Dubai-based Croatian entrepreneur Filip Jurisic, a member of the holding’s board, leads the group’s representation across the United Arab Emirates as Wybac signals new investment ambitions in the region.

Wybac Holding, an internationally active investment and technology group, is positioning itself for a new phase of growth, anchored by an aggressive expansion into advanced artificial intelligence infrastructure and a strengthened presence in the Middle East. The holding has confirmed that it is preparing a significant new round of investments aimed at scaling its AI capabilities, expanding its data center footprint, and deepening its commercial relationships in the United Arab Emirates.

The announcement builds on a wider strategic shift inside the group, which earlier this year disclosed a USD 150 million commitment to proprietary AI infrastructure and custom silicon development. With that program already underway, leadership is now turning its attention to international expansion, with the UAE identified as one of the holding’s most important growth markets.

About Wybac Holding

Wybac Holding operates as a diversified group with interests across technology, infrastructure, and innovation-driven sectors. The holding has built its reputation on long-term capital deployment, disciplined operational management, and a willingness to back emerging technologies before they reach mainstream adoption. Over the past several years, the group has integrated artificial intelligence across multiple internal and product-facing initiatives, ranging from automation and predictive modeling to advanced data analytics and customer experience platforms.

The holding’s current strategy is built around three pillars: developing proprietary AI infrastructure rather than relying solely on third-party cloud providers; partnering with emerging semiconductor startups to access custom-designed AI accelerators; and expanding into high-growth international markets where regulatory clarity, capital availability, and talent density support next-generation technology businesses. The UAE, and Dubai in particular, sits at the intersection of all three priorities.

Filip Jurisic: The Holding’s Representative in the UAE

Anchoring Wybac Holding’s presence in the region is Filip Jurisic, a Croatian national and Dubai-based entrepreneur who serves as a member of the holding’s board. Jurisic acts as the group’s official representative in the United Arab Emirates, where he is responsible for overseeing local partnerships, regulatory engagement, and the development of new commercial opportunities on behalf of the holding.

Jurisic brings to the role a combination of entrepreneurial experience and an established network that bridges European and Gulf business communities. His Croatian roots, combined with years of operating from Dubai, give him a distinctive cross-regional perspective — one that the holding views as a strategic asset as it deepens ties between its international operations and the UAE market. His mandate covers identifying strategic partners, supporting the holding’s local market entry initiatives, and ensuring that Wybac’s regional activities align with both the group’s long-term strategy and the UAE’s national priorities around innovation, digital infrastructure, and economic diversification.

“The UAE has positioned itself as one of the most forward-looking jurisdictions in the world when it comes to artificial intelligence, advanced infrastructure, and international capital flows,” Jurisic noted in connection with the holding’s regional plans. “Our role here is to make sure Wybac is not just present in the market, but genuinely contributing to it — through investment, partnerships, and the kind of long-term commitment this region rewards.”

A New Investment Cycle

According to the holding, Wybac is actively preparing a new investment program targeting opportunities in the region. While full details are expected to be disclosed in the coming months, the group has indicated that the planned investments will focus on areas closely aligned with its broader strategy: artificial intelligence infrastructure, custom silicon and specialized hardware, advanced data center capacity, and select technology-enabled businesses with regional or global scaling potential.

The decision to channel new capital through the UAE reflects both the strength of the local ecosystem and the holding’s confidence in the region’s long-term trajectory. Dubai and Abu Dhabi have emerged as significant hubs for AI, semiconductor design partnerships, and large-scale digital infrastructure, supported by sovereign-backed initiatives, a deep pool of international talent, and an increasingly sophisticated private capital market.

By combining its proprietary infrastructure strategy with a dedicated regional presence led by Jurisic, Wybac Holding aims to convert its global capabilities into tangible local impact — supporting innovation, creating commercial partnerships, and contributing to the UAE’s continued evolution as a center of advanced technology investment.

Looking Ahead

Wybac Holding’s expansion comes at a moment when artificial intelligence, custom hardware, and dedicated data infrastructure are reshaping how enterprises compete on a global scale. The group’s combination of capital strength, technical ambition, and a board-level representative on the ground in Dubai gives it a structural advantage in pursuing the next generation of opportunities in the region.

With the new investment cycle taking shape and Filip Jurisic leading the holding’s UAE engagement, Wybac is signaling that its Middle East presence is not a tactical move, but a long-term strategic commitment. Further announcements regarding specific investment vehicles, partnerships, and infrastructure projects are expected in the months ahead.

India, 27th Apr 2026 – As the global pharmaceutical industry gathers for the India Pharma Expo 2026 at the HITEX Exhibition Centre in Hyderabad from April 23 to 25, Bry-Air Pvt Ltd, a global pioneer in environmental control solutions, is set to demonstrate its next-generation technologies designed specifically to meet the rigorous compliance and sustainability demands of Pharma 4.0 manufacturing. Moving beyond generic air quality management, Bry-Air is reinforcing its leadership in India by introducing a paradigm shift in pharmaceutical humidity control. 

From Silica to MOF: Redefining Pharmaceutical Humidity Control For 35 years, the pharmaceutical industry has relied heavily on silica gel as a desiccant for dehumidification. At the India Pharma Expo, Bry-Air is unveiling a breakthrough dehumidifier utilizing Metal-Organic Frameworks (MOFs); a highly porous material technology linked to Nobel Prize-winning chemistry. This MOF-integrated technology delivers a staggering 60% reduction in energy consumption compared to traditional systems while maintaining strict atmospheric sterility. Achieving rotor regeneration temperatures as low as 80°C, this innovation is specifically tailored to prevent contamination in dry powder filling, soft gelatin capsule manufacturing, and vial filling, solving critical operational and environmental challenges for modern pharmaceutical factories. 

Securing the Pharma Cold Chain with Comprehensive Dehumidification Solutions 

With cold chain logistics serving as a major theme at the expo, Bry-Air addresses the challenges of vaccine and biological refrigeration environments with its advanced cold room dehumidifiers. From cold storage dehumidifiers to desiccant dehumidifiers for cold rooms, Bry-Air provides solutions that prevent condensation, ice formation, and moisture-related damage in temperature-sensitive storage facilities. These systems include freezer dehumidification, cold dehumidifiers, and dehumidifiers for cold rooms, enabling pharmaceutical logistics providers and food processing industries to maintain product efficacy and comply with strict regulatory standards. The company’s cold room dehumidification solutions exemplify Bry-Air’s commitment to performance and reliability in challenging environments. 

Sustainable Operations with Advanced Adsorption Chillers 

Bry-Air’s adsorption chillers remain at the forefront of sustainable cooling technology for large-scale pharmaceutical and chemical manufacturing. As leading adsorption chiller manufacturers, Bry-Air designs chillers that leverage desiccant-based adsorption principles to deliver efficient and eco-friendly cooling for industrial applications. These desiccant coolers are tailored to meet the decarbonization goals of modern manufacturing by converting low-grade industrial waste heat into operational cooling energy, offering reduced energy consumption while maintaining precise temperature control. 

Beyond Pharma: Enabling the EV Transition with Dry Room Solutions 

While showcasing its pharmaceutical prowess, Bry-Air continues to dominate other critical sectors. Meeting the exacting requirements of the lithium battery industry, Bry-Air offers state-of-the-art dry room solutions. Designed for battery dry rooms, dry rooms for battery manufacturing, and lithium battery dry rooms, these solutions provide a controlled, low-humidity environment essential for high-quality battery production. The dry rooms are equipped with specialized dry room dehumidifiers to maintain consistent air conditioning, ensuring the longevity, performance, and safety of sensitive battery materials. 

A Commitment to Engineering Excellence and “Make for the World” As the flagship company of the Pahwa Group, with over 60 years of expertise, Bry-Air embodies the organization’s dedication to engineering excellence and continuous innovation. Operating alongside Desiccant Rotors International (DRI), Delair, and Technical Drying Services (TDS), Bry-Air champions the “Make in India to Make for the World” philosophy, exporting solutions to over 40 countries globally. 

Industry professionals, facility managers, and media attending the India Pharma Expo 2026 are invited to visit the Bry-Air exhibition booth to experience these advanced dehumidification technologies firsthand. 

For more information about Bry-Air’s innovative products and services in India, visit https://www.bryair.com/ or contact the Pahwa Group at bryairmarketing@pahwa.com 

About Bry-Air Pvt Ltd 

Bry-Air Pvt Ltd is a leading provider of dehumidification and environmental control solutions with over six decades of experience. A part of the Pahwa Group, Bry-Air specializes in designing and manufacturing high-quality air management systems, including desiccant chillers, dry rooms, and cold storage dehumidifiers, serving industries across India and beyond. 

Media Contact

Organization: Bry-Air Pvt Ltd

Contact Person: Support team

Website: https://www.bryair.com/

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Country:India

Release id:44425

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