Press Release
Glory Star expected to further increase profitability
Glory Star New Media Group, a Nasdaq-listed digital media platform and content-driven e-commerce company in China, is expected to be able to further increase its profitability with its growing market share and economy of scale.
The company reported a 15.8% growth in its Non-GAAP net income to US$16.9 million for the six-months ended June 30 from US$14.6 million in the same period of last year.
During the first half of this year, the company’s total revenues grew 144.6% to US$71.9 million from US$29.4 million, thanks to the increase in advertising revenues and Cheers e-Mall marketplace service revenue, primarily attributable to the development and promotion of its mobile and online businesses.
Income from operations surged 40.9% to US$16.2 million from US$11.5 million.
During the first half year of 2021, the company successfully grew its top and bottom lines as it allocated more resources to sales and marketing to augment its brand equity and fuel its long-term growth engine.
The company’s rising economy of scale will allow it to gradually reduce operating expenses and capitalize on the rising popularity of video content and deliver lasting shareholder value.
At the end of June 30, the number of downloads of the company’s Cheers App reached 215.6 million, up from 121 million a year earlier. The increase in the number, a key indicator of the attractiveness and usability of its Cheers App and its e-Mall platform traffic, showed that it had successfully converted viewers of its content to its Cheers App.
Average daily active users (DAUs) of the app grew to 7.1 million from 4.5 million for the same period. Stock Keeping Units (SKUs) on its Cheers e-Mall platform jumped to 231,630 from 19,984.
Gross Merchandise Value (GMV) of the Cheers App reached US$181.2 million in the first six months of this year, compared with US$20 million in the same period of 2020. The increase in GMV was driven significantly by its ability to attract and retain users to its Cheers App through its professionally produced content and its ability to further enhance its product offerings.
The company has a strong commitment to its corporate mission, meticulous execution of growth strategies, methodical expansion in both overseas and domestic markets, proactive engagement of Generation Z users through innovative products, and prudent investment in sales and marketing initiatives. It plans to refine its competitive edge in content-driven e-commerce of premium lifestyle, deepen our expertise in integrating quality content with lifestyle commerce, and expand our brand influence among Generation Z consumers on a global basis.
During the first half year, the resurgence of Covid-19 and its Delta variant caused the Chinese government to impose travel restrictions within mainland China, particularly in the southern regions of the country.
The company temporarily suspended the production of its traditional “Cheers Series” TV programs, thus resulting in a decline in its cost of revenues during the first six month of 2021. Once the travel restrictions are eased, the company will resume its content production activities in the second half of this year.
As of June 30, 2021, the company had cash and cash equivalents of US$20.3 million, compared with US$17.7 million at the end of last year.
Blockchain and AI technologies
Since its establishment in 2016, Glory Star has pioneered a unique, new business model integrating e-commerce services with premium video content. With the use of blockchain and AI technologies in its systems, the company has become a leading online digital media and entertainment company in China, with a strong track record both in terms of viewership and production capabilities. The company launched its Cheers App in 2018 to integrate e-commerce services with professionally generated content (PGC).
During the first half, the company produced many more live streaming shows and started to provide title sponsor advertising services at a higher price point. It also spent substantially on the development of the Cheers Chat and Cheers Car.
The company plans to provide more user-generated content (UGC) by forming partnerships with other platforms. It will allow global users to upload their content to its video platforms in the fourth quarter of this year while users will receive advertising revenue or get rewards from viewers directly.
The company will also allow content providers to use its software-as-a-service (SaaS) supply chain system with the blockchain technology that will help them match with relevant merchandisers. Content providers will be able to share the revenue from the sales of products on their video accounts.
The company’s ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on its platform enables it to pursue its mission of enriching people’s lives.
Its large and active user base has created valuable engagement opportunities with consumers and enhanced platform stickiness with thousands of domestic and international brands.
Non-fungible token
Glory Star’s Naschain platform offers one-stop solutions, which include smart contract, multichain universe and cross-chain consensus mechanisms, to users with its blockchain technology. It can help e-shoppers trace the origins of the products, avoid buying counterfeit goods, lower their logistics costs and protect their privacy.
The company has signed an agreement with the Beijing Minsheng Art Museum to use the company’s non-fungible token (NFT) technology, which can be used in copy-rights’ registration, verification, transaction and valuation, to protect the intellectual property of the museum’s artworks. The company will be able to boost its market share by acquiring some NFT service providers.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Reusable device debuts with the new ELFX POD 2.0 generation, featuring a child lock, an upgraded airway and a 5A leakproof system
United States, 1st Jun 2026, –
Global vape brand ELFBAR will launch the ELFX 2, a reusable pod system already honoured by the International CMF Design Awards, in Germany in June 2026. The device will be the first in the company’s lineup to ship with the new ELFX POD 2.0 cartridge generation, which adds three upgrades focused on safety, flavour delivery and leakage protection.
ELFX 2 will go on sale through ELFBAR’s authorised retail and online channels. Specific on-sale dates, pricing and full channel availability will be confirmed closer to launch. The product is intended for adult smokers and ex-smokers as an alternative to combustible tobacco.
What is new in ELFX POD 2.0
The ELFX POD 2.0 cartridge generation ships standard with ELFX 2 in Germany and changes three things from the prior generation.
The first is a child lock. The dedicated locking mechanism is designed to make unintended activation by a child significantly less likely. The feature reflects ELFBAR’s youth access prevention commitments and aligns with European regulatory expectations around pod-level safety engineering.
The second is an upgraded internal airway. The redesigned airflow path is tuned for more consistent flavour expression across the life of the pod. This is an area where adult users moving from disposable to reusable formats have historically reported the largest gap.
The third is a 5A leakproof system. The architecture is intended to keep e-liquid contained during everyday pocket carry, temperature change and travel. Leakage has been one of the most common complaints across the wider pod system category, and addressing it has been a focus of ELFBAR’s engineering team for the past two product cycles.
The device itself
ELFX 2 is a reusable device with a refillable architecture, a rechargeable battery and replaceable pods. Its physical design earned the CMF Design Award earlier this year, in a cycle that also recognised the ELFA Master Stein. Sister product ELFX Mini, alongside the ELFA Master Stein, won the German Design Award in the same year. ELFA Master Stein and ELFX Mini are now available in Germany.
The casing is contoured for one-handed grip. The colour palette is subdued and the material finish is low-gloss. Pods are held in place magnetically and click into position without alignment effort. The e-liquid window keeps refill timing intuitive. The status display communicates battery and pod state at a glance. Airflow and power settings can be adjusted by the user.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
Why Germany first
Germany is ELFBAR’s largest European market. The company reports a 60 percent share of the country’s pod system category, based on internal data. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of its German shipments. The country has also been the first market to receive several previous ELFBAR product introductions, and the company’s local distribution footprint is the deepest of any of its European markets.
The June launch puts ELFX 2 into German retail at the same moment that European regulators are tightening rules on disposable formats and packaging waste. Reusable pod systems with replaceable components are increasingly being treated by retailers as a separate product category from disposable vapes, and ELFX 2 is positioned within that distinction.
European rollout to follow
ELFX 2 will be the lead product in ELFBAR’s broader European introduction of the award-winning ELFX and ELFA designs. Subsequent market launches will follow Germany in waves. Dates, pricing and channel partners will be communicated market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026 appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026
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