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Glory Star expected to further increase profitability

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Glory Star New Media Group, a Nasdaq-listed digital media platform and content-driven e-commerce company in China, is expected to be able to further increase its profitability with its growing market share and economy of scale.

The company reported a 15.8% growth in its Non-GAAP net income to US$16.9 million for the six-months ended June 30 from US$14.6 million in the same period of last year.

During the first half of this year, the company’s total revenues grew 144.6% to US$71.9 million from US$29.4 million, thanks to the increase in advertising revenues and Cheers e-Mall marketplace service revenue, primarily attributable to the development and promotion of its mobile and online businesses.

Income from operations surged 40.9% to US$16.2 million from US$11.5 million.

During the first half year of 2021, the company successfully grew its top and bottom lines as it allocated more resources to sales and marketing to augment its brand equity and fuel its long-term growth engine.

The company’s rising economy of scale will allow it to gradually reduce operating expenses and capitalize on the rising popularity of video content and deliver lasting shareholder value.

At the end of June 30, the number of downloads of the company’s Cheers App reached 215.6 million, up from 121 million a year earlier. The increase in the number, a key indicator of the attractiveness and usability of its Cheers App and its e-Mall platform traffic, showed that it had successfully converted viewers of its content to its Cheers App.

Average daily active users (DAUs) of the app grew to 7.1 million from 4.5 million for the same period. Stock Keeping Units (SKUs) on its Cheers e-Mall platform jumped to 231,630 from 19,984.

Gross Merchandise Value (GMV) of the Cheers App reached US$181.2 million in the first six months of this year, compared with US$20 million in the same period of 2020. The increase in GMV was driven significantly by its ability to attract and retain users to its Cheers App through its professionally produced content and its ability to further enhance its product offerings.

The company has a strong commitment to its corporate mission, meticulous execution of growth strategies, methodical expansion in both overseas and domestic markets, proactive engagement of Generation Z users through innovative products, and prudent investment in sales and marketing initiatives. It plans to refine its competitive edge in content-driven e-commerce of premium lifestyle, deepen our expertise in integrating quality content with lifestyle commerce, and expand our brand influence among Generation Z consumers on a global basis.

During the first half year, the resurgence of Covid-19 and its Delta variant caused the Chinese government to impose travel restrictions within mainland China, particularly in the southern regions of the country.

The company temporarily suspended the production of its traditional “Cheers Series” TV programs, thus resulting in a decline in its cost of revenues during the first six month of 2021. Once the travel restrictions are eased, the company will resume its content production activities in the second half of this year.

As of June 30, 2021, the company had cash and cash equivalents of US$20.3 million, compared with US$17.7 million at the end of last year.

Blockchain and AI technologies

Since its establishment in 2016, Glory Star has pioneered a unique, new business model integrating e-commerce services with premium video content. With the use of blockchain and AI technologies in its systems, the company has become a leading online digital media and entertainment company in China, with a strong track record both in terms of viewership and production capabilities. The company launched its Cheers App in 2018 to integrate e-commerce services with professionally generated content (PGC).

During the first half, the company produced many more live streaming shows and started to provide title sponsor advertising services at a higher price point. It also spent substantially on the development of the Cheers Chat and Cheers Car.

The company plans to provide more user-generated content (UGC) by forming partnerships with other platforms. It will allow global users to upload their content to its video platforms in the fourth quarter of this year while users will receive advertising revenue or get rewards from viewers directly.

The company will also allow content providers to use its software-as-a-service (SaaS) supply chain system with the blockchain technology that will help them match with relevant merchandisers. Content providers will be able to share the revenue from the sales of products on their video accounts.

The company’s ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on its platform enables it to pursue its mission of enriching people’s lives.

Its large and active user base has created valuable engagement opportunities with consumers and enhanced platform stickiness with thousands of domestic and international brands.

Non-fungible token

Glory Star’s Naschain platform offers one-stop solutions, which include smart contract, multichain universe and cross-chain consensus mechanisms, to users with its blockchain technology. It can help e-shoppers trace the origins of the products, avoid buying counterfeit goods, lower their logistics costs and protect their privacy.

The company has signed an agreement with the Beijing Minsheng Art Museum to use the company’s non-fungible token (NFT) technology, which can be used in copy-rights’ registration, verification, transaction and valuation, to protect the intellectual property of the museum’s artworks. The company will be able to boost its market share by acquiring some NFT service providers.

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Inside UGC Era: How UGC Creators Are Redefining Marketing and Building the Next Generation of Brand Trust

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The New Frontier: Why UGC Creators Are the Future of Digital Advertising

 

United Kingdom, 8th Nov 2025 – The digital marketing world is undergoing a tectonic shift. Traditional influencer campaigns and high-gloss brand shoots are losing their edge, replaced by something rawer, more human — and more effective.

That something is User-Generated Content (UGC).

At the center of this revolution stands UGC Era, a next-generation UGC agency helping brands connect with the creators who consumers actually trust: UGC creators. These creators are redefining what it means to build influence in an era where authenticity outperforms advertising.

What Are UGC Creators — and Why Are They Winning?

UGC creator isn’t your typical influencer chasing follower counts or viral fame. Instead, they specialize in making authentic, relatable videos that look and feel like organic content — not ads. Think real people showing real experiences, whether it’s testing a skincare brand, unboxing a tech gadget, or sharing a morning routine.

Consumers crave this kind of transparency. According to multiple studies, UGC-driven campaigns deliver 4x higher engagement and 2x better conversion rates than traditional influencer marketing.

That’s because audiences now recognize the difference between an endorsement and a genuine recommendation — and UGC creators are filling that trust gap.

“Audiences don’t want perfection anymore,” says a UGC Era strategist. “They want honesty. That’s what makes UGC creators so powerful — they turn real experiences into persuasive stories.”

UGC Era: The UGC Agency Defining the New Standard

Enter UGC Era, a forward-thinking UGC agency built to help brands thrive in the creator economy. Its mission is simple: to make authentic content scalable, strategic, and high-performing.

The agency acts as both a creative partner and technology platform, connecting brands with vetted UGC creators who understand social storytelling, performance marketing, and the subtle art of authenticity.

From TikTok to Meta Ads, UGC Era helps brands turn organic-looking videos into conversion-driving assets — all while preserving the creator’s voice and style.

The Data-Driven Art of Authenticity

Behind UGC Era’s creator network is a philosophy that balances creativity with analytics. Every campaign is built around measurable KPIs — engagement, retention, conversions — ensuring that content doesn’t just look real, but performs.

UGC Era’s team uses real-time insights to identify which creators, styles, and hooks drive results. It’s not guesswork; it’s performance-driven creativity.

This data-led structure is what sets modern UGC agencies apart from the early days of influencer marketing. Instead of chasing virality, agencies like UGC Era focus on sustainability and scalability — helping brands build ongoing UGC libraries that fuel growth month after month.

Inside UGC Era’s Process: From Creator Matchmaking to Performance Insights

The UGC Era workflow blends efficiency with creativity, ensuring every project feels bespoke yet repeatable.

1. Discovery & Briefing:
Brands share their campaign goals, tone, and target demographics.

2. Creator Matching:
UGC Era identifies UGC creators with the right voice, aesthetic, and audience alignment.

3. Production & Delivery:
Creators produce authentic, platform-native content that fits seamlessly into social feeds.

4. Optimization & Analytics:
Performance is tracked, insights are gathered, and content is iterated for maximum ROI.

This systematic approach allows brands to produce dozens of UGC assets in days, not weeks — perfect for fast-moving digital landscapes where trends change overnight.

The UGC Creator Advantage: Storytelling Over Selling

At the heart of the UGC movement lies a simple truth: people trust people.

UGC creators don’t “pitch.” They share. They bring products into their everyday lives and tell stories that resonate emotionally. It’s this storytelling power that’s driving the industry’s explosive growth — and why agencies like UGC Era are in such high demand.

Unlike influencer marketing, where attention is transactional, UGC creation builds long-term emotional resonance. Brands leveraging UGC see higher retention, stronger brand perception, and better cross-platform adaptability.

Why UGC Agencies Like UGC Era Are Disrupting Traditional Marketing

The traditional advertising model was built for an era of TV spots and billboards. But today’s marketing ecosystem lives in the scroll — fast, fragmented, and fiercely competitive.

UGC agencies bridge that gap. They combine creative direction, tech infrastructure, and performance insight into one agile system.

For brands, this means:

  • Faster turnaround times (from weeks to days).
  • Lower costs (up to 70% less than studio productions).
  • Higher authenticity, driving organic engagement and sales.
  • Scalable creative testing across multiple formats and platforms.

UGC Era, in particular, excels by treating creators not as vendors but as collaborators. This co-creative model ensures content feels natural while staying aligned with brand strategy.

Technology Meets Human Creativity

In an age where AI tools can generate endless variations of content, human authenticity has become the ultimate differentiator.

UGC Era embraces technology — but never at the expense of the human touch. Its proprietary platform streamlines campaign management, creator communication, and performance reporting, freeing creators to focus on what they do best: telling stories that feel real.

By integrating analytics with creative intuition, the agency enables brands to test, learn, and optimize — all while maintaining the organic feel that makes UGC work.

From Short-Form Content to Full-Funnel Strategy

One of UGC Era’s biggest innovations is its ability to position UGC as more than just top-funnel awareness content.

Through creative strategy and testing, the agency helps brands deploy UGC across the full marketing funnel — from social ads and email embeds to website testimonials and retargeting campaigns.

This holistic approach transforms UGC from “trendy” content into a sustainable growth engine. It’s not about chasing views; it’s about building trust that converts.

The Creator Economy Is Growing — and UGC Is Its Backbone

The creator economy is projected to surpass $480 billion by 2027, according to Goldman Sachs, with UGC playing a central role.

UGC creators are no longer an afterthought — they’re the driving force behind how brands communicate in digital spaces. From startups to Fortune 500 companies, everyone is investing in UGC agencies to stay competitive.

UGC Era’s rise parallels this trend. By building a curated ecosystem of creators, strategists, and data experts, the agency positions itself as both a creative powerhouse and a performance partner.

UGC Era’s Vision: Democratizing the Creative Economy

At its core, UGC Era believes in democratizing opportunity for creators and accessibility for brands. Whether you’re a startup testing your first ad or a global brand seeking authentic storytelling at scale, the agency’s approach levels the playing field.

“We’re not just building an agency,” says the UGC Era team. “We’re building a movement — one where creativity, trust, and technology work together.”

This mission-driven ethos has attracted a growing global community of UGC creators eager to partner with brands that value real voices and diverse perspectives.

Why Google and Consumers Love UGC Content

Here’s the SEO secret: UGC content doesn’t just perform on social media — it ranks.

Because UGC often includes natural language, brand mentions, and authentic testimonials, it aligns perfectly with Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trust).

When brands and creators produce authentic, keyword-rich content, they organically improve visibility in Google News and Search, especially around intent-driven keywords like best, how to, review, and authentic.

UGC Era helps brands harness this SEO power — ensuring every creator campaign contributes to discoverability as well as engagement.

The Future Belongs to UGC Creators

If the last decade was defined by influencers, the next will belong to UGC creators — agile, authentic, and deeply connected to their audiences.

As social algorithms prioritize genuine engagement over polished perfection, the brands that win will be those that speak with real voices, not corporate scripts.

And as the industry evolves, UGC Era stands ready to lead it — not just as a UGC agency, but as a movement shaping the future of authentic digital storytelling.

Learn more at UGC Era

Explore how UGC Era can help your brand collaborate with world-class UGC creators, scale authentic content, and stay ahead in the new era of marketing.

Media Contact

Organization: UGC Era

Contact Person: jennifer White

Website: https://ugcera.com/

Email: Send Email

Country:United Kingdom

Release id:36713

The post Inside UGC Era: How UGC Creators Are Redefining Marketing and Building the Next Generation of Brand Trust appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

A Bold New Trading Card Game Blending Strategy, Story, and Innovation

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Challengers of the Realm introduces a groundbreaking system that replaces traditional mana or energy with ‘Grace,’ a dynamic dice-based resource mechanic . “Players gather resources each turn, drawing cards, or rolling 2d10 to add grace to their bank adding a whole new dynamic to resources in a TCG.

Canton, OH, Canton, United States, 8th Nov 2025 – The realm of Ileydria is calling! ‘Challengers of the Realm,’ a thrilling new trading card game from creator Hunter Fowler, officially launches on Kickstarter with an initial funding goal of $30,000. Designed for 2-4 players ages 10 and up, this fast-paced, strategy-driven TCG promises to redefine tabletop play with its fresh mechanics, vivid world-building, and competitive edge.

Game Overview – Challengers of the Realm TCG

A New Kind of Card Game

Challengers of the Realm introduces a groundbreaking system that replaces traditional mana or energy with ‘Grace,’ a dynamic dice-based resource mechanic . “Players gather resources each turn, drawing cards, or rolling 2d10 to add grace to their bank adding a whole new dynamic to resources in a TCG.

5 Card Types Explained – Heroes, Tools, Banners, Instants, Locations

Gameplay Overview

Players start with 100 HP and a 6-card opening hand. Using smart strategy and resource management, they’ll call upon heroes, equip tools, and play banners to outmaneuver opponents.

Each turn includes four key phases:
– Upkeep: Reset, harvest resources, and draw or roll for Grace.
– Prepare: Spend Grace to play cards.
– Engage: Command heroes to attack.
– Respond: Opponents react and counter moves.

Victory goes to the player who outplays their opponents through timing, planning, and bold decision-making.

Kickstarter Campaign

The Kickstarter campaign offers multiple pledge tiers designed to suit every type of player – from casual collectors to dedicated guild leaders. Backers can choose from starter decks, booster boxes, and the ultimate collector package. All Wave 1 products will ship by the end of 2025, with Wave 2 and stretch goals planned for Spring 2026.

 

Creator’s Vision

‘Our goal was to make a game that feels strategic yet cinematic,’ says creator Hunter Fowler. ‘We wanted every turn to feel like part of a story unfolding between players. Unfolding between players making ever match fresh and deeply engaging!”

‘Challengers of the Realm’ is now live on Kickstarter. Visit the campaign page to back the project, unlock stretch goals, and become part of Ileydria’s growing legend.

Kickstarter Link: https://www.kickstarter.com/projects/hunterfowler/challengers-of-the-realm-tcg

Website:  https://challengersoftherealm.com 

Media Contact

Organization: Challengers of the realm

Contact Person: Hunter Fowler

Website: https://challengersoftherealm.com

Email: Send Email

Contact Number: +14074932015

Address:info@challengersoftherealm.com

City: Canton, OH

State: Canton

Country:United States

Release id:36691

Disclaimer: The information in this press release is provided for informational purposes only and does not constitute an offer, solicitation, or financial advice.

The post A Bold New Trading Card Game Blending Strategy, Story, and Innovation appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Tile Choices Unveils New Utopia Tiles Collection, Blending Luxury Craftsmanship with Contemporary Style

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United States, 8th Nov 2025 – Tile Choices, a trusted destination for premium tile solutions, is proud to announce the launch of its newest collection: Utopia Tiles. This exclusive line showcases a refined selection of marble mosaics, porcelain mosaics, and swimming pool mosaics, designed to elevate residential and commercial spaces with sophistication, durability, and timeless beauty.

The Utopia Tiles collection reflects the very essence of Tile Choices’ mission—to help customers transform their living spaces into personal works of art. Whether used to create a serene bathroom oasis, a modern kitchen backsplash, a striking entryway statement wall, or a refreshing outdoor pool area, Utopia Tiles offers versatility in both design and application. Each tile has been thoughtfully curated to complement a wide range of styles, from contemporary minimalism to classic elegance.

“At Tile Choices, we believe tiles are not just practical components in a room; they are an essential part of the atmosphere and personality of a space,” said Bruno Mendolini, spokesperson for Tile Choices. “With Utopia Tiles, we wanted to introduce a collection that reflects artistic expression while maintaining the durability and quality that our customers expect. Every tile in this line is crafted to deliver both beauty and long-lasting performance.”

A Collection That Inspires Creativity

Utopia Tiles includes finely crafted marble mosaics, bringing natural veining and luxurious texture into interiors with a timeless sophistication. The collection’s porcelain mosaics provide modern versatility, offering durability that can withstand everyday use while still delivering a sleek and polished aesthetic. Additionally, the swimming pool mosaics offer stunning visual depth and vibrant tones, creating refreshing and inviting pool environments perfect for both private residences and commercial properties.

Each product has been selected to support the freedom of design expression. Whether customers seek bold visual impact or subtle elegance, Utopia Tiles delivers curated options that bring creative visions to life.

Tile Choices: A Commitment to Quality and Personalized Service

Tile Choices has built its reputation on delivering exceptional product variety and an unparalleled level of customer support. The company understands that choosing the right tile can be an important part of any renovation or design project. Therefore, Tile Choices offers a personalized shopping experience, with knowledgeable team members available to guide customers through selection and installation considerations.

The company partners only with reputable manufacturers who share its commitment to craftsmanship, durability, and sustainability. This ensures every tile—whether marble, porcelain, natural stone, or specialty mosaic—meets high industry standards and supports environmentally conscious practices.

“Our goal is to provide more than just products; we aim to inspire design confidence,” Mendolini added. “Utopia Tiles is a collection that truly reflects who we are as a brand—creative, customer-centered, and committed to excellence.”

From kitchen remodels and bathroom upgrades to outdoor landscaping and pool design, Tile Choices is dedicated to helping customers create spaces that reflect their individual style and enhance their everyday living experience.

Availability

The new Utopia Tiles collection is now available exclusively at Tile Choices. Customers can explore the collection online at:
 https://tilechoices.com/collections/utopia-tiles

Media Contact

Organization: Tile Choices

Contact Person: Bruno Mendolini

Website: https://tilechoices.com/

Email: Send Email

Contact Number: +16145157816

Country:United States

Release id:36719

The post Tile Choices Unveils New Utopia Tiles Collection, Blending Luxury Craftsmanship with Contemporary Style appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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