Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–

By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
New Experiences in Shanghai for Mid-Autumn Festival and National Day! The 2026 International Audio-Visual Arts Carnival Unveils a “Technology + Culture” Audio-Visual Feast
Shanghai, China / Timesnewswire / September 27, 2026 – As cutting-edge technology meets humanities and art, and millennia of Chinese traditional aesthetics collide with next-generation audio-visuals, a city-wide cultural celebration for all arrives as scheduled. The 2026 International Audio-Visual Arts Carnival will be held in Jing’an, Shanghai, from September 24 to October 18, inviting you to perceive the world through sight and sound.

As a city-wide audio-visual feast, this event combines tech experiences, immersive performances, industry summits and trend-themed social activities. Spearheaded by four flagship programs: the International Audio-Visual Arts Experience Space, the “Audio-Visual Wonderland” Immersive Show, the International Audio‑Visual Art and Technology High-End Salon, and the International Audio‑Visual Arts Gala, and joined by two signature events — the 4th “Shining · Shanghai” Jing’an International Light and Shadow Exhibition and the New Nanxi International Technology and Culture Trend Week, the carnival is backed by a full suite of city-wide extension initiatives to form a three-dimensional “1+2+N” event system. Whether you are an art lover, tech enthusiast, family visitors, or industry practitioners, you can discover your exclusive sight-and-sound experience here.
Cutting-Edge Audio-Visual Technology Takes Center Stage — Building an Interactive, Immersive Exhibition
The International Audio-Visual Arts Experience Space opens first from September 24 to 27. Gathering leading domestic and international enterprises across the audio-visual sector, the exhibition features five distinct zones: the Prologue Hall & CMG Zone, Robotics Ecosystem Exhibition Area, International Zone, Domestic Enterprise Zone, and University Zone.

Breaking away from the conventional model of a single theme and single exhibitor category, the exhibition brings together world-leading audio-visual brands, domestic sci-tech enterprises, and cutting-edge research outputs from universities. China Media Group (CMG) hosts an independent pavilion here to showcase national-level audio-visual technological achievements. Unlike traditional static board-style displays, the venue is designed to be “hands-on, interactive, and immersive” across all zones. From glasses-free 3D installations recreating a FIFA World Cup broadcast studio, to immersive film shooting experiences and 3D audio music listening sessions, a range of interactive public scenarios vividly present the most cutting-edge audio-visual technologies on offer. Children and tech enthusiasts alike can enjoy viewing, hands-on play, and learning opportunities here. At the same time, the exhibition also serves as a resource-matching platform for industry practitioners, delivering multi-dimensional value for visitors of all ages: cultural showcase, industrial implementation, and public entertainment.
Blending Virtual and Real, Interpreting Ancient and Modern Elegance — The Immersive Show Unfolds a Time-Travel Journey
The Immersive Show: “Audio-Visual Wonderland” will run in continuous rotation during the Mid-Autumn Festival holiday from September 25 to 27. Breaking the conventional fixed-seating theater setup, the performance adopts a one-way closed-loop visiting route, enabling audiences to immerse themselves in three dreamlike chapters with distinctive artistic styles.

Lion Tides of Myriad Forms revitalizes the intangible cultural heritage of lion dance, bringing together performances of Southern and Northern lion dance schools. It demonstrates the agility and delicacy of Southern Lion Dance and the grand, powerful momentum of Northern Lion Dance, showcasing over seventy sets of traditional lion dance figures from across China to build a diverse “Portrait of Chinese Lion Dances”. Live lion dancers and virtual light-and-shadow lions carry out virtual-real interaction amid interlaced screens and scenes. It fully displays the artistic charm of this intangible heritage via high-pole physical sets and 3D mapping technology. Treasure Box of Time–Space assembles numerous art troupes and conservatories. Supported by bidirectional moving stages and holographic projection, it achieves virtual-reality fusion. Dunhuang flying apsaras dances, Han Dynasty variety shows, flourishing Tang Dynasty music and dance, Song-style porcelain music, Yellow River Old Tunes, and Jiangnan Kunqu are performed in sequence, tracing the context of thousands of years of Chinese civilization. Accompanied by the melody of A Moonlit Night on the Spring River, it conveys the Eastern artistic conception of family reunion during Mid-Autumn Festival. Above the Tides presents a three-dimensional Shanghai through a “Light and Shadow Magic Box”. Dancers’ body movements drive light and shadow in real time, alongside real-time interactive floor screens, laser effects and immersive set design. From river and sea tides to urban renewal, the interweaving of sound and visuals interprets Shanghai’s past and future.
Six Leading Voices from the Global Audio-Visual Industry Gather at Shanghai’s High-End Salon
The International Audio-Visual Art and Technology High-End Salon will be held from September 25 to 26, with one themed session held in the morning and afternoon each day. Tightly aligned with current industry priorities, the salon features four themed tracks: Evolution of Next-Generation Technology Systems; Deep Penetration of AI — From Tool to “Creative Subject”; Terminal Interaction — Toward “Deep Immersion, Multi-Dimensional Perception and Seamless Connection”; and Technology Breaking Boundaries, Reconstructing the New Ecosystem of Fashion Consumption.

The salon brings together academicians, top-tier creators and representatives of leading enterprises, alongside high-profile international guests including Grammy-winning audio masters and core visual effects creators behind global blockbuster hits such as The Avengers, The Lord of the Rings, and Avatar. Operating under a dual mechanism of open registration plus invitation vetting, the salon enables both industry practitioners and technology and art enthusiasts to access cutting-edge global insights and keep pace with emerging development trends in the audio-visual industry.
Tech Meets Mid-Autumn Traditional Chinese Aesthetics: Offline Mall Events Bring New Holiday Lifestyle Experiences
To bring cultural and tech experiences out of exhibition halls and into daily life, AI-Filled Mid-Autumn Festival | Audio-Visual Art “Imaginators’ Gathering” will be hosted at Jing’an Grandjoy, Shanghai from September 25 to 27. Blending Mid-Autumn traditional Chinese aesthetics with AI technology, the event creates an all-in-one holiday experience combining photo check-ins, interactive participation and leisure for visitors across the commercial precinct.

In the Light & Shadow Interaction Zone, visitors can draw on interactive screens and write their Mid-Autumn wishes, which AI will render into a giant collaborative digital scroll. They can also use AI face-swap technology to step into famous Song Dynasty paintings and generate a custom ancient-style moon-gazing digital portrait. A 270-degree curved-screen racing simulator on site delivers a track-level immersive racing experience. In the Smart Music Classroom, AI processes sheet music into visual performance cues; visitors wearing XR glasses can join a band performance with zero prior musical training. The Digital-Intelligent Exploration Zone gathers a suite of future-lifestyle interactive experiences: AI glasses supporting immersive movie viewing, first-person shooting and voice interaction; glasses-free 3D virtual companions with distinct character personalities, capable of conversation and responsive interaction; and emotion-recognition AI that requires no wearables, generating a custom emotional report by analyzing micro-expressions.
The Imaginators’ Gathering also adds a host of new interactive experiences. Chen Geng, champion of Chinese Poetry Competition, will join forces with the bionic robot “Su Shi” to share poetry interactions with on-site visitors. Attendees can also enter the dedicated Imaginators’ Gathering AR space via their mobile phones to unlock a brand-new visiting experience. On-site themed sharing sessions and China Media Group (CMG) mobile live broadcasts will allow both online and on-site audiences to feel the charm of the collision between traditional festivals and cutting-edge technology.
Following the full slate of immersive audio-visual art activities, the International Audio-Visual Arts Gala will be held on October 18 as the closing event curated by China Media Group (CMG). The gala will feature the centralized release of a selection of cutting-edge audio-visual technology achievements, alongside highlight reel performances from the immersive shows.

Registration for the event remains in high demand, with some sessions already fully booked! Log in to the “Huanxianghai GO” Mini Program for one-stop access to event registration, on-site ticket validation, route lookup, smart wristband benefits and exclusive discount vouchers. We recommend booking early to secure your spot. A dedicated online cloud photo album will also go live during the event, where visitors can find snapshots of themselves and save their own exclusive sight-and-sound memories at any time.
Between Sound and Image, Symbiosis of All Beings. From September 24 to October 18, join us for this audio-visual rendezvous.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Gary Bassett Shares Lessons From 45 Years Across Finance and Technology
The Dallas-based finance and technology entrepreneur discusses how experience in investment banking, community banking, software, acquisitions, and asset management has shaped the questions he asks when evaluating new opportunities.
DALLAS, Texas, 26th September 2026, ZEX PR WIRE— A promising business opportunity can look very different depending on which side of the table someone is sitting on.

After more than four decades working across finance and technology, Gary Bassett has occupied several of those seats. He has analyzed companies as an investment banker, worked inside community banking, built and operated an enterprise software company, experienced an acquisition as a founder, and later returned to institutional finance.
Each experience, Bassett says, added another question to the way he evaluates an opportunity.
“Early in my career, I learned to ask whether the numbers supported the story,” Bassett said. “Later, after running a company myself, I learned to ask another question: What actually has to happen every day for those numbers to become real?”
Looking Beyond the Initial Opportunity
Bassett began his career in investment banking at J.P. Morgan in New York in 1979. His work included financial modeling, valuation, due diligence, and corporate debt transactions.
The experience taught him to examine the assumptions underneath a proposal rather than focusing only on its potential.
“An idea can sound very compelling until you start changing the assumptions behind it,” Bassett said. “What happens if growth is slower? What happens if the cost is higher? What has to go right for the plan to work? Those were useful questions to learn early.”
His subsequent experience in Texas banking brought those questions closer to individual businesses and communities.
Bassett became a founding shareholder of Lamar National Bank and served as president of the Lamar Bank Center. The work exposed him to commercial banking, lending, real estate, and the practical consequences of financial decisions.
That perspective became particularly important when Bassett moved from analyzing businesses to building one.
Building Microbank Changed the View From the Other Side
In 1985, Bassett founded Microbank Software Inc., an enterprise software company serving organizations in banking and construction.
Running the company introduced a different set of considerations. A business could not succeed on strategy alone. Products had to work. Customers had to see value in them. Employees had to execute. Problems that appeared small on paper could become much larger when they affected day-to-day operations.
“Building Microbank changed the way I looked at companies,” Bassett said. “When you have been responsible for the product, the customers, and the decisions that have to be made on Monday morning, you start asking different questions when you look at a business.”
Microbank eventually developed an international client base and was acquired by Citicorp. Bassett also participated in the integration that followed the acquisition.
That process added another layer to his experience. Evaluating whether two businesses make sense together is one challenge. Integrating people, systems, customers, and operating processes after a transaction is another.
“A transaction has a closing date, but the work of combining organizations does not end on that date,” Bassett said. “That experience made me pay much more attention to what has to happen after an agreement is signed.”
Returning to Investment Banking With an Operator’s Perspective
Bassett later spent nearly a decade as a managing director at Bank of America, working in investment banking, mergers and acquisitions, capital markets, and strategic advisory assignments.
He returned to institutional finance with experience he did not have earlier in his career: he had founded and operated a company himself.
Bassett says that experience made him more interested in what sits behind financial statements and projections.
“Numbers are important, but every number came from something that happened inside the business,” he said. “There are customers, employees, operating decisions, competitors, and unexpected problems behind those results. I became much more interested in understanding that part of the story.”
Experience Can Change the Questions
Today, Bassett is the founder, chairman, and managing partner of Dallas-based HP Capital Partners, which he established in 2012.
His career has crossed industries and roles, but Bassett does not view those experiences as separate chapters with no connection to one another.
Instead, each has influenced how he approaches the next opportunity.
For business leaders, he believes evaluating an opportunity requires more than asking how attractive the potential outcome appears. It also means examining assumptions, understanding how an organization actually operates, considering what could disrupt the plan, and determining whether the people and systems involved can execute it.
“Experience does not mean you automatically know the answer,” Bassett said. “If anything, it gives you more questions to ask. I think that is useful. The goal is not to make every opportunity look good or bad. It is to understand what would actually have to happen for it to work.”
About Gary Bassett
Gary Bassett is a Dallas, Texas-based finance and technology entrepreneur whose career has included investment banking, community banking, enterprise software, acquisitions, asset management, and philanthropy. He began his investment banking career at J.P. Morgan and later became a founding shareholder of Lamar National Bank. In 1985, he founded Microbank Software Inc., an enterprise software company Citicorp later acquired. Bassett subsequently served as a managing director at Bank of America. In 2012, he founded HP Capital Partners, where he serves as founder, chairman, and managing partner. Bassett holds a BBA in Finance and an MBA from Southern Methodist University.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Nivia Fontanez Highlights the Often-Overlooked Role of Radiology Technologists in Patient Care
Bronx-based radiology technologist Nivia Fontanez discusses the communication, preparation, positioning, safety, and attention to detail behind medical imaging.
BRONX, N.Y, 26th September 2026, ZEX PR WIRE, When patients arrive for an X-ray or CT scan, much of their attention naturally goes to the imaging equipment. Behind the technology, however, is a radiology technologist who guides the patient through the process and performs the study according to established procedures.
Bronx-based radiology technologist Nivia Fontanez believes patients may not always see the human side of the profession.
Fontanez works with X-rays, CT scans, and bone density studies. She holds a New York State radiologic technologist license and is qualified to administer contrast for CT studies. Her experience has shown her that medical imaging requires technical knowledge, but operating equipment is only one part of the technologist’s responsibilities.
“Patients see the machine because that is the most obvious part of the room, but there is a lot happening around it,” Fontanez said. “We are thinking about positioning, instructions, safety, and whether the patient understands what we need them to do.”
Positioning Requires Working With the Individual Patient
Positioning is one example of a responsibility that can appear simple from the patient’s perspective. A technologist may ask someone to stand in a certain place, turn their body, move an arm, or remain still while an image is captured.
In practice, patients have different physical abilities and limitations. Some may be experiencing pain or have difficulty moving into a standard position. Technologists must follow appropriate procedures while recognizing what an individual patient can reasonably do.
“You can know the position you need, but you’re still working with a real person,” Fontanez said. “Someone may be uncomfortable or unable to move exactly the way you initially ask. You have to pay attention and communicate.”
That interaction is one reason Fontanez views adaptability as an important part of working in medical imaging. Technical requirements remain important, but patients cannot be approached as though everyone will respond to an instruction in exactly the same way.
Clear Communication Helps Patients Understand What Is Expected
Communication is another significant part of the technologist’s role. Instructions that sound simple to someone working in radiology every day may be unfamiliar to a patient.
Fontanez believes healthcare professionals must be aware of that difference.
“Something can be routine for me and completely new for the patient,” Fontanez said. “I try not to assume that someone understands an instruction just because I’ve given that same instruction many times before.”
That may mean explaining a position differently, letting someone know what will happen next, or checking that an instruction was understood before continuing.
Fontanez also notes that different patients want different amounts of information. Some have questions about each step, while others prefer to receive the necessary instructions and complete the study. Recognizing those differences is part of working directly with people.
“The goal isn’t to overwhelm someone with technical information,” Fontanez said. “It’s to communicate clearly enough that they understand what is expected of them during the study.”
Safety and Attention to Detail Remain Central to Medical Imaging
Many checks in medical imaging are not particularly visible to patients. Technologists follow established procedures for patient identification, the requested study, positioning, imaging practices, and applicable safety requirements.
Certain studies may involve additional considerations. Fontanez’s work with CT imaging, for example, includes her qualification to administer contrast for CT studies.
Fontanez believes one challenge of professional experience is making sure familiarity doesn’t become complacency.
“When you do something regularly, you naturally become more comfortable with it, and experience is important,” she said. “At the same time, you don’t want something being familiar to make you less attentive to the details.”
Efficiency matters in a busy healthcare environment, but Fontanez says there are also situations when taking additional time to verify information or explain an instruction is necessary.
Technology Does Not Replace the Human Side of Radiology
Medical imaging relies heavily on sophisticated equipment, but Fontanez sees the technologist as the connection between that technology and the patient.
Equipment cannot recognize that a patient is struggling to understand an instruction. It cannot independently account for the way an individual is experiencing an appointment or provide the human communication that may be needed during the process.
That responsibility remains with the professionals working directly with patients.
“Technical knowledge matters, but you’re never just working with equipment,” Fontanez said. “There is always a person on the other side of what you’re doing.”
For Fontanez, that is one of the defining aspects of being a radiology technologist. The final medical image may be what remains after the appointment, but producing it involves preparation, communication, positioning, safety procedures, and attention to the individual patient.
Those responsibilities may happen quietly in the background, but they are part of the work every day.
About Nivia Fontanez
Nivia Fontanez is a radiology technologist based in the Bronx, New York. She works in medical imaging with experience in X-ray, CT imaging, and bone density studies. Fontanez holds a New York State radiologic technologist license and is qualified to administer contrast for CT studies.
Fontanez earned an associate degree in computer science from SUNY Cobleskill before transitioning into healthcare. She later earned a bachelor’s degree in radiology from Concordia College in 2020 and has also been certified as a nursing assistant. In 2025, she received a Best Technologist Award for her work. Her professional interests include medical imaging, patient communication, continued learning, and the role radiology technologists play in patient care.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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