Connect with us

Press Release

Former PEO Executive and CFO Maya Keliiholokai Develops Zalary App to Redefine Global Payroll Through Blockchain and AI

Published

on

Hong Kong – May 2025 — Retiring at the tender age of 40, after a distinguished 15-year tenure as Vice President of the largest Professional Employer Organization in Hawaii. A seasoned finance executive, Maya Keliiholokai is now setting a bold new course to reshape how the world works—and gets paid. At only 18 years old, she started her career at the Big Five accounting firm, Deloitte & Touche. While earning her Bachelor’s degree in Business with a concentration in Finance from the University of Washington. Graduating at the top of her class from the nationally ranked Foster School of Business in Seattle, Washington.

The Hong Kong skyline at sunset with the Zalary Payroll & HR App logo, symbolizing Zalary’s global expansion and commitment to transforming payroll across international markets.

With a proven track record in workforce scaling and operational transformation, Maya played a pivotal role in expanding a Hawaii-based PEO from several dozen to thousands of employees. Now, she’s applying her expertise to launch Zalary—a blockchain payroll and Human Resources platform built to serve the next generation of global workers and remote businesses.

Zalary is currently in the final stages of development, with a Q1 2026 targeted launch for early adopters and enterprise clients. The app integrates real-time crypto and fiat payroll, AI-powered compliance, decentralized retirement tools, and embedded financial services into one seamless system. Designed for small businesses, gig workers, and Web3 companies. Zalary replaces the inefficiencies of legacy payroll systems with automation, speed, and global scalability.

Zalary is a subsidiary of DeFi Nexus Ltd, where Maya Keliiholokai serves as Chief Financial Officer. One of the few female executives at the intersection of blockchain and artificial intelligence. Maya brings a unique and strategic vision for decentralized finance and compliance automation.

Zalary CFO Maya Keliiholokai seated confidently in front of a branded gradient background, representing female leadership in blockchain-powered payroll innovation.

“Payroll should be effortless, intelligent, and borderless,” said Maya Keliiholokai. “With Zalary, we’re building a platform that reflects the realities of modern work—whether you’re in Bangkok, San Francisco, or Sao Paulo. We’re removing friction and unlocking opportunities.”

At the time of this release, the DeFi Nexus executive delegation—including Maya and Chief Executive Officer Owen Keliiholokai—are currently in Hong Kong, a major global financial hub, as part of a multi-city strategic tour across Asia. The delegation is engaging in high-powered B2B meetings with institutional banking leaders, enterprise software firms, and regional infrastructure partners to explore integrations, partnerships, and deployment strategies. The team is also actively working with several of the world’s largest PEOs, many of whom are securing early access to Zalary’s pilot program to assist with product refinement, user onboarding, and market expansion.

Key Features of Zalary:

Three smartphones displaying the Zalary Payroll & HR App user interface, showcasing intuitive payroll dashboards, benefits tracking, and HR automation features in a Web3-ready platform.
  • Crypto & Fiat Payroll – Instant wage distribution in cryptocurrency or local fiat currencies.
  • AI Legal Assistant – Natural language search for labor laws, tax codes, and HR policies.
  • Smart HR Automation – Streamlined scheduling, payroll tax filing, W-2/1099 generation.
  • Crypto Retirement Vaults – Employer-matched, self-directed DeFi-based retirement savings.
  • Embedded Financial Services – Zalary Card (Visa/Mastercard), 0% payday advances, and token-based performance rewards.

From real-time compliance automation to cross-border payment solutions, Zalary is poised to become a foundational tool for global companies building decentralized, borderless teams.

Young professionals relaxing and engaging with mobile games under the Zalary Payroll & HR App logo, highlighting Zalary’s appeal to digital-native teams and future-forward HR culture.

About DeFi Nexus Ltd.
DeFi Nexus Ltd. is a next-generation fintech innovator harnessing blockchain and artificial intelligence to redefine financial technology. Headquartered in Seychelles and led by industry pioneers, the company builds secure, intelligent, and compliant solutions that unlock the full potential of decentralized systems—supported by its operations in computing hardware, manufacturing, and sales.

Media Contact

Organization: DeFi Nexus

Contact Person: Tianyu Wang

Website: https://www.definx.tech

Email: Send Email

Contact Number: +13476740033

Country:Hong Kong S.A.R.

Release id:28066

The post Former PEO Executive and CFO Maya Keliiholokai Develops Zalary App to Redefine Global Payroll Through Blockchain and AI appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Estellena Redefines Convenience and Variety with New General eCommerce Platform

Published

on

United States, 22nd May 2025 – In a bold step toward transforming the online shopping experience, Estellena has officially launched its new eCommerce platform estellena.com . Designed to meet the growing demand for convenience, variety, and quality, Estellena aims to redefine what customers expect from a general online store. With an extensive catalog of products spanning multiple categories and a seamless shopping interface, Estellena is poised to become a go-to destination for everyday consumers.

The launch of Estellena comes at a time when online shopping has become more than just a convenience — it’s a necessity. Customers are increasingly looking for trusted platforms that combine quality, affordability, and a user-friendly experience. Estellena rises to this challenge by offering a wide selection of products ranging from electronics and fashion to home goods, beauty items, and accessories — all in one easy-to-navigate space.

“Our mission with Estellena is simple: to bring joy and convenience to everyday shopping,” said a company spokesperson. “We understand that consumers are tired of bouncing between multiple platforms to find what they need. With Estellena, they get everything they’re looking for — under one digital roof.”

A Curated Selection for All Lifestyles

Estellena stands out in the competitive eCommerce space through its curated selection of high-quality, trendy, and practical products. Whether a shopper is looking to upgrade their wardrobe, find the perfect gift, or enhance their living space, Estellena offers a wide range of choices carefully selected to cater to diverse needs and tastes.

From the latest in fashion apparel to tech gadgets, kitchenware, and wellness items, each product listed on Estellena is vetted for quality and customer satisfaction. With regular additions to its inventory, shoppers can always find something new and exciting every time they visit the site.

Fast, Reliable, and Secure Shopping Experience

Built with modern shoppers in mind, Estellena delivers a fast, secure, and intuitive shopping experience. The platform offers streamlined navigation, powerful search features, and a responsive design that works flawlessly on desktops, tablets, and mobile devices.

Additionally, Estellena ensures a secure checkout process, multiple payment options, and reliable shipping services that keep customers informed every step of the way. With a customer-first mindset, the company also offers responsive support to address any inquiries and ensure satisfaction from browsing to delivery.

Promotions and Deals to Keep Shoppers Coming Back

To celebrate the launch, Estellena is offering special promotions and limited-time discounts across several popular product categories. First-time shoppers can enjoy exclusive deals, and returning customers can benefit from loyalty programs and seasonal sales designed to make online shopping both rewarding and affordable.

“We’re not just building a store; we’re building a community of happy, informed, and valued shoppers,” the spokesperson added. “Our goal is to keep innovating and enhancing the experience as we grow, based on customer feedback and evolving trends.”

A Vision for the Future

Looking ahead, Estellena is committed to expanding its product lineup and introducing new features that make shopping even more personalized and enjoyable. Plans are already in motion to incorporate AI-powered recommendations, a robust customer rewards system, and global shipping options.

As a brand built on trust, transparency, and customer satisfaction, Estellena is dedicated to making online shopping easier, more enjoyable, and more accessible for everyone.

About Estellena

Estellena is a United States-based general eCommerce store offering a wide range of quality products across fashion, electronics, home, lifestyle, and more. With a focus on convenience, value, and customer satisfaction, Estellena delivers a modern and dependable online shopping experience.

Media Contact

Organization: Estellena

Contact Person: Support Team

Website: https://estellena.com/

Email: Send Email

Country:United States

Release id:28138

View source version on King Newswire:
Estellena Redefines Convenience and Variety with New General eCommerce Platform

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Crimson Hearts Maternity Expands Beyond Maternity to Offer Full-Family Shopping Experience Online

Published

on

United States, 22nd May 2025 – Crimson Hearts Maternity, a beloved online destination for expecting mothers, proudly announces its evolution into a comprehensive eCommerce platform for the entire family. With a fresh new vision and a growing product line, Crimson Hearts Maternity now offers stylish, comfortable, and affordable clothing and accessories for women, men, children, and infants — all available at crimsonheartsmaternity.com/.

Founded with a mission to support women during the special journey of motherhood, Crimson Hearts Maternity quickly gained a loyal following for its thoughtfully curated maternity wear and essentials. As customer demand grew, so did the brand’s ambition. The company recognized an opportunity to extend the same level of care, quality, and style to the entire family — and has now officially rebranded to reflect its expanded offerings.

A One-Stop Shop for Every Stage of Life

Crimson Hearts Maternity is now more than just a maternity store — it’s a full-family lifestyle brand. The revamped online store features an ever-growing inventory of:

  • Maternity and nursing essentials
  • Women’s everyday fashion
  • Men’s casual and lifestyle wear
  • Baby clothing and accessories
  • Children’s apparel for boys and girls

Matching family outfits

Every item is handpicked to meet the brand’s signature standard for quality, comfort, and affordability — values that have been at the core of Crimson Hearts Maternity since day one.

Customer-Driven Growth and Community Focus

“Our customers have always been our inspiration,” said [Spokesperson Name], Founder of Crimson Hearts Maternity. “We started with a mission to provide stylish and practical solutions for moms-to-be, but we listened when our community asked for more. Expanding to offer something for the whole family just felt like the natural next step.”

This growth marks a strategic shift for the brand, fueled by feedback from thousands of satisfied customers who expressed interest in finding clothing for their spouses and children all in one place. The new site redesign and product additions are meant to make online shopping more seamless and inclusive for families of all sizes.

Style, Comfort, and Affordability All in One Place

Crimson Hearts Maternity’s updated collection maintains the brand’s commitment to affordability, with frequent sales and promotions, fast shipping across the U.S., and a customer-first return policy. From cozy loungewear and breathable maternity dresses to playful kids’ outfits and sleek men’s basics, the online store offers a refreshing mix of fashion-forward and functional pieces for everyday life.

New Features and Shopping Experience

Along with the expanded inventory, customers will also enjoy an improved shopping experience online, including:

  • User-friendly website navigation
  • Size-inclusive options
  • Secure checkout and multiple payment options
  • Easy returns and exceptional customer service

Visitors to https://crimsonheartsmaternity.com/ can also sign up for exclusive member deals, new arrivals, and style tips.

A Heartfelt Commitment to Families

While the brand has grown in size and scope, Crimson Hearts Maternity remains rooted in its core values: celebrating families, supporting mothers, and delivering fashion that feels good — inside and out. With this exciting new chapter, the company reaffirms its commitment to being more than just a retailer — it aims to be a trusted companion through every stage of life.

About Crimson Hearts Maternity

Crimson Hearts Maternity is an eCommerce fashion and lifestyle brand dedicated to providing affordable, stylish, and high-quality clothing and accessories for women, men, and children. What began as a maternity-focused online boutique has evolved into a full-family fashion hub, serving families nationwide through a seamless and enjoyable online shopping experience.

Media Contact

Organization: Crimson Hearts Maternity

Contact Person: Support Team

Website: https://crimsonheartsmaternity.com/

Email: Send Email

Country:United States

Release id:28136

View source version on King Newswire:
Crimson Hearts Maternity Expands Beyond Maternity to Offer Full-Family Shopping Experience Online

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Crimson Hearts Maternity Expands Beyond Maternity to Offer Full-Family Shopping Experience Online

Published

on

United States, 22nd May 2025 – Crimson Hearts Maternity, a beloved online destination for expecting mothers, proudly announces its evolution into a comprehensive eCommerce platform for the entire family. With a fresh new vision and a growing product line, Crimson Hearts Maternity now offers stylish, comfortable, and affordable clothing and accessories for women, men, children, and infants — all available at crimsonheartsmaternity.com/.

Founded with a mission to support women during the special journey of motherhood, Crimson Hearts Maternity quickly gained a loyal following for its thoughtfully curated maternity wear and essentials. As customer demand grew, so did the brand’s ambition. The company recognized an opportunity to extend the same level of care, quality, and style to the entire family — and has now officially rebranded to reflect its expanded offerings.

A One-Stop Shop for Every Stage of Life

Crimson Hearts Maternity is now more than just a maternity store — it’s a full-family lifestyle brand. The revamped online store features an ever-growing inventory of:

  • Maternity and nursing essentials
  • Women’s everyday fashion
  • Men’s casual and lifestyle wear
  • Baby clothing and accessories
  • Children’s apparel for boys and girls

Matching family outfits

Every item is handpicked to meet the brand’s signature standard for quality, comfort, and affordability — values that have been at the core of Crimson Hearts Maternity since day one.

Customer-Driven Growth and Community Focus

“Our customers have always been our inspiration,” said [Spokesperson Name], Founder of Crimson Hearts Maternity. “We started with a mission to provide stylish and practical solutions for moms-to-be, but we listened when our community asked for more. Expanding to offer something for the whole family just felt like the natural next step.”

This growth marks a strategic shift for the brand, fueled by feedback from thousands of satisfied customers who expressed interest in finding clothing for their spouses and children all in one place. The new site redesign and product additions are meant to make online shopping more seamless and inclusive for families of all sizes.

Style, Comfort, and Affordability All in One Place

Crimson Hearts Maternity’s updated collection maintains the brand’s commitment to affordability, with frequent sales and promotions, fast shipping across the U.S., and a customer-first return policy. From cozy loungewear and breathable maternity dresses to playful kids’ outfits and sleek men’s basics, the online store offers a refreshing mix of fashion-forward and functional pieces for everyday life.

New Features and Shopping Experience

Along with the expanded inventory, customers will also enjoy an improved shopping experience online, including:

  • User-friendly website navigation
  • Size-inclusive options
  • Secure checkout and multiple payment options
  • Easy returns and exceptional customer service

Visitors to https://crimsonheartsmaternity.com/ can also sign up for exclusive member deals, new arrivals, and style tips.

A Heartfelt Commitment to Families

While the brand has grown in size and scope, Crimson Hearts Maternity remains rooted in its core values: celebrating families, supporting mothers, and delivering fashion that feels good — inside and out. With this exciting new chapter, the company reaffirms its commitment to being more than just a retailer — it aims to be a trusted companion through every stage of life.

About Crimson Hearts Maternity

Crimson Hearts Maternity is an eCommerce fashion and lifestyle brand dedicated to providing affordable, stylish, and high-quality clothing and accessories for women, men, and children. What began as a maternity-focused online boutique has evolved into a full-family fashion hub, serving families nationwide through a seamless and enjoyable online shopping experience.

Media Contact

Organization: Crimson Hearts Maternity

Contact Person: Support Team

Website: https://crimsonheartsmaternity.com/

Email: Send Email

Country:United States

Release id:28136

View source version on King Newswire:
Crimson Hearts Maternity Expands Beyond Maternity to Offer Full-Family Shopping Experience Online

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

LATEST POST