BATUMI, Georgia, 12th Jan 2026 — Seaside Georgia, a real estate consultancy and advisory firm based in the Adjara region, today announced an expansion of its project portfolio and the introduction of a new service framework. The initiative is intended to facilitate international participation in the coastal residential and hospitality sectors of Georgia.

This operational growth follows a period of increased activity along the Black Sea coast, specifically within Batumi, Gonio, and Kobuleti. Seaside Georgia’s updated operations will prioritize developments that adhere to international construction standards and sustainable urban planning protocols.

“As the Georgian Black Sea coast continues to grow as a destination for tourism and residency, the requirement for transparent, data-driven services has increased,” stated Luka Tskhadadze, co-founder of the company.

The rollout includes an expanded suite of advisory services designed to assist clients through the property acquisition process, including legal due diligence, architectural assessment, and property management. This “single-window” approach is intended to address the procedural requirements of cross-border real estate transactions.

Seaside Georgia’s new framework also emphasizes infrastructure integration. The firm is focusing on projects located near the Batumi Boulevard expansions and those incorporating sustainable technologies, reflecting current trends in buyer preferences for energy-efficient living.

The regional market is supported by Georgia’s economic policies, which include a simplified property registration system and specific tax structures for property owners. Seaside Georgia’s expansion aims to support the local economy by facilitating international transactions and assisting in the development of hospitality infrastructure.

About Seaside Georgia Seaside Georgia is a real estate consultancy and advisory firm operating in Georgia. The company focuses on the Black Sea coastal market, providing services for residential and commercial property transactions. Seaside Georgia provides market analysis and administrative support to international clients navigating the Georgian property sector.

For more information, visit https://seasidegeorgia.ge/.

Media Contact

Organization: Seaside Georgia

Contact Person: Luka Tskhadadze

Website: https://seasidegeorgia.ge/

Email:
info@seasidegeorgia.ge

Contact Number: +995595644849

Country:Georgia

Release id:40113

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Birmingham, Alabama, 12th January 2026, ZEX PR WIRE, In a digital environment saturated with ads, automation, and algorithmic decision making, many brands struggle to create campaigns that truly resonate. Clicks are easier to buy than trust, and impressions are no longer a reliable indicator of impact. Suha Atiyeh, a marketing strategist based in Birmingham, Alabama, believes this disconnect stems from a missing ingredient: emotional intelligence. Her work argues that lasting campaigns are not built solely on data or creativity in isolation, but on a deep understanding of human motivation supported by insight and empathy.

With more than a decade of experience guiding brands through periods of growth and transformation, Suha has developed a reputation for designing strategies that feel personal while delivering measurable results. Her approach challenges the idea that performance marketing and emotional resonance are opposing forces. Instead, she positions them as complementary disciplines that, when aligned, create campaigns that stick.

Moving Beyond Metrics Without Ignoring Them

Data remains central to Suha’s methodology, but she is careful to define its role. Numbers, in her view, explain what people do, not why they do it. Campaigns that rely only on dashboards and attribution models often optimize for short term gains while missing the emotional signals that shape long term loyalty. Suha encourages brands to use data as a starting point rather than a final answer.

In practice, this means pairing quantitative insights with qualitative research, customer interviews, behavioral patterns, and cultural context. By examining how audiences feel at different stages of the customer journey, Suha helps brands design messaging that aligns with real emotional needs. The result is marketing that feels intuitive to the audience while remaining accountable to performance goals.

Building Brand Narratives That Feel Human

Storytelling is a cornerstone of Suha Atiyeh’s work, but not in the abstract sense often associated with branding. She focuses on narratives that reflect the lived experiences, frustrations, and aspirations of the audience. For Suha, effective brand stories are not about self-promotion, they are about recognition. When customers see themselves in a campaign, engagement becomes a natural response rather than a forced outcome.

Her experience spans fast growing SaaS companies and established consumer brands, giving her insight into how storytelling must adapt across industries. In each case, she emphasizes clarity over cleverness and sincerity over spectacle. Campaigns succeed, she notes, when brands communicate with audiences rather than at them.

Emotionally Intelligent Campaign Design

Emotionally intelligent marketing requires intention at every stage of campaign development. Suha begins by defining not just the business objective, but the emotional outcome a brand wants to achieve. Whether the goal is confidence, reassurance, curiosity, or belonging, that emotional target shapes creative direction, channel selection, and performance benchmarks.

This framework allows campaigns to maintain consistency across platforms without becoming repetitive. Messaging adapts to context while preserving emotional coherence. According to Suha, this alignment is what transforms multi-channel efforts into unified brand experiences. Customers may encounter a brand through different touchpoints, but the emotional impression remains intact.

Balancing Performance Marketing With Long Term Trust

One of the challenges many brands face is the pressure to demonstrate immediate returns. Suha acknowledges this reality while cautioning against strategies that sacrifice trust for speed. Emotionally intelligent campaigns are designed to perform, but they are also built to age well. They leave room for relationship building rather than treating every interaction as a transaction.

By integrating brand positioning with performance marketing, Suha helps clients avoid the cycle of constant reinvention driven by short term metrics. Instead, campaigns evolve organically, guided by audience feedback and market signals. This balance has enabled her clients to achieve consistent growth in engagement and market share without eroding brand equity.

Lessons From Digital Transformation Projects

Throughout her career, Suha Atiyeh has guided organizations through complex digital transformations. These projects often involve more than new tools or platforms, they require shifts in mindset. Teams accustomed to siloed execution must learn to collaborate around shared emotional and strategic goals.

Suha’s role in these transformations extends beyond campaign strategy. She works closely with leadership to align marketing efforts with broader business values. This alignment ensures that emotionally intelligent marketing is not a one off initiative, but a sustainable practice embedded in the organization’s culture.

Advocacy for Authentic Connection in Marketing

At the core of Suha’s philosophy is a belief that authenticity cannot be manufactured. Audiences are increasingly adept at recognizing performative messaging, especially in digital spaces. Emotionally intelligent marketing demands honesty, even when it requires brands to acknowledge limitations or challenges.

Suha advises brands to view vulnerability as a strategic asset rather than a liability. Transparent communication fosters credibility, and credibility creates the conditions for loyalty. Campaigns rooted in authenticity may not always generate viral moments, but they build the kind of trust that supports long term growth.

Investing in the Next Generation of Marketers

Beyond her client work, Suha is deeply engaged in mentoring emerging marketing professionals in Birmingham’s growing tech and creative ecosystem. Through her involvement with Innovation Depot and a local arts non-profit, she contributes to shaping a new generation of marketers who value empathy alongside expertise.

She encourages young professionals to develop both analytical rigor and emotional awareness. In her view, the future of marketing belongs to those who can interpret data without losing sight of the people behind it. This commitment to education and community reflects her broader belief that emotionally intelligent marketing starts with emotionally intelligent leaders.

Birmingham as a Creative and Strategic Hub

Suha Atiyeh’s work is closely tied to Birmingham, a city she views as an emerging hub for innovation and creativity. The collaborative spirit of the local business community has influenced her approach to strategy and partnership. She believes regional markets offer valuable lessons in authenticity and connection that global brands can learn from.

By remaining rooted in Birmingham while working with clients across industries, Suha demonstrates that impactful marketing leadership is not confined to traditional coastal centers. Her success highlights the role of diverse perspectives in shaping more inclusive and emotionally aware marketing practices.

Redefining What Makes Campaigns Stick

As marketing continues to evolve, Suha Atiyeh’s case for emotionally intelligent strategies offers a compelling framework for the future. Campaigns that stick are not defined by novelty alone, but by relevance, resonance, and respect for the audience. They acknowledge emotion as a driver of decision making and treat data as a tool for understanding rather than manipulation.

Through her work, Suha shows that emotionally intelligent marketing is both principled and practical. It delivers results while honoring the human experience behind every metric. In a crowded digital landscape, this balance may be what ultimately separates campaigns that are seen from those that are remembered. For Suha Atiyeh, this philosophy is not a trend but a long term commitment to building brands that understand people before persuading them.

About Suha Atiyeh

Suha Atiyeh is a Birmingham, Alabama based marketing strategist with more than a decade of experience helping brands translate insight into impact. Known for blending data driven strategy with emotionally intelligent storytelling, Suha Atiyeh has worked with a wide range of organizations, from fast growing SaaS companies to established consumer brands, guiding them through periods of growth, repositioning, and digital transformation. A graduate of the University of Alabama at Birmingham with a B.S. in Marketing, Suha Atiyeh is also an active mentor within the local tech and creative community and serves on the board of a nonprofit arts organization.

Doha, Qatar, 12th Jan 2026 – Gem Soft, a provider of messaging infrastructure, announces its all-in-one B2B platform Gem Team, addressing fragmented and insecure communication issues. Backed by Gem Soft’s expertise, Gem Team offers unified chat, voice, video, file sharing, and collaboration, secured with ISO 27001 compliance, multi-layer encryption, and data sovereignty via on-premise or cloud deployment.

Amid rising data breaches and regulations, Gem Team includes resilience features: air-gap deployment, granular controls, audit trails, and auto-deletion. Video supports up to 300 participants with screen sharing, call recording, and moderation tools. The user experience includes editable messages, real-time status, unlimited storage, and 24/7 support, depending on the package option.

Standout AI tools: embedded assistants, multi-agent systems, RAG pipelines, fine-tuned LLMs for enterprise tasks. Developed under an SSDLC with penetration testing, Gem Team serves GCC sectors like government, finance, healthcare, and Qatar Vision 2030 initiatives.

Gem Team provides security features and customizable AI for enterprise operations. It enables data sovereignty and innovation.

About the Company

Gem Team is an all-in-one B2B platform by Gem Soft that unifies chat, voice, video, file sharing, and collaboration, with strong security (ISO 27001, multi-layer encryption) and flexible deployment for data sovereignty (on-premise or cloud), plus built-in AI tools like assistants, RAG pipelines, and fine-tuned LLMs for enterprise tasks.

Gem Team Site.

Media Contact

Organization: Gem Soft

Contact Person: Michael Jordan, CEO

Website: https://gem.team/

Email: Send Email

Contact Number: +97470135965

Address:Address: Office No. 226-02, Floor No. 2 Regus Business Centre, No. 65

City: Doha

Country:Qatar

Release id:40097

The post Gem Soft Introduces Gem Team: A Secure, AI-Enhanced Unified Communications Platform for Enterprises appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section