Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–
By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
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Press Release
Mike’s Outdoor Maintenance & Tree Removal Expands Capabilities With Powerful 85-Foot Boom to Handle High-Risk Tree Work
The Monticello local company Mike’s Outdoor Maintenance & Tree Removal just added an 85-foot boom truck to its equipment lineup. The family-owned tree service company can now take on high-risk removals with more efficiency.
Monticello, NY, United States, 23rd Nov 2025 – Monticello, NY, is blessed with tall trees, such as American Sycamore, Red Maple, Silver Maple, Tulip Poplar, and Dawn Redwood that often grow 60 to 80 feet. Property owners in the region often find it difficult to arrange for proper trimming and removal. The height makes the task highly complex and risky. Most local equipment reaches only 60 feet, maybe less. That gap forced residents to either hire expensive crane operators or wait weeks for specialized crews to arrive from other areas. Mike’s Outdoor Maintenance & Tree Removal added a new 85-foot boom that gives them access to dangerous trees at heights that were out of reach before.
The company has worked in the tri-county area for years and knows how to handle emergency storm damage, routine trimming, stump grinding, and complete tree removals. Their tree care professionals have built a reputation for quality tree service across Monticello, Scotchtown, Middletown, Orange Lake, Honesdale, Hawley, and dozens of smaller communities. They have trained team members to safely operate the boom. The team uses equipment matched to the job requirements, including crane assistance when the situation calls for it. Customers will receive detailed estimates for tree work needing assistance with this giant 85-foot boom.
“We kept running into situations where trees were just too tall for standard equipment,” a crew leader said. “Homeowners would call us about a dying tree near their house, and we’d have to tell them we couldn’t reach the top safely. That didn’t sit right with us. The 85-foot boom changes everything. We can position ourselves exactly where we need to be and bring down those trees piece by piece without putting anyone at risk or tearing up the yard below.”
Get more available information at https://mikesoutdoormaintenance.com/
Residents have learned they can count on this local company when trees become dangerous. The owner assures them that they will work around the clock and offer the boom’s service anytime during emergencies. As a local team, they understand local needs very well and are determined to meet them. Their local knowledge matters when a 60-year-old maple or pine starts showing signs of trouble or a hemlock develops a dangerous lean.
About Mike’s Outdoor Maintenance & Tree Removal
Mike’s Outdoor Maintenance & Tree Removal has served the tri-county region with comprehensive tree care solutions. They provide tree removal, trimming, stump grinding, and emergency services. Their crews work on residential and commercial properties with a focus on safety and quality.
Media Contact
Organization: Mike’s Outdoor Maintenance & Tree Removal
Contact Person: Michael Perez
Website: https://mikesoutdoormaintenance.com/
Email: Send Email
Contact Number: +18458661949
Address:189 Waverly Ave
City: Monticello
State: NY 12701
Country:United States
Release id:37634
The post Mike’s Outdoor Maintenance & Tree Removal Expands Capabilities With Powerful 85-Foot Boom to Handle High-Risk Tree Work appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Iconic Tree Care, a local tree service company based in Morristown, VT, now serves property owners throughout Colchester with complete tree care solutions. The expansion addresses growing demand for reliable services.
Morristown, Vermont, United States, 23rd Nov 2025 – Colchester residents face unique challenges with mature trees near homes and commercial properties. Heavy winter snow loads damage trees, ice storms create dangerous situations, and various diseases threaten trees throughout the area. Property owners need quick response times when trees fall on structures or block roadways. Many homeowners struggle to find licensed professionals who carry proper insurance coverage. From now on, Iconic Tree Care is readily available to meet these needs with emergency services available within hours. The company handles storm cleanup, hazardous tree removal, trimming overgrown limbs, and preventive maintenance. Their fully-insured crews protect both property and clients during every project.
The tree care professionals at the company bring modern equipment and technical knowledge to every job site. They manage everything from routine pruning to complex removals near power lines. Their comprehensive services include tree trimming, stump grinding, land clearing, and emergency storm response. Each project starts with a free on-site assessment and upfront written estimates. The company specializes in Vermont’s native species, including maple, oak, pine, and hemlock. With skilled arborists, they identify threats and offer customized solutions. Every service comes with complete cleanup, which saves their customers from dealing with any leftovers.
Get More Information at https://iconictreecare.com/tree-service-colchester-vt/
“Colchester properties deserve the same level of professional care we provide throughout central Vermont,” a team spokesperson explained. “We often used to get calls from people in this area, and it hurt us to say that our services were not available here. But with this extension, now we are glad that we will be able to serve the area. We are dedicated to maintaining the same quality that has shaped our reputation over the years.”
The company’s reputation grows through word-of-mouth recommendations and consistent results. Local property owners appreciate transparent pricing and reliable scheduling. The team communicates clearly throughout each project. Their insurance protects every customer against accidents. Clients receive detailed care recommendations after major tree work. Many customers return for seasonal maintenance on mature specimens. The company has built relationships with property managers, landscapers, and insurance agents across the region. Residents recommend them as projects finish on schedule, and properties look much better after the work concludes.
About Iconic Tree Care
Iconic Tree Care is a Morristown-based company that serves residential and commercial clients across central Vermont. Licensed and insured professionals handle all aspects of tree care with attention to safety and customer satisfaction.
Media Contact
Organization: Iconic Tree Care
Contact Person: Michael Thompson
Website: https://iconictreecare.com/
Email: Send Email
Contact Number: +18023380802
Address:5315 Randolph Rd
City: Morristown
State: Vermont 05661
Country:United States
Release id:37633
The post Iconic Tree Care Expands Professional Tree Services to Colchester, VT appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Locally Owned Barto Stumps & Tree Service Announces Fall Readiness Support for Homeowners
Barto Stumps & Tree Service in Spring Hill, FL announces its fall service update, focusing on seasonal tree care to help homeowners keep their landscapes safe and prepared.
Spring Hill, FL, United States, 23rd Nov 2025 – As leaves start to drop and storms become more frequent, many homes across Spring Hill, Brooksville, and nearby areas face falling branches and rotting stumps that can cause costly damage. The team at Barto Stumps & Tree Service understands these seasonal issues. That is why their tree care professionals are offering affordable fall services that focus on safety and prevention. Their work helps reduce hazards and keeps properties looking clean and organized before winter arrives.
For years, the company has served Hernando County with dependable tree trimming, stump grinding, and full removal services. Their qualified arborists are known for skilled, safe work and clear communication with homeowners. Every job includes complete debris cleanup, and the crew works carefully around homes and landscaping. With full insurance coverage, fair pricing, and honest estimates, the business has earned a strong reputation in the community for reliable service.
More information available at https://bartotreeservice.com/
A company representative said, “Fall is an ideal time to work on trees. Ignoring issues at this time can lead to serious troubles during the winter. We want to encourage both residential and commercial property owners to take timely action through this discount. Timely tree maintenance will make winter safe and sound for their family.” The company is appreciated for its sincerity and commitment to the community.
Local residents trust Barto Stumps & Tree Service because they know the crew shows up on time, works safely, and cleans up completely. Their seasonal discount is a chance for homeowners to handle overgrown trees, remove old stumps, or prepare for upcoming storms before small issues turn into big problems. Families across Spring Hill, Brookridge, Timber Pines and surrounding neighborhoods appreciate their dependable help and simple, honest approach.
About Barto Stumps & Tree Service
Barto Stumps & Tree Service is a locally owned company based in Spring Hill, FL. The business provides complete tree maintenance service with licensed, experienced arborists. Every service includes tree removal, pruning, stump grinding, and emergency response. Each project is handled with care, safety, and respect for every property.
Media Contact
Organization: Barto Stumps & Tree Service
Contact Person: Rob Barto
Website: https://bartotreeservice.com/
Email: Send Email
Contact Number: +17273365271
Address:2066 Gold Rd
City: Spring Hill
State: FL 34609
Country:United States
Release id:37140
The post Locally Owned Barto Stumps & Tree Service Announces Fall Readiness Support for Homeowners appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Mike’s Outdoor Maintenance & Tree Removal Expands Capabilities With Powerful 85-Foot Boom to Handle High-Risk Tree Work
Locally Owned Barto Stumps & Tree Service Announces Fall Readiness Support for Homeowners
Iconic Tree Care Expands Professional Tree Services to Colchester, VT
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