Press Release
Hilton and Deepika Padukone Launch ‘It Matters Where You Stay’ Campaign Celebrating India’s New Generation of Ambition & Hospitality
Delhi, India – Deepika Padukone has driven her own success. Mastering multiple busy roles and carving her own path, Deepika has become the face of modern India, inspiring a new generation that is bold, grounded, and always forging ahead.
Hilton’s (NYSE: HLT) latest iteration of its ‘It Matters Where You Stay’ campaign launched today featuring brand ambassador Deepika Padukone. Filmed in Bengaluru – the city Deepika calls home – it captures the human moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel.
Through its signature hospitality that anticipates a guest’s needs, Hilton’s newest campaign celebrates the details of the Stay – whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, this isn’t just about grand gestures. It’s about the thoughtful, intuitive design and service that creates memorable moments.
“At Hilton, we’re For The Stay – an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them,” said Mark Weinstein, chief marketing officer, Hilton.
“We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms and we’re here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that’s both powerful and deeply human and her journey reflects the kind of drive we see in our guests every day.”
Deepika Padukone said: “It’s always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory.”
Hilton is growing rapidly in India, with plans to expand its portfolio by 10 times its current footprint over the next decade. With new hotels opening in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai this year alone, Indian travellers are discovering new ways to stay across the country. To cater to growing demand for premium travel experiences, Hilton is broadening its customer offerings and introducing five new brands, each tailored to the dynamic Indian market.
For media inquiries or campaign access, please contact: [karen@plus1comms.com].
For more information about ‘Hilton. For The Stay’ and to plan your future stays, visit hilton.in
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
For more information visit stories.hilton.com
Media Contact:
Company Name: Hilton
Contact Person: Karen Lane
Country: India
Website: https://stories.hilton.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
When Labubu’s Hues Leap Into Your Closet: PINSPARK Illuminates Christmas Outfits with the “Gift of Tacit Understanding”
In this season brimming with rituals, a gift is more than just the exchange of an item—it’s the resonance of heartfelt intentions. Much like Labubu’s playful yet warm persona—never uttering a word, yet always touching hearts with its colors and expressions—Christmas is the same: no lengthy declarations needed. A perfectly tailored gift speaks volumes of tacit understanding and care.
Color Inspiration Meets Daily Life: Labubu’s Cohesive Hues Brighten Holiday Looks
This winter, Labubu’s color philosophy quietly finds its way into everyday wardrobes.
As a beloved trendy toy icon, Labubu has won over countless fans with its whimsical and vibrant expressions and poses. Its world is filled with fantasy and surprise—seamlessly aligning with the magical vibe of Christmas. Drawing inspiration from this, PINSPARK infuses Labubu’s signature shades into daily wear, using the relaxed language of athleisure to craft outfits that balance comfort and festive charm.
LABUBU LOVE Monochrome Collection
Like dancing flames in a fireplace, the warm, retro brick red exudes inherent holiday warmth. The half-zip sweatshirt paired with wide-leg track pants blends effortless chic with structured style—perfect for cozying up at home, gathering with friends, or embarking on casual holiday outings, all while keeping you feeling relaxed and at ease.
LABUBU HOPE Monochrome Collection
Designed for everyday ease, the four-way stretch fabric moves with every stretch, while the crewneck design offers understated comfort—exactly the laid-back vitality needed during the holiday season. Whether it’s a family gathering, a meetup with friends, or a casual winter stroll, you’ll stay unrestricted and comfortable.
The Unspoken Gift: Delivering Mind-Body Harmony Through Tacit Design
Good design is like a tacit friend—quietly thoughtful and perfectly suited, no fanfare required. Just as Labubu offers wordless companionship, PINSPARK aims to be life’s “unspoken gift” through its comfortable, unrestrictive designs. This Christmas, what touches the heart most isn’t the grandeur of a gift, but the giver’s “I get you” sentiment—much like Labubu, which always brings immediate joy and comfort through its vibrant hues.
When a gift’s essence resonates with the recipient’s lifestyle, that’s true “perfect harmony.” This winter, let colors tell stories and clothing carry tacit understanding. Give someone the gift of mutual connection, and keep a little joy of mind-body alignment for yourself this holiday season.
PINSPARK
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
When Labubu’s Hues Leap Into Your Closet: PINSPARK Illuminates Christmas Outfits with the “Gift of Tacit Understanding”
In this season brimming with rituals, a gift is more than just the exchange of an item—it’s the resonance of heartfelt intentions. Much like Labubu’s playful yet warm persona—never uttering a word, yet always touching hearts with its colors and expressions—Christmas is the same: no lengthy declarations needed. A perfectly tailored gift speaks volumes of tacit understanding and care.
Color Inspiration Meets Daily Life: Labubu’s Cohesive Hues Brighten Holiday Looks
This winter, Labubu’s color philosophy quietly finds its way into everyday wardrobes.
As a beloved trendy toy icon, Labubu has won over countless fans with its whimsical and vibrant expressions and poses. Its world is filled with fantasy and surprise—seamlessly aligning with the magical vibe of Christmas. Drawing inspiration from this, PINSPARK infuses Labubu’s signature shades into daily wear, using the relaxed language of athleisure to craft outfits that balance comfort and festive charm.
LABUBU LOVE Monochrome Collection
Like dancing flames in a fireplace, the warm, retro brick red exudes inherent holiday warmth. The half-zip sweatshirt paired with wide-leg track pants blends effortless chic with structured style—perfect for cozying up at home, gathering with friends, or embarking on casual holiday outings, all while keeping you feeling relaxed and at ease.
LABUBU HOPE Monochrome Collection
Designed for everyday ease, the four-way stretch fabric moves with every stretch, while the crewneck design offers understated comfort—exactly the laid-back vitality needed during the holiday season. Whether it’s a family gathering, a meetup with friends, or a casual winter stroll, you’ll stay unrestricted and comfortable.
The Unspoken Gift: Delivering Mind-Body Harmony Through Tacit Design
Good design is like a tacit friend—quietly thoughtful and perfectly suited, no fanfare required. Just as Labubu offers wordless companionship, PINSPARK aims to be life’s “unspoken gift” through its comfortable, unrestrictive designs. This Christmas, what touches the heart most isn’t the grandeur of a gift, but the giver’s “I get you” sentiment—much like Labubu, which always brings immediate joy and comfort through its vibrant hues.
When a gift’s essence resonates with the recipient’s lifestyle, that’s true “perfect harmony.” This winter, let colors tell stories and clothing carry tacit understanding. Give someone the gift of mutual connection, and keep a little joy of mind-body alignment for yourself this holiday season.
PINSPARK
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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Texas business leader uses spotlight interview to advocate for child protection and local engagement
Texas, US, 24th December 2025, ZEX PR WIRE, Bruce Allen Craig, CEO and President of Big Easy Entertainment, is using a newly published spotlight interview to raise awareness about community responsibility, child protection, and the role individuals play in creating safer, stronger local environments.
In the interview, Craig reflects on more than 40 years in business, from real estate development to entertainment leadership, and speaks openly about why giving back has become a core priority.
“Success means very little if you’re not giving something back,” Craig said. “If you’re building businesses but ignoring the people around you, you’re missing the point.”
Advocating for Child Protection
Craig’s message is closely tied to his recent participation in the 2025 Dancing with the Stars event benefiting the Center for Child Protection. The organisation serves as the first stop for children in Travis County suspected of being victims of abuse.
According to the Texas Department of Family and Protective Services, more than 60,000 confirmed cases of child abuse and neglect are reported statewide each year. Nationally, the CDC estimates that 1 in 7 children experience abuse or neglect annually.
“These numbers aren’t abstract,” Craig said. “They represent real children who need safety and dignity.”
During his visit to the Center, Craig spent time in the “kids’ closet,” which provides clothing and essentials to children in crisis.
“Something as simple as a clean shirt can help a child feel human again,” he said. “That matters more than people realise.”
Business Leadership Beyond Profit
In the interview, Craig also connects his business philosophy to community action. After decades of navigating market cycles, he believes adaptability and responsibility go hand in hand.
“When markets shift, you can’t freeze,” Craig said. “The same applies to communities. If something needs attention, you step up.”
Small actions, he notes, have real impact. Studies show that for every $100 spent at a local business, about $68 stays in the local economy, compared to less than half when spent with national chains.
“Communities don’t thrive by accident,” Craig said. “They thrive because people choose to participate.”
A Call to Individual Action
Rather than asking for grand gestures, Craig encourages simple, personal steps:
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Support local charities that work directly with children and families
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Volunteer time, skills, or services
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Donate essentials like clothing and school supplies
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Stay informed and speak up when community needs are visible
“You don’t need a title or a platform,” Craig said. “You just need to care enough to act.”
About Bruce Allen Craig
Bruce Allen Craig is a fourth-generation Texan and entrepreneur with over four decades of experience in real estate, hospitality, and entertainment. He currently serves as CEO and President of Big Easy Entertainment, overseeing a family of companies that includes restaurants, bars, music, media, and technology ventures. Craig is an active supporter of Texas-based charitable organisations, including the Center for Child Protection.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
When Labubu’s Hues Leap Into Your Closet: PINSPARK Illuminates Christmas Outfits with the “Gift of Tacit Understanding”
When Labubu’s Hues Leap Into Your Closet: PINSPARK Illuminates Christmas Outfits with the “Gift of Tacit Understanding”
Bruce Allen Craig Highlights Community Responsibility in New Feature
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