Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–
By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Under the patronage of Maktoum bin Mohammed DIFC to host 3rd edition of Dubai FinTech Summit on 12 and 13 May 2025
- His Highness: Summit reflects Mohammed bin Rashid’s vision of establishing Dubai as a global financial powerhouse
- Summit to draw over 8,000 attendees and 300 speakers from more than 100 countries, and over 1,000 investors alongside top decision makers, thought leaders and experts
- Essa Kazim: Through the summit, DIFC continues to showcase the tremendous opportunities for AI, FinTech and innovation companies in Dubai
- Future Sustainability Forum will be incorporated into the summit for the first time
- FinTech World Cup gives start-ups a platform to display solutions to investors, venture capitalists, and strategic partners
Dubai, UAE, 30th April 2025, ZEX PR WIRE, “The Dubai FinTech Summit reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of establishing Dubai as a global financial powerhouse. The Summit is set to attract over 8,000 attendees and 300 speakers from more than 100 countries, as well as over 1,000 investors alongside top decision makers, thought leaders and experts. This reflects Dubai’s pivotal role in shaping the future of finance globally, while reinforcing its status as the destination of choice for businesses and entrepreneurs worldwide. We are committed to supporting FinTech in line with the goal of the Dubai Economic Agenda D33 to position Dubai as a top four global financial centre by 2033.”
– His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister, Minister of Finance, and President of DIFC
Government of Dubai Media Office – 13 April 2025: The Dubai International Financial Centre (DIFC) is set to host the third edition of the Dubai FinTech Summit on 12 and 13 May 2025, at the Madinat Jumeirah, Dubai, under the theme ‘FinTech for All’. The Summit, held under the patronage of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister, Minister of Finance, and President of DIFC, will bring together global industry leaders, innovators, and policymakers to explore the latest trends and insights driving the FinTech sector.
His Highness Sheikh Maktoum bin Mohammed said: “The Dubai FinTech Summit reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of establishing Dubai as a global financial powerhouse. The Summit is set to attract over 8,000 attendees and 300 speakers from more than 100 countries, as well as over 1,000 investors alongside top decision makers, thought leaders and experts. This reflects Dubai’s pivotal role in shaping the future of finance globally, while reinforcing its status as the destination of choice for businesses and entrepreneurs worldwide. We are committed to supporting FinTech in line with the goal of the Dubai Economic Agenda D33 to position Dubai as a top four global financial centre by 2033.”
Drivers of FinTech growth
The FinTech sector continues to grow and by 2030 global revenues are expected to reach $1.5 trillion, representing an estimated 7% of the total financial services market. This growth is driven by advancements in artificial intelligence, blockchain and digital banking, creating new opportunities for financial institutions and technology companies worldwide.
Dubai FinTech Summit is at the heart of these developments. Its agenda will address the future of finance, financial innovation and regulatory compliance, while highlighting the challenges and opportunities the sector presents. It will also cover the latest in key areas such as blockchain technology, AI-driven services, and digital banking. Furthermore, the summit will explore investment trends, global economic shifts, and cross-border regulations.
Attracting talent
His Excellency Essa Kazim, Governor of DIFC said: “Through the Dubai FinTech Summit, DIFC continues to showcase the tremendous opportunities AI, FinTech and innovation companies can access when they establish in Dubai. As we relentlessly foster an environment of innovation and excellence, we are solidifying Dubai’s position as one of the world’s foremost destinations for FinTech talent and investment.”
Accompanying exhibition and Future Sustainability Forum
Providing a global platform for innovation, building partnerships and driving the next wave of FinTech advancements, the Summit will also feature an exhibition with 200 exhibitors.
The Future Sustainability Forum will be incorporated into the Dubai FinTech Summit for the first time, and the alignment is reflected in the Summit’s theme of ‘FinTech for All’. Associated sessions will highlight accessibility, inclusivity and empowerment in the financial sector.
Key speakers
Amongst the distinguished lineup of speakers are His Excellency Marko Primorac, Deputy Prime Minister and Minister of Finance of Croatia; His Excellency Gilles Roth, Minister of Finance, Luxembourg; Timothy Adams, President and Chief Executive Officer, Institute of International Finance (IIF), USA; Tony O Elumelu, Chairman of United Bank for Africa and Founder of Tony Elumelu Foundation, Nigeria; and Vijay Shekhar Sharma, Founder & Chief Executive Officer, Paytm, India.
The Summit will feature start-up and country pavilions in the exhibition arena to showcase cutting-edge solutions from emerging and established players. Additionally, the FinTech World Cup will give promising FinTech start-ups a global platform to display their solutions to investors, venture capitalists, and strategic partners, and an opportunity for investors to find the next big idea.
Reflecting the continued importance of FinTech to the finance industry, the event is being supported by Emirates NBD as Premium Banking Partner, Commercial Bank of Dubai as Strategic Banking Partner; Relm Insurance as Strategic Partner; Presight as AI Industry Leader; Pay10 and Alibaba Cloud as Platinum Sponsors; Seoul FinTech Lab as a Pavillion Partner; and Business Sweden as the Country Partner.
Registrations for Dubai FinTech Summit are now open at dubaifintechsummit.com.
About Dubai FinTech Summit
Dubai FinTech Summit is an annual mega event organised by the Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region. The 3rd edition of the Dubai FinTech Summit will bring together over 8,000+ global industry leaders, 1,000+ investors and policy makers, signalling increased appetite for growth opportunities in the region.
Dubai FinTech Summit signals new wave of financial innovation, opportunity, transformation, and growth for the international financial services sector. As a rising FinTech hub, Dubai is also spearheading the evolution of the financial services industry, with investments in FinTech projected to grow by 17.2 per cent CAGR to USD949 bn from 2022 to 2030. The Summit aligns with the Dubai Economic Agenda D33’s strategic goal of propelling Dubai into the ranks of the top four global financial hubs by 2033.
The expanded programme of Dubai FinTech Summit is set to exceed expectations by delving into key tracks, including the future of FinTech, global economic trends, blockchain and cryptocurrency, regulatory compliance, and investment outlook. The summit stands as a thought leadership-driven platform, addressing industry challenges head-on and championing innovation.
For more information, contact:
Shadi Dawi
Sr. Director – PR, Comms., & Media
M: +971 55 498 4989 | E: shadi@tresconglobal.com
Media partners include:
Entrepreneur ME – Ecosystem Partner
Arabian Business – Business Media Partner
The FinTech Times – Newspaper Partner
Finance World Magazine – Finance Magazine Partner
The Technology Express – Technology Intelligence Partner
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts
Safetyvalue Trading Center unveils Mobile App V2, featuring biometric authentication, customizable dashboards, and push notifications to support secure, high-speed crypto trading for users around the world.
Safetyvalue Trading Center today announced the official release of Safetyvalue Mobile App V2, a major update to its iOS and Android applications that brings powerful new features, optimized performance, and improved accessibility for global cryptocurrency traders. This latest version reflects the company’s focus on delivering a streamlined, user-friendly mobile experience without compromising on security or functionality.
The V2 upgrade introduces a redesigned interface that makes it easier for users to view markets, manage portfolios, and execute trades in just a few taps. In addition to the sleek new design, Safetyvalue has integrated biometric login options, including Face ID and fingerprint authentication, for enhanced account security and convenience.
Key upgrades include:
Biometric authentication for secure, password-free access
Customizable trading dashboard with real-time charts, order book, and price alerts
Push notifications for price movements, order execution, and system updates
NFT wallet view and direct marketplace access
One-click switching between spot, margin, and DeFi modes
Support for 10+ languages, including Spanish, Arabic, Japanese, and Portuguese
“The mobile experience is critical to modern crypto users, and V2 is designed to meet their evolving needs,” said a Safetyvalue product director. “Whether users are tracking NFT auctions, managing a diverse portfolio, or executing high-frequency trades, the new app ensures everything is accessible, fast, and secure—right from their pocket.”
The new app architecture has also been optimized for low-bandwidth environments and faster load times, especially in emerging markets. Safetyvalue has implemented advanced caching and real-time syncing mechanisms that allow users to stay connected even with intermittent internet access.
In addition to core trading features, Safetyvalue App V2 includes educational modules, how-to guides, and integrated customer support via live chat and help center browsing. This makes it easier for new users to onboard and begin trading with confidence, regardless of prior experience.
The updated mobile app plays a key role in Safetyvalue’s broader mission to provide borderless, 24/7 access to digital assets. It supports all Safetyvalue account types and integrates seamlessly with the platform’s unified multi-asset system, allowing users to manage fiat, crypto, NFTs, and DeFi positions from a single wallet interface.
App V2 is now available on the Apple App Store and Google Play, with rollout support for over 100 countries. Safetyvalue has confirmed that additional features—such as wallet connect integrations, staking dashboards, and multi-account switching—are in development for upcoming releases.
Download or learn more at:
https://safetyvalue.info
https://safetyvalue-review.com
https://safetyvaluetrading.center
https://safetyvaluetrading.pro
https://safetyvalue.wiki
Media Contact
Organization: Safetyvalue
Contact Person: Alexander Griffin
Website: https://safetyvalue.com/
Email: Send Email
Country:United States
Release id:27142
Disclaimer: The information provided in this press release is for informational purposes only and does not constitute investment advice, financial advice, trading advice, or any other sort of advice. Safetyvalue Trading Center does not recommend that any cryptocurrency should be bought, sold, or held by you. Conduct your own due diligence and consult your financial advisor before making any investment decisions. Cryptocurrency trading involves substantial risk and may not be suitable for all investors.
View source version on King Newswire:
Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts
It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The new ExaCrypt interface introduces an upgraded, user-centered design featuring improved navigation, mobile optimization, and advanced charting tools—empowering traders with a more efficient, responsive platform.
ExaCrypt, a leading digital asset trading platform, is excited to announce the launch of its completely redesigned user interface (UI), offering a modern, intuitive, and more user-friendly experience for traders worldwide. This significant platform update is aimed at improving navigation, enhancing the overall user experience, and ensuring a more streamlined trading process for both beginners and seasoned professionals.
A Modern, Streamlined Design for Enhanced Trading Efficiency
The new user interface brings a fresh, modern look while maintaining the platform’s robust functionality. Key features of the redesigned UI include:
Intuitive Layout: The interface has been simplified for easier access to essential trading tools and information. Users can now quickly find the features they need, from live market data to order placement, all in one place.
Customizable Dashboard: Traders can personalize their dashboard with widgets and shortcuts to prioritize their most-used tools and data, creating a tailored experience that fits their individual trading styles.
Optimized Mobile Experience: The updated platform design is mobile-responsive, providing seamless functionality and smooth navigation on any device, allowing users to trade on the go without compromising on features or performance.
Real-Time Data and Enhanced Charting Tools: The redesigned interface includes enhanced charting tools and real-time market data for more precise analysis and better decision-making.
User-Centered Design for All Traders
“We’ve listened to feedback from our community, and this UI redesign is the result of our commitment to making ExaCrypt not just a powerful platform, but also a highly intuitive one,” said Élise Laurent, Product Manager at ExaCrypt. “Our goal is to ensure that traders of all levels, from beginners to professionals, can easily access the tools they need to succeed. The new interface delivers on that promise, providing a clean, customizable workspace with everything traders need right at their fingertips.”
Improved Performance and Speed
Alongside the visual improvements, the platform has been optimized for performance, ensuring that users experience faster load times, smoother navigation, and improved responsiveness. This update enables ExaCrypt to continue delivering the seamless and secure trading experience that its users expect.
About ExaCrypt
ExaCrypt continues to innovate and lead in the digital asset trading industry by providing advanced tools, a secure environment, and a user-focused platform. With the launch of the new UI, ExaCrypt further strengthens its commitment to offering a top-tier, user-friendly platform that empowers traders around the world.
For more information, please visit:
https://www.exacrypt.review
https://www.exacrypt.pro
https://www.exacrypt-fr.com
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
Media Contact
Organization: ExaCrypt
Contact Person: Elise Laurent
Website: https://e-crypt.com/
Email: Send Email
City: Paris
Country:France
Release id:27137
View source version on King Newswire:
ExaCrypt Unveils Redesigned Platform Interface Focused on Usability and Speed
It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Under the patronage of Maktoum bin Mohammed DIFC to host 3rd edition of Dubai FinTech Summit on 12 and 13 May 2025
ExaCrypt Unveils Redesigned Platform Interface Focused on Usability and Speed
Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts
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