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Hoo Appoints Dr. Farzam Kamalabadi as Global Executive Chairman, Part of Its Expanding Global Compliance Strategy

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Recently, during a meeting Hoo CEO Ruixi Wang held with distinguished social activist Dr. Farzam Kamalabadi in Dubai, Wang had appointed Kamalabadi as Hoo International’s Global Executive Chairman.

Dr. Farzam Kamalabadi, known as “Huazan” in China, is the President of the International Friendship Cities Promotion Committee, the Chairman of the International Energy Conference, and the President of Future Trends International Group. Kamalabadi is also the Senior Economic Advisor for two-dozen municipal and regional governments in China, representative of economy & trade and senior advisor for GCC members, and senior presenter for conferences in global finance and oil sectors. Having established deep ties with senior officials from over a hundred of countries and regions, Kamalabadi is the only foreign personality who is recognized and authorized by world leaders and governments. Dubbed as the “most influential figure in restructuring global capital markets”, Kamalabadi is recognized as a chief designer and leader in emerging economies like blockchain. Kamalabadi once stated in 2019, “Cryptocurrency and blockchain technology represent the greatest power in changing the global financial system, and we must ensure its safety and healthy development by installing proper regulatory measures.”

Wang explained, “Dr. Kamalabadi is a seasoned professional when it comes to government relations. In many countries, he is hired as senior economic advisor and named as representative of economy and trade. Kamalabadi’s profound knowledge in global regulatory framework will bring great value to Hoo’s globalization process, while fueling Hoo’s development with global compliance.

As the trendsetter of the cryptocurrency market, Hoo has made significant progress, witnessed by its peers. From wallet to trading, Hoo has matured along the way, and is now setting its eye on the global market with the aim to build an international blockchain ecosystem. Currently, Hoo is one of the most diverse cryptocurrency trading platforms with its users from over 120 countries and regions. The record shows Hoo has already licensed as MSB in the US and Canada, creating a trading environment under compliance while strengthening its presence in Southeast Asia, USA, Canada, Cayman, Dubai, UK, Turkey, and India. Hoo’s globalization roadmap is moving forward by leaps and bounds.

In the globalization process, Hoo has welcomed compliance with open arms, knowing an industry could only grow with proper regulation. To embrace different global regulatory frameworks and to follow the guidelines, Hoo has made significant number of investments in compliance.

“Hoo is an innovation-based company aiming to promote the healthy development of blockchain industry,” Kamalabadi commented, “and they are very competitive when it comes to global market expansion. I am honored to build partnership with Hoo, and I look forward to providing them with my guidance in key policy and regulatory framework.”

Blockchain is a flourishing market. As the entire sector enters a new development phase of innovation and integration, blockchain will become the foundation of information digitalization, supporting its construction and development. With that, the relevant markets will welcome further expansion. Hoo firmly believes that the future of blockchain is through globalization and operation under compliance.

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Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores

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Emersoft’s Books Shopify App with Pubnet integration creates the only complete solution for bookstores managing both online storefronts and physical retail locations through a single platform.

St. Petersburg, FL, United States, 16th Jan 2026 — Emersoft has announced plans to launch a Pubnet electronic ordering integration for the Emersoft Books Shopify App in Q1 2026, creating the only complete commerce solution designed to serve both online booksellers and brick-and-mortar bookstores through a single platform. While existing technology platforms address either ecommerce or physical retail operations, the new integration enables bookstores to manage online storefronts, in-store sales, inventory, and publisher ordering through one system: Shopify plus the Emersoft Books App.

The integration solves a fundamental challenge facing independent booksellers who operate both physical stores and online channels. Traditional solutions require separate platforms for ecommerce, point-of-sale, and ordering, forcing retailers to manually reconcile data across systems. The Emersoft solution transforms Shopify into a unified operational hub where every sale—whether at the counter, online, or at events—feeds the same real-time inventory data and purchasing workflow.

By connecting Shopify POS for brick-and-mortar locations, Shopify ecommerce for online sales, and Pubnet for Electronic Data Interchange with publishers, the system enables booksellers to manage their entire operation in one place. This represents the first technology platform specifically designed to eliminate the operational divide between online and physical bookstore channels.

The system operates through real-time data synchronization across all sales channels. When transactions occur at the counter, online, or at events, inventory updates instantly by location without requiring end-of-day reconciliation. This live inventory data provides staff with immediate visibility into sell-through patterns and reorder requirements, enabling purchasing decisions based on actual sales rather than estimates or buyer intuition.

Purchase orders are created directly within Shopify rather than through separate vendor portals. Staff selects titles for reordering, and Emersoft generates purchase orders that are transmitted through Pubnet’s Electronic Data Interchange network to the appropriate publishers and distributors. Order acknowledgments, shipping notifications, and invoices flow back into Shopify and attach directly to the originating purchase orders, eliminating the manual tracking and email management traditionally required for order fulfillment.

“Every other solution forces booksellers to choose between platforms optimized for online or optimized for brick-and-mortar,” said Marcin Ruman, founder of Emersoft. “We built the only system that actually works for both. One system—Shopify plus the Emersoft Books App—manages your physical store, your website, and your publisher relationships. Everything in one place.”

The system delivers operational benefits for bookstores regardless of whether they operate primarily online, primarily brick-and-mortar, or both. Real-time inventory synchronization means a sale at the physical counter instantly updates the same inventory count that online customers see, eliminating out-of-stock purchases on the website. Purchase orders created for in-store restocking automatically reflect in the online catalog. The same ISBN database, inventory counts, and reorder logic serve both channels without separate management workflows.

For brick-and-mortar operations, staff gain immediate visibility into what is selling, what inventory is low, and what requires reordering, grouped by publisher or distributor. This enables newer team members to execute accurate purchasing while senior buyers focus on curation. For online operations, live inventory eliminates customer frustration from ordering unavailable titles and reduces refund requests. Bookstores operating both channels benefit from managing everything through one system rather than reconciling separate ecommerce and point-of-sale platforms.

Most book suppliers require terms accounts to accept electronic orders through Pubnet. Emersoft works with MVB, which administers Pubnet services, to help bookstores establish the necessary business credit and convert accounts to terms status. Setup requires a one-time fee of $75, which is waived for American Booksellers Association members, with no ongoing subscription costs for Pubnet access.

“Bookstores told us they were tired of managing separate systems for their website and their store, or choosing platforms that only worked well for one channel,” added Ruman. “Our solution is simple: Shopify plus the Emersoft Books App. That’s it. One system manages everything whether you’re online-only, brick-and-mortar-only, or both. This is the only complete solution that actually works for bookstores operating in both worlds.”

The integration represents part of Emersoft’s commitment to supporting the independent bookstore community through both technology development and education. The company hosts regular community-driven webinars where booksellers share experiences and best practices while learning about new platform capabilities and industry developments.

Additional information about the Pubnet integration and other Emersoft services for independent bookstores is available online.

 

About Emersoft

Emersoft develops technology solutions enabling independent retailers to operate both online and physical locations through unified platforms. The company’s Books Shopify App is the only complete commerce solution designed specifically for bookstores managing both ecommerce and brick-and-mortar operations. Learn more about Emersoft.

 

About Pubnet

Pubnet provides electronic ordering services connecting bookstores to hundreds of book suppliers through standardized EDI protocols. The service is administered by MVB and serves as industry-standard infrastructure for professional bookselling operations.

Media Contact

Organization: Emersoft LLC

Contact Person: Marcin Ruman

Website: https://www.emersoft.co

Email:
marcin@emersoft.co

City: St. Petersburg

State: FL

Country:United States

Release id:40251

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Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear

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As the initial hustle and bustle of the year gradually subsides, life returns to its familiar rhythm. For contemporary men, true transformation doesn’t stem from a grand starting point but rather permeates every daily choice. The transition from spring to summer isn’t a completely fresh beginning; instead, it’s a seamless continuation of life’s journey—and so should one’s wardrobe.

Spring/Summer Narrative: Lightness, Freedom, and Fluidity

As a brand dedicated to men’s apparel, COOFANDYcontinues its core philosophy of “Dress the Journey” in this season’s spring/summer collection, breaking free from the notion that clothing is only meant for specific occasions. Whether it’s the morning commute, an evening stroll after work, or a weekend get-together, clothing is no longer confined by scenarios but becomes a companion that adapts to different states and accompanies daily life. The design logic of “lighter, easier, and more fluid” runs throughout the entire collection, interpreting the men’s dressing philosophy of “traveling light.”

COOFANDY believes that men don’t need to pile on clothes in spring and summer but rather make “just-right” choices. Lightness doesn’t equate to casualness—even basic styles incorporate precise control over silhouettes. Comfort doesn’t mean sacrificing style—simple designs still retain detailed textures, allowing daily wear to be effortless yet stylish.

Key Pieces: Urban Gear for All-Day Adaptability

This collection features two key pieces that precisely fit various life scenarios.

Between the morning light and evening glow of the city, clothing needs to be flexible. The COOFANDY Knitted Button-Down Vintage Polo, with its soft fabric and retro texture, is an ideal companion for daily wear. Paired with jeans in the morning, it offers a polished look for the commute; by evening, unbutton the collar and roll up the sleeves to transition effortlessly into a café-ready style; for nighttime gatherings, layer it over a T-shirt or match it with shorts to reveal a naturally relaxed vintage vibe. One piece, multiple ways to wear—no need for deliberate changes, just ease through the day’s rhythm.

For short trips or approaching holidays, style should return to “comfort and ease.” The COOFANDY Cotton-Linen Henley T-Shirt, made from a blend of 90% cotton and 10% linen, offers a light and breathable wearing experience. Paired with chinos for a smart-casual look, with jeans for relaxed outings, or with shorts for a holiday vibe—it fits naturally into various settings without effort, allowing you to focus on the scenery and the moment.

Lasting Companionship Over Seasonal Turnovers

For COOFANDY, clothing should not be a temporary choice for the season but a long-term companion for life’s journey. The brand adheres to a “made to last, not just to wear fast” design approach—from careful fabric selection to timeless cuts, every detail is crafted to provide enduring and effortless companionship, ensuring each piece stands the test of time.

Lighter chapters don’t mean slowing down.
They mean moving forward with ease.
COOFANDY—Dress the Journey, every step of the way.

For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.

COOFANDY

Charlotte Liu

pr@coofandy.com

New York, US

https://coofandy.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles

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As spring and summer approach, many women are starting to update their wardrobes. Unlike the previous trend of chasing after complex designs and piling on multiple items, this year’s spring and summer seasons lean more towards classic styles that can be worn frequently and are easy to match. The core demand for dressing is returning to comfort, ease, and efficient self-expression. Against this backdrop, fashion brands that emphasize practicality and cost-effectiveness are increasingly favored. Zeagoo‘s philosophy of “practical, easy-to-match, and affordable” precisely aligns with the current lifestyle of pursuing refined simplicity and rational consumption.

Authoritative Media Endorsement: Affordable Style with a High-End Feel

As a highly influential media outlet in the fashion realm, Travel + Leisure’s senior journalist Merrell Readman is well-known for her discerning eye for fashion. Recently, when reviewing high-value winter outfits, she specifically highlighted Zeagoo’s satin blouse as an excellent alternative to J.Crew’s offerings, lavishing it with praise.

“This blouse, priced at just $26, offers a surprisingly high-quality feel,” Merrell Readman shared. “It boasts a similar draping sheen to that of expensive brands and features a loose, comfortable fit that can be worn from winter through summer. Whether paired with jeans, a skirt, or layered under a sweater, it exudes a sense of sophistication and casual elegance.”

From Home to Holiday: One Garment for Multiple Scenarios

Life is constantly in motion, with scenarios shifting from working from home and urban commuting to weekend gatherings and planning spring getaways… Your attire should seamlessly adapt to these changes.

Inspired by the concept of “From Home to Holiday,” Zeagoo has crafted a collection of versatile pieces for this season. Take this floral-print long-sleeve blouse, for example. Its unique bohemian-style print imbues it with a romantic charm. Paired with a skirt or pants, it effortlessly transitions from workdays to concerts, from cozy coffee shop breaks to short vacations.

Returning to the Essence of Dressing: Be Yourself Effortlessly

Zeagoo has always adhered to its core principle of “practical, easy-to-match, and affordable,” refusing to pay for unnecessary design premiums. As spring and summer dressing trends towards simplicity, the brand aims to empower every woman to discover her own comfort and confidence through cost-effective pieces that require minimal effort to style.

This spring and summer, why not give your wardrobe a “lightweight upgrade”? Choose garments that allow you to move freely and lift your spirits, building your personal style through simplicity.

Be different, be you.
Zeagoo is here to accompany you on every effortless and relaxed dressing journey.

For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.

Zeagoo

Charlotte Liu

pr@zeagoo.com

New York, US

https://zeagoo.com

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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