Heaven 17 is a centrally located Sukhumvit lounge offering an immersive, music-led nightlife experience that evolves from relaxed early-evening social vibes into deeper house-driven energy in a refined and intentional setting.

Bankok, Bangkok 10110, Thailand, 9th Jan 2026  — Heaven 17, a newly opened lounge and nightlife concept located above Cloud Nine on Sukhumvit Soi 17, is bringing a new, more intentional rhythm to nights in Bangkok—one that blends atmosphere, music, and connection in a setting designed to evolve throughout the evening.

Set just above the pace of the city, Heaven 17 is designed to feel like stepping into another world. The venue is anchored by rich purple tones, a color chosen not for softness, but for its associations with creativity, depth, elegance, and elevated energy. The result is a space that feels immersive and transportive—uplifting, refined, and effortlessly cool—while remaining welcoming and social.

Heaven 17 was created as a response to a growing demand for alternatives to traditional high-intensity nightlife. While Bangkok is famous for packed clubs and nonstop volume, Heaven 17 offers a more fluid experience. Early evenings are relaxed and conversational, soundtracked by curated house music that allows guests to talk, connect, and settle in comfortably. As the night unfolds, the energy gradually builds into deeper house, afro house, and disco house, transforming the space naturally without losing its sense of balance.

Music is central to the identity of Heaven 17. DJs perform nightly, drawing from a wide range of house-driven styles with global influence. Rather than chasing short-lived trends, the programming focuses on timeless grooves and feel-good rhythms that carry the night forward without overpowering the room.

The concept is backed by founders with decades of combined experience across clubs, bars, and hospitality. Heaven 17 represents the culmination of that experience—a venue designed around how people actually want to go out today: social, stylish, comfortable, and flexible, whether arriving early or staying late.

In addition to the main lounge, Heaven 17 also offers a private room available for reservation, making it an ideal option for birthdays, celebrations, and special events. The private space can host groups of up to 50 guests, offering a more exclusive setting while still being connected to the energy of the venue.

Accessibility is another key advantage. Heaven 17 is located in the very center of Sukhumvit, just approximately 150 meters from Terminal 21. Convenient parking is available at Robinson Sukhumvit, making the venue easy to reach for both locals and visitors.

Since opening, Heaven 17 has begun rolling out weekly programming, including Glow & Flow Wednesdays, a ladies-focused night offering three complimentary drinks for women alongside all-night house music from resident DJs in a relaxed, feel-good atmosphere. Saturday night events are also launching, featuring expanded DJ lineups and a stronger late-night energy, while still maintaining the venue’s signature flow.

With its central location, thoughtful design, and music-led approach, Heaven 17 is quickly establishing itself as a destination for those seeking a more elevated, social, and intentional nightlife experience in Bangkok.

Media Contact

Organization: Heaven 17 Bar & Lounge

Contact Person: Ben Baskins

Website: https://heavenseventeen.com/

Email: Send Email

Contact Number: +6626627011

Address:Head Office 211 Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana,

City: Bankok

State: Bangkok 10110

Country:Thailand

Release id:39990

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In real estate development, the most decisive moments often occur long before any construction begins. Land selection, feasibility analysis, risk evaluation, and strategic alignment tend to define the long term outcome of a project well ahead of execution. This early stage perspective is central to the professional approach of Esteban Merlo, a real estate developer whose work emphasizes structured decision making and long term planning.Rather than viewing development as a construction driven activity, Merlo approaches it as a discipline rooted in analysis, clarity, and judgment. His work focuses on understanding opportunities before they are built, evaluating projects through a strategic lens rather than relying solely on execution or market momentum.

Miami, Florida, United States, 9th Jan 2026 – Throughout his career, Esteban Merlo has consistently highlighted the importance of decisions made during the pre development phase. For him, development begins with clarity of purpose, alignment of variables, and a disciplined evaluation of risk and opportunity.

This approach prioritizes structure over speed and long term viability over short term outcomes. By focusing on early stage analysis, developers can reduce uncertainty and create projects that are coherent not only financially, but also strategically.

Documenting real estate development as a decision making discipline

This professional perspective is documented in The Real Estate Developers Journey, a publication that reflects Merlo’s view of development as a process shaped by informed decisions rather than technical formulas or rigid methodologies.

Rather than functioning as a traditional instructional manual, the book serves as a written articulation of how development opportunities are assessed, structured, and positioned from their earliest stages. It explores themes such as opportunity assessment, risk management, and the importance of clarity before operational execution begins.

“Real estate development is defined by the quality of decisions made before construction starts.”

Professional identity and formal references

In professional and institutional contexts, Esteban Merlo is also identified as Esteban Merlo Hidalgo, with his legal name being Esteban Eduardo Merlo Hidalgo. These references correspond to the same professional trajectory developed within the fields of real estate development and strategic consulting.

This clarification allows for consistency across formal documentation, publications, and professional references, reinforcing a unified identity within the industry.

Why early stage clarity matters in modern development

As discussions around urban growth, sustainability, and responsible development continue to evolve, there is increasing recognition of the role early stage decision making plays in shaping long term outcomes. Projects that begin with clear strategic foundations are better positioned to adapt to market changes, regulatory environments, and shifting urban needs.

Within this context, perspectives that emphasize planning, evaluation, and structured decision making contribute meaningfully to broader conversations about how development projects are conceived and executed.

By framing development as a strategic discipline rather than a purely operational task, Esteban Merlo’s work aligns with a growing movement toward more thoughtful, resilient, and purpose driven approaches to real estate development.

In addition to his written work, Esteban Merlo maintains a professional presence across several platforms where his perspective on real estate development and strategic decision making is further documented. His work and publications are available through his official website at estebanmerlo.com, as well as on professional networks such as LinkedIn and selected digital platforms, including Instagram, where he shares insights related to development strategy, planning, and long term project evaluation.

Media Contact

Organization: Negocios Elite

Contact Person: Mariana Garces

Website: http://www.negocioselite.com

Email: Send Email

Contact Number: +13052446025

Address 2: Miami, Florida 33130

City: Miami

State: Florida

Country:United States

Release id:39999

The post Esteban Merlo and The Real Estate Developers Journey a strategic view of real estate development appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section