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Hotel Price Index 2026 Released – Nearly 1 in 3 hotel comparisons showed price differences above 10%

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58 minutes ago

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Jersey City, NJ, USA — Travorio reviewed hotel prices across major booking platforms to see how often travelers can find a meaningful difference for the same property and travel dates. Travelers who want more flexibility can also book now, pay later hotels through supported payment options.

What we found

The study covered 394 hotel comparisons across 18 destinations. Rates were drawn from Booking.com, Expedia, and Hotels.com for a three-night stay in September 2026 for two adults.

Most comparisons were fairly close. The median difference between the lowest and highest available rate was 4%. The average difference was 8%.

The larger gaps are where comparison becomes useful. Twenty-nine percent of the searches showed a difference of more than 10%, and 10% showed a difference above 20%.

The largest gap in the sample was 106%, equal to $213, for the Elasophia Hotel in Istanbul.

Key numbers

Measure Result
Hotel comparisons included 394
Destinations reported 18
Median price gap 4%
Average price gap 8%
Comparisons with gap above 10% 29%
Comparisons with gap above 20% 10%
Largest observed gap 106% ($213)

Where the biggest differences appeared

The size of the price gap varied by destination. Istanbul and Bangkok stood out in this sample, while several North American and European cities showed much tighter pricing.

Destination Average gap Median gap Hotels compared
Istanbul, Turkey 20% 13% 22
Bangkok, Thailand 19% 15% 30
Tokyo, Japan 14% 13% 22
Marrakech, Morocco 12% 8% 18
Cancun, Mexico 12% 10% 24
Rome, Italy 9% 6% 26
Lisbon, Portugal 9% 7% 27
Toronto, Canada 6% 0% 11
Amsterdam, Netherlands 5% 3% 26
London, UK 5% 0% 30
Dubai, UAE 5% 0% 4
Paris, France 5% 1% 27
New York, USA 4% 0% 28
Barcelona, Spain 4% 2% 25
Singapore 2% 0% 18
Miami, USA 2% 0% 29
Doha, Qatar 2% 0% 26

Sample note: Dubai had only four hotels with rates from two or more platforms. Sydney, Melbourne, and Bali were not included in city-level reporting because there was not enough multi-platform data.

What the numbers mean for travelers

A 4% median gap means that many travelers will see only a small difference when they compare major booking sites. The more useful finding is that larger gaps still appeared often enough to matter.

In 29% of the comparisons, the difference was above 10%. On a $2,000 hotel booking, a 10% difference is $200. On a $4,000 stay, it is $400. Before booking, it can be worth a moment to compare hotel prices across a few sites.

Booking value 5% gap 10% gap 20% gap
$400 $20 $40 $80
$900 $45 $90 $180
$2,000 $100 $200 $400
$4,000 $200 $400 $800

Price variation by hotel rating

The widest average gaps in this sample appeared among 3-star hotels. The study did not test the cause, so these figures should be treated as a description of this dataset rather than a general rule about hotel categories.

Star rating Average gap Hotels compared
1-2 star 10% 20
3 star 12% 103
4 star 7% 125
5 star 6% 47

Why prices can differ

Hotel prices can vary from one booking platform to another because the platforms may receive inventory from different suppliers, use different promotions or markups, and update availability at different times.

  • Different supplier and distribution agreements
  • Platform-specific promotions and pricing
  • Changes in room availability
  • Taxes and mandatory fees
  • Breakfast and other inclusions
  • Cancellation and refund terms

The study compared total-stay prices in USD. It did not control for every room condition on every platform, so the lowest rate on one site was not always an identical room product to the lowest rate on another.

Methodology

The pricing data came from whhotel price aggregation API, which returned rates from Booking.com, Expedia, Hotels.com, and VRBO for matching hotel properties.

Check-in: September 8, 2026

Check-out: September 11, 2026

Stay length: 3 nights

Guests: 2 adults

Rooms: 1

Currency: USD

A total of 600 hotel searches were run across 20 destinations. Of those, 394 returned prices from at least two platforms and were included in the analysis. Eighteen destinations had enough data for city-level reporting.

Hotels were matched using property name and geographic coordinates. Properties appearing on only one platform were excluded. Member-only and loyalty rates were also excluded.

Limitations

  • Prices were captured at one point in time and may have changed afterward.
  • The study does not show that any one platform is consistently the cheapest.
  • The comparison used the lowest available rate per platform, not identical room categories in every case.
  • The main platforms represented were Booking.com, Expedia, and Hotels.com.
  • The study used one travel window and one length of stay. Other dates and booking windows may produce different results.

Bottom line

Most hotel price differences in this sample were modest. Still, nearly one in three comparisons showed a gap above 10%. That is large enough to matter on expensive or multi-night stays, and it is a practical reason to compare rates before booking.

About Travorio

Travorio is an online travel platform for hotels, flights, and event tickets. It also offers pay later hotels options in supported markets, including pay in 4 installments and cryptocurrency. Travorio compares hotel inventory from multiple travel supplier networks.

To learn more, visit travorio.com

Media Contact

Company Name: Travorio

Contact Person: Media Relations

Website: hi@travorio.com

Website: travorio.com

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Press Release

Freedom Holding Marks New Türkiye Milestone as Freedom Yatırım Secures Brokerage License

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43 minutes ago

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August 19, 2026

By

Istanbul, Turkey, August 19th, 2026, FinanceWire

Istanbul, Türkiye – August 18, 2026. Freedom Yatırım Menkul Değerler A.Ş., a subsidiary of Freedom Holding Corp. (NASDAQ: FRHC), has received an operating license from the Capital Markets Board of Türkiye (CMB). Freedom Yatırım has become the first broadly authorized foreign brokerage firm to receive such a license in Türkiye since 1992.

The license marks an important step in Freedom Holding Corp.’s expansion in Türkiye and supports its broader strategy to grow its brokerage business and international capital markets infrastructure in the country.

“Receiving this operating license is an important milestone for Freedom Holding Corp. It marks our entry into the Turkish brokerage market as the first broadly authorized foreign firm to receive such a license in 34 years,” said Timur Turlov, Founder and CEO of Freedom Holding Corp.

Freedom Holding Corp. operates through more than 200 offices in over 20 countries across North America, Europe, and Asia. According to its latest financial statements filed with the U.S. Securities and Exchange Commission (SEC), the company’s total assets stood at US$14 billion as of June 30, 2026. Brokerage remains one of its core business lines, accounting for approximately 39% of total net revenue.

Freedom Yatırım will draw on Freedom Holding Corp.’s international brokerage expertise, technology, and infrastructure as it prepares to launch investment services in Türkiye.

Connecting Türkiye with International Markets

Freedom Yatırım plans to offer more than traditional brokerage services. Using TraderNet, Freedom Holding Corp.’s proprietary trading platform, the company intends to build infrastructure that provides two-way access between the Turkish market and international capital markets.

For investors in Türkiye, the goal is to gradually broaden access to international markets through Freedom Holding Corp.’s global brokerage capabilities.

Freedom Yatırım has also completed its integration with Borsa İstanbul, giving clients across the Group’s international brokerage network access to investment opportunities in the Turkish market. The network has more than 870,000 client accounts.

Freedom Holding Corp. expects this infrastructure to help increase international participation in Türkiye’s capital markets and strengthen links between Borsa İstanbul and global financial markets.

Building an Integrated Digital Ecosystem

Freedom Holding Corp. recently completed the acquisition of a 99.32% stake in Turkish Bank A.Ş. through its subsidiary Freedom Finansal Hizmetler A.Ş. Following the acquisition, the bank’s shareholders approved the change of its trade name to Freedom Bank A.Ş.

Together, Freedom Bank and Freedom Yatırım are expected to form the core of Freedom Holding Corp.’s digital financial ecosystem in Türkiye, combining banking and investment services with other digital offerings.

“Our ambition in Türkiye goes beyond brokerage. We plan to build an integrated digital financial ecosystem around Freedom Bank and Freedom Yatırım, bringing banking, investment, and other digital services together over time. We will draw on our experience in Kazakhstan, where Freedom SuperApp already combines financial and everyday digital services within a single platform, while adapting the model to the needs of the Turkish market,” Turlov stated.

For the local team, the next stage will be to combine the Group’s international capabilities with expertise in the Turkish market.

“Türkiye is a long-term market for us. We want to combine the Group’s technology, financial strength, and international capital markets expertise with strong local knowledge to build a sustainable business here,” said Vladimir Pochekuev, Partner at Freedom Holding Corp. and Chairman of the Board of Directors of Freedom Yatırım Menkul Değerler A.Ş.

Pochekuev also expressed his appreciation to the Capital Markets Board of Türkiye for its constructive and professional engagement throughout the licensing process.

Preparing to Launch Operations

Following receipt of its operating license, Freedom Yatırım is continuing to prepare for the launch of full-scale operations in the Turkish market. The company is conducting comprehensive system testing and finalizing its operational readiness.

Freedom Yatırım intends to offer clients technology-driven, user-friendly investment services tailored to the regulatory requirements and specific needs of the Turkish market.

“Türkiye has a large and increasingly sophisticated investor base, with growing interest in diversifying portfolios across markets and asset classes. Our focus will be on combining access to international markets with strong local expertise and a high standard of client service,” said Vusal Mamedov, Senior Adviser to the Board of Directors of Freedom Yatırım.

About Freedom Yatırım Menkul Değerler A.Ş.

Freedom Yatırım Menkul Değerler A.Ş. operates under Freedom Finansal Hizmetler A.Ş., a wholly owned subsidiary of Freedom Holding Corp. The company received approval for its establishment from the Capital Markets Board of Türkiye (CMB) in 2025 and, upon completing all regulatory requirements, obtained its operating license in 2026 to provide brokerage services in Türkiye’s capital markets. Freedom Yatırım seeks to leverage its international expertise and in-depth understanding of the Turkish market to provide investors with innovative investment solutions.

About Freedom Holding Corp.

Freedom Holding Corp. provides financial services in 24 countries, including Kazakhstan, the United States, multiple EU countries, Uzbekistan, and Armenia. The Company’s principal executive office is located in New York City. In Kazakhstan, Freedom is actively developing its financial and digital ecosystem, which includes Freedom Bank, Freedom Broker, the insurance companies Freedom Life and Freedom insurance, as well as a lifestyle segment that features Arbuz.kz, Freedom Ticketon, and Aviata. Freedom Holding Corp. shares are traded on the U.S. technology exchange NASDAQ, the Kazakhstan Stock Exchange (KASE), and the Astana International Exchange (AIX) under the ticker symbol FRHC. Freedom Holding Corp. is regulated by the U.S. Securities and Exchange Commission (SEC) and the common stock is included in the Russell 3000 Index.

Contact

Head of Public Relations
Natalia Kharlashina
Freedom Holding Corp.
prglobal@ffin.kz
+77013641454

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Press Release

Tribal Partners with ServiceNow to Empower Enterprise Teams to Build and Deploy Apps & Agents

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14 hours ago

on

August 18, 2026

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NEW YORK, NEW YORK, August 18th, 2026, FinanceWire

Tribal launches Tribal for ServiceNow, enabling enterprise teams – not just developers – to build and personalize AI where work already happens. 

Tribal today announced their partnership with ServiceNow to launch Tribal for ServiceNow. Through this collaboration, Tribal’s AI agents now support the ServiceNow AI Platform, helping teams maintain, migrate, and enhance their ecosystems. By mapping the platform with Tribal’s Metadata Fabric, users can build with full enterprise context, without breaking dependencies or business workflows.

When Tribal announced its $10 million seed round in May, expanding to ServiceNow was a strategic roadmap priority shaped by strong demand from CIOs. Just thirteen weeks later, ServiceNow support is live, advancing Tribal’s cross-platform reach across the enterprise’s most critical systems. 

The next phase of enterprise AI will not be defined by who deploys the most agents or AI assistants. It will be defined by who empowers the most people across the enterprise to build safely with AI. Tribal believes enterprise AI is entering the Builder Era: 

“Every enterprise has spent years shaping its systems around the way it works. AI should understand those systems and not force the company to start over. That is what Tribal brings to ServiceNow: the context people need to build on their existing systems faster and with confidence”, said Yoav Kolodner, CEO and Co-Founder, Tribal

Driven by strong demand from CIOs and enterprise technology teams, the ServiceNow integration marks the first step in Tribal’s broader strategy to extend its capabilities across systems of record and enable enterprises to build AI where work already happens. 

Gartner’s recent research on AI-augmented citizen development points to the same shift: as AI-powered development expands beyond software engineers, CIOs must enable more builders without sacrificing governance, security, or architectural integrity.* Enterprise systems need to adapt for AI-native work. Years of custom workflows, permissions, integrations, dependencies, and business rules make generic AI difficult to trust in production without the proper guardrails.

Tribal’s Metadata Fabric creates a shared, dependency-aware understanding of an enterprise across its systems of record – mapping objects, automations, permissions, business rules, and the relationships between them. That context powers metadata-native AI agents that can build production-ready applications, workflows, and automations in days, not quarters. The result is AI that adapts to the business, operates natively within each platform, and can extend across the enterprise rather than remaining trapped in a single system. 

With Tribal for ServiceNow, the people who know the business best, not just developers, can turn their operational knowledge into working AI applications while maintaining enterprise governance and oversight.

ServiceNow customers can now:

  • Accelerate workflows across requests, approvals, case management, and asset tracking while maintaining security, governance, and auditability.
  • Modernize legacy environments safely by migrating custom tables to standard ServiceNow architecture with full visibility into dependencies and downstream impact.
  • Build and deploy enterprise-native AI applications directly within ServiceNow, grounded in existing data, permissions, and business logic.

Enterprise technology leaders are confronting the same challenge as AI moves from pilot projects into production.

“What makes Tribal different is that it understands the actual enterprise environment – its workflows, permissions, dependencies, and business logic. That context gives teams a practical way to turn their expertise into governed AI applications”, said Tal Carmi, Chief Information Officer at WalkMe.

The first wave of enterprise AI rewarded experimentation. The next will reward organizations that empower more builders. The companies that move first will not simply use AI differently. They will build differently; at scale, while moving fast in production with full organizational context.

Enterprises interested in evaluating Tribal for ServiceNow or scheduling a personalized demonstration can visit https://gotribal.ai.

Read more about Tribal for ServiceNow: https://www.gotribal.ai/blog/mastering-servicenow-complexity-introducing-tribal-for-servicenow.

About Tribal

Tribal is an enterprise-native AI platform founded by Salesforce, Wix, and Spot.io veterans. Its context-aware AI agents learn the complete metadata graph of enterprise systems, including Salesforce, Snowflake and ServiceNow, so teams can build and deploy AI with full organizational context.

The result: development backlogs cleared up to 10x faster, maintenance costs reduced by up to 80%, and AI solutions that compliance and IT leaders can trust from day one.

For more information, visit https://gotribal.ai/.

*Based on Gartner research and webinar content concerning AI-augmented citizen development and the governance required to scale AI-powered building across the enterprise. Gartner does not endorse any vendor, product, or service.

ServiceNow, the ServiceNow logo, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

Frequently Asked Questions:

Q: Is this an official ServiceNow partnership?

A: Yes. Tribal is a ServiceNow partner, and Tribal for ServiceNow is live as of August 2026.

Q: Does Tribal replace ServiceNow’s native AI?

A: No. Tribal deploys native ServiceNow code and inherits the platform’s governance, RBAC and audit trails. What it adds is the customer’s own instance: the objects, business rules, permissions and dependencies that make a change safe or unsafe to ship.

Q: Which platforms does Tribal support?

A: Salesforce, Snowflake and ServiceNow today, with SAP, NetSuite and Workday on the roadmap.

Contact

Orian Tal
The Pitch PR
orian@thepitch.media

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Press Release

Austen Hacker Explains Why Healthcare Trust Starts With Everyday Conversations

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14 hours ago

on

August 18, 2026

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  • Arkansas pharmacist Austen Hacker shares how small, consistent interactions build the foundation for patient safety and better outcomes across pharmacy settings.

Arkansas, USA, Aug 18, 2026, ZEX PR WIRE — Maria came to the pharmacy counter for the third time that month. Each visit, she asked the same questions about her medications. To an outsider, it might have looked like frustration on both sides. But the pharmacist saw something different: a patient trying to regain control after a frightening diagnosis. Instead of rushing through the consultation, he took five extra minutes to explain how the medications worked together, wrote down timing instructions, and asked what worried her most. Two months later, Maria told him she finally felt confident managing her treatment. That conversation became the turning point.

Austen Hacker has spent years witnessing moments like this across retail, hospital, institutional, ambulatory, and oncology pharmacy settings. He has opened and managed an oncology pharmacy, established a surgery center pharmacy, and directed multi-facility pharmacy services for Mississippi County Hospital System. Throughout his career, he has seen that clinical expertise alone does not create trust. Trust grows when patients feel heard, understood, and respected.

The Invisible Work Behind Every Prescription

Most people see a prescription bag and assume the work is done. They do not see the series of decisions that happen before that bag reaches their hands.

“People see the prescription bag. They do not always see the thirty decisions that happened before that bag reached the patient,” Hacker says.

Those decisions include checking for drug interactions, verifying dosages, confirming insurance coverage, and flagging potential safety concerns. In hospital and oncology settings, the complexity increases. Pharmacists collaborate with physicians, nurses, and specialists to adjust treatments based on lab results, patient response, and side effects.

“One of the most useful things a pharmacist can do is catch the problem before it becomes a hospital problem. Sometimes that is a wrong dose. Sometimes it is a patient who stopped taking a medication because it made them dizzy. Sometimes it is a simple misunderstanding that can become serious if no one asks the right question,” Hacker explains.

This level of attention requires more than technical knowledge. It requires listening, observing, and taking the time to understand what patients are experiencing.

Building Trust One Question at a Time

Trust is not built through dramatic interventions. It develops through small, consistent interactions that show patients their concerns matter.

“Patients want to know that someone is listening to them. Clinical knowledge is essential, but people also need to feel heard. When patients trust their healthcare team, they are more comfortable asking questions, sharing concerns, and becoming active participants in their own care,” Hacker says.

In oncology pharmacy, where patients often face complex treatment regimens and significant side effects, this trust becomes critical. Patients who feel comfortable communicating with their pharmacist are more likely to report adverse reactions, ask about symptom management, and follow through with their medication schedules.

Hacker emphasizes that trust is earned gradually, not given automatically. “Trust is something you earn one conversation at a time. It grows when patients know you will answer their questions honestly, explain things clearly, and take the time to understand what they are experiencing.”

Learning to Lead by Staying Curious

Hacker’s path to pharmacy leadership began with a career change. Before entering healthcare, he earned a Bachelor of Music in Piano Performance from Baylor University. He graduated Cum Laude in 2012, but soon faced a difficult reality.

“Before I graduated from Baylor with my Bachelor of Music, I recognized a harsh reality: I was not talented enough to make a decent living as a pianist. This realization led me to pursue Pharmacy as a career, which I was a much better fit for,” he recalls.

He returned to school at the University of Louisiana Monroe, where he earned a Bachelor of Science in Pharmaceutical Science in 2015 and a Doctor of Pharmacy degree in 2018. That willingness to change direction shaped his approach to leadership.

“I used to think success came from getting everything right. Now I think it comes from continuing to learn, staying curious, and helping the people around you do their jobs well,” Hacker says.

His leadership roles have included directing pharmacy operations for multiple hospital facilities, managing a 340B drug pricing program, implementing remote order entry coverage, and establishing new processes for sterile compounding compliance. In each setting, he focused on creating systems that supported both staff and patients.

A Framework for Building Trust in Patient Care

Trust is not abstract. It is built through intentional actions that can be applied by any healthcare professional working directly with patients.

Copy This Framework: Five Phases to Strengthen Patient Trust

Phase 1: Create space for questions. At the start of every interaction, invite patients to share concerns. Ask open-ended questions like “What worries you most about this medication?” or “Is there anything that has been confusing?” This signals that their input matters.

Phase 2: Listen without rushing. Avoid interrupting or finishing sentences. Give patients time to express themselves fully. When people feel heard, they are more likely to share critical details about symptoms, side effects, or medication adherence challenges.

Phase 3: Explain clearly, then confirm understanding. Use plain language to describe how medications work, what side effects to watch for, and when to call for help. After explaining, ask the patient to repeat the key points in their own words. This ensures nothing is lost in translation.

Phase 4: Document and follow up. Keep notes on patient concerns and follow up during the next visit. A simple question like “How did that new medication work for you?” shows that you remember their situation and care about the outcome.

Phase 5: Build relationships over time. Trust deepens through repeated positive interactions. Consistency matters more than perfection. Show up, listen, and follow through, even when schedules are tight.

Quick Wins: Small Actions That Build Trust Immediately

  • Greet patients by name and make eye contact.

  • Repeat important instructions in writing.

  • Offer to call patients a few days after starting a new medication.

  • Acknowledge when you do not know the answer and commit to finding out.

  • Validate patient concerns instead of dismissing them.

Red Flags: Signs That Trust Is Breaking Down

  • Patients stop asking questions or seem withdrawn.

  • They nod along but do not follow medication instructions.

  • They avoid eye contact or give short, guarded answers.

  • They express frustration about past experiences with other providers.

  • They miss appointments or stop picking up prescriptions without explanation.

Rethinking Success in Healthcare

Hacker’s view of success has evolved over the years. Early in his career, he measured success by outcomes. Now, he focuses on growth and learning.

“In the past, I measured success by outcomes, but more recently, I realized that the best measure of success is how you grow and learn from any experience,” he says.

He also believes that professional achievement should not come at the expense of personal well-being. “I think you should devote no more than 40% of your time to achieving professional success, and the other 60% should be spent on personal life (family, relationships, self-care, entertainment, church, hobbies, etc.).”

This philosophy shapes how he approaches both leadership and patient care. Success is not about appearing flawless. It is about showing up consistently, learning from mistakes, and helping others do the same.

Apply This Framework This Week

Trust is not built in a single moment. It is built through small, intentional actions repeated over time. Whether you work in a retail pharmacy, a hospital, or a specialty clinic, you have opportunities every day to strengthen the relationships that make healthcare work.

This week, choose one phase from the framework and apply it to your patient interactions. Create space for questions. Listen without rushing. Explain clearly and confirm understanding. Document concerns and follow up. Build relationships over time.

Your patients are watching. They are listening. They are deciding whether to trust you. What you do in the next conversation matters.

About Austen Hacker

Austen Hacker, Pharm.D., is a licensed pharmacist in Arkansas with experience across retail, hospital, institutional, ambulatory, and oncology pharmacy settings. His career includes serving as Director of Pharmacy at Mississippi County Hospital System, where he managed two hospital pharmacies and one oncology pharmacy. He also opened and managed an oncology pharmacy and a surgery center pharmacy during his tenure at CARTI Cancer Center in Little Rock, Arkansas. Before entering pharmacy, he earned a Bachelor of Music in Piano Performance from Baylor University. He is based in Little Rock, Arkansas.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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