Press Release
Introducing Rising Artist 2H$ttt: From Hardship to Heatwaves

Emerging from the heart of real-life struggle with an authentic voice and undeniable talent, 2H$ttt is quickly making waves in the music scene. With roots in both Cleveland, Ohio and Charlotte, North Carolina, his journey is anything but ordinary. “What’s good, it’s ya boy 2H$ttt. I’m out here, man—come hop on this heatwave,” he says with confident energy. “It feels good to be here. I’m just taking it all in.”
Surviving the Storm
When the COVID-19 pandemic hit, 2H$ttt found himself on the front lines—not in the music studio, but behind the kitchen doors of IHOP. “We still had to come in to work because… you know… people still gotta eat,” he recalls. Working in the chaos of a restaurant kitchen, masked and mentally strained, he hit a breaking point. “Nobody saw me crumble, but I was dying inside.” After standing up for himself and walking away from the job, he made a life-changing decision: to enlist in the military. “I haven’t looked back since.”
From the 216 to the 704
2H$ttt’s backstory is both powerful and heart-wrenching. Born in Cleveland, Ohio, he lost his mother at the age of four to a tragic act of violence. His father, consumed by addiction, was unable to care for him. Raised by his grandfather until his passing, 2H$ttt was eventually adopted by a second cousin who moved him to Charlotte, NC. “Frfr, I rep that 704, but I always remember that the 216 is where it all started.”
Early Dreams and Raw Talent
Like many children, 2H$ttt once dreamed of becoming Michael Jordan or Lil Wayne. He even fantasized about playing guitar or piano like Prince, despite never having lessons. “One thing I knew for sure—I wanted to be a star,” he says. That desire materialized one day in a parked car with friends. A freestyle session over an instrumental had the whole car jumping. “I was just having fun, but I knew deep down I had a gift. I just had to figure out how to use it.”
Musical Influences and Sound
Blending the gritty storytelling of the Midwest with the raw, bass-heavy vibe of the South, 2H$ttt pulls inspiration from legends like Bone Thugs-N-Harmony, Lil Wayne, Gucci Mane, Jeezy, Boosie, T.I., Ludacris, and OutKast. His sound is a fusion of classic and contemporary, unafraid to reflect his truth.
Defining the Journey
When asked what a theme song for his life would be, 2H$ttt doesn’t hesitate: “Back Stabbers” by The O’Jays. It’s a choice that speaks to his resilience. In his spare time, he values peace and reflection, keeping his spirit grounded and focused. “I’m too blessed to be stressed.”
Building the Brand
2H$ttt attributes his success to patience and perseverance. “It’s easy to stop chasing a dream when you get discouraged. But I’ve learned that failing doesn’t mean losing. I count my losses the same way I count my wins—both help me grow.” He surrounds himself with positivity, understanding that the right team is everything.
Using His Platform for Purpose
While 2H$ttt believes everyone has a right to express themselves, he acknowledges the power of giving back. “When you get blessed, it’s important to bless others. You can’t help everybody, but you can help your community.” He’s especially passionate about mental and physical health, stressing the need to address overlooked issues and remove the stigma surrounding them.
Looking Forward
For 2H$ttt, financial freedom means more than money—it’s about stability, independence, and making sure his family is taken care of. His long-term vision includes building businesses, creating trustworthy partnerships, and empowering others to succeed. “I want to help people make good career choices that put food on their table.”
The Legacy
When the spotlight fades, 2H$ttt wants to be remembered as a man who stood on business. “I didn’t back down from adversity. I had the heart of a lion.” To his fans, he offers one simple, heartfelt message: “I love y’all. Y’all make my life meaningful—and without y’all, there is no me.”
Let me know if you’d like this formatted for a specific blog, magazine, or press outlet—or need a custom bio excerpt for his EPK.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Veteran and Fitness Coach Andres Ruocco Featured in Candid Interview on Building Confidence Through Routine, Not Motivation
Florida, US, 23rd August 2025, ZEX PR WIRE, Army veteran, certified personal trainer, and nutrition coach Andres Ruocco is spotlighted in a new in-depth Q&A where he opens up about the mental and emotional realities of post-military life—and how daily routines can restore confidence, stability, and purpose.
Ruocco, who served during Operation Iraqi Freedom and is currently completing his bachelor’s degree in Sports and Health Sciences, uses his voice to advocate for a more grounded, accessible approach to wellness for veterans and everyday people alike.
“Motivation is overrated,” Ruocco shares. “It’s about showing up, even when you don’t feel like it. That’s what creates real confidence—doing the small things consistently.”
His story is one of redirection. From feeling lost after high school, to enlisting in the Army, and later working in veteran support and coaching, Ruocco reflects on the routines that helped him and others rebuild from the ground up.
“When I worked in VA benefits intake, I realized veterans weren’t just looking for help with paperwork—they were looking to be heard,” he says. “Now as a trainer, I approach fitness the same way. I listen. That’s how trust is built.”
Why This Matters
According to the U.S. Department of Veterans Affairs:
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Nearly 50% of post-9/11 veterans report difficulty adjusting to civilian life.
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1 in 3 veterans report symptoms of anxiety or depression.
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Only 13% of veterans meet physical activity guidelines—despite its proven benefits in reducing PTSD symptoms and improving mental health.
“A 15-minute walk every day can help more than people realize,” Ruocco explains. “It clears your head. It gives you something you can control.”
He credits this habit—started during the COVID lockdowns—as a major turning point that reconnected him to fitness, inspired his certification through NASM, and launched his new career in health coaching.
Inspiration Through Action, Not Perfection
Ruocco stresses that people don’t need perfect plans or fancy equipment to take the first step. He advises readers to choose one thing each day—a walk, a journaling prompt, a phone call to someone they trust.
“I tell people: focus on three goals a day—one for your body, one for your mind, and one for your relationships,” he shares in the interview. “That’s it. Keep it simple, and you’ll build momentum naturally.”
Call to Action: Rebuild From Where You Are
This interview isn’t just a reflection of Ruocco’s journey—it’s a call to reframe success not as perfection, but as presence.
He encourages readers to take action today by:
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Taking a 15-minute walk without distractions
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Setting 3 simple goals—body, mind, and relationship
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Checking in with someone who may be silently struggling
As Ruocco says:
“I used to think success was knowing everything. Now I know it’s just showing up for yourself—over and over.”
To read the full interview, visit the website here.
About Andres Ruocco
Andres Ruocco is a trilingual U.S. Army veteran, certified personal trainer, and nutrition coach based in Miami. He specializes in helping veterans and civilians rebuild strength and structure through fitness, habit-building, and holistic support. He is completing his Bachelor of Science in Sports and Health Sciences at American Military University.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Playdigo and BIGO Ads Scale AI-Powered Programmatic Advertising, Driving 486% Revenue Growth, 93% sRCPM Improvement, and 152% Impressions Growth Through Transparent Collaboration
San Francisco, Ca, 23rd August 2025, ZEX PR WIRE, Playdigo, a leading AI driven programmatic advertising platform, and BIGO Ads have delivered standout performance results in a recent case study, showcasing the power of collaborative innovation and format expansion.
Key Results in Under Five Months
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Revenue Growth: 486% increase
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sRCPM Improvement: 93% uplift
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Impressions Growth: 152% gain
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Requests Volume Growth: 9% increase
Strategy for Success
Playdigo and BIGO Ads drove results by refining bidstream parameters, reducing delivery friction, and expanding ad formats, including the addition of native supply. Regular performance reviews and continuous algorithm optimization supported transparency, alignment on revenue pacing, and accelerated monetization across video and display inventory.
“We’ve truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we’ve helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!” said Eden Liu, Head of Global Business at BIGO Ads.
“At Playdigo, I couldn’t be more thrilled with the synergy we’ve found with BIGO Ads,” said Daniel Ehevich, CEO of Playdigo. “Our shared AI-first mindset and mutual dedication to transparency have unlocked dramatic monetization gains. This is exactly the kind of partnership we strive for—where innovation, performance, and openness align.”
About Playdigo
Playdigo, founded in 2019 and headquartered in San Francisco, is a world class AI-powered programmatic advertising company specializing in mobile, CTV, and cross-channel performance marketing. The company combines best in class DSP and SSP solutions into one streamlined ecosystem, helping advertisers maximize ROI while enabling publishers to scale monetization. With a focus on transparency, efficiency, and measurable results, Playdigo delivers campaigns that perform across the world’s most competitive digital environments.
For more information or to request a demo, visit playdigo.com or email hello@playdigo.com .
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Tamar Toledano Shares Insights on How Startups Can Drive Impactful Marketing on a Budget
Michigan, US, 23rd August 2025, ZEX PR WIRE, Tamar Toledano, a San Francisco–based marketing strategist known for guiding both startups and established businesses, is offering practical strategies for early-stage companies looking to make an impact without overspending. Drawing from her experience leading marketing initiatives in a multinational corporation and now as the head of her own consultancy, Toledano emphasizes that effective marketing is not about how much is spent, but how wisely resources are used.
“Many founders think they need a big budget to break through,” Toledano explains. “But what startups need is clarity. If you know who your audience is and what motivates them, you can achieve remarkable results with limited resources.”
Building a Foundation Through Targeted Storytelling
According to Toledano, the first step toward impact marketing is identifying a clear narrative that connects with the intended audience. Startups should focus on defining their unique value proposition and crafting messages that resonate with their core clients. She suggests founders invest in understanding customer pain points through direct conversations, surveys, or even informal feedback sessions.
“Impact marketing is about creating an emotional connection,” Toledano says. “When your story aligns with the values and challenges of your audience, it creates loyalty from the start.”
Leveraging Digital Tools for Cost Efficiency
Toledano highlights the importance of embracing digital platforms, which allow startups to maximize visibility at relatively low cost. Social media campaigns, content marketing, and email newsletters can reach wide audiences without requiring large expenditures. She advises entrepreneurs to prioritize channels where their audience is most active, rather than spreading efforts too thin.
Additionally, she points out that organic content, such as blog posts, thought leadership articles, or behind-the-scenes videos, can be just as powerful as paid advertising when done consistently. “Authenticity matters more than polish,” she notes. “A startup does not need a Hollywood-style production team to tell its story effectively.”
Partnerships and Community Engagement
Another cost-conscious approach is building partnerships. Toledano encourages startups to collaborate with complementary businesses, local organizations, or even customer advocates to amplify reach. Joint events, co-branded content, or shared campaigns can stretch limited budgets further while fostering meaningful relationships.
“Startups should view themselves as part of an ecosystem,” Toledano says. “By working together with others who share your audience, you can multiply your impact without multiplying your costs.”
Data as a Guiding Compass
Toledano stresses that measurement is critical for startups working with lean budgets. Tracking engagement, conversion rates, and customer feedback enables companies to focus their resources where they create the most value. She recommends that startups make use of free or affordable analytics tools to evaluate performance regularly.
“Data doesn’t just tell you what worked,” she explains. “It tells you where to double down and where to pivot, which ensures that every dollar spent goes further.”
Philanthropy and Purpose as Differentiators
Beyond traditional marketing tactics, Toledano believes startups can stand out by aligning themselves with causes that matter. She has seen how purpose-driven initiatives, even small ones, build credibility and attract customers who value companies with a social conscience.
“Supporting a cause doesn’t have to mean donating millions,” she says. “It could be something as simple as contributing a percentage of sales to a local project or volunteering time as a team. The key is authenticity – choosing something that truly reflects your values.”
A Balanced Approach to Growth
For Toledano, the essence of impact marketing lies in balance: combining creativity with discipline, bold ideas with careful measurement, and purpose with profit. She emphasizes that startups should view marketing not as an expense, but as an investment in building lasting connections.
“The best marketing strategies don’t just generate attention, they create trust,” she concludes. “With clarity, resourcefulness, and a genuine commitment to their audience, startups can achieve powerful results even on the leanest of budgets.”
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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