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Injective Partners with Klaytn to bring Decentralized Trading to Millions of Users

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We are thrilled to announce that Injective is partnering with Klaytn to bring decentralized trading to millions of users within the Klaytn eco-system.

By integrating Injective’s decentralized derivatives protocol, Klaytn users will be able to access a diverse array of new financial markets not found elsewhere. In addition, users on Injective will be able to create new markets using assets built on the Klaytn blockchain.

Introduction

Klaytn is a public blockchain developed by Ground X, the blockchain arm of the leading South Korean internet provider and messaging firm, Kakao (a superapp used by over 90% of Korea’s population). Klaytn aims to offer a user-friendly interface and an intuitive development environment to push the frontiers of blockchain-powered services.

Klaytn is secured by participation from multiple top-tier brands around the globe. With its applications and web services having seen exponential growth in the Korean market, Klaytn is now setting its sights on global expansion, capturing a vast number of established global enterprise partners to its ecosystem, strategically spanning both blockchain-oriented and traditional finance organizations such as LG Electronics, Worldpay and Binance.

Injective’s Partnership with Klaytn

Injective shares Klaytn’s mission to transcend the current limitations in the blockchain space in order to accelerate global adoption of DeFi.

In pursuit of this goal, Injective plans to carry out an integration with Klaytn’s blockchain which greatly benefits the entire crypto ecosystem. For one, Injective’s derivative markets will soon be available through Klaytn’s native wallet. As a result, millions of Klaytn wallet users will be able to place trades that are executed on Injective in the backend. Not only does this bring new derivative markets to users within the Klaytn eco-system, but it also helps bring new volume to Injective’s exchange.

“Klaytn has showcased tremendous growth over the past few years. With this collaboration, Injective can help launch a number of innovative derivative products that were previously not available on the Klaytn blockchain. In turn, this will provide users with limitless trading opportunities,” said Eric Chen, Injective CEO.

A second benefit of this collaboration is that users on Injective will be able to create new markets using Klaytn-based assets. Klaytn has rapidly risen in popularity and is now processing millions of transactions on a monthly basis. Integrating Klaytn with the Injective will be a great boon for our ecosystem as a whole as individuals can seamlessly move assets across the two respective chains.

Jason Han, CEO of Ground X also said of the collaboration, “Not only will the the [Injective – Klaytn] partnership facilitate the growth of Klaytn’s DeFi eco-system, but it will also serve as a catalyst for the creation of many more innovative, inter-operable, decentralized services thanks to Klaytn’s integration with Injective.”

Injective’s Foray into Korea and Beyond

Similar to Klaytn, we prioritize creating a vibrant ecosystem through which everyone can have equal access to decentralized finance. Our integration will not only unlock decentralized derivative markets for millions of Klaytn users but also provide new avenues for users to create unique markets of their choice.

About Klaytn

Klaytn is an enterprise-grade, service-centric platform created by Kakao’s blockchain arm, Ground X. Kakao is Korea’s largest social media service with hundreds of millions of registered users. It combines the best features of both public blockchains (distributed governance) and private blockchains (low latency/high scalability) via an efficient ‘hybrid’ design. Klaytn is secured by participation from numerous highly-reputable brands around the globe.

About Injective Protocol

Injective Protocol is the first layer-2 decentralized exchange protocol that unlocks the full potential of decentralized derivatives and borderless DeFi. Injective Protocol enables fully decentralized trading without any restrictions, allowing individuals to trade on any derivative market of their choosing. Injective Protocol is backed by a prominent group of stakeholders including Pantera Capital, one of the most renowned venture capital firms in the world, and the leading cryptocurrency exchange, Binance.

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Stellrr Insulation & Spray Foam Enhances Austin Homes with Advanced Insulation Solutions

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Austin, TX – Stellrr Insulation & Spray Foam, a leader in home insulation solutions based in Austin, Texas, is committed to improving home comfort and energy efficiency through expert spray foam insulation services. Specializing in cutting-edge and eco-friendly insulation methods, Stellrr Insulation & Spray Foam is dedicated to providing alternatives that enhance the living environments of their clients.

With a robust service offering that includes spray foam insulation and other advanced techniques, Stellrr Insulation & Spray Foam is well-equipped to help Austin residents reduce their energy bills and enhance indoor air quality. Their expertise in using high-quality materials and state-of-the-art technology enables them to offer superior insulation performance that aligns with the latest energy efficiency standards.

One of the key services provided by Stellrr Insulation & Spray Foam is their thorough energy audit process. This critical assessment helps homeowners identify potential air leaks and insulation gaps within their homes, which can significantly impact overall energy consumption and comfort levels. By addressing these issues, Stellrr Insulation & Spray Foam not only improves a home’s energy efficiency but also contributes to a healthier living environment by reducing potential allergens and pollutants.

Stellrr Insulation & Spray Foam’s commitment to quality and customer satisfaction is evident in their approach to each project. From the initial consultation to the completion of each Austin insulation installation, Stellrr Insulation & Spray Foam’s team ensures that every aspect of the service is executed with precision and care, tailored to the unique needs of each client.

To further support their mission of providing environmentally responsible and effective insulation solutions, Stellrr Insulation & Spray Foam actively educates their clients on the benefits of spray foam insulation compared to traditional methods. By choosing spray foam, homeowners can enjoy significant reductions in energy costs, improved structural stability, and a quieter, more comfortable living space.

Understanding the importance of cost-efficiency for homeowners, Stellrr Insulation & Spray Foam offers competitive pricing on all of their insulation services to ensure that high-quality and effective insulation is accessible to all. Their pricing strategy is designed to meet the needs of a diverse client base, offering various options that accommodate different budgets while maintaining the highest standards of service and materials. Stellrr Insulation & Spray Foam believes that everyone deserves a comfortable and energy-efficient home, and they are committed to providing affordable solutions without compromising on quality or performance.

About Stellrr Insulation & Spray Foam

Stellrr Insulation & Spray Foam is a premier provider of alternative insulation solutions in Austin. With a focus on high-quality spray foam insulation, they offer a variety of services designed to improve home energy efficiency and comfort while maintaining a commitment to environmental sustainability and health. Their professional team is equipped to handle projects of any size with meticulous attention to detail and a focus on customer satisfaction. Offering more than just insulation, Stellrr Insulation & Spray Foam strives to ensure that each client’s home is a model of energy efficiency and comfort.

Media Contact

Name
Stellrr Insulation & Spray Foam
Contact name
Shawn Mansur
Contact phone
512-520-0044
Contact address
401 Congress Ave, #1540
City
Austin
State
TX
Zip
78701
Country
United States
Url
https://www.stellrr.com/

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Green Scapes Landscapes Elevates Outdoor Living in Fayetteville with Premier Landscaping Services

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Fayetteville, GA – Green Scapes Landscapes is proud to reaffirm its continued commitment to excellence in landscaping services for residents of Fayetteville and the surrounding areas. With a focus on crafting bespoke outdoor living environments, Green Scapes Landscapes harnesses the beauty of nature to enhance residential properties with innovative designs, meticulous installations, and comprehensive maintenance services.

Understanding that each client has a unique vision for their outdoor space, Green Scapes Landscapes offers a personalized approach to landscape design. From the initial consultation to the final reveal, the team works closely with clients to ensure their dreams are brought to life with precision and creativity. This tailored service extends to all aspects of landscaping, including garden design, hardscaping, water features, lighting, and ongoing garden care.

At the heart of Green Scapes Landscapes’ philosophy is a commitment to transforming yards into vibrant, functional, and beautiful extensions of the home. Whether it’s a serene garden retreat, an elegant outdoor entertainment area, or landscape designed to maximize curb appeal, the experts leverage the latest trends and techniques to deliver outstanding results.

Green Scapes Landscapes’ gallery acts as a testament to the company’s expertise and commitment to excellence in landscaping. It offers potential customers a vivid showcase of the company’s ability to transform outdoor spaces into bespoke, vibrant environments. This collection of their work not only underscores their proficiency in landscape design but also serves as a wellspring of inspiration for those envisioning their own outdoor transformations.

Clients can expect a seamless experience, underscored by the company’s dedication to quality, professionalism, and customer satisfaction. By selecting the finest materials and employing a skilled team, Green Scapes Landscapes ensures each project not only meets but exceeds expectations.

Green Scapes Landscapes prides itself on offering competitive pricing tailored to each landscaping project’s unique needs and scope. Understanding that budget is a key consideration for their clients, the team provides customized quotes designed to deliver the best value without compromising on the quality and craftsmanship that define their work. By considering each client’s specific requirements and desires, Green Scapes Landscapes ensures that every project proposal is as unique and personalized as the landscapes they create.

As a locally owned and operated business, Green Scapes Landscapes takes pride in contributing to the beautification of Fayetteville and its community. The team’s passion for landscaping and customer service excellence has established them as a trusted partner for homeowners looking to enhance their outdoor living spaces. Prospective clients can learn more about their Fayetteville office by visiting their website.

About Green Scapes Landscapes:

Green Scapes Landscapes is a premier landscaping company based in Fayetteville, Georgia, specializing in custom landscape design, installation, and maintenance. With a dedication to transforming visions into reality, the company provides personalized, high-quality outdoor living solutions. Through its online gallery, Green Scapes Landscapes affirms its status as a premier provider of landscaping solutions, inspiring trust and creativity in its clientele.

Media Contact

Name
Green Scapes Landscapes
Contact name
Terry Sords
Contact phone
(678) 329-8214
City
Fayetteville
State
Georgia
Country
United States
Url
https://www.greenscapes-landscapes.com/

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Industry Visionaries Share Perspectives on the Future of Marketing and Communications at The PR Net Future Focus Conference

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–News Direct–

On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventis dedicated event space, SECOND, assembling top industry figures to discuss the future of marketing and communications.

The full-day conference featured six panels interspersed with networking sessions and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the reinvention of modern media, the future of events & experiences (presented by Snap, Inc.), what's next in influencer marketing (presented by Trend Companies), the effects and applications of AI, affiliate marketing strategies, and the value of brand marketing.

To purchase professionally produced recordings of the conference, showcasing all panel discussions from the day for $49.99, click this link here.

Reinventing Modern Media

Moderator: Brian Strong, Global Head of Communications, Bloomberg Media

Panelists: Samantha Barry, Editor-in-Chief, Glamour; Amanda Smith, President, Fairchild Media; Willa Bennett, Editor-in-Chief, Highsnobiety and Simone Oliver, Strategic Advisor & Editor at Large

'Reinventing Modern Media' panel featured industry leaders discussing the dynamic nature of media today. Samantha Barry, Glamour's Editor-in-Chief, emphasized the universality of good content, noting, Sometimes, as a brand, we can go down a rabbit hole of this is a Gen Z thing, or this is only for millennial women, etc. Oftentimes, good content will reach them all, regardless of generation. Amanda Smith, President of Fairchild Media, highlighted the importance of brand clarity, stating, I think we're all being rewarded for having total clarity on who we are and what defines our brand IP. The more we can articulate that in the marketplace, the better off well be. Willa Bennett, Highsnobiety's Editor-in-Chief, emphasized the value of long-term content investment, saying, If you invest long term, the traffic will come. Simone Oliver, Strategic Advisor & Editor at Large, discussed the shift in content engagement and distribution, noting, Engagement has been the clear winner in terms of how people engage with your content and what you're producing. You want people to see what you make, you want the message to get out there, but distribution has changed. She also highlighted the evolving nature of content discovery, adding, Discovery has a different face now.

The Future of Events & Experiences

Moderator: Jed Weinstein, Founder & CEO, Rise & Set

Panelists: Bronson Van Wyck, Founder, Workshop and DIO; Rachel Racusen, Senior Director of Corporate Communications and Public Affairs, Snap Inc. and Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships, Walmart

The 'Future of Events & Experiences' panel explored immersive experiences and media's evolving landscape. Bronson Van Wyck, Founder of Workshop and DIO, emphasized holistic experiences, stating, You want to give someone an opportunity to return to the womb where every aspect of their needs, physical and emotional, are being taken care of. Rachel Racusen, Senior Director of Corporate Communications and Public Affairs at Snap Inc., highlighted quality over quantity in media, noting, If you have an amazing New York Times story that is meant to reach a certain audience and that's the only story you get on something, that could provide a lot more value than twenty stories. Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships at Walmart, discussed the intangible nature of creating memories, noting, We are fundamentally in the business of making memories. And that's hard to measure. Rand also emphasized using technology to foster community and connection, stating, Tech needs to be leveraged as a tool to help further enable community, to help further enable connection. She cautioned against expecting every experience to achieve all objectives, stating, When we expect every single experience that we do to boil the ocean of objectives, that's not going to get us so far.

What's Next in Influencer Marketing?

Moderator: Faye Halligan, Director of Talent Relations, Trend Companies

Panelists: Ted Raad, Founder & CEO, Trend Companies; Anna Kai, Content Creator, @itsmaybeboth; Nena Evans, Content Creator, @nenaevans and Emily Fauver, Content Creator, @emily.fauver

The 'What's Next in Influencer Marketing?' panel delved into the evolving influencer landscape. Ted Raad, Founder & CEO of Trend Companies, stressed the importance of creators remaining authentic to their audience, noting, The most important thing… is that they are saying who they are to their audience, and the audience will matter more than any campaign. He also highlighted creators' influence on both their audience and fellow creators. Emily Fauver, Content Creator, mentioned the continuous innovation in content creation on established platforms, saying, The fact that we're still coming up with new ways to create content on platforms that have been around for a while, I think its just getting started. Anna Kai, Content Creator, expressed confidence in the enduring nature of social media platforms, stating, Social media is gonna be around forever whether it's TikTok or MikMok, so we'll figure it out. Nena Evans, Content Creator, discussed the uncertainty of future content sharing platforms, stating, At the end of the day, the value that we're creating, it has to be shared somewhere. It might not be TikTok, it might not be Instagram, it might be an unknown. We really don't know. She emphasized the current importance of relatability and authenticity in connecting creators with their audiences.

AIs Effect on Marcomms

Moderated by Samyutha Reddy, Head of Corporate Marketing, Jasper AI

Panelists: Paul Miser, EVP, Group Director, HOW (a 5W Agency); Aaron Kwittken, Founder and CEO, PRophet and CEO, Stagwell Marketing Cloud, Comms Tech Unit and Alexia Adana, VP, Director of Creative Technology, Edelman

The panel on "AIs Effect on Marcomms" delved into how artificial intelligence is reshaping marketing and communications strategies. Paul Miser, EVP, Group Director at HOW, highlighted that AI complements human roles, enabling faster validation of insights and ideation. He emphasized, [AI] is not going to replace your role, but it allows you to validate insights faster, it allows you to ideate faster, it gives you analytical models that are faster. Miser also stressed the importance for agencies to understand AI's role in enhancing relationships and expediting validation processes. Aaron Kwittken, Founder and CEO of PRophet, urged professionals to embrace a mindset of becoming communications engineers. He discussed the significance of predictive AI, stating, Anytime people talk about AI, they think about generative. But predictive AI will be most potent, consequential and revolutionary for comms pros." Alexia Adana, VP, Director of Creative Technology at Edelman, emphasized the need to become proficient with AI tools, stating, On an individual level, it's getting comfortable with having a back and forth with AI tools in a way that's going to help you approach problems and your goals in a far more efficient way than if you were just solely relying on your individual brain.

Elevating Affiliate Marketing Strategies

Moderator: Jeremiah Corley, Affiliate Director, Dreamday

Panelists: Teresa Grammatke, Senior Director, eAccountable; Taylor Kendrick, Senior Manager, Channel Partnerships, impact.com; Jacqueline Goldstein, Vice President, Commerce, NY Post and Leilani Han, Executive Director, Commerce, The New York Times Wirecutter

The "Elevating Affiliate Marketing Strategies" panel offered dynamic insights to supercharge affiliate approaches. Teresa Grammatke of eAccountable highlighted a shifting audience perspective, noting, The audience has changed and people assume that you're getting the money now. So it's not as big of a deal for the audience to know that they're earning off of it. Taylor Kendrick from impact.com emphasized the critical need for proactive affiliate engagement, stating, You have to be diligent with following up with all these affiliates, just make sure you continue and continue to reach out to them. Jacqueline Goldstein of NY Post discussed the pivotal role of offering competitive benefits to affiliates, like free fast shipping. Leilani Han of The New York Times Wirecutter emphasized the strategic importance of commerce content publishers, stating, For the performance PR professionals, commerce content publishers don't just represent a number in the tally of coverage you garner, now we are also adding value to your clients bottom line. Han also stressed the vital nature of nurturing affiliate partnerships, noting, An affiliate link isn't a spigot of revenue where you just put up an affiliate link and turn it on. It's a constant feedback loop, its important to be constantly nurturing the partnerships.

Is 2024 the Year of Brand Marketing?

Moderator: Celia Jones, Chief Marketing Officer, FINN Partners

Panelists: Ana Andjelic, Chief Brand Officer, Ex Esprit, Banana Republic; Colin Kavanagh, Chief Marketing Officer, Pernod Ricard; Samina Virk, North America CEO, Vestiaire Collective and Crystal Vinisse, Vice President – Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotels Corporation

The highly anticipated panel, 'Is 2024 the Year of Brand Marketing?' delved into the evolving landscape of brand marketing, with experts providing insights into the strategies and approaches that will define the year ahead. Ana Andjelic, Chief Brand Officer at Ex Esprit and Banana Republic, characterized brand marketing as a strategy of cultural influence, advocating for continuous engagement with culture and creativity. Samina Virk, North America CEO at Vestiaire Collective, preferred the term "brand growth," emphasizing the interconnectedness of brand marketing with overall business growth. She stressed the importance of understanding the customer to create authentic brand moments, stating, Focus on who your customer or your client is. Because I think that will help answer which moments you speak about and marry that with what is authentic. Crystal Vinisse, Vice President – Global Brand Leader at Hyatt Hotels Corporation, underscored the experience-driven nature of today's economy, noting that brands must deliver on their promises to maintain customer trust. She remarked, We are still very much in an experience-driven economy. So that means, while I might have an emotional connection to your brand, there's less forgiveness and grace if I have an experience that isn't what you marketed to me. Colin Kavanagh, Chief Marketing Officer at Pernod Ricard, emphasized the importance of authenticity in brand messaging, stating, You have to be authentic. That's the key thing for me and you have to stay true to that.

The Future Focus Conference provided attendees with invaluable insights about the latest trends and future predictions for the marketing communications industry. The networking breaks throughout the day were embraced by the audience, which included representatives from brands like Sephora, Bumble, Fritz Hansen, Hilton Hotels, Brunello Cucinelli, Turkish Airlines, Match Group, Pernod Ricard, J. Crew, Leading Hotels of the World and Campari Group, and agency leaders from M&C Saatchi, Weber Shandwick, BPCM, Magrino, H&S, Finn Partners, 5W, Derris, Quinn, Day One Agency, KWT Global, Karla Otto and LaForce. The summit culminated with guests gathering in SECONDs bar area for the cocktail hour, enjoying cocktails by Redemption Whiskey, Gray Whale Gin, Cantera Negra Reposado Tequila, and Josh Cellars Wines.

Photos: Link HERE (credit: Adele Makulova)

ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events.

Contact Details

The PR Net

Sara Sturges

+1 646-934-4631

[email protected]

Company Website

https://theprnet.com/

View source version on newsdirect.com: https://newsdirect.com/news/industry-visionaries-share-perspectives-on-the-future-of-marketing-and-communications-at-the-pr-net-future-focus-conference-434689580

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