management of mining revenues.

The new vehicle is intended to attract capital from development finance institutions, multilateral agencies, private equity investors and strategic industry partners aligned with the country’s long-term development objectives.

Advancing Responsible and Sustainable Resource Development

In line with CVMR’s global standards, the partnership emphasizes environmental stewardship, transparency and responsible resource management. CVMR’s proprietary vapour metallurgy refining processes are designed to significantly reduce emissions, eliminate liquid effluents and minimize solid waste compared with conventional smelting and hydrometallurgical methods.

CVMR will support the Central African Republic in the accurate assessment and certification of mineral reserves, the adoption of international reporting standards and the development of modern environmental, social and governance (ESG) frameworks across the life cycle of each project.

“Our technologies were developed to solve real environmental and efficiency challenges in metal refining,” said Mr. Khozan. “We believe they are particularly well suited to frontier markets such as the Central African Republic, where building new facilities from the ground up allows us to implement state-of-the-art, low-emission solutions from day one.”

Operational implementation of the partnership is expected to begin within twelve months, starting with a comprehensive geological assessment program, prioritization of target districts and pre-feasibility work on the first generation of integrated mining and refining projects.

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DALLAS, TEXAS, 30th December 2025, ZEX PR WIRE, Cliff McCrary has spent his career inside the ingredient and food manufacturing sector, working at the intersection of sales strategy, customer development, and operational execution. As Founder and Principal of TrueSource Ingredient Advisors, LLC, McCrary applies more than three decades of hands on commercial experience to help ingredient suppliers and food manufacturers navigate increasingly complex markets with discipline and clarity.

McCrary’s professional background spans ingredient sales leadership, executive management, consulting, and category focused growth strategy. He began his career in ingredient sales in the early 1990s, holding long term leadership roles that shaped his practical understanding of customer behavior, pricing dynamics, and supply chain realities. Over time, his responsibilities expanded from frontline sales management into executive decision making, where he oversaw teams, portfolios, and revenue performance across changing market cycles.

TrueSource Ingredient Advisors was formed to address a consistent gap McCrary observed throughout his career. Many ingredient businesses invest heavily in product quality and operational capability but struggle to translate those strengths into scalable, repeatable sales performance. Market consolidation, volatile input costs, evolving buyer expectations, and increased reliance on data have placed new pressure on sales organizations that were not designed for this level of complexity.

“Ingredient companies are often selling highly technical products into demanding environments,” said McCrary. “Sales teams need structure, focus, and usable data. Strategy has to connect directly to how people sell every day.”

Based in the Dallas Fort Worth Metroplex, TrueSource Ingredient Advisors works with ingredient suppliers and food manufacturers across the United States. The firm provides sales strategy, market development, commercial planning, and execution support designed specifically for the ingredient sector. Engagements range from short term assessments to ongoing advisory relationships.

TrueSource focuses on practical outcomes. Its work begins with diagnostic analysis that examines customer segmentation, channel focus, pricing structure, pipeline performance, and alignment between sales commitments and operational capacity. From there, McCrary and his team design clear sales playbooks, account strategies, and forecasting models that commercial teams can execute without unnecessary complexity.

“Our role is not to introduce theory for theory’s sake,” McCrary said. “We build frameworks that sales teams can use immediately. If a strategy cannot be executed in the field, it does not belong in the plan.”

McCrary’s approach reflects his background across multiple leadership environments. Earlier in his career, he served as Sales Manager for Massey Fair Ingredients, where he gained direct exposure to ingredient distribution, customer negotiations, and long term account development. He later held executive leadership roles, including serving as Chief Executive Officer of WEG, where he spent more than a decade overseeing business operations, sales performance, and organizational growth.

In addition to his executive roles, McCrary worked as a consultant designing sales strategies for managing directors and leadership teams. His consulting work included CRM implementation, target market definition, and performance analysis, reinforcing his belief that data and structure must support, not replace, strong selling fundamentals.

TrueSource Ingredient Advisors reflects this blended perspective. The firm integrates analytics tools such as Excel, Tableau, Power BI, and leading CRM platforms to support forecasting, pipeline visibility, and performance tracking. At the same time, its recommendations remain grounded in real world sales behavior, customer decision cycles, and operational constraints unique to ingredient manufacturing.

“Data should clarify priorities, not overwhelm teams,” McCrary said. “When sales leaders can see where growth is realistic and where risk exists, decision making improves across the organization.”

Clients engage TrueSource for a range of commercial challenges. These include identifying high value customer segments, building go to market frameworks, improving conversion and retention, and aligning sales targets with supply capacity. The firm also supports sales enablement through custom playbooks, account planning templates, and coaching for sales managers and account executives.

McCrary emphasizes trusted partnership over transactional consulting. TrueSource engagements are structured to scale based on client needs, allowing organizations to move from assessment to execution without disruption. This flexibility reflects McCrary’s understanding of internal resource constraints and the operational demands facing ingredient businesses.

Outside of his professional work, McCrary maintains a disciplined personal routine focused on endurance and performance. He is an avid rucking enthusiast and Peloton rider, activities he credits with reinforcing consistency, focus, and long term commitment, traits he values in both business and leadership.

TrueSource Ingredient Advisors continues to expand its work with ingredient suppliers and food manufacturers seeking disciplined growth without unnecessary risk. As markets grow more competitive and data driven, McCrary believes the fundamentals remain unchanged.

“Strong sales performance comes from knowing your customers, understanding your capacity, and executing with focus,” he said. “Those principles still drive results.”

For more information about TrueSource Ingredient Advisors, LLC, contact Cliff McCrary.