Flordia, US, 10th July 2025, ZEX PR WIRE, AI-powered personalized nutrition tools are gaining mainstream traction in 2025. Based on this, Brian Gould, CEO of Trulife Distribution and Trulife Marketing, is urging wellness companies to shift focus from trend-driven excitement to the unglamorous reality of operational readiness. In a candid assessment, Gould highlights that while AI-generated nutrition protocols are revolutionizing how consumers engage with their health, the back-end logistics of fulfillment, sourcing, and compliance remain far behind.

“AI is already changing the front end of how people choose their supplements,” Gould said. “But when companies can’t deliver those personalized solutions at scale, or worse, deliver inconsistently, they erode trust just as fast as they built it.”

Gould’s insights come at a pivotal time for the wellness industry. In early 2025, tools that analyze individual biomarkers, lifestyle data, and even genetic profiles to recommend daily supplement regimens flooded the market. From consumer-facing apps to clinical interfaces used by practitioners, the emphasis on ultra-targeted formulas has grown rapidly. Yet, few companies have overhauled their operations to handle the complexity that comes with made-to-order blends, real-time ingredient demand, and regulatory traceability.

The Convenience Problem

“What many of these startups fail to consider,” Gould continued, “is that AI doesn’t simplify the backend, it complicates it.”

Traditional supplement supply chains are built for mass production and seasonal cycles. But personalized nutrition, especially AI-driven, real-time customization, demands dynamic sourcing, nimble fulfillment systems, and a higher degree of ingredient specificity.

This means vendors must move beyond static warehouse models. They need innovative inventory systems capable of adapting to shifts in consumer needs as the algorithms update, sometimes weekly. Companies also need suppliers who can provide traceable, single-origin ingredients that align with AI-driven health goals, goals often requiring micro-adjustments in dose and composition.

“Imagine telling a customer that their custom gut health blend is delayed because your warehouse only stocks bulk probiotics that don’t match their specific strain needs,” Gould said. “That’s the reality many brands are walking into.”

AI Isn’t a Silver Bullet

Gould, who has worked for over two decades in distribution and global brand development, warns that too many companies are overrelying on AI’s appeal without preparing for its operational consequences.

“AI gets you in the door, but your logistics and compliance practices determine whether you stay there,” he said. “Custom doesn’t just mean a fancy label. It means real-time inventory adjustments, safe sourcing, and legally sound formulations.”

This is especially critical in the U.S., where supplement manufacturers are required to follow strict FDA guidelines for Good Manufacturing Practices (GMP). Personalized blends introduce a new layer of complexity around batch tracking, allergen warnings, and consumer safety documentation.

Trulife’s Role in Bridging the Gap

As CEO of Trulife Distribution, Brian Gould is positioning his firm as a key player in solving this mismatch between innovation and infrastructure. Trulife works with international wellness brands seeking to expand into the U.S. market, offering full-service support from regulatory compliance to logistics and in-store retail placement.

“We’re helping brands ask the hard questions,” Gould said. “Do you have the tech to track custom orders by batch? Can your manufacturer scale up 1,000 variations of a product instead of just three? Have you trained your fulfillment team to spot errors in AI-generated formulas?”

These operational gaps, he argues, will define which companies survive the next wave of wellness innovation.

An Industry in Transition

Consumer demand is not slowing down. According to recent industry reports, AI-driven nutrition and diagnostic-based wellness purchases are expected to grow 38% year-over-year through 2027. While interest in longevity, gut health, and hormone optimization remains strong, consumers are also increasingly aware of ingredient quality, shipping speed, and post-purchase experience.

“People don’t want a one-size-fits-all solution anymore,” Gould said. “But they also don’t want delays, inconsistencies, or vague customer service. The brands that can handle both precision and scale are the ones that will win.”

A Call for Real Infrastructure

Gould urges founders and brand leaders to shift focus from marketing headlines to foundational work. That means investing in smarter supply chains, building relationships with flexible manufacturers, and embedding quality control into every step of the process.

“AI-custom nutrition is no longer on the horizon, it’s here,” he concluded. “But if your supply chain isn’t ready to match that promise, all the algorithms in the world won’t save you.”

About Brian Gould
Brian Gould is the CEO of Trulife Distribution and Trulife Marketing. He has over 20 years of experience in retail distribution, international brand strategy, and manufacturing logistics. Through his companies and his foundation, Gould helps wellness brands succeed in the U.S. market while advocating for ethical practices and operational excellence across the industry.

To learn more visit: https://trulifedist.com/

Dubai, UAE, 10th July 2025, ZEX PR WIRE, In a newly released interview, Dubai-based entrepreneur Nitin Bhatnagar has called on the real estate industry to embrace purpose-driven design and long-term sustainability as the foundation for future development. Drawing from over two decades of leadership across global finance and property sectors, Bhatnagar argues that buildings must do more than stand tall—they must speak to human values, emotion, and environmental impact.

“Real estate should never just be about concrete and numbers,” Bhatnagar says in the feature. “It’s about the feeling of home, the human connection to space, and designing something timeless yet relevant. That’s the legacy worth building.”

Design That Inspires, Spaces That Endure

Bhatnagar believes that developers have a responsibility to move beyond surface-level luxury and start creating spaces that resonate with intention. “We aim to build homes people feel—places where every detail, from layout to lobby art, contributes to calm, connection, and inspiration,” he explains.

According to the UAE Green Building Council’s 2024 findings, nearly 38% of global carbon emissions come from the built environment. In the Gulf region especially, residential construction contributes heavily to energy and water consumption. Bhatnagar believes the solution isn’t simply meeting regulations—it’s raising the bar altogether.

“Solar integration, cooling efficiency, smart systems—we’re using all of these,” he says. “But sustainability is more than a checklist. It’s a mindset. Every space we develop should be relevant and responsible ten years from now—not just at handover.”

A Call for Conscious Building and Living

In the interview, Bhatnagar also reflects on his personal evolution as a business leader. Early in his real estate journey, he admits, he tried to pursue too many innovations at once. That experience taught him the power of restraint and thoughtful execution.

“One idea, well executed, is more powerful than ten half-finished plans,” he says. “In both life and business, we need to pause more often—observe, understand the gap, and act with intention.”

His message is clear: the real estate industry must prioritize people before profit and impact before scale. That kind of shift, he says, is not just possible—but essential.

What You Can Do

Bhatnagar’s call to action extends beyond developers and architects. He urges everyone—from homeowners and designers to city planners and business leaders—to think more critically about the environments we shape and occupy.

Ask yourself:
• Is this space built to last—or just built to sell?
• Does it reflect real human needs—or just trends and returns?
• Does it create room for joy, rest, and connection?

“You don’t have to be a builder to think like one,” Bhatnagar notes. “Every choice we make shapes our surroundings. If we approach it with care, we can build something far greater than walls—we can build meaning.”

To read the full feature, visit here.

About Nitin Bhatnagar

Nitin Bhatnagar is a Dubai-based entrepreneur with a background in global banking and real estate development. He previously held senior roles at major financial institutions such as Bank of Tokyo-Mitsubishi, Standard Chartered, ABN Amro, and Bank of Singapore, and served as Managing Director at Bank J Safra Sarasin. He is the founder of Canarax Trading LLC, a materials and commodities trading firm, and Quantum Capital Management Consulting, which advises on strategic growth, investment, and innovation.