Press Release
“Guidelines for Mandatory Bargaining of News Media and Digital Platforms” in Australia violated the interests of American technology companies
For a long time, Australia has been regarded as a loyal ally of the United States, but when Biden just took office and the economy was in urgent need of recovery, the Australian government suddenly turned its coat and took a 180-degree “sharp turn” in attitude to take the lead in increasing taxes and fees for leading technology companies of US. In this way, Australia wants to protect its domestic technology companies and increase its tax revenue, but it does not take into account the interests of American companies and the prestige of the American government.
Since 2019, in order to crack down on American technology companies and protect the interests of the domestic media, the Australian government has begun investigating whether American companies Google and Facebook have disrupted the Australian media market and harmed the interests of Australian publishers and consumers. In April 2020, the Australian government instructed the Competition and Consumer Commission to draft a mandatory code of conduct to improve the bargaining power of the Australian media with technology giants such as Google and Facebook. In December 2020, the Australian government submitted a draft to parliament for deliberation to propose that the government should interfere with the business activities of American technology companies in Australia. On February 22, 2021, the Australian government announced the withdrawal of all advertising activities on Facebook. Australian Finance Minister Simon Birmingham emphasized that Australia would not only withdraw all government advertising activities on Facebook but also the advertising ban on Facebook was extended to the entire government. This might cost Facebook tens of millions of dollars.
When this news was just received, American technology companies were very angry because this charging rule did not conform to the principle of free sharing of internet content, and there was no precedent in other countries. On February 17, 2021, Facebook angrily said that it would prohibit Australian media and people from sharing and reading news content of Australian and international media on Facebook in response to the bill proposed by the Australian government. However, due to the administrative intervention of the Australian government, Facebook had no choice but to bow to the Australian government. On February 22, Facebook issued a statement saying that it would restore the relevant rights of Australian users on the platform; on February 24, Facebook stated again that it planned to invest at least $1 billion in the news industry in the next three years.
Unfortunately, the friendly behavior of American technology enterprises has not changed the attitudes of the Australian government. On February 25, 2021, the Australian Parliament officially adopted the “mandatory bargaining guidelines for news media and digital platforms”. According to the document, Australian news organizations have the right to require digital platforms to pay for the use of their news content and carry out individual or collective negotiations on it. Leading Internet companies in the United States will need to pay royalties to them when using the content of Australian news media.
The Australian government’s administrative intervention in the market has seriously disturbed the order of the free market and caused heavy losses to the leading technology enterprises in the United States. What’s more, the Australian government’s behavior has set off a frenzy of opposition against American technology enterprises. Canada said it would follow Australia’s lead by requiring Facebook to pay for news content. In addition, the United Kingdom, Germany, France, Finland, and other countries have also responded, saying that the measures related to Facebook are on the way. This means that American technology enterprises will pay huge copyright fees to the media of all countries in an unprecedented way, and the negative impact will be continuous and long-term.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Four reusable devices recognised by two international juries for refined industrial design
United States, 29th May 2026, – Global vape brand ELFBAR said today that four products in its reusable pod system lineup have been honoured by the German Design Award and the International CMF Design Awards. The recognised devices are the ELFX Mini, ELFX 2, ELFA Master Stein and the ELFA pod system.
The German Design Award, organised by the German Design Council, named the ELFX Mini and the ELFA Master Stein as 2026 winners. The International CMF Design Awards, which evaluates excellence in colour, material and finish, recognised the ELFA Master Stein and the ELFX 2. ELFA Master Stein and ELFX Mini are now available in Germany.
The awarded lineup
The four products sit at the centre of ELFBAR’s reusable portfolio for adult smokers and ex-smokers looking for an alternative to combustible tobacco. The range spans compact entry devices through to the ELFX 2, which goes on sale in Germany in June 2026.
Each device shares a restrained visual language. Casing materials are selected for grip and longevity. Colour palettes are subdued. Branding is kept small. The shapes are contoured for one-handed use, and the surface finishes are tuned to feel calm in the hand. The ELFA Master Stein, named after the stein vessels of European drinking culture, uses a textured casing that references the heritage of stoneware and glass.
On the design approach
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
The recognition follows a multi-year effort inside ELFBAR’s industrial design studio to move the brand’s product language away from the bright, single-use silhouettes that defined the early years of the vaping category. The company has been steadily replacing those formats in its lineup with longer-lived devices intended to look and feel more like other categories of mature consumer hardware.
Engineering details
Beyond the look of each device, the awarded products share a set of practical features that ELFBAR describes as central to its reusable design approach.
Pods are secured magnetically and click into place without alignment fuss. E-liquid levels are visible through windows on the casing, making refill timing intuitive. Status displays communicate battery and pod information at a glance. Airflow and power settings are adjustable on the relevant models, allowing users to shape the draw to their preference. Modular construction lets pods and cartridges be replaced rather than discarded, extending the useful life of each device.
For the ELFX 2 specifically, the upcoming launch introduces the new ELFX POD 2.0 cartridge generation. The generation adds a child lock, an upgraded airway designed for richer flavour, and a 5A leakproof system intended to keep e-liquid contained under everyday pocket and travel use.
The German context
The design recognition lands in ELFBAR’s largest European market. According to internal data, the brand leads the German pod system category with about 60 percent market share. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — now account for around 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
European regulators have meanwhile sharpened their focus on disposable vapes and on packaging waste. Brands that can demonstrate genuine reusability, supported by replaceable components and durable design, are increasingly being separated from those that cannot. The awarded ELFX and ELFA products are positioned within that shift.
What comes next
ELFBAR said it plans to introduce the award-winning ELFX and ELFA designs to other European markets in due course, with the ELFX 2 leading the next wave from Germany in June 2026. Specific dates, pricing and channel availability will be confirmed market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Michael Chen
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s ELFX and ELFA Pod Systems Win German Design Award and CMF Design Awards appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 29th May 2026, – The Evolution of Living in Style Arrives at the Crossroads of the World
NEW YORK, May 2026 — Global furniture brand OVIOS officially unveiled its latest collaborative masterpiece, AERO EVO, created together with Studio F. A. Porsche, on the iconic Nasdaq Tower in New York’s Times Square. The appearance marks a milestone moment for OVIOS as the brand continues to bring elevated contemporary living experiences to a global audience.
Displayed across one of the world’s most recognizable digital landmarks, AERO EVO represents far more than a furniture launch. It symbolizes the convergence of modern luxury living, aerodynamic artistry, and German precision engineering — all expressed through a new generation of sculptural furniture design.
Inspired by the concept “The Shape of Air,” AERO EVO was designed around the invisible flow of movement and fluid dynamics. Every curve, contour, and proportion reflects a philosophy of purity and functional elegance. The result is a seating experience that feels simultaneously futuristic, calming, and deeply human.
“The collaboration between OVIOS and Studio F. A. Porsche is not simply about creating furniture,” said the OVIOS design team. “It is about engineering a new lifestyle language — one where comfort, precision, and emotional design coexist seamlessly.”
At the core of the collaboration lies the shared vision of “The Evolution of Style.” OVIOS brings its signature philosophy of Living in Style together with the uncompromising functional aesthetics of Studio F. A. Porsche, creating a collection that transcends conventional home furnishing.
The AERO EVO collection will be strictly limited to 919 pieces worldwide, with each piece individually serialized and accompanied by a certificate of authenticity. The number “919” represents the relentless pursuit of refinement, symbolizing hundreds of iterations dedicated to achieving aesthetic and structural perfection.
“A single silhouette, redefined 919 times,” the campaign states. “Because Living in Style is not a destination, but a relentless pursuit of perfect balance.”
The Nasdaq debut also reflects OVIOS’s accelerating international growth and increasing influence in the premium home furnishings category. Known for blending accessible luxury with modern functionality, the brand has built a strong following across North America through its indoor and outdoor furniture collections.
With AERO EVO, OVIOS enters a new chapter — one that pushes beyond traditional furniture design and into the realm of emotional architecture, immersive living, and timeless modern aesthetics.
For more information, visit OVIOS Official Websitehttps://www.ovios-home.com/”Visit OVIOS official website for premium modern furniture collections”
Media Contact
Organization: ALWAYS OUTDOOR FURNITURE CO.,LTD.
Contact
Person: OVIOS
Website:
https://www.ovios-home.com/
Email:
support@ovios-furniture.com
Contact Number: 13234431788
Country:United States
The post
OVIOS x Studio F. A. Porsche Debuts AERO EVO on the Nasdaq Tower in Times Square appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Four reusable devices recognised by two international juries for refined industrial design
United States, 29th May 2026, – Global vape brand ELFBAR said today that four products in its reusable pod system lineup have been honoured by the German Design Award and the International CMF Design Awards. The recognised devices are the ELFX Mini, ELFX 2, ELFA Master Stein and the ELFA pod system.
The German Design Award, organised by the German Design Council, named the ELFX Mini and the ELFA Master Stein as 2026 winners. The International CMF Design Awards, which evaluates excellence in colour, material and finish, recognised the ELFA Master Stein and the ELFX 2. ELFA Master Stein and ELFX Mini are now available in Germany.
The awarded lineup
The four products sit at the centre of ELFBAR’s reusable portfolio for adult smokers and ex-smokers looking for an alternative to combustible tobacco. The range spans compact entry devices through to the ELFX 2, which goes on sale in Germany in June 2026.
Each device shares a restrained visual language. Casing materials are selected for grip and longevity. Colour palettes are subdued. Branding is kept small. The shapes are contoured for one-handed use, and the surface finishes are tuned to feel calm in the hand. The ELFA Master Stein, named after the stein vessels of European drinking culture, uses a textured casing that references the heritage of stoneware and glass.
On the design approach
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
The recognition follows a multi-year effort inside ELFBAR’s industrial design studio to move the brand’s product language away from the bright, single-use silhouettes that defined the early years of the vaping category. The company has been steadily replacing those formats in its lineup with longer-lived devices intended to look and feel more like other categories of mature consumer hardware.
Engineering details
Beyond the look of each device, the awarded products share a set of practical features that ELFBAR describes as central to its reusable design approach.
Pods are secured magnetically and click into place without alignment fuss. E-liquid levels are visible through windows on the casing, making refill timing intuitive. Status displays communicate battery and pod information at a glance. Airflow and power settings are adjustable on the relevant models, allowing users to shape the draw to their preference. Modular construction lets pods and cartridges be replaced rather than discarded, extending the useful life of each device.
For the ELFX 2 specifically, the upcoming launch introduces the new ELFX POD 2.0 cartridge generation. The generation adds a child lock, an upgraded airway designed for richer flavour, and a 5A leakproof system intended to keep e-liquid contained under everyday pocket and travel use.
The German context
The design recognition lands in ELFBAR’s largest European market. According to internal data, the brand leads the German pod system category with about 60 percent market share. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — now account for around 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
European regulators have meanwhile sharpened their focus on disposable vapes and on packaging waste. Brands that can demonstrate genuine reusability, supported by replaceable components and durable design, are increasingly being separated from those that cannot. The awarded ELFX and ELFA products are positioned within that shift.
What comes next
ELFBAR said it plans to introduce the award-winning ELFX and ELFA designs to other European markets in due course, with the ELFX 2 leading the next wave from Germany in June 2026. Specific dates, pricing and channel availability will be confirmed market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Michael Chen
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s ELFX and ELFA Pod Systems Win German Design Award and CMF Design Awards appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
ELFBAR’s ELFX and ELFA Pod Systems Win German Design Award and CMF Design Awards
OVIOS x Studio F. A. Porsche Debuts AERO EVO on the Nasdaq Tower in Times Square
ELFBAR’s ELFX and ELFA Pod Systems Win German Design Award and CMF Design Awards
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