Science-backed betalain supplement recognized among industry-leading innovations redefining athletic performance and recovery

Chicago, IL, United States, 16th Jun 2026 — Sur Nutrition today announced that its flagship product, AltRed, has been named a finalist in the Sports Nutrition Product of the Year category at the 2026 NutraIngredients USA Awards. The recognition places AltRed among a select group of industry-leading products advancing innovation, efficacy, and consumer relevance in sports nutrition.

AltRed joins a competitive field of finalists recognized for delivering measurable performance benefits backed by strong scientific evidence, commercial viability, and product differentiation. 

Recognizing Excellence in Science-Driven Nutrition

The NutraIngredients USA Awards, now in its ninth year, are widely regarded as one of the most respected honors within the dietary supplement and functional nutrition industry. Organized by NutraIngredients-an authoritative global publication covering the nutrition sector-the awards celebrate breakthrough achievements across ingredients, finished products, and companies shaping the future of health and performance. 

Finalists are evaluated by an independent panel of experts based on criteria including scientific substantiation, product efficacy, innovation, market relevance, and consumer impact. 

Being selected as a finalist signals a high level of credibility and positions brands among the most trusted and forward-thinking leaders in the industry.

A New Standard in Sports Nutrition Supplementation

AltRed represents a category-defining approach to performance supplementation. Rather than relying on traditional nitric oxide boosters such as dietary nitrates or L-citrulline, AltRed is formulated around a patented betalain extract derived from red beets-targeting performance through enhanced oxygen utilization, reduced oxidative stress, and improved endurance capacity.

Each capsule delivers a clinically validated 100mg dose, standardized to contain 25% betalains, reflecting findings across an expanding body of human research. 

Unlike conventional pre-workout formats, AltRed is designed for sustained performance and recovery support. Clinical and field data indicate benefits including improved oxygen delivery to working muscles, reduced fatigue, faster recovery, and enhanced aerobic efficiency. 

The product is certified by Informed Sport and independently tested through Eurofins, reinforcing Sur Nutrition’s commitment to quality, transparency, and athlete safety. 

Leadership Perspective on the Recognition

“What sets AltRed apart is not marketing – it is the depth of the evidence behind it,” said Luke Karban, Director of Strategy at Sur Nutrition.

“We are one of the only sports nutrition companies that can point to multiple double-blind, placebo-controlled studies conducted on the finished product at the exact commercial dose, replicated across competitive runners, triathletes, and cyclists at respected research institutions. That did not happen by accident. It happened because we made a deliberate decision early on to invest in rigorous science before we invested in scale.

This recognition validates that approach. Our commitment going forward is the same as it has always been: let the research lead, and build products worthy of the athletes who trust them.”

Built for Athletes, Backed by Science

“One tiny size-3 capsule, 100mg-smaller than most vitamins-delivers at least the same nitric oxide benefits as consuming up to three liters of beetroot juice,” said Mike Lockwood, Director, Product Line.

“No mixing, no refrigeration, no pre-race stomach load. Just the science, in the most athlete-friendly form we could make it.”

Advancing Plant-Based Performance Support

AltRed reflects a broader shift toward scientifically validated, plant-based performance solutions. Betalains, naturally occurring phytonutrients in beets, have been shown to support oxygen delivery, reduce oxidative stress, and enhance recovery, offering a differentiated pathway to improved exercise performance.

With its focus on sports nutrition supplement innovation, betalain supplement development, plant-based performance support, exercise performance, and recovery, AltRed represents a next-generation approach aligned with evolving athlete demands.

About Sur Nutrition

Sur Nutrition is a science-driven sports nutrition company dedicated to developing evidence-based, plant-powered supplements for athletes and active individuals. Rooted in a commitment to transparency, clinical validation, and real-world performance, Sur bridges generational agricultural expertise with modern nutritional science to create products that support endurance, recovery, and long-term health. 

From formulation through manufacturing, Sur Nutrition prioritizes third-party testing, clinically validated dosing, and ingredient traceability-ensuring every product meets the highest standards of quality and efficacy.

Looking Ahead

Winners of the 2026 NutraIngredients USA Awards will be announced on July 13, 2026, during an awards ceremony in Chicago. 

As Sur Nutrition continues to expand its product portfolio and deepen its investment in clinical research, the recognition of AltRed reinforces the company’s long-term mission: to lead the future of sports nutrition through science.
Website: Visit Sur Nutrition

Media Contact

Organization: Sur Nutrition

Contact Person: Luke Karban

Website: https://sur.co/

Email: Send Email

Contact Number: +18008620438

Address:33 N. Dearborn

City: Chicago

State: IL

Country:United States

Release id:46058

Disclaimer: This press release is for informational purposes only and does not constitute medical advice, an endorsement, or a guarantee of product performance and are not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.

The post Sur Nutrition’s AltRed Named Finalist for 2026 NutraIngredients USA Awards Sports Nutrition Product of the Year appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

United States, 16th Jun 2026 — FARO Board Bags, a premium surf gear company founded by surfer and traveler Jack Ventura, is expanding its collection of high-performance products designed for modern ocean athletes seeking reliable protection, durability, and sustainability in their surf equipment.

Built in the heart of San Diego’s surf culture, FARO Board Bags specializes in crafting surfboard bags engineered for long-lasting performance in both local surf sessions and international travel. Each product is designed to protect boards from impact, heat, and transit damage while maintaining lightweight usability for everyday surfers.

Designed for Real Surf Travel and Ocean Conditions

Founded by Jack Ventura, FARO Board Bags was created to solve a common problem among surfers: poorly made gear that fails during travel. The brand quickly gained recognition for its advanced surfboard travel bags designed specifically for airline handling, long road trips, and rugged coastal environments.

According to Ventura, “Surfers shouldn’t have to replace their gear every season. We design equipment that lasts longer, performs better, and protects what matters most.”

Premium Surf Protection for Every Level of Surfer

FARO Board Bags offers a wide range of surf equipment including surfboard protection solutions built to reduce damage and extend board life. The company’s product line includes reinforced padded surfboard bags designed to absorb impact during travel, as well as lightweight canvas surfboard bags that combine durability with simplicity for everyday use.

Each product is developed with premium stitching, reinforced materials, and travel-tested durability to ensure surfers can confidently transport their boards in any environment.

Expanding Surf Lifestyle and Gear Ecosystem

Beyond board protection, FARO Board Bags also produces essential surf gear and accessories designed to support surfers before, during, and after their sessions. The brand continues to grow its line of functional surf accessories that improve organization, travel efficiency, and gear protection.

These products are especially popular among traveling surfers who require dependable storage solutions for both equipment and personal items.

Sustainable Surfing and Responsible Manufacturing

A core mission of FARO Board Bags is to support environmentally conscious surfing through long-lasting product design. The company focuses on creating waterproof dry bags that reduce the need for disposable alternatives while offering reliable protection for valuables in wet environments.

In addition, FARO’s dry bag backpack line has become a favorite among surfers and travelers who prioritize sustainability and functionality in their outdoor gear.

By focusing on durability and reduced replacement cycles, FARO promotes a more sustainable approach to surf culture.

Built for Modern Surf Travel Demands

As global surf travel increases, surfers need reliable surf travel equipment that can handle constant movement, airline handling, and exposure to harsh coastal environments. FARO Board Bags meets this demand with rugged, travel-ready gear designed for both protection and convenience.

Each product is engineered to perform across diverse surf destinations, from local beaches to remote international breaks.

Growing Global Surf Community Presence

FARO Board Bags continues to strengthen its position within the global surf community as a trusted provider of premium surf equipment. The brand’s reputation is built on quality craftsmanship, minimalist design, and a strong commitment to sustainability.

Surfers across the United States increasingly recognize FARO as a go-to source for durable and environmentally responsible gear, reinforcing its identity as a modern surf lifestyle brand.

Follow FARO Board Bags for updates and new releases:
 https://www.instagram.com/faroboardbags/

About FARO Board Bags

FARO Board Bags is a San Diego-based surf gear company specializing in high-quality surfboard protection and waterproof travel solutions. Founded by Jack Ventura, the brand focuses on creating durable, functional, and sustainable surf products designed to help surfers protect their equipment while reducing environmental impact.

Through innovation and craftsmanship, FARO Board Bags continues to redefine expectations for surfboard protection and surf travel gear.

Media Contact

Organization: FARO Board Bags

Contact Person: Jack Ventura

Website: https://faroboardbags.com

Email: Send Email

Country:United States

Release id:46133

The post FARO Board Bags Expands Premium Surf Gear Line with Durable Surfboard Protection and Sustainable Travel Solutions in the USA appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

The Milner-based well service company has introduced a free online troubleshooting tool that helps homeowners across Central Georgia diagnose low water pressure and other common well system issues.

Milner, GA, United States, 16th Jun 2026 — Well Watchers, a family-owned well pump service company based in Milner, GA, has launched a free interactive water pressure troubleshooting tool for homeowners across Central Georgia and Metro Atlanta. The tool is now available on the company’s website and gives residents a way to diagnose low or lost water pressure before picking up the phone — or to quickly confirm when a problem is serious enough to call for immediate help.

“We get calls every week from homeowners who don’t know if their situation is an emergency or something simple they can check themselves,” said a Well Watchers representative. “This tool walks them through the same questions our technicians ask when they first arrive on site. It helps people understand what’s happening with their system — and when to stop troubleshooting and call us right away.”

A Diagnostic Tool Built Around Real Field Experience

The troubleshooting tool covers more than a dozen pressure problem scenarios specific to well system owners in Central Georgia. Users answer a series of questions about their symptoms, pump behavior, pressure tank condition, and system history. The tool then delivers a diagnosis with specific guidance — identifying whether the problem is a localized fixture issue, a pressure tank failure, pump short cycling, a well water level drop from summer drought, or a situation requiring immediate emergency service.

Every result path connects directly to Well Watchers’ team, either through a call to their 24/7 emergency line at (706) 741-0311 or a link to request a free estimate online. The tool is available at no cost with no sign-up required.

Built for Central Georgia’s Specific Well Challenges

Well Watchers designed the tool around the real pressure problems they encounter across their service territory — from Henry and Spalding counties down through Lamar, Monroe, Butts, and Upson counties into the greater Atlanta metro area. Scenarios include summer drought-related water table drops, aging galvanized pipe restrictions common in pre-2000 homes, pressure tank waterlogging, and the electrical warning signs that indicate a pump is near failure.

The tool is now embedded on the company’s low water troubleshooting service page and on the DIY low water pressure troubleshooting guide blog post, which already draws significant search traffic from homeowners across the region searching for answers to water pressure problems.

Well Pump Repair and Emergency Service Available 24/7

Well Watchers provides well pump repair throughout Central Georgia and Metro Atlanta with same-day diagnosis available in most service areas. Their trucks carry parts for every major pump brand, allowing most repairs to be completed on the first visit. The company also offers well pump installation for new systems and full replacements, along with pressure tank replacement, pressure switch repair, and well water testing services.

“We built this tool because we believe informed homeowners make better decisions,” the company added. “Whether someone can fix it themselves or needs us there within the hour — knowing the difference matters.”

Homeowners across Central Georgia and Metro Atlanta experiencing water pressure problems can access the free troubleshooting tool on the Well Watchers website.

About Well Watchers

Based out of Milner, GA, Well Watchers is a family-owned well service provider with over 25 years of experience serving Central Georgia and the greater Atlanta metropolitan area. The company offers well drilling, pump installation, repair services, pressure tank replacement, and water testing for residential, agricultural, and commercial properties. Well Watchers is licensed, insured, and offers a 5-year warranty on all pumps and tanks. Service is available 24/7 for emergencies throughout their coverage area.

Media Contact

Organization: Well Watchers

Contact Person: Well Watchers

Website: https://wellwatcherswellpumpservices.com/

Email: Send Email

Contact Number: +17067410311

Address:454 Tom Bell Rd

City: Milner

State: GA

Country:United States

Release id:46130

The post Well Watchers Launches Free Interactive Water Pressure Troubleshooting Tool for Central Georgia Homeowners appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section