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Gregory Mikolay Shares a 12-Month Outlook for Oracle Database Work, Performance Tuning, and Enterprise Systems

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4 months ago

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  • Gregory Mikolay, a Senior Oracle Developer based in Salt Lake City, Utah, outlines what individuals should expect over the next year across Oracle PL/SQL development, SQL performance tuning, and enterprise database operations.

Utah, US, 25th February 2026, ZEX PR WIRE, Gregory Mikolay, Senior Oracle Developer and Oracle database consultant focused on PL/SQL development and performance tuning, is sharing a practical one-year outlook for individuals working in Oracle database development, application tuning, and enterprise reporting environments.

Gregory Mikolay’s outlook is shaped by more than two decades in IT and a career spent inside high-demand transactional systems, data warehouse environments, and reporting stacks that span Oracle EBS tooling and related enterprise workflows. Over the next year, he expects the work to keep moving toward higher urgency, higher scrutiny on performance, and faster cycles of change inside organizations.

I have embarked on several Career Paths throughout my life.
Looking to become an integral part of a team of individuals involved in all areas of development, from designing applications to troubleshooting database applications and software.

What changed recently

Across enterprise environments, the day-to-day expectations around database work have tightened. The technical bar remains high, but the bigger shift is operational: data sets are larger, systems are pushed harder, teams are more distributed, and the tolerance for slowdowns is lower.

Gregory Mikolay’s recent consulting work at Elite Data Partners has centered on PL/SQL development and database and application performance tuning for clients, often in hybrid settings. His prior role at Young Living Essential Oils combined Agile development with an on-call support model for promotions, requiring rapid context switching between planned work and urgent delivery support.

Position required one’s ability to switch between a market/customer ad hoc/on call support model for promotions and agile for development tasks.

What people are getting wrong

Gregory Mikolay sees individuals underestimate how much performance work is now a full-time mindset, not a periodic cleanup. Many treat tuning as something you do only when a system is already strained. In practice, tuning starts earlier: with table designs, table relationships, application interactions with database objects, query design, indexing optimization strategies, package design, and an ongoing habit of validating how changes behave under load.

He also sees individuals over-focus on tools and under-focus on fundamentals: clean SQL, readable PL/SQL, careful use of triggers, and clear documentation that survives team handoffs. In environments where business needs and technical constraints collide, long-term reliability often depends on consistency and communication, not clever shortcuts.

Known for precision and persistence, Gregory brings deep technical fluency to every project, often serving as a critical link between engineering teams and business units.

What is likely to get harder next year

Gregory Mikolay expects pressure to increase in four areas:

  1. Faster turnaround demands for production support and ad hoc needs

  2. Higher expectations for cross-team coordination across remote and offshore structures

  3. More attention to performance and data integrity alignment with business requirements

  4. Less tolerance for fragile fixes that do not scale

The strongest contributors will be those who can move between building and stabilizing. That includes the ability to tune SQL and PL/SQL, partner effectively with DBAs, and balance performance gains against real constraints like load, memory, and disk parameters.

Additional tasks required performance tuning of PL/SQL programs, SQL queries, creating indexes and working with DBA’s on database performance tuning measures balancing performance with resources/load/memory/disk parameters.

What will work

Mikolay expects the most durable approach to be practical, repeatable habits:

  • Treat performance as a design requirement, not a rescue task

  • Build change discipline around packages, procedures, functions, and triggers

  • Invest in collaboration habits that hold up in hybrid and distributed teams

  • Keep documentation and technical design artifacts current

  • Stay fluent across the stack you support, including reporting and ETL where relevant

His experience spans transactional systems support, data warehouse ETL development on Oracle 19c, 12g, 11g, Oracle Reports and Discoverer environments, and enterprise support structures that connect IT delivery to business needs.

Data points from Gregory Mikolay’s background

These figures reflect the operating realities that shape Gregory Mikolay’s outlook:

  • 20+ years in the IT industry

  • Consulting at Elite Data Partners since June 2022 (3 years 9 months)

  • Young Living Essential Oils role: Feb 2018 to May 2022 (4 years 4 months)

  • Crown Point Ecology contract: Jan 2016 to Feb 2018 (2 years 2 months)

  • Signet Jewelers role: Jan 2013 to Jan 2016 (3 years 1 month)

  • Fox Chapel Area High School graduation: 1986

  • Associate’s Degree completion: 1999, summa cum laude, with a 4.0 grade

Three scenarios for the next 12 months and the best individual actions

Optimistic scenario

Workflows stabilize. Teams get clearer on ownership. Performance work is planned earlier and executed more consistently.

Best individual actions:

  • Standardize a personal checklist for SQL and PL/SQL review before deployment

  • Build a repeatable approach to indexing strategy and query validation

  • Maintain a living library of patterns for packages, procedures, and common tuning fixes

Realistic scenario

Demand remains high. Priorities shift often. Support work and development work keep colliding, especially around promotions, reporting, and peak operational windows.

Best individual actions:

  • Practice fast context switching with a tight note-taking and handoff routine

  • Keep tuning skills sharp by regularly reviewing execution plans and query behavior

  • Strengthen working relationships with DBAs and adjacent teams to shorten diagnosis time

Cautious scenario

More unplanned work lands in production. Systems run closer to the edge. Teams are stretched, and small inefficiencies create outsized disruption.

Best individual actions:

  • Focus on stability first: simplify brittle SQL, use effective PL/SQL code, reduce unnecessary complexity

  • Create rollback-aware deployment habits and clear validation steps

  • Push for documentation discipline so fixes do not disappear with team changes

Readers can choose a scenario, optimistic, realistic, or cautious, and commit to the matching steps for the next 12 months. Start with the checklist and habits that fit your environment, then make them routine. The work compounds over time, especially in performance tuning and enterprise database support.

About Gregory Mikolay

Gregory Mikolay is a Senior Oracle Developer and Oracle database consultant based in Salt Lake City, Utah. He focuses on Oracle PL/SQL development, SQL performance tuning, and enterprise database support and optimization, with experience across transactional systems, data warehouse ETL work, and reporting environments.

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Press Release

Loox launches Reviewers.com, the first product sampling platform built exclusively for Shopify brands

Published

6 hours ago

on

June 17, 2026

By

Tel Aviv, Israel, June 17th, 2026, FinanceWire

After a decade as the social proof leader trusted by 130,000 Shopify brands, Loox announces the public launch of Reviewers.com, a product sampling platform in the Shopify App Store that helps Shopify brands get high-quality video reviews at scale from a vetted community of everyday consumers. 

Why It Matters 

Consumer trust has never been lower due to the increase in synthetic content – AI-generated copy, fake reviews, and manufactured influencer content. Trust in brands is at an all-time low, and authentic social proof has never mattered more. Visual reviews build trust and convert browsers into buyers; they convert more than textual or photo reviews – but getting them in a consistent, scalable way has always been painfully hard. Not every customer has the setup, motivation, or time to record a high-quality video. Reviewers.com changes that. 

How It Works 

Reviewers.com connects Shopify brands with real, everyday consumers who are strictly screened for clear audio, good lighting, and on-camera presence before they can enter the community. It’s a predictable, scalable way to get high-quality, authentic video reviews on demand. Brands gift their products; reviewers post honest, authentic video reviews in return. Reviewers.com saves brands hundreds of hours spent on finding creators, coordinating shipping, and validating their content. Campaigns are created in just a few minutes, fully integrated into Shopify, and every review comes with full usage rights.

“The campaign was very easy to set up, the reviews came in quickly, and there were really good, thoughtful reviews,” said Nana Adwoa Denkyiraa, founder of Ayebea’s Sankofa Marketplace. 

Key use cases 

  • Creating a steady stream of fresh video content for marketing and ads 
  • Seeding social proof for new product launches 
  • Keeping review widgets on product pages fresh and compelling 
  • Capturing seasonal content throughout the year 
  • Showcasing reviews from consumers who mirror the brand’s target audience

From the CEO 

“After 10 years helping Shopify brands collect and display social proof, we kept seeing the same problem: brands know video reviews are the strongest way to build trust with visitors and turn browsers into buyers, but they have no reliable way to get them. Reviewers.com solves that – authentically, affordably, and at scale,” said Yoni Elbaz, CEO and Co-founder of Loox. 

How is it different 

Unlike Influencer and UGC Platforms, Reviewers.com is purpose-built for honest product reviews – not polished influencer content or scripted UGC. Reviewers.com helps brands collect more compelling content by delivering reviews that are: 

  • FTC compliant – transparently disclosed, no grey areas 
  • Authentic and unscripted – real people sharing honest opinions 
  • High-quality – reviewers are screened before joining, and each review submitted is screened for audio, lighting, and content. 
  • Fully licensed – brands receive complete usage rights to every video. 

Who are the Reviewers, and how are they vetted 

Reviewers are real, everyday consumers who love trying new products and sharing honest opinions. Every Reviewer in our community is carefully vetted. Before participating, each candidate submits a sample video that we personally review for authenticity, fluent English, clear sound, and good lighting. Only those who meet our high standards are approved as Reviewers. As they join campaigns, we apply the same criteria to every video they submit, ensuring quality is maintained and continually improved. 

Availability and Pricing 

Reviewers.com is available today in the Shopify App Store to any US-based Shopify brand. Pricing is based on a monthly subscription with no long-term commitment. The monthly subscription is $150, including one campaign, with additional campaigns available for $150 per campaign. Each campaign can include up to 10 items gifted. Each merchant receives a 30-day free trial, which includes one free campaign. 

Readers can visit Reviewers.com to learn more and to start your first campaign free.

Resources 

About Loox 

Loox is the leading social proof platform for Shopify brands, trusted by more than 130,000 brands worldwide. For over 10 years, Loox has helped merchants collect, display, and leverage customer reviews and photos to build trust and drive sales. 

About Reviewers.com 

Reviewers.com helps brands collect authentic, high-quality video reviews through a trusted community of vetted reviewers who are excited to try products for free in exchange for sharing their honest review. Launching a campaign takes just minutes. Simply create your campaign, gift your products, and we handle the rest – from matching you with the right reviewers who place their orders directly through your website. Within weeks, you’ll receive high-quality video reviews with full usage rights, ready to use across your marketing channels, social ads, email campaigns, landing pages, and product review widgets. Whether you’re launching a new product, targeting a new audience, preparing for a seasonal campaign, or refreshing your brand content, Reviewers.com gives you authentic video reviews tailored to every marketing need.

Contact

Chief Business Officer
Natasha Shine-Zirkel
Reviewers.com
merchant-support@reviewers.com

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Press Release

Mita TechTalks Convenes 125 Investors and Builders in Punta Mita for an Invite-Only Summit on Bitcoin, AI, and Energy

Published

6 hours ago

on

June 17, 2026

By

Punta Mita, Mexico, June 16th, 2026, FinanceWire

Running October 25–27, the summit pairs beachfront sessions and private villa workshops built to turn three days of conversation into strategies attendees can act on.

Mita TechTalks, an invite-only summit on the convergence of Bitcoin, artificial intelligence, and energy, will gather 125 guests October 25–27, 2026, in Punta Mita, Mexico. The summit brings together high-net-worth investors, family office allocators, corporate leaders, and builders for three days of oceanside sessions, private workshops, and unhurried conversations along the most exclusive stretch of Mexico’s Pacific coast. 

Sessions take place at the Kupuri Beach Club, an oceanview, open-air venue inside the private, residential community of Punta Mita, home to the Four Seasons, St. Regis, Montage, and Pendry resorts and two Jack Nicklaus Signature golf courses. The agenda opens with a beachfront welcome dinner, followed by full sessions and private-villa breakout workshops, evening dinners under the palapa, and a closing afternoon of Jack Nicklaus Signature golf or ocean sports. Because guests and speakers stay within the same community for the full three days, the schedule gives way to long, off-record conversations, and the chance to build authentic relationships with the people rather than collect badges.

Confirmed speakers include Jeff Booth, founder of ego death capital and author of The Price of Tomorrow; Lisa Hough, founder of BTM Energy; Sam Callahan, Director of Strategy and Research at OranjeBTC; Andre Neves, ZBD Co-Founder & CTO and more. Additional speakers will be announced in the coming weeks.

The summit is built on a simple premise: Bitcoin, artificial intelligence, and energy are no longer separate stories. Bitcoin is moving onto corporate balance sheets and into treasury strategy, AI is working its way into finance and the Bitcoin economy, and the power demands of both AI data centers and Bitcoin mining are redrawing the energy map. Programming spans three tracks, covering macro and corporate strategy, energy, and AI, where speakers and guests dig into how the three feed one another.

“Technology is inherently deflationary, and AI is about to accelerate that beyond anything we’ve seen. The real question for investors and companies is how you position for a world where the cost of almost everything trends toward zero,” said Jeff Booth, founder of ego death capital and author of The Price of Tomorrow. “In a fast paced world, the most meaningful breakthroughs happen when you slow down. That’s what Mita TechTalks is built for, and it’s why Bitcoin, AI, and energy belong in the same room, in a place like Punta Mita.”

Mita TechTalks is organized by Lynne Bairstow and Israel Muñoz, partners at Base Layer Advisors and co-hosts of the Build With Bitcoin podcast. Bairstow began her career on Wall Street at Merrill Lynch before moving to Mexico, where she founded MITA Ventures in 2012 and has spent more than two decades backing early-stage tech across Mexico and Latin America; she is also a co-founder of La Casa de Satoshi, a Bitcoin and freedom-tech hub in Mexico City. Muñoz co-founded an early cross-border payments startup and helped launch 500 Startups’ Miami operation, and now invests in early-stage Bitcoin infrastructure ventures.

“Some of the best moments at these gatherings happen away from the sessions. They happen at dinner, walking the beach, in a villa after the sessions end,” said Bairstow. “When a small group of people share the same place for three days, you leave having actually gotten to know the people at the forefront of capital market innovation.”

“Bitcoin, AI, and energy are the technologies that will redefine the global economy,” said Muñoz. “We wanted to bring the people at the center of that shift together somewhere they could actually talk, and there’s no better place to do it than in Punta Mita.”

Registration is open by application at 2026.mitatechtalks.com. Passes are released in tiers starting at $2,750 and rising as each phase sells out, and the summit is capped at 125 guests; once that number is reached, registration closes. Every pass includes full access to sessions and workshops, all meals, and evening events. Punta Mita is located 40 minutes from Puerto Vallarta International Airport.

This year’s Mita TechTalks is supported by ArcadiaB as Platinum Partner and Punta Mita as Host Partner, with Base Layer Advisors and Build With Bitcoin as Organizing Partners and Forager and Gannett Trust as Bronze Sponsors. If you are interested in sponsoring, please contact lynne@baselayeradvisors.com. 

About Mita TechTalks 

Mita TechTalks is an invite-only summit exploring the intersection of capital markets, Bitcoin, artificial intelligence, and energy. Held in the private, gated community of Punta Mita on Mexico’s Pacific coast, it is designed for wealth managers, family offices, corporate executives, and industry leaders shaping the future of capital. Organized by Base Layer Advisors and Build With Bitcoin, the summit returns October 25–27, 2026. For more information, users can visit 2026.mitatechtalks.com.

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Phil
21M Communications
phil@21mcommunications.com

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Press Release

Nocera Strengthens AI Growth Strategy with Strategic Investment in CampaignPulse.ai

Published

6 hours ago

on

June 17, 2026

By

Englewood Cliffs, NJ, June 16th, 2026, FinanceWire

Nocera, Inc. (NASDAQ:NCRA) has taken another significant step in its transformation into a diversified technology holding company by announcing a strategic investment in CampaignPulse.ai, an emerging artificial intelligence company focused on simulation-driven campaign intelligence, predictive analytics, and decision-support technologies.

The investment underscores Nocera’s commitment to building a portfolio of innovative businesses positioned at the forefront of artificial intelligence and digital transformation. As organizations across industries increasingly seek data-driven tools to improve planning, communication, and operational effectiveness, CampaignPulse.ai is developing solutions designed to help users evaluate strategies before committing valuable resources in real-world environments.

Expanding Nocera’s AI Ecosystem

The investment aligns with Nocera’s broader vision of evolving into Nocera Holdings, a technology-focused platform targeting high-growth sectors including artificial intelligence, digital infrastructure, robotics, biotech, blockchain, and digital assets.

By adding CampaignPulse.ai to its growing portfolio, Nocera gains exposure to a rapidly emerging segment of the AI market focused on predictive analytics, audience intelligence, and advanced simulation technologies. These capabilities are increasingly viewed as essential tools for organizations seeking to make faster, smarter, and more informed decisions.

“Our investment in CampaignPulse.ai represents another important step in the execution of Nocera’s strategy to build a diversified portfolio of technology-driven businesses operating in high-growth markets,” said Andy Jin, Chief Executive Officer of Nocera.

Building the Future of Campaign Intelligence

CampaignPulse.ai is developing an innovative platform designed to leverage large language models and artificial intelligence to simulate audience reactions, test messaging effectiveness, and evaluate strategic outcomes before implementation.

The platform’s planned capabilities include:

  • AI-powered campaign simulations
  • Predictive audience intelligence
  • Message testing and optimization
  • Sentiment and narrative analysis
  • Strategic communications support
  • Reputation monitoring
  • Performance analytics and reporting
  • Content creation and campaign development tools
  • Localization and personalization technologies

By combining advanced AI with predictive modeling, CampaignPulse.ai aims to help organizations reduce uncertainty, improve communication effectiveness, and optimize resource allocation.

Addressing a Growing Market Opportunity

The global demand for AI-powered analytics and decision-support solutions continues to expand as businesses, governments, advocacy groups, and institutions seek more sophisticated ways to forecast outcomes and improve strategic planning.

Nocera believes that technologies capable of integrating simulation, predictive analytics, and audience intelligence will play an increasingly important role in helping organizations navigate complex decision-making environments.

CampaignPulse.ai’s development roadmap also includes the creation of a global ambassador network intended to accelerate market awareness, foster strategic partnerships, and support future platform adoption across international markets.

Long-Term Vision for Shareholder Value

The investment reflects Nocera’s ongoing strategy of identifying innovative companies that can benefit from the accelerating adoption of artificial intelligence. Through a combination of strategic investments, acquisitions, and partnerships, the company aims to build a scalable portfolio of technology businesses capable of delivering sustainable long-term growth.

“We are excited to welcome Nocera as a strategic investor and partner,” said Ash Wright, President of CampaignPulse.ai. “We believe the combination of AI-powered simulations, predictive analytics, and decision-support capabilities can create a powerful new approach to campaign intelligence and strategic communications.”

As Nocera continues its transformation into a diversified technology platform, investments such as CampaignPulse.ai demonstrate the company’s focus on emerging technologies that have the potential to reshape industries, improve efficiency, and create meaningful value for shareholders and stakeholders alike.

With artificial intelligence rapidly becoming a cornerstone of modern business strategy, Nocera’s latest investment positions the company to participate in one of the most dynamic and transformative sectors of the global economy.

For more information visit – https://www.nocera.company/

Contact

Public Relations
Jackson Phoenix
Phoenix MGMT & Consulting Group
PR@PhoenixMGMTConsulting.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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