Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–

By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Asante Babers Warns of the Everyday Cybersecurity Habits Putting Millions at Risk
Cybersecurity engineer Asante Babers, based in the United States, is encouraging people to review their everyday digital habits before a simple mistake becomes a costly problem.
Colorado, USA, August 12th, 2026, ZEX PR WIRE, Most people believe cybercriminals are only interested in large companies or wealthy individuals. According to cybersecurity engineer Asante Babers, that misconception is one of the biggest security risks people face today.
After more than 20 years designing and strengthening security systems across enterprise, government, and mission-critical environments, Babers says the majority of cyber incidents begin with ordinary decisions made by ordinary people.
“The biggest threat isn’t always a sophisticated attack,” Babers says. “More often, it’s a simple habit that someone never thought needed to change.”
Industry research supports that view:
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More than 80% of data breaches involve stolen or weak passwords.
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Over 90% of successful cyberattacks begin with phishing or social engineering.
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Nearly 60% of people reuse passwords across multiple accounts.
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Around 70% of security incidents involve some form of human error.
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More than half of internet users have not enabled multi-factor authentication on their most important accounts.
Babers believes those numbers show that cybersecurity is no longer just an IT issue.
“Every online account, every mobile device, and every email inbox is part of your personal security,” he says. “The habits you develop every day matter more than most people realise.”
The Mistake People Keep Making
One of the most common misconceptions Babers sees is the belief that installing security software is enough.
“Technology helps,” he explains. “But software can’t replace good judgement.”
He says many people unknowingly create unnecessary risk by reusing passwords, delaying software updates, or clicking on links without taking a moment to verify where they came from.
“Cybercriminals don’t always break into systems,” Babers says. “Many times, they’re invited in because someone trusted the wrong email or reused the wrong password.”
A Simple Cybersecurity Self-Check
Take a few minutes to answer these questions honestly.
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Do you use a different password for your most important online accounts?
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Have you enabled multi-factor authentication on your email and banking accounts?
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Do you regularly install updates on your phone and computer?
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Would you recognise the warning signs of a phishing email or text message?
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Do you know what you would do if one of your online accounts was compromised?
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Have you reviewed your online security settings within the past year?
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Do you regularly back up your important files?
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Are you careful before clicking unexpected links or downloading attachments?
What Your Answers Mean
If you answered yes to most of the questions, you have built strong habits that reduce your exposure to common cyber threats. Continue reviewing your accounts and stay informed as technology changes.
If you answered yes to about half of them, you already have a good foundation, but there are still opportunities to strengthen your security. Focus first on creating unique passwords and enabling multi-factor authentication wherever it is available.
If you answered no to most of the questions, now is a good time to take action. Start with your email account, update your passwords, enable additional account protection, and make sure your devices are running the latest software.
What to Do Next
Babers recommends focusing on a few practical habits rather than trying to solve everything at once.
Start by replacing any passwords that are reused across multiple accounts. Turn on multi-factor authentication for your email and financial accounts. Keep your devices updated, and pause before opening unexpected emails, text messages, or links.
“Security isn’t about becoming an expert,” Babers says. “It’s about slowing down long enough to make better decisions.”
He also encourages people to have conversations about online safety with family members, especially those who may be less familiar with today’s digital threats.
“One simple conversation can prevent a serious problem,” he says. “Awareness is still one of the strongest forms of protection we have.”
Call to Action
Take this self-check today and identify one cybersecurity habit you can improve this week. Then share it with a friend or family member. Small changes made consistently can significantly reduce your risk and help create safer online habits for everyone.
About Asante Babers
Asante Babers is a cybersecurity engineer with more than 20 years of experience designing, operating, and strengthening security systems across enterprise, government, and mission-critical environments. His work focuses on building resilient security architectures, modernising legacy infrastructure, reducing technical debt, and helping organisations and individuals better understand cybersecurity through practical, real-world education.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Knot and Venmo Team Up to Make Venmo the Effortless Way to Pay
New York City, NY, USA, August 12th, 2026, FinanceWire
Knot, the leading merchant connectivity platform, today announced they are partnering with Venmo to make it easy for millions of users to set Venmo as their saved payment method wherever they shop. Knot lets Venmo users make Venmo the way they pay at some of their favorite merchants, directly from the Venmo app and without manually entering their details.
Putting Venmo Balances to Work
From the Venmo app, users add Venmo as their saved payment method at the places they already shop in just a few taps, with no need to update payment information site by site. Depending on the merchant, users can either link their Venmo account to Pay with Venmo at checkout or save their Venmo Debit Card,¹ enabling a fast and easy way to spend with Venmo, all powered by Knot.
For Venmo, getting placed as the default payment method at high-frequency merchants keeps it top of wallet and helps drive everyday spend. It is one of the most direct ways to move Venmo from an occasional choice to a user’s go-to way to pay, deepening engagement across the Venmo ecosystem.
A First for Knot
The collaboration marks the first time Knot has provisioned a proprietary checkout solution as the default payment option. With Pay with Venmo, Knot extends the card-on-file capability behind CardSwitcher to a native wallet, letting users set Venmo itself as the saved way to pay, not only the card tied to it. It is a meaningful expansion of what merchant connectivity can enable and a template for bringing other proprietary payment methods to the merchants where people shop.
Value Across the Payments Ecosystem
The relationship reflects how Knot creates value on all three sides of a transaction. Users get a simpler, more connected way to pay. Collaborators like Venmo drive adoption of their payment methods and capture more of their users’ everyday spend. And merchants benefit from having a payment method on file, which means fewer failed payments and less involuntary churn.
Knot works with financial institutions and fintechs of every size, from large banks and credit unions to fast-growing fintechs, on card switching. The Venmo collaboration extends that footprint to one of the most widely used consumer payment brands in the country.
*The Venmo Mastercard is issued by The Bancorp Bank, N.A., pursuant to license by Mastercard International Incorporated. Card may be used everywhere Mastercard is accepted. The Bancorp Bank, N.A. is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from Venmo.
About Knot
Knot is the leading merchant connectivity platform, simplifying how consumers, merchants, and financial institutions interact. CardSwitcher is the foundation of Knot’s product suite, letting users update and manage card-on-file payments across hundreds of merchants. Building on the same connectivity infrastructure, TransactionLink delivers SKU-level transaction data, and SubManager gives users a single place to view and manage their subscriptions. By removing friction at every step, Knot helps financial institutions grow engagement, loyalty, and spend.
Users can learn more at KnotAPI.com and connect with Knot on X (@KnotAPIs) and LinkedIn (LinkedIn.com/company/KnotAPI).
Contact
GTM Lead
Jose Del Real
Knot
press@knotapi.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Face HIIT Celebrates Thousands of Women Who Have Embraced Healthy Aging Through Facial Fitness
Growing community highlights the power of education, consistency, and shared experiences while introducing a new resource featuring participant testimonials.
New York, NY, August 12th, 2026, ZEX PR WIRE, Face HIIT is celebrating a growing global community of women who are embracing healthy aging through facial fitness, education, and consistent self-care. As interest in natural, non-invasive wellness continues to grow, the company is also expanding the ways prospective participants can learn about the Face HIIT experience by introducing a dedicated testimonials page featuring firsthand stories from women who have completed the program.
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Founded by anatomy expert Sadie Nardini, Face HIIT has helped more than 75,000 women build sustainable facial fitness routines while growing a community of more than 2 million followers. Rather than promoting quick fixes, the program focuses on helping women understand how facial muscles, connective tissue, posture, and daily habits work together to support healthy aging.
“One of the most rewarding parts of this work is hearing women talk about what they’ve learned,” said Sadie Nardini. “Many people come to Face HIIT expecting to learn a few facial exercises. What they often discover is a completely new understanding of how their face works and how small, consistent habits can make a meaningful difference over time.”
Unlike many beauty trends that emphasize temporary solutions, Face HIIT encourages participants to build practical routines rooted in anatomy and movement science. The program combines targeted facial muscle exercises with myofascial release techniques to help women better understand the relationship between muscle health, facial tension, and overall facial wellness.
Research has shown that adults lose approximately 3 to 8 percent of muscle mass per decade after age 30. While discussions about aging often focus primarily on the body, or skincare, Face HIIT teaches that healthy facial muscles and reduced tension also contribute to facial support and expression.
Participant testimonials consistently reflect similar themes regardless of age or experience level. Many women describe gaining a better understanding of facial anatomy, becoming more aware of everyday tension patterns, and developing routines they genuinely enjoy maintaining. Others share that the greatest benefit has been feeling more confident because they better understand how to care for their own faces.
“Education changes everything,” Nardini said. “When women understand why they’re doing each movement, they’re much more likely to stay consistent. Lasting confidence comes from understanding how things got the way they are, and how to change it, not from constantly searching for the next trend.”
Behavioral research has long demonstrated that small, repeatable habits are more likely to become lasting routines than dramatic lifestyle changes. Face HIIT embraces that philosophy by encouraging participants to practice consistently instead of striving for perfection.
The Face HIIT community has also become an important source of encouragement for newcomers. Members regularly share personal experiences, celebrate milestones, and support one another as they build healthy routines at their own pace.
As part of its continued commitment to education and transparency, Face HIIT recently launched a dedicated testimonials page where prospective participants can explore firsthand accounts from women who have completed the program. The new resource highlights recurring themes found throughout the community, including increased confidence, visible face and neck improvements, a deeper understanding of facial anatomy, and the value of consistent daily practice. For those researching Sadie Nardini reviews, the testimonials page offers a helpful place to learn about real participant experiences and better understand what they can expect from the Face HIIT method.
“As our community continues to grow, what inspires me most isn’t simply hearing about results,” Nardini added. “It’s hearing women say they feel empowered because they understand their faces in a completely different way. That knowledge stays with them, and that’s what makes this work so meaningful.”
Face HIIT remains committed to helping women embrace healthy aging through education, movement, and realistic wellness practices that can be maintained for years to come.
About Sadie Nardini
Sadie Nardini is the founder and creator of Face HIIT, an anatomy-based facial fitness method designed to help women support healthy aging through movement and education. Drawing on decades of experience studying anatomy, exercise physiology, and movement, she developed Face HIIT after recognizing that facial muscles deserve the same thoughtful training as the rest of the body. Today, Sadie educates women around the world on facial wellness, empowering them with practical knowledge and sustainable habits that help them age confidently.
About Face HIIT
Face HIIT is a facial fitness program that combines targeted facial muscle exercises, myofascial release techniques, simpler skincare, and educational resources to support healthy face and neck aging naturally. Built on principles of anatomy and movement science, the program helps women understand how facial muscles, posture, and tension patterns influence facial appearance over time. With more than 75,000 participants and a community of over 2 million followers, Face HIIT provides courses, coaching, and educational content that encourage women to build lasting wellness routines and embrace aging with confidence.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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