Press Release
GWM Leads China’s Push for Tech Independence with a Winning Blend of Off-Road Performance and Innovation
China, 9th May 2025 – The 2025 Shanghai International Auto Show opened as scheduled, with GWM—one of China’s leading brands in independent automotive innovation making a strong impression by showcasing its six major sub-brands: HAVAL, WEY, TANK, ORA, POER, and SOUO. The display centered around two core themes: “Smart Tech Lifestyle” and “Off-Road Powerhouse.” More than just a product showcase, the event served as a powerful statement on technological self-reliance, intelligent evolution, and global consumer trust.
From the world premiere of its V8 engine to the advanced Hi4 intelligent four-wheel-drive hybrid platform, and from AI-powered smart cabins based on large language models to body-in-white structures exemplifying cutting-edge safety engineering. GWM demonstrated tangible technological breakthroughs. These innovations signal a pivotal shift: Chinese automakers are moving beyond “manufacturing for export” toward true “technology export,” positioning themselves as contenders in the global race for tech sovereignty.
Technology Meets Off-Road Power: Dual Drivers of GWM’s Global Identity
At its “Off-Road Powerhouse” exhibit, GWM unveiled a comprehensive off-road lineup featuring the GWM TANK 500 Hi4-T, the diesel-powered GWM TANK 300, and the global debut of its high-displacement V8 engine—further reinforcing its competitive edge in the “intelligent off-road” segment.
While the industry continues to transition toward smaller engines and electrification, GWM remains committed to technological independence. Its globally premiered V8 engine exemplifies this vision, delivering superior thermal efficiency and exceptional performance—offering a bold, high-performance answer from China to the world.
Under its “broad internal combustion” strategy, GWM has deeply integrated core technologies—high-efficiency engines, transmissions, and electric drive systems—to build a diverse lineup of hybrid intelligent all-wheel-drive systems. These include Hi4, Hi4 Performance Edition, Hi4-Z, Hi4-T, and Hi4-G. This advanced platform marks a significant leap in off-road innovation, enabling the TANK series to move beyond the conventional “rough-and-ready” off-road driving model and introduce a fully integrated intelligent off-road system that combines perception, decision-making, and execution.
Take the GWM TANK 500 Hi4-T as an example—it comes equipped with intelligent triple locking differentials, an electronic four-wheel-drive system, crawl mode, and a transparent chassis view. These cutting-edge features support one-touch multi-terrain mode switching and advanced driver-assistance capabilities, allowing for a seamless transition between urban commuting and off-road exploration.
From Wind Tunnels to Body-in-White: GWM Builds a Fortress of Innovation Through In-House R&D
Beyond its lineup of complete vehicles, GWM’s “Smart Tech Lifestyle” exhibit also showcased a model of its proprietary wind tunnel lab and high-strength vehicle body structure, offering the public a closer look at the company’s deep technological capabilities.
To provide visitors with a more immersive understanding of GWM’s R&D strength, the booth featured a scale model of its environmental wind tunnel facility. As the first Chinese independent brand to complete construction of such a facility, GWM’s wind tunnel center spans 45,000 square meters and includes 14 types of large-scale testing labs. It supports wind speeds up to 250 km/h and full temperature range testing from -40°C to 60°C, enabling real-world simulations across diverse global climate conditions. This comprehensive setup ensures full-cycle vehicle performance validation and refinement.
In addition, the exhibit featured the body-in-white structure of the WEY 80, showcasing GWM’s cutting-edge vehicle engineering. Comprising 81.96% high-strength steel, the structure significantly enhances overall rigidity and crash safety—creating a virtually unbreakable “safety fortress” for end users
AI-Powered Smart Cabin: Large Language Models Drive the Next Evolution in In-Vehicle Intelligence
GWM continues to push the boundaries of intelligent mobility. At this year’s auto show, the company unveiled its next-generation AI smart cabin system—powered by advanced large language models and integrated with cutting-edge AI technologies including natural language processing, multimodal perception, and adaptive learning of user habits. The result is a highly personalized, intuitive in-car experience tailored to each individual user.
This intelligent system is already being deployed across several GWM brands, including the WEY, HAVAL, and ORA series. As GWM accelerates its global expansion, the system is set to roll out internationally, enabling seamless, cross-language and cross-cultural interaction. By delivering truly localized smart mobility experiences, GWM is redefining what intelligent travel means for users around the world.
“Ecosystem-driven globalization”—exporting the R&D, production, supply, sales, and service networks.
In this era of globalization, GWM firmly believe that deep understanding and integration into local markets is the key to success.
In ASEAN, GWM is the first Chinese automaker to achieve full-scale localization, including factories, production, and ecosystem integration. In Latin America, GWM deliver cutting-edge, tech-driven vehicles to users in Mexico, Brazil, and beyond. In the Middle East, with 27 years of experience, GWM cover Saudi Arabia, UAE, Kuwait, Oman, and Bahrain. Since 2009, GWM entered Australia and New Zealand, and the channel coverage exceeds 80%, with sales consistently in the top 10.
Under its “ONE GWM” strategy, the company has established R&D and testing centers across key international markets. This enables GWM to deliver Chinese-developed technologies through a globally localized innovation model—balancing centralized engineering excellence with local adaptability.
At this year’s auto show, GWM not only captured attention with its technical capabilities but also created a dynamic and immersive brand experience. The booth featured interactive zones with collectible stamp cards, trivia games, blind-box gifts, robotic baristas, and customized drinks—building a space where technology meets human connection.
While many multinational automakers still pursue a “global car” strategy, GWM offers a distinctly Chinese approach through “ONE GWM”: building a robust foundation through in-house innovation, unlocking local markets through tailored solutions, and redefining off-road capability with all-scenario smart technologies. As stated in GWM’s powerful promise during the launch event: “We promise, we deliver.” This may well represent the ultimate roadmap for the global rise of China’s automotive industry.
Media Contact
Organization: GWM
Contact Person: Carol Wang
Website: https://www.gwm-global.com
Email: Send Email
Country:China
Release id:27573
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Zeagoo’s Black Friday Cyber Monday Final Preview: Defining “Festival Styling for Non-Festive Days” with Magazine Aesthetics

As the global shopping extravaganza “Black Friday Cyber Monday” enters its final countdown, fashion brand Zeagoo recently released its ultimate activity preview, announcing that the major promotion will officially kick off on November 28 and run through December 1. Against the backdrop of consumers increasingly focusing on the practicality and scene adaptability of holiday items, Zeagoo points out that this year’s holiday season styling trends clearly lean towards designs that are “comfortable, durable, and possess a moderate sense of festivity.” In response to this demand, the brand has taken the lead in launching a new Holiday Styling Lookbook, using magazine-level visual storytelling to outline the style direction for the discount season in advance for consumers.
Lookbook Analysis: Three Situational Outfits Illuminate the Holiday Wardrobe

In the first released styling guide, Zeagoo focuses on three high-frequency holiday scenarios and presents style solutions through specific item combinations.
For festive gatherings, the pairing of soft knit sweaters and high-waisted skirts creates a warm yet sophisticated atmosphere through texture contrast and color harmony;
For quick transitions between commuting and social occasions, the combination of sleek shirts and long coats with clean lines enhances the overall texture with minimalist tailoring, enabling a seamless switch between work and dates;
As for weekend relaxation time, the match of warm-toned outerwear and comfortable wide-leg pants interprets the relaxing and healing vibe that holidays ought to have through relaxed silhouettes and color emotions.

All featured items are available for purchase via the brand’s direct link during Black Friday and Cyber Monday, sparing consumers the trouble of outfit matching.
Visual Strategy Upgrade: Reconstructing Affordable Fashion Narrative with “Magazine Aesthetics”
The shooting technique for this Lookbook marks a breakthrough in the brand’s visual communication. Zeagoo deliberately abandoned the exaggerated lighting and complex backgrounds common in traditional promotional materials, instead opting for natural lighting and ample white space compositions, making the garment’s cut details and fabric texture the focus. This “de-commercialized” presentation not only strengthens the brand’s confidence in its product strength but also more easily resonates emotionally with consumers regarding their “ideal wardrobe.” In an era of over-marketing in the fashion industry, by returning to the essence of content, Zeagoo has successfully shaped the role of a “rational recommender” rather than a “pushy seller,” which aligns with contemporary consumers’ aversion to hard advertising and their trust in authentic experiences.
Final Preview: Popular Items Linked with Discounts, Prioritizing Long-lasting Style Value
As Black Friday Cyber Monday approaches, Zeagoo confirms that multiple popular items featured in the Lookbook will simultaneously participate in the major promotion, with discounts of up to 15% off across the board. It is worth noting that the brand has not positioned the promotion merely as a price war. Instead, through pre-promotion style guidance, it helps users establish the concept of “precise clothing purchases.” This content-driven consumption strategy not only reduces the probability of idle purchases caused by blind selection but also strengthens the brand’s pragmatic image of being committed to providing long-term value rather than short-term hype. Beneath the bustle and noise of the holiday economy, Zeagoo, with a restrained and precise preview, demonstrates that the essence of fashion consumption ultimately returns to the sustainable symbiosis of style and value.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
COOFANDY Black Friday & Cyber Monday Grand Sale Is Here: Build a High-Value Winter Wardrobe

The year-end shopping season is in full swing! Global fashion men’s brand COOFANDY has officially launched its annual Black Friday & Cyber Monday extravaganza. Running comprehensively from November 20th to December 1st, the event promises the lowest prices of the year and restocks of multiple best-selling items, helping consumers fulfill all their winter holiday styling needs in one place.
Biggest Savings of the Year, Raffle Drives Excitement
COOFANDY is consistently dedicated to perfectly blending fashionable design with practical value, with products beloved by consumers for their premium fabrics, tailored fits, and classic styles. During this Black Friday/Cyber Monday period, enjoy the biggest discounts of the year on all COOFANDY items, with savings of up to 40% off. Many popular items that sold out quickly previously have also been restocked.
To enhance the shopping experience, the brand is simultaneously launching an exclusive raffle: consumers can visit the dedicated link on the official Instagram to participate for a chance to win flagship prizes like the iPhone 17 Pro Max and cash rewards. The raffle is currently ongoing, so consumers are encouraged to seize the opportunity and unlock some winter-exclusive luck.
Curated Core Items to Meet Key Winter Styling Needs

For this Black Friday/Cyber Monday, COOFANDY has selected three core items to form the “Most Worth-It Picks List,” offering consumers winter styling choices that combine practicality, versatility, and warmth, easily tackling cold weather and diverse occasions:
Men’s Wool-Blend Peacoat: The ultimate winter must-have staple, mastering both style and warmth in one piece. Made from premium blended fabric and paired with a detachable checkered scarf, it offers wind protection and warmth with ample style. Perfect for daily commutes or as a thoughtful holiday gift, it exudes both consideration and taste.
Men’s V-Neck Knitted Waistcoat: The versatile wardrobe ally. Crafted from soft knit material with twisted cable patterns, it can be layered over a shirt for a business look or paired with a T-shirt for casual style, effortlessly adapting to various settings from the office to parties.
Men’s Classic Casual Dress Pants: The winter go-to versatile trousers. The lightweight, wrinkle-resistant fabric and elastic waistband allow for ease of movement. The sharp cut ensures a polished look all day long, whether paired with a suit jacket or casual top.
Shoppers can visit the brand’s exclusive Black Friday event page on the Amazon platform to browse all sale items conveniently in one place.
Sneak Peek into December Holiday Content, Excitement Continues
Alongside the Black Friday/Cyber Monday sale, COOFANDY is already hinting at the festive surprises coming in December. The brand will progressively launch a series of content including exclusive «Holiday Styling Guides», «Curated Gift Recommendations», and «New Year Themed Looks», providing continuous inspiration for consumers’ winter fashion. This indicates that the current promotion is just the “first wave” of winter surprises. December will follow closely, diving deeper into specific holiday scenarios like Christmas and New Year, offering more targeted styling solutions – the excitement is worth anticipating.
Winter Styling Essentials are in Demand Now; Lock in the Sale for the Year’s Best Prices

As winter’s chill sets in, the need for suitable outfits is paramount. The COOFANDY Black Friday & Cyber Monday event is here, ready to meet all consumer needs for handling changeable weather and diverse occasions in one stop. From cold-weather coats and versatile waistcoats to adaptable trousers, it has everything you need. Act now!
From November 20th to December 1st, head to the COOFANDY Official Store on Amazon. Equip your winter style wardrobe, unlock the year’s best prices and multiple surprises, and step into winter in style
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
COOFANDY
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Zeagoo Black Friday Cyber Monday Final Push: Magazine-Style Visuals Enhance High-Value Pieces, Christmas Plans Revealed

The year-end shopping season is at its peak, and fashion brand Zeagoo‘s Black Friday Cyber Monday event is still in full swing. This year, practical basics like coats and knitwear have become the focus of consumer attention, a trend reflecting that people are paying more attention than ever to the comfort and lasting quality of items. Furthermore, many consumers view this shopping period as essential replenishment for their winter wardrobes. While pursuing practical value, they also favor clothing that can integrate into everyday wear, combining high cost performance with design sensibility.
Magazine-Style Visuals Create Ultimate Texture, Simple Aesthetics Enhance Item Value
In this Black Friday Cyber Monday campaign, Zeagoo has infused its products with fresh appeal through magazine-level visual presentation. Utilizing simple, blank-space compositions and clean, natural lighting, the texture details, tailoring craftsmanship, and fabric quality of each garment are precisely captured. This minimalist visual strategy not only enhances the premium feel of the items but also allows affordably priced clothing to showcase design quality that transcends its price point. It is precisely against this backdrop of professional lighting and blank-space composition that basic clothing items appear more enduringly stylish and easy to coordinate, becoming a key reason for the high attention received during this event.
Event in Progress: Knitwear and Commuter Staples Continue Hot Sales, Becoming Styling Favorites

As the event continues, many winter items are hitting a sales peak. Among them, soft and skin-friendly knitwear and high-wear workwear shirts have become the top choice for many consumers. These categories not only meet practical winter needs but also gained popularity with affordable prices and high-quality fabrics.

Christmas Theme Preview: Natural Transition from Everyday Wear to Holiday Looks
As the holiday season approaches, while advancing the Black Friday Cyber Monday event, Zeagoo has also timely released a preview of Christmas content. The brand’s upcoming holiday-themed content will cover multiple scenarios such as family gatherings, travel outfits, and gift recommendations, providing consumers with complete holiday styling solutions. This arrangement cleverly connects the practical needs of the shopping season with a sense of holiday ritual, allowing consumers to meet their immediate needs while preparing for the upcoming Christmas season during their clothing purchases.
The Black Friday Cyber Monday event will continue until December 1. Currently, limited-time discounts are still available on many popular winter items. For consumers who haven’t yet completed their winter wardrobe updates, this is undoubtedly the best time to purchase desired pieces. Following the conclusion of this event, the brand’s Christmas special content will be rolled out successively, continuously providing consumers with winter styling inspiration and holiday look ideas. From practical basics to special holiday plans, Zeagoo is using a coherent content strategy to accompany users through a complete winter season filled with both quality and a sense of ritual.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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