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John Gordon Nutley of New Jersey on Why Ignoring Boomers and Gen X Is a Strategic Mistake in Modern Marketing

Published

2 months ago

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Michigan, US, 1st August 2025, ZEX PR WIRE, There’s a dangerous trend unfolding in marketing departments across the globe: a wholesale shift away from targeting older generations, particularly Baby Boomers and Generation X. It’s happening quietly but consistently, and as a strategic marketer with over 15 years in the field, I believe this recalibration is not only short-sighted but also costing brands billions.

Nutley says that most consumer-facing campaigns are obsessively aimed at Millennials and Gen Z. The assumption is that digitally native, socially conscious, trend-sensitive consumers are the future of purchasing power. That’s only half true.

John notes that the future doesn’t exclude the present. He says that Baby Boomers and Gen X still hold most of the global disposable income. Boomers control over 50% of all U.S. household wealth, and Gen X, many in their peak earning years, are key decision-makers in consumer and B2B markets. Yet, they’re being sidelined in favor of viral content and youth-centric platforms.

This strategic imbalance isn’t just a creative misstep; it’s a fundamental misunderstanding of market segmentation.

Brands Are Chasing Cool, Not Conversion

In the race to remain culturally relevant, brands are confusing visibility with viability. Sure, Gen Z dominates TikTok, and Millennials drive the podcast boom, but reach doesn’t always equal revenue.

Too often, marketers build entire brand strategies around the assumption that younger equals better. They abandon traditional channels and messaging that speak to older buyers. Instagram reels replace email campaigns. Thought leadership gives way to meme marketing. Customer service hotlines are replaced by bots that alienate people who are still willing to pick up the phone and place a large order.

Here’s the problem: if everyone’s targeting the same 25-year-old digital native, competition becomes extreme, margins shrink, and differentiation disappears. It’s a race to the middle, not where sustainable profit lives.

The Real Opportunity Is in Overlooked Audiences

I recently advised a health and wellness brand locked in a costly ad war targeting 30-something fitness influencers and micro-creators. Their CPA (cost per acquisition) was rising, their conversions were flatlining, and their message was drowned out.

We conducted a segmentation study and found that one of their strongest untapped customer groups was women aged 55–65. These women weren’t flashy but had trust, loyalty, and the income to purchase premium products. When we repositioned part of the brand to speak directly to that segment through refined messaging, community partnerships, and adjusted creative, the conversion rate tripled, and the campaign’s ROI nearly doubled.

The point? Just because older generations aren’t reposting your content doesn’t mean they’re not engaging with your brand. They simply interact and convert differently.

Strategic Recalibration Doesn’t Mean Abandoning Youth

John notes that this isn’t a call to stop targeting Millennials and Gen Z. It’s a call to balance. Innovative marketing isn’t about chasing trends but matching value propositions to segments with unmet needs and spending power.

Younger generations bring growth potential and cultural relevance. But older generations bring brand trust, high average order values, and product stickiness. In many cases, they still pay for multi-generational purchases, from family vacations to education support to home upgrades.

Yet most marketers treat them as a fading market instead of a loyal one.

Customer Targeting Must Be Purposeful, Not Popular

It’s time to stop targeting based on assumptions and start targeting based on evidence. Marketers should be asking:

  • Who actually has the problem our product solves?

  • Who has the means and motivation to buy now?

  • Who is being underserved by our current messaging?

In today’s hyper-saturated landscape, differentiation isn’t just about being louder; it’s about being sharper. And often, that means targeting the customers your competitors are ignoring.

The Bottom Line

In John Gordon’s view, the marketing landscape is evolving, and younger generations will shape the next era of brand engagement. However, strategic foresight, he says, means understanding that growth doesn’t always come from the newest audience. Sometimes, it comes from going back to the fundamentals: targeting the right people, with the right message, at the right time.

Boomers and Gen X aren’t fading; they’re just being forgotten. And for brands willing to recalibrate, that’s not a problem, it’s an opportunity.

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Press Release

Why USA Made Tactical Gear is the Core Priority at MCS Gearup: A Commitment to Quality, Integrity, and American Craftsmanship

Published

13 minutes ago

on

September 16, 2025

By

Florida, US, 16th September 2025, ZEX PR WIRE, MCS Gearup, a leading provider of tactical equipment and outdoor solutions, announced today its renewed commitment to producing USA made tactical gear, reinforcing the company’s dedication to craftsmanship, reliability, and community support.

For MCS Gearup, “Made in the USA” is more than a marketing phrase. It is the foundation of their business philosophy. Every piece of tactical equipment produced by the company reflects an uncompromising standard of quality, attention to detail, and a deep respect for the end user who depends on gear that cannot fail.

A Standard of Excellence Built in America

The tactical gear market is saturated with options, many of which are imported from overseas manufacturers. While lower costs often drive outsourcing, MCS Gearup takes a different approach. The company has built its reputation by keeping production in the United States, ensuring every product undergoes rigorous quality checks and lives up to the highest standards of durability.

“Customers put their trust in us because they know we never cut corners,” said a spokesperson for MCS Gearup. “When we say our gear is made in the USA, it means it has passed through the hands of skilled American craftsmen and has been tested for strength, endurance, and reliability. That is the kind of assurance our customers deserve, and it is a promise we take seriously.”

Supporting American Jobs and Communities

One of the most significant reasons MCS Gearup insists on domestic production is its commitment to supporting American workers. By sourcing materials and employing American manufacturing, the company contributes directly to local economies, providing jobs and strengthening communities.

The company views its workforce not only as employees but as partners in creating products that protect and serve. This sense of shared purpose ensures that every stitch, seam, and design element reflects the dedication of those who built it. Customers can be confident their purchase has a broader impact beyond functionality. It sustains livelihoods and supports American families.

Lifetime Satisfaction Through Integrity

MCS Gearup’s mission is simple yet powerful: to provide lifetime satisfaction with every purchase. This commitment begins with sourcing durable, high quality materials and extends through careful production, strict quality control, and responsive customer service. The company’s confidence in its products is rooted in its belief that integrity must be at the core of everything it produces.

“Made in the USA” serves as a seal of integrity for MCS Gearup. It assures customers that their investment in tactical gear is one that will stand the test of time. Whether it is a vest, pouch, belt, or accessory, the company’s gear is designed to perform under the most demanding conditions without compromise.

Meeting the Toughest Demands

Tactical gear is not a fashion statement. It is equipment designed for the harshest realities. Whether used by law enforcement professionals, military personnel, outdoor enthusiasts, or everyday citizens preparing for emergencies, the gear must deliver uncompromised performance.

MCS Gearup takes this responsibility seriously. By maintaining USA based production, the company controls every phase of development and ensures that gear is tested against the toughest real world demands. From material selection to final inspection, every step reflects a culture of accountability and excellence. Customers can trust that their gear will not only withstand rigorous use but also deliver peace of mind.

Why Customers Choose MCS Gearup Again and Again

The loyalty of MCS Gearup customers speaks volumes about the impact of American craftsmanship. Buyers consistently return because they recognize that the company’s products embody more than function. They embody values.

Customers know that when they purchase from MCS Gearup, they are investing in gear built to last, made with integrity, and backed by a promise of satisfaction. This sense of reliability has become the cornerstone of the company’s reputation. As one loyal customer explained, “It is not just gear, it is trust. With MCS Gearup, I know I am getting equipment I can depend on in any situation.”

Made in the USA More Than a Label

For MCS Gearup, “Made in the USA” is not just a legal designation or a branding choice. It is a statement of values that runs through every part of the company. It represents the pursuit of excellence, the support of local economies, and the belief that American manufacturing can and should set the global standard for quality.

This approach differentiates MCS Gearup from competitors who may rely on cost cutting at the expense of quality. Customers who choose MCS Gearup are making a decision to align themselves with a brand that prioritizes strength, durability, and integrity over shortcuts.

The Future of American Tactical Gear

Looking ahead, MCS Gearup plans to expand its USA made product line even further, continuing to innovate while holding fast to its values. The company is exploring new materials and designs to meet evolving needs while keeping production rooted in American soil.

By doing so, MCS Gearup not only ensures the long term success of its business but also contributes to the larger movement of revitalizing American manufacturing. In an era where many industries are outsourcing, MCS Gearup stands as a proud example of how commitment to local production can drive both quality and loyalty.

A Message to Customers

MCS Gearup wants every customer to know that their purchase matters. It is more than a transaction. It is an investment in reliability, strength, and the values of American craftsmanship. Each product is a reflection of the company’s promise: to deliver gear that customers can trust in any situation.

“When you wear our gear, you carry more than equipment,” the company statement reads. “You carry the pride of American workers, the integrity of our promise, and the assurance that your gear will not let you down.”

About MCS Gearup

MCS Gearup is a trusted provider of tactical equipment built to the highest standards of quality and performance. Proudly producing USA made products, the company serves military, law enforcement, outdoor adventurers, and individuals seeking reliable gear. With a focus on durability, integrity, and customer satisfaction, MCS Gearup has established itself as a leader in tactical innovation and American craftsmanship.

Key Takeaways

 • MCS Gearup prioritizes USA made tactical gear to ensure quality, reliability, and integrity.
 • By keeping production in America, the company supports local jobs and strengthens communities.
 • Customers trust MCS Gearup products to meet the toughest demands and deliver lifetime satisfaction.
 • “Made in the USA” is more than a label for the company. It is a promise.
 • MCS Gearup continues to expand its product line while staying true to its American roots.

Media Contact

https://mcsgearup.com

25270 Bernwood Dr Bonita Springs, Florida

Phone No: 239-848-6757

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Press Release

RetroFam Relaunches Website and Celebrates Exclusive SuperNova HD Console with Major Redesign

Published

3 hours ago

on

September 16, 2025

By

Fleetwood, PA, United States, 16th Sep 2025 – RetroFam, the U.S. retailer for professionally refurbished retro gaming hardware, today relaunched RetroFam.com with a complete redesign. The new experience embodies the company’s core principles: Authenticity, Quality, and Community. Now it is easier (and more fun) for gamers and fans worldwide to find and buy classic consoles and games, thanks to a custom-designed interface the RetroFam team spent months developing and tuning. As a bonus, it also includes a customer portal where users can contact support, track their orders, rewards, and trade-ins, initiate returns, sell their games, manage addresses and payment methods, and securely message the team.

The redesign also celebrates SuperNova HD, RetroFam’s exclusive console that uses original Super Nintendo/Famicom hardware in a sleek, modern shell with state of the art HD output adapters, providing the ultimate 16-bit experience in HD.

A Brand Built on Family and Connection

In an era of realistic graphics and impressive specs, entrepreneur and lifelong gamer Cameron Colorado wanted to prove that classics, and the nostalgia they carry, have a place in millions of gamers’ hearts. So instead of only chasing the next generation, he dreamed about a business built around the feelings classic systems inspire.

When his brother faced a serious illness, a simple handheld console became a lifeline in the hardest hours. Later came countless evenings huddled around a Nintendo Wii or a PlayStation with friends. Those experiences showed Colorado that gaming is as much about the shared moments and community as it is about the scores, building what he calls a “real Fam of players”.

“My earliest memories of gaming are tied to the moments of connection they created with my brother in the hospital, and later the evenings spent crowded around a Nintendo Wii with neighborhood kids. Those experiences of joy and togetherness are what retrogaming is about. These simple games have the power to bring families and communities closer.”
— Cameron Colorado, Founder & CEO of RetroFam

In 2020, Colorado began selling professionally refurbished retro-consoles and games online, and his relentless efforts became RetroFam, a brand that bets on pixels and polygons, speaking to the inner child in every gamer.

Today, RetroFam operates from a facility in Fleetwood, Pennsylvania, where a skilled team of technicians, lead by Moises “Mo” Campos, meticulously handle every retro console and game. The operation now spans a 24-person team; selling a high volume of consoles, games and accessories both through RetroFam.com and major marketplaces like Walmart.

“From our 14,000-square-foot facility, our technician team opens every console, tests it, cleans it, and restores it before it ever goes live; we process over 250 consoles a day, keep thousands of consoles, games, and accessories moving through the shelves, and we ship about 1,000 orders every week to fans across the globe.”
— Moises Campos, Warehouse Operations Lead

The New RetroFam.com Experience

The refresh leans into authenticity, quality, and community. Shoppers can now expect:

  • Simpler discovery with sensible navigation and filters that surface hard-to-find consoles and games.
  • Clear views of the hardware before checkout, thanks to rich photo galleries that show refurbished units from every angle.
  • No mystery work: the professional refurbishment steps are spelled out, start to finish.
  • A customer portal to track orders, rewards, trade-ins, and to contact support.

From Atari and Nintendo to Sega and PlayStation, a growing catalog keeps the greats alive, from Super Mario Bros. to GoldenEye 007, for the next generation.

“With the new website, it’s easier to show customers what they’re looking for—everything from a couple of add-ons to entire collections—and to take care of them faster through live inventory, better filters, and a simpler Customer Portal.”

— Will Matthews, Warehouse Technician

About RetroFam

RetroFam is a Pennsylvania-based retailer dedicated to professionally refurbished retro consoles, games, and accessories. Founded in 2020 by Cameron Colorado, the RetroFam team works to preserve gaming history and keep authentic classics within reach for fans across the globe. Every item is thoroughly cleaned, tested, and repaired with original or OEM-grade parts, then packed with care and shipped worldwide. Rooted in authenticity, quality, and community, the company’s invitation is simple: Stay together. Play together. Join the Fam.

Media Contact

Organization: RetroFam

Contact Person: Cameron Colorado

Website: https://retrofam.com/

Email:
cameron@retrofam.com

City: Fleetwood

State: PA

Country:United States

Release id:34039

The post RetroFam Relaunches Website and Celebrates Exclusive SuperNova HD Console with Major Redesign appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Alma Moving Expands Premium Long-Distance Moving Services Across Florida and the Eastern Seaboard

Published

3 hours ago

on

September 16, 2025

By

Plantation, Florida, United States, 16th Sep 2025 – Alma Moving, a woman-founded moving company based in Plantation, Florida, is redefining the relocation experience with professional, licensed, and insured moving services. Specializing in long-distance moving across Florida and the Eastern Seaboard, Alma Moving ensures smooth, affordable and eco-friendly relocations for residential and commercial clients nationwide.

Plantation, Florida, United States, 16th Sep 2025 – Long-distance moves can be stressful, whether relocating within Florida or across state lines. Alma Moving takes the complexity out of the process with expert crews, modern trucks, eco-friendly packing solutions, and personalized moving plans. From Miami to New York, Boston, or Washington, D.C., their team provides secure transport, careful handling of belongings, and punctual delivery every time.

“We know moving isn’t just about boxes—it’s about people starting new chapters. Our mission is to make that transition empowering, stress-free, and even sustainable,” said a spokesperson for Alma Moving.

Comprehensive Moving Services Offered by Alma Moving:

  • Long-Distance Moving: Professional interstate relocations, including East Coast and cross-country moves, with affordable packages.
  • Local Moving: Serving South Florida communities, from Miami to Fort Lauderdale, with dependable and efficient crews.
  • Commercial Moving: Tailored office relocations designed to minimize downtime and business disruption.
  • Military Moving: Exclusive discounts and respectful service for veterans and active-duty personnel.
  • Specialty Items: Safe transportation of delicate or oversized belongings including pianos, antiques, chandeliers, and artwork.
  • Packing & Unpacking: Full-service solutions with eco-friendly, recycled, and biodegradable materials. 

What Sets Alma Moving Apart?

  • Woman-founded, customer-first moving company
  • Licensed & insured movers with proven reliability
  • Eco-friendly moving practices, including recycled packing supplies and carbon offset initiatives
  • Transparent, upfront pricing with no hidden fees
  • Flexible scheduling and personalized moving packages

Sustainability at the Core

Alma Moving is also committed to reducing its ecological footprint. By offering recycled boxes, biodegradable packaging, reusable crates, and fuel-efficient trucks, the company combines exceptional moving service with a greener future.

Customer-Centric from Start to Finish

Alma’s clients consistently highlight punctuality, professionalism, and personalized care. From the first consultation to final delivery, the company’s movers prioritize attention to detail—treating every item as if it were their own.

About Alma Moving

Alma Moving is a full-service moving company based in Plantation, Florida. Specializing in long-distance and local relocations, Alma offers residential, commercial, military, and specialty moving services across Florida and beyond. Founded on values of empowerment, professionalism, and sustainability, Alma Moving has become a trusted choice for families and businesses seeking stress-free and reliable relocation solutions.

Media Contact

Organization: Alma Moving

Contact Person: Rafael

Website: https://almamoving.com/

Email: Send Email

Contact Number: +18442216045

Address:6950 Cypress Rd suite 218, Plantation, FL 33317, United States

City: Plantation

State: Florida

Country:United States

Release id:34042

The post Alma Moving Expands Premium Long-Distance Moving Services Across Florida and the Eastern Seaboard appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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