Press Release
Faranak Firozan Calls Out Surface-Level Diversity Campaigns and Urges Brands to Prioritize Inclusion Behind the Scenes
Santa Clara, CA, 13th July 2025, ZEX PR WIRE, Marketing strategist Faranak Firozan is issuing a challenge to modern brands: Stop using diversity as a front-facing tactic, and start embedding inclusion into your core creative and leadership processes. With over a decade of experience building brand narratives for consumer, tech, and purpose-driven organizations, Firozan is now taking aim at what she calls the “cosmetic approach” to diversity in marketing; where brands publicly celebrate inclusion but fail to apply those values internally.
Her latest thought leadership effort, launched this quarter through her Santa Clara-based consultancy Firozan & Co., encourages businesses to evaluate not just what their campaigns say, but who is involved in crafting them. According to Firozan, authentic diversity in branding cannot exist without representation in decision-making roles and creative teams.
“You can’t manufacture authenticity from the outside in,” says Firozan. “True inclusion starts behind the scenes, when you diversify the room where stories are written, not just the cast you put in front of the camera.”
When Diversity Becomes a Trend, Not a Value
In recent years, a wave of high-profile “diversity campaigns” have flooded the market. From casting racially diverse models in ads to releasing themed product lines for cultural celebrations, brands have made visible efforts to signal inclusion. While many of these moves are well-intentioned, Firozan believes they often fall short of meaningful change.
“The problem isn’t visibility. It’s depth,” she explains. “Diversity can’t just be aesthetic. If your campaign looks inclusive, but your leadership team and agency partners are homogenous, that gap is eventually going to show.”
Firozan points to several recent brand missteps that sparked backlash for misrepresenting communities or reducing cultural identity to a marketing theme. In many of these cases, she says, the issue wasn’t just the final creative. It was the absence of relevant voices in the development process.
“When brands get it wrong, it’s usually not because they were trying to be offensive. It’s because they lacked the lived experience or cultural insight to navigate complex narratives responsibly,” she says.
Representation Within, Not Just On-Screen
For Firozan, fixing this disconnect means looking inward: at hiring practices, leadership structures, and the composition of creative teams. Through her consulting work, she often begins client engagements with an internal audit, asking key questions about who makes decisions, whose voices shape brand direction, and whether those individuals reflect the communities the brand aims to serve.
“Putting diverse faces in a campaign without empowering diverse voices in the boardroom is performative at best,” she says. “Representation should influence not just what the story is, but how it’s told, where it’s told, and by whom.”
She encourages brands to move away from checklist-driven diversity and toward deeper inclusion strategies that begin long before campaign development. This includes building inclusive creative pipelines, investing in cultural research, and establishing long-term partnerships with community organizations.
One example comes from a client in the fashion industry who initially sought Firozan’s help developing a campaign for Black History Month. Rather than simply assembling visuals for a limited-time promotion, she guided the brand through a process of reexamining its internal creative team composition, exploring supplier diversity, and embedding cultural listening into its broader brand narrative. The result was a company-wide shift in how it approached identity, influence, and impact, and not just any other campaign.
The Risk of Getting It Wrong
In today’s digital world, audiences are quick to spot inauthentic messaging. Gen Z and millennial consumers in particular are deeply attuned to social justice issues and quick to hold brands accountable for inconsistencies between their marketing and their internal practices.
Firozan warns that brands who fail to back up their diversity messaging with internal action risk long-term damage to their credibility.
“People no longer separate your campaign from your company culture. If you say you value inclusion, but you don’t promote women, don’t hire LGBTQ+ talent, or don’t invest in community relationships, your audience will see right through it,” she notes.
Social media has made it easier than ever for consumers and employees alike to expose brands that say one thing and do another. In this climate, she believes the only sustainable approach is full transparency and a genuine commitment to change.
A Framework for Authentic Inclusion
To help clients implement inclusion behind the scenes, Firozan has introduced a framework she calls Inclusive by Design, a strategic model that guides companies through building equitable practices into every layer of brand development. The framework emphasizes four pillars:
- People: Ensuring diverse representation across leadership, creative, and decision-making roles.
- Process: Embedding inclusive practices in campaign development, from brief to execution.
- Partnership: Collaborating with organizations, creators, and voices rooted in the communities being represented.
- Purpose: Grounding marketing efforts in a brand’s core values and long-term commitments, not one-off initiatives.
Unlike typical diversity training or campaign audits, Inclusive by Design takes a holistic view of brand building, making inclusion a foundational element rather than a cosmetic addition.
“This is about equity, and not optics,” says Firozan. “When you design from the inside out, your brand doesn’t just look inclusive. It becomes a vehicle for real social progress.”
Looking Ahead: More than a Moment
Firozan is hopeful that the industry is beginning to evolve. She sees increased awareness among executives, marketers, and founders who are beginning to recognize that inclusion is not a risk but a responsibility; and ultimately, a competitive advantage.
Over the next year, she plans to expand her consulting work to include executive workshops, internal brand audits, and inclusive leadership coaching. These offerings are designed to help brands build infrastructure that supports long-term inclusion, not just reactive campaigns.
“Diversity marketing should not be limited to calendar months and social media statements. It should be baked into the DNA of the company,” she says. “We have an opportunity to create brands that reflect the world we live in, not just as it looks, but as it feels, believes, and dreams.”
About Faranak Firozan
Faranak Firozan is a marketing strategist and brand consultant based in Santa Clara, California. With over 12 years of experience in consumer branding, digital strategy, and inclusive communications, she is known for helping companies build culturally fluent, emotionally intelligent campaigns rooted in authentic values. Through her firm, Firozan & Co., she works with organizations across sectors to integrate equity and inclusion into the creative and strategic foundations of their brands.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Global IT Consultant | Transformative Leader | Advocate for Innovation and Impact
United States, July 7, 2025 – Felix Egwu, a globally recognized Information Technology Solutions Consultant, delivered a powerful message of innovation, leadership, and transformation to a virtual audience during the 2025 Essence Festival.
With more than 20 years of experience at the forefront of enterprise technology, Felix has built a reputation as a master of data architecture and cloud integration. His work has shaped strategies for Fortune 500 companies and global organizations in sectors ranging from energy and finance to national defense. Known for turning complex systems into actionable solutions, Felix enables organizations to unlock the full potential of their digital ecosystems.
A distinguished expert in SAP integration and enterprise optimization, Felix is celebrated not only for his technical acumen but also for his unwavering commitment to mentorship and leadership. He blends innovation with purpose—empowering teams, uplifting communities, and inspiring the next generation of tech leaders.
His appearance at the Essence Festival exemplifies his core mission: to use technology as a tool for transformation—bridging vision, culture, and impact on a global scale. Felix Egwu is proof that tech excellence can coexist with human-centered leadership, purpose-driven growth, and a deep commitment to legacy.
His concluding message is that our greatest asset, in our rapidly evolving technology landscape, is our mind posture. A mindset that is consciously open to learning and evolving with the new horizons ahead will be the most productive in this epoch—and in the one to come.*
Media/ PR Contact:
Dr. Edna Frenchwood
Info@chichimovies.com
424 599-8111
www.chichimovies.com
Media Contact
Organization: Chichimovies Inc.
Contact Person: Dr. Edna Frenchwood
Website: https://chichimovies.com/
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Felix Egwu Shares Visionary Insights at Virtual Event During Essence Festival 2025
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Bestselling Author Susan Troth Shares Insights on AI and Authenticity During Virtual Panel at Essence Festival 2025
United States, July 13, 2025 – Louisiane, NO — Acclaimed bestselling author, speaker, and creative mentor Susan Troth captivated audiences during a highly anticipated virtual panel at the Essence Festival of Culture, held during Essence Weekend on Saturday, July 5, 2025. The session, focused on the intersection of artificial intelligence and originality, drew thousands of viewers and reaffirmed Troth’s position as a forward-thinking leader in personal branding and creative empowerment.
Titled “The American Boss in the Digital Era”, the panel featured Troth alongside other innovators in the tech and literary spaces. Susan shared her evolving approach to integrating artificial intelligence tools to support her brand, streamline her workflow, and enhance audience engagement — while remaining deeply committed to authentic storytelling and creativity.
“AI can amplify your voice, but it should never replace your essence,” Troth said during the live-streamed session. “I use AI to support my business, not shape my identity. I want every reader, listener, and entrepreneur I work with to know that their originality is their superpower.”
Susan Troth’s appearance was part of Essence Festival’s expanded digital programming, which gave global audiences access to intimate conversations with cultural leaders. Known for her breakout book “Stressed to Spleesed”, Susan has inspired thousands through her writing workshops, mentorship programs, and speaking engagements. Her commitment to creativity, clarity, and conscious leadership continues to influence a generation of rising entrepreneurs and authors.
As AI technology becomes a central tool for creators and business owners, Troth emphasized the importance of intentionality, discernment, and personal voice — themes that echo through her bestselling works and virtual programs.
About Susan Troth
Susan Troth is a bestselling author, Coach, and Creative Educator whose mission is to empower individuals to build lives and brands rooted in truth and originality. Her books and programs have reached readers and entrepreneurs around the world. Learn more at www.susantroth.com.
For media inquiries, interviews, or speaking requests, please contact:
Dr. Edna Freenchwood
Publicist | Susan Troth Ministries
Email: info@chichimovies.com
website www.chichimovies.com
Phone: (424) 599-8111
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Contact Person: Dr. Edna Frenchwood
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Bestselling Author Susan Troth Shares Insights on AI and Authenticity During Virtual Panel at Essence Festival 2025
This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The Junk Men offer top-rated junk removal services in Selma for residential, commercial, and construction needs.
Selma, CA, United States, 14th Jul 2025 – Clutter can pile up quickly, and junk removal Selma services offer an essential lifeline for homeowners and business owners alike. Whether you’re facing an overflowing garage, a construction site filled with debris, or a mountain of unwanted appliances, a professional junk removal Selma team can help restore your space.
Living or working in a clean, organized environment is more than just a visual upgrade—it’s about safety, comfort, and mental peace. The reality is, junk removal Selma is not just a task; it’s a crucial part of managing your property responsibly. If you’re in Selma and dealing with an accumulation of waste, there’s never been a better time to take action and bring balance back to your surroundings.
Residential Junk Removal That Transforms Spaces
Homes are meant to be lived in—not taken over by unused furniture, outdated electronics, or forgotten clutter hiding in basements and attics. That’s where junk removal Selma services shine. When your living spaces become burdened by things you no longer use or need, the emotional weight can feel just as heavy as the physical mess.
Professionals in junk removal Selma approach each home with respect, moving quickly but mindfully to remove everything from old mattresses and broken appliances to general household junk. This isn’t just trash hauling—it’s restoring functionality to your home. Whether you’re preparing for a move, clearing out after a renovation, or simply seeking peace of mind, residential junk removal in Selma brings back the space you forgot you had.
Commercial Junk Removal That Keeps Business Moving
Businesses can’t afford to let junk pile up. Whether you’re running an office, managing a retail store, or operating a warehouse, clutter gets in the way of productivity and professionalism. Commercial junk removal Selma services are built to handle this exact issue.
From outdated office furniture and electronics to warehouse cleanouts and tenant turnover clearings, the goal is to keep your operation clean, efficient, and hazard-free. Reliable junk removal Selma professionals are flexible, working around your business hours and adapting to the scale of the job. Instead of letting junk become a bottleneck, entrust it to those who know how to keep the wheels of business turning without disruption.
Construction Debris Removal Without the Headache
Construction projects bring progress—but also a surprising amount of mess. Piles of scrap wood, concrete chunks, nails, and drywall scraps can quickly turn a job site into a dangerous maze. Junk removal Selma services help builders, contractors, and homeowners by eliminating debris safely and efficiently.
Timely cleanup not only reduces accident risks but also speeds up the workflow for everyone involved. Professionals in junk removal Selma understand how to navigate active construction zones, adhering to safety protocols while clearing away materials that no longer serve a purpose. With dependable service, your site stays lean and ready for the next phase of work, free from the burden of leftover debris.
Appliance Removal Made Fast and Simple
That refrigerator from 1998? It’s not doing anyone any favors. Old appliances are bulky, often hazardous, and rarely easy to dispose of correctly. That’s where appliance removal services within junk removal Selma come into play. From dishwashers and washers to deep freezers and stoves, every outdated machine has a proper destination—one that doesn’t involve dumping it illegally or cluttering up your garage.
Licensed junk removal Selma professionals handle lifting, loading, and environmentally responsible disposal so you don’t have to. They also understand that many appliances contain materials or chemicals that need specialized handling. This ensures not only your convenience but your safety and the environment’s, too.
The Real Cost of Delaying Junk Removal
It’s tempting to put off clearing that garage or ignoring the clutter in the office basement. But delayed junk removal Selma services often result in more serious problems. Unattended piles of junk can attract pests, become fire hazards, or block ventilation systems. Worse, what begins as a few unused items can spiral into a full-scale hoarding situation.
Choosing to act quickly with junk removal Selma is more than about aesthetics—it’s about protecting your space, your health, and your budget. Waiting too long might mean needing more intensive cleanout services, or worse, repairs to damaged parts of your property. Acting now is always cheaper and safer than acting later.
Eco-Conscious Disposal is Part of the Process
In today’s environmentally aware society, junk removal Selma services are leading the charge toward sustainable cleanout practices. Gone are the days when everything was mindlessly tossed into a landfill. Instead, responsible providers prioritize sorting through collected junk to separate recyclable materials, donatable items, and those that require special disposal protocols. Furniture in decent condition may find its way to local charities, while metals and plastics are sorted and sent to appropriate recycling facilities.
Even electronics and appliances containing harmful elements—such as mercury, lead, or refrigerants—are handled with strict compliance to environmental safety regulations. This commitment to green disposal isn’t just about doing what’s right for the planet—it’s about building a better community. Junk removal Selma doesn’t sacrifice convenience for responsibility. In fact, it blends both beautifully. You can reclaim your space and reduce your ecological footprint in one smooth process, proving that smart choices and sustainability truly can go hand in hand.
Customized Services for Every Property Type
No two properties are the same, and junk removal Selma teams understand that a one-size-fits-all solution simply doesn’t cut it. Whether you’re a homeowner needing to clean out a cramped attic or a business owner trying to clear a multi-story office building, customized service is key. These professionals assess each location individually, accounting for layout, entry points, stairwells, and even time-of-day constraints. The right tools and vehicles are deployed based on the unique needs of each project.
From tight crawl spaces beneath homes to heavy appliance extractions from third-floor units, nothing is too complex. Junk removal Selma experts approach every challenge with flexibility and problem-solving expertise. They understand how to adapt their strategies for residential neighborhoods, commercial properties, or construction zones, ensuring that each job is completed safely and efficiently. No matter how unusual or logistically challenging your space may be, their tailored approach guarantees the junk doesn’t stand a chance.
What to Expect During a Professional Junk Haul
Booking a junk removal Selma service isn’t just about renting a truck—it’s about trusting a team to handle your space with respect and efficiency. The process begins with a walkthrough or photo estimate, allowing the team to understand the scope of your junk and offer transparent pricing. Once you’re ready, the crew arrives on schedule, equipped to lift, sort, and remove items quickly—whether it’s furniture, debris, or appliances. They’re not just hauling—they’re strategizing.
Junk removal Selma professionals know how to handle bulky or awkward items without damaging your property. Once the job is done, they don’t leave behind a mess. They sweep up the area and make sure your space is left clean and ready for use. This full-circle approach takes the stress out of your hands. It’s more than a service—it’s a well-oiled process built on professionalism, speed, and respect for your time, space, and peace of mind.
Conclusion
When you’re ready to reclaim your space and remove unwanted clutter, turn to the experts who know how to handle it all with care and precision. Whether it’s residential, commercial, or construction-related, The Junk Men in Selma are your trusted local solution for fast, affordable, and responsible junk removal. Reach out today at +1 559-426-9795 or email thejunkmen@gmail.com to schedule your cleanout and experience the difference true professionalism makes.
The Junk Men
2035 Maple Street
5594269795
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Organization: The Junk Men
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Address:2035 Maple Street
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Declutter Fast with Top-Rated Junk Removal Selma Experts
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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Declutter Fast with Top-Rated Junk Removal Selma Experts
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