Press Release
Gino Torriero Shares Insights on Emerging Digital Marketing Trends in the Construction Industry
Naples, Florida, 15th October 2024, ZEX PR WIRE, Gino Torriero, a prominent figure in the construction and real estate development industry in Naples, Florida, has turned his attention to an increasingly important aspect of modern business—digital marketing. While his name is most commonly associated with large-scale construction projects and innovative building techniques, Torriero is quickly gaining recognition for his forward-thinking insights into the latest digital marketing trends and how they are shaping the future of the construction industry.
In an industry that has historically relied on word-of-mouth, referrals, and traditional advertising, Torriero is leading a new wave of builders and developers who are embracing digital marketing to drive growth, improve client engagement, and enhance brand visibility. His work at the intersection of construction and digital strategy is setting a new standard for how businesses in this sector can remain competitive in an increasingly digital world.
The Power of Digital Transformation in Construction
Torriero emphasizes that digital transformation in construction isn’t just about adopting new tools for on-site work; it’s about evolving how companies connect with their customers and stakeholders. “For years, construction was an industry that thrived on personal relationships and word-of-mouth,” he explains. “But the landscape has changed dramatically. In today’s digital-first world, potential clients aren’t just looking for someone who can build—they want to know about your reputation, your past projects, and your values as a business. And they’re looking for that information online.”
The rise of digital platforms like social media, Google search, and even review sites like Yelp have created an unprecedented level of transparency in the construction industry. Clients now have the ability to research companies before ever making contact, which means that a business’s digital presence is often its first—and sometimes only—impression. “Your website and your social media platforms are your digital storefront,” Torriero says. “If you’re not putting the same effort into those as you are into your actual builds, you’re missing out on huge opportunities.”
Building a Brand Online: Content is King
One of the key trends Torriero identifies is the increasing importance of content marketing. In the digital age, potential clients aren’t just looking for a contractor—they’re looking for a company that can offer value before, during, and after the project. “Content marketing is one of the most powerful tools in digital marketing right now,” Torriero notes. “By creating informative, engaging content—whether it’s blog posts, videos, or social media updates—you’re establishing yourself as a leader in your field. You’re giving clients a reason to trust you before they’ve even picked up the phone.”
Torriero’s team, known for their superior construction skills, has also focused on creating a robust online presence that provides clients with educational resources. His company’s blog, for example, offers valuable insights into construction trends, tips for selecting the right materials, and updates on new regulations that could impact their projects. This approach not only establishes his firm as an authority in the industry but also helps clients feel more informed and confident about their decisions.
“In this day and age, clients want to know that you’re not just out to get their money,” Torriero explains. “They want to know that you’re invested in their project and in the long-term success of their vision. And content marketing is a great way to show that commitment.”
Leveraging SEO and Paid Ads: A Dual Approach
Beyond content marketing, Torriero also advocates for a strong SEO (Search Engine Optimization) strategy. SEO, he explains, is the process of optimizing a website to rank higher in search engine results, making it more likely that potential clients will find your company when searching for services online. “When people are looking for a contractor, they’re not flipping through the Yellow Pages anymore,” he says. “They’re Googling it. And if you’re not showing up on the first page of results, you might as well not exist.”
Torriero’s firm has invested in optimizing its website and online presence for search engines. By using a combination of high-quality content, keyword research, and technical optimization, his team has successfully driven more traffic to their website, leading to an increase in client inquiries and, ultimately, business growth.
“SEO is a long-term strategy,” Torriero notes. “It takes time to see the results, but once you start ranking higher, the rewards are incredible. It’s essentially free advertising, and it builds trust with clients because they know you’ve earned that top spot.”
In addition to SEO, Torriero also emphasizes the importance of paid advertising, particularly on platforms like Google Ads and Facebook. “While SEO is a long-term game, paid ads can give you immediate visibility,” he says. “It’s all about balance. By investing in both, you’re covering all your bases—long-term brand building with SEO, and short-term lead generation with ads.”
Torriero’s marketing team uses a combination of geo-targeted ads, retargeting, and social media campaigns to ensure that they are reaching potential clients in the most effective way possible. “You have to know where your audience is and meet them there,” Torriero explains. “For some clients, that’s Google searches. For others, it’s Facebook or Instagram. The key is to have a presence on all of those platforms so you can catch their attention wherever they’re spending their time.”
Social Proof: The Rise of Online Reviews
One of the most impactful trends Torriero sees is the increasing importance of online reviews in the decision-making process. “Online reviews are the new word-of-mouth,” he says. “When someone is looking for a contractor, they’re reading reviews. They want to see what other people’s experiences have been like before they make their decision.”
In response, Torriero’s firm has made it a priority to cultivate positive reviews from satisfied clients. His team actively encourages clients to leave reviews on platforms like Google, Yelp, and Houzz, and they respond to every review, both positive and negative, in a professional and helpful manner.
“Every review is an opportunity,” Torriero explains. “If it’s positive, great—celebrate that. If it’s negative, use it as a chance to show how you handle challenges. Potential clients are watching, and they want to see that you’re responsive and committed to making things right.”
Human-Centered Marketing: Putting Employees First
One of the things that sets Gino Torriero apart in the world of construction is his emphasis on human-centered marketing—not just in how he approaches clients, but also in how he treats his employees. Torriero is known for his employee-first approach, offering exceptional benefits, ongoing training, and a supportive work environment that fosters both personal and professional growth.
“Your employees are your greatest asset,” he says. “If you take care of them, they’ll take care of your clients. It’s as simple as that.”
Torriero’s firm offers competitive salaries, health benefits, retirement plans, and professional development opportunities, which has not only helped him attract top talent but also retain employees in an industry that often struggles with high turnover. “We want our employees to feel valued and supported,” Torriero explains. “Because when they feel that way, they’re going to give their best to every project they work on.”
This focus on employee well-being is reflected in Torriero’s marketing strategy as well. “We showcase our team in our marketing because they’re the ones who make our company what it is,” he says. “Our clients aren’t just hiring a contractor—they’re hiring a team of dedicated professionals who are passionate about what they do.”
By highlighting his employees’ expertise and commitment to quality in his digital marketing efforts, Torriero has built a brand that is not only trusted by clients but also respected within the industry. “People want to work with a company that values its people,” he says. “And when you put your employees first, that shines through in everything you do.”
The Future of Digital Marketing in Construction
Looking ahead, Torriero sees even more opportunities for growth as digital marketing continues to evolve. “The construction industry is just scratching the surface of what’s possible with digital marketing,” he says. “There are so many tools and strategies that we can use to build stronger connections with our clients and grow our businesses.”
From the rise of video marketing to the increasing use of AI-powered chatbots, Torriero is excited about the possibilities. “It’s an exciting time to be in this industry,” he says. “The companies that embrace these digital trends are going to be the ones that thrive in the years to come.”
As for his own firm, Torriero is committed to staying at the forefront of digital marketing innovation. “We’re always looking for new ways to connect with our clients and make the construction process as smooth and enjoyable as possible,” he says. “Because at the end of the day, it’s not just about building buildings—it’s about building relationships.”
For more information on Gino Torriero and his digital marketing strategies in the construction industry, visit www.ginotorriero.com.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dubai Electronic Security Center to Showcase Cybersecurity Initiatives at GISEC 2025 as Official Government Partner
- DESC will highlight its role in advancing Dubai’s cybersecurity ecosystem and strengthening Dubai’s digital infrastructure
- The Center will showcase strategic initiatives designed to empower the next generation of cybersecurity talent
- H.E. Al Shaibani: “We are committed to strengthening the cybersecurity ecosystem and building strategic partnerships across the public and private sectors.”
Dubai, UAE, 3rd May 2025, ZEX PR WIRE, The Dubai Electronic Security Center (DESC) is set to participate as the official government cybersecurity partner for the eighth consecutive year in the 14th edition of the Gulf Information Security Expo and Conference (GISEC Global 2025), taking place from May 6-8 at the Dubai World Trade Centre.
The Center’s participation in GISEC Global 2025, which gathers over 25,000 cybersecurity professionals representing more than 160 countries, aligns with its strategic objectives aimed at advancing the Dubai Cyber Security Strategy and reinforcing Dubai’s position as one of the world’s digitally safest cities. This participation reflects the Center’s commitment to safeguarding digital infrastructure, fostering innovation, enhancing cyber resilience, and promoting robust cooperation at both the local and international levels.
During the three-day event, DESC will spotlight a number of key initiatives, including the “Dubai Cyber Challenge”, an exclusive competitive simulation designed to enhance the cyber readiness of Dubai government entities, and the “School of Cyber Defense” CTF competition, which attracted registrations from over 300 university students, engaging them in technical challenges and hands-on training. These programs form a key part of DESC’s ongoing efforts to build a pipeline of skilled cybersecurity professionals equipped to navigate evolving digital threats.
H.E. Yousuf Hamad Al Shaibani, CEO of the Dubai Electronic Security Center, commented:
“DESC’s participation in GISEC Global 2025 reflects our steadfast commitment to securing Dubai’s digital future through proactive cybersecurity measures, innovation-driven initiatives, and an integrated ecosystem that fosters collaboration by building partnerships across public and private sectors. GISEC continues to serve as a dynamic platform where industry leaders, experts, and innovators come together to shape the future of cybersecurity.”
“GISEC 2025 provides a critical platform for strategic engagement with global cybersecurity innovators, allowing us to gain insights into emerging technologies and anticipate future threats. These interactions directly support our efforts to create forward-looking policies, develop advanced cyber solutions, and empower national talent to lead in this field. Through such initiatives, we continue to strengthen Dubai’s position as a global hub for cybersecurity excellence and digital innovation,” Al Shaibani added.
DESC experts will also take part in high-level panel discussions addressing key challenges and emerging trends in the cybersecurity landscape. The Center will also formalize strategic partnerships and Memorandums of Understanding (MoUs), aimed at enhancing cross-sector collaboration and strengthening national efforts to secure the cyber space.
Visitors to GISEC Global 2025 are invited to explore DESC’s initiatives at Stand A80 in Hall 7, where DESC will showcase its latest projects, including future-ready cybersecurity guidelines and certification programs designed to keep pace with the evolving digital landscape and strengthen national capabilities. The stand will also serve as a unique opportunity for attendees to engage with DESC’s experts and explore opportunities for joint collaboration.
Secure your pass and learn more: GISEC GLOBAL | The World’s Leading Cyber Security Exhibition | 6 – 8 May 2025
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
NSW, Australia, 3rd May 2025 – Dr. Katie Zippel, a respected general practitioner and DPhil candidate at Oxford University, has introduced pioneering research that sheds light on the role of social prescribing in cancer care. Her latest study, soon to be published in a leading peer-reviewed journal, highlights how non-medical interventions can significantly enhance the well-being and long-term health outcomes of individuals living with cancer.
With both professional expertise and personal experience as a breast cancer survivor, Dr. Zippel brings a unique perspective to this research. Her study explores how integrating social support systems, lifestyle medicine, and community-driven initiatives into primary healthcare can improve the overall survivorship experience for cancer patients.
Social prescribing is a revolutionary healthcare approach that enables medical professionals to refer patients to non-medical services that support mental, emotional, and physical well-being. These services include arts-based therapies, exercise programmes, gardening projects, and community-based support groups.
Dr. Zippel’s research emphasizes that cancer treatment should go beyond conventional medicine and include holistic interventions that help patients cope with the psychological and social challenges that come with a cancer diagnosis. Her study presents strong evidence that structured social prescribing programmes significantly reduce stress, enhance emotional resilience, and improve overall quality of life.
Key Findings from the Research
Dr. Zippel’s study explores the tangible benefits of social prescribing by analysing patient experiences across various healthcare settings, including hospitals and community clinics. The research identifies several key findings that underscore the impact of these programmes:
- Improved Mental Health: Patients engaged in social prescribing activities reported a 40% decrease in anxiety and depression symptoms compared to those receiving conventional treatment alone.
- Stronger Social Connections: Over 70% of participants noted significant improvements in social engagement, reducing their sense of isolation.
- Enhanced Physical Well-being: Patients who participated in prescribed exercise programmes experienced increased mobility, better energy levels, and overall improved health.
- Better Treatment Adherence: Patients involved in non-medical support activities demonstrated greater commitment to their medical treatments and healthier lifestyle choices.
- Long-Term Health Benefits: Individuals participating in social prescribing programmes were more likely to maintain a healthier lifestyle post-treatment, reducing the risk of cancer recurrence.
Bridging the Gap Between Medicine and Community Support
One of the core messages of Dr. Zippel’s research is the importance of bridging clinical medicine with community-based support systems. While medical treatments such as chemotherapy and radiation are essential in combating cancer, addressing the social determinants of health—such as loneliness, mental well-being, and financial stress—can play an equally crucial role in recovery.
A key innovation within Dr. Zippel’s work is her focus on narrative medicine, an approach that utilises storytelling to foster understanding, connection, and empowerment among cancer patients. By encouraging patients to share their experiences, she is helping create a more compassionate and patient-centred healthcare model.
A Global Call for Change in Cancer Survivorship Care
The findings from Dr. Zippel’s research have far-reaching implications for healthcare policies worldwide. As medical systems search for sustainable ways to improve cancer survivorship care, her work provides strong evidence supporting the expansion of social prescribing initiatives.
Going forward, Dr. Zippel aims to collaborate with global healthcare providers and policymakers to integrate social prescribing into mainstream medical practices, ensuring more patients have access to holistic, community-driven care.
A Personal Mission for Healthcare Innovation
For Dr. Zippel, this research is more than an academic pursuit—it is a deeply personal mission. As a breast cancer survivor, she understands firsthand the challenges of navigating treatment and recovery. Her lived experience has inspired her dedication to advancing equitable healthcare solutions, particularly for underserved and rural communities.
Beyond research, Dr. Zippel is actively engaged in primary healthcare delivery as part of a multidisciplinary team. Her work spans rural general practice, mental health support, and public health research, all aimed at bridging clinical medicine with social support systems to improve patient outcomes.
A Vision for Holistic Wellness
Through her online platform and research initiatives, Dr. Zippel explores the connection between daily habits, community engagement, and overall health. She shares insights on lifestyle medicine, disease prevention, and the power of human connection in healthcare. Her blog serves as an educational hub, featuring personal narratives, health education posts, and evidence-based research from leading medical journals.
To further her mission, Dr. Zippel plans to introduce video content and interactive discussions, allowing patients and healthcare professionals to engage with her research more directly. By blending storytelling with science, she hopes to make medical knowledge more accessible and relatable.
Join the Movement: Advocating for Social Prescribing
Dr. Katie Zippel’s groundbreaking research is leading a global shift in how cancer care is approached. She urges healthcare professionals, policymakers, and researchers to recognise the transformative impact of social prescribing in improving cancer survivorship.
By advocating for these innovative, community-centred healthcare solutions, Dr. Zippel is setting the stage for a future where cancer care is not only about medical treatment but also about fostering holistic healing and support networks that prioritise the well-being of every patient.
About Dr. Katie Zippel
Dr. Katie Zippel is a highly regarded general practitioner and a DPhil candidate at Oxford University, specialising in social prescribing for cancer care. Her work is rooted in evidence-based healthcare, lifestyle medicine, and patient-centred approaches, particularly in rural and remote areas. Through her research and advocacy, she continues to drive a global movement towards more compassionate and inclusive healthcare practices.
Media Contact
Organization: Dr. Katherine Zippel PTY LTD
Contact Person: Suzie Green
Website: https://katiezippel.com
Email: Send Email
Contact Number: +61474932326
Address:81-83 Campbell Street, Surry Hills, NSW, 2010
City: NSW
Country:Australia
Release id:27268
The post Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care appeared first on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
NSW, Australia, 3rd May 2025 – Dr. Katie Zippel, a respected general practitioner and DPhil candidate at Oxford University, has introduced pioneering research that sheds light on the role of social prescribing in cancer care. Her latest study, soon to be published in a leading peer-reviewed journal, highlights how non-medical interventions can significantly enhance the well-being and long-term health outcomes of individuals living with cancer.
With both professional expertise and personal experience as a breast cancer survivor, Dr. Zippel brings a unique perspective to this research. Her study explores how integrating social support systems, lifestyle medicine, and community-driven initiatives into primary healthcare can improve the overall survivorship experience for cancer patients.
Social prescribing is a revolutionary healthcare approach that enables medical professionals to refer patients to non-medical services that support mental, emotional, and physical well-being. These services include arts-based therapies, exercise programmes, gardening projects, and community-based support groups.
Dr. Zippel’s research emphasizes that cancer treatment should go beyond conventional medicine and include holistic interventions that help patients cope with the psychological and social challenges that come with a cancer diagnosis. Her study presents strong evidence that structured social prescribing programmes significantly reduce stress, enhance emotional resilience, and improve overall quality of life.
Key Findings from the Research
Dr. Zippel’s study explores the tangible benefits of social prescribing by analysing patient experiences across various healthcare settings, including hospitals and community clinics. The research identifies several key findings that underscore the impact of these programmes:
- Improved Mental Health: Patients engaged in social prescribing activities reported a 40% decrease in anxiety and depression symptoms compared to those receiving conventional treatment alone.
- Stronger Social Connections: Over 70% of participants noted significant improvements in social engagement, reducing their sense of isolation.
- Enhanced Physical Well-being: Patients who participated in prescribed exercise programmes experienced increased mobility, better energy levels, and overall improved health.
- Better Treatment Adherence: Patients involved in non-medical support activities demonstrated greater commitment to their medical treatments and healthier lifestyle choices.
- Long-Term Health Benefits: Individuals participating in social prescribing programmes were more likely to maintain a healthier lifestyle post-treatment, reducing the risk of cancer recurrence.
Bridging the Gap Between Medicine and Community Support
One of the core messages of Dr. Zippel’s research is the importance of bridging clinical medicine with community-based support systems. While medical treatments such as chemotherapy and radiation are essential in combating cancer, addressing the social determinants of health—such as loneliness, mental well-being, and financial stress—can play an equally crucial role in recovery.
A key innovation within Dr. Zippel’s work is her focus on narrative medicine, an approach that utilises storytelling to foster understanding, connection, and empowerment among cancer patients. By encouraging patients to share their experiences, she is helping create a more compassionate and patient-centred healthcare model.
A Global Call for Change in Cancer Survivorship Care
The findings from Dr. Zippel’s research have far-reaching implications for healthcare policies worldwide. As medical systems search for sustainable ways to improve cancer survivorship care, her work provides strong evidence supporting the expansion of social prescribing initiatives.
Going forward, Dr. Zippel aims to collaborate with global healthcare providers and policymakers to integrate social prescribing into mainstream medical practices, ensuring more patients have access to holistic, community-driven care.
A Personal Mission for Healthcare Innovation
For Dr. Zippel, this research is more than an academic pursuit—it is a deeply personal mission. As a breast cancer survivor, she understands firsthand the challenges of navigating treatment and recovery. Her lived experience has inspired her dedication to advancing equitable healthcare solutions, particularly for underserved and rural communities.
Beyond research, Dr. Zippel is actively engaged in primary healthcare delivery as part of a multidisciplinary team. Her work spans rural general practice, mental health support, and public health research, all aimed at bridging clinical medicine with social support systems to improve patient outcomes.
A Vision for Holistic Wellness
Through her online platform and research initiatives, Dr. Zippel explores the connection between daily habits, community engagement, and overall health. She shares insights on lifestyle medicine, disease prevention, and the power of human connection in healthcare. Her blog serves as an educational hub, featuring personal narratives, health education posts, and evidence-based research from leading medical journals.
To further her mission, Dr. Zippel plans to introduce video content and interactive discussions, allowing patients and healthcare professionals to engage with her research more directly. By blending storytelling with science, she hopes to make medical knowledge more accessible and relatable.
Join the Movement: Advocating for Social Prescribing
Dr. Katie Zippel’s groundbreaking research is leading a global shift in how cancer care is approached. She urges healthcare professionals, policymakers, and researchers to recognise the transformative impact of social prescribing in improving cancer survivorship.
By advocating for these innovative, community-centred healthcare solutions, Dr. Zippel is setting the stage for a future where cancer care is not only about medical treatment but also about fostering holistic healing and support networks that prioritise the well-being of every patient.
About Dr. Katie Zippel
Dr. Katie Zippel is a highly regarded general practitioner and a DPhil candidate at Oxford University, specialising in social prescribing for cancer care. Her work is rooted in evidence-based healthcare, lifestyle medicine, and patient-centred approaches, particularly in rural and remote areas. Through her research and advocacy, she continues to drive a global movement towards more compassionate and inclusive healthcare practices.
Media Contact
Organization: Dr. Katherine Zippel PTY LTD
Contact Person: Suzie Green
Website: https://katiezippel.com
Email: Send Email
Contact Number: +61474932326
Address:81-83 Campbell Street, Surry Hills, NSW, 2010
City: NSW
Country:Australia
Release id:27268
The post Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care appeared first on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Dubai Electronic Security Center to Showcase Cybersecurity Initiatives at GISEC 2025 as Official Government Partner
Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care
Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care
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