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Elliot Ambalo: Championing Sustainable Marketing in the Digital Age

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9 hours ago

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New York, NY, 10th July 2025, ZEX PR WIRE, Elliot Ambalo, a seasoned marketing expert based in New York, is at the forefront of integrating sustainability into digital marketing strategies. With over a decade of experience assisting businesses across technology, retail, and finance sectors, Ambalo emphasizes that sustainable marketing is not just a trend but a strategic imperative for long-term business success.

Understanding Sustainable Marketing

Sustainable marketing is a strategy that focuses on creating and promoting products, services, and initiatives in a way that is environmentally and socially responsible. It prioritizes the long-term impacts that a business’s actions will have on the planet and society.

“Sustainability is no longer a ‘nice-to-have’; it’s a business imperative,” says Ambalo. “Consumers are more conscious than ever about their purchasing decisions. They expect brands to align with their values, and those that fail to do so risk losing trust and relevance.” 

Key Principles of Sustainable Marketing

Ambalo advocates for several core principles in sustainable marketing:

  • Transparency and Authenticity: Ensuring that sustainability claims are genuine and verifiable to avoid greenwashing.

  • Eco-Friendly Digital Marketing: Incorporating energy-efficient web practices and optimized digital campaigns that reduce unnecessary waste while maintaining effectiveness. 

  • Long-Term Value Creation: Focusing on building lasting relationships with customers, fostering loyalty and advocacy rather than short-term engagement. 

Implementing Sustainable Marketing Strategies

To effectively integrate sustainability into marketing efforts, Ambalo recommends the following strategies:

  1. Audience-Led Approach: Engaging with customers through forums, social media, and surveys to understand their sustainability concerns and align brand values accordingly.

  2. Developing a Sustainable Brand Narrative: Crafting a cohesive story that communicates the organization’s commitment to sustainable practices and values.

  3. Running Eco-Friendly Virtual Events: Opting for digital events to reduce carbon footprints associated with travel and physical materials.

  4. Getting Involved with Eco-Friendly Projects & Initiatives: Participating in community projects and partnerships that promote environmental responsibility.

  5. Focusing on Long-Term Social Responsibility: Embedding sustainability into the company’s mission and operations for enduring impact.

  6. Showcasing Sustainability Efforts: Utilizing social media and other platforms to highlight sustainable practices and engage with eco-conscious consumers.

Ambalo’s Impact on Sustainable Marketing

Throughout his career, Ambalo has collaborated with various brands to enhance their sustainable marketing efforts. Notably, he partnered with an apparel company, leading a content-driven campaign that increased brand visibility and boosted online sales by 40%. Additionally, his work with GreenTech Solutions involved SEO and paid media strategies that generated higher-quality leads and expanded market share. 

“Elliot has an incredible ability to blend digital strategy with purpose-driven storytelling,” says the CEO of a skincare company. “His insights have helped us refine our brand message and attract a more engaged and loyal customer base.” 

Educating the Industry

Beyond consulting, Ambalo is dedicated to educating businesses and marketers on the importance of sustainability in digital marketing. He regularly hosts webinars, workshops, and industry events where he shares best practices for:

Reducing the environmental impact of digital campaigns

  • Implementing sustainable supply chain marketing

  • Engaging consumers through eco-conscious messaging

In a recent keynote speech at the Sustainable Brands Conference , Ambalo emphasized the role of digital marketing in advancing global sustainability efforts. He outlined the importance of transparency in brand communication and encouraged companies to embrace genuine sustainability initiatives rather than superficial greenwashing tactics. 

The Role of Technology in Green Marketing

Ambalo is also at the forefront of integrating cutting-edge technology into sustainable marketing practices. He explores how emerging technologies such as blockchain, AI, and machine learning can contribute to greener business operations. His research on AI-powered sustainability solutions is currently being utilized by businesses aiming to improve their eco-marketing strategies. 

For example, Ambalo is working with developers to create AI-driven carbon footprint calculators for e-commerce brands, allowing businesses to measure and offset their environmental impact. Additionally, he advocates for adopting blockchain technology to enhance transparency in supply chains, helping brands provide verifiable claims about their sustainability efforts. 

Looking Ahead: Ambalo’s Vision for Sustainable Marketing

As sustainability continues to shape consumer behavior and industry trends, Ambalo remains committed to pushing the boundaries of what’s possible in green marketing. His future initiatives include:

  • Launching an Online Sustainability Marketing Academy: A platform dedicated to training businesses and marketers on best practices for sustainable digital marketing.

  • Expanding Partnerships with Nonprofits: Working with environmental organizations to amplify their advocacy efforts through digital campaigns.

  • Developing a Green Marketing Certification Program: Helping brands earn recognition for their sustainable marketing practices, providing credibility in an increasingly eco-conscious market. 

“Sustainability is not a passing trend; it’s the future of business,” Ambalo affirms. “Brands that fail to integrate sustainability into their core strategies will struggle to remain competitive. My mission is to help businesses adapt and thrive in this new era of responsible marketing.” 

In sustainability marketing, the traditional 4 Ps: product, price, place, and promotion are reimagined through an eco-conscious lens:

  • Product refers to the development and offering of goods that are ethically sourced, environmentally friendly, and designed with sustainability in mind.

  • Price takes into account not just financial cost, but also the social and environmental impact of production and consumption.

  • Place focuses on using sustainable distribution methods that minimize carbon footprints and support responsible logistics.

  • Promotion emphasizes transparent communication around a brand’s sustainability initiatives and values.

By embedding these principles into every stage of their operations, businesses can demonstrate a genuine commitment to environmental and social responsibility, help mitigate their impact on climate change, and connect more authentically with today’s increasingly eco-conscious consumers.

What Is Greenwashing in Sustainability?

Greenwashing refers to the deceptive practice of portraying a company or product as more environmentally or socially responsible than it truly is. This tactic is often used to capitalize on consumer demand for ethical and sustainable options, without making meaningful changes behind the scenes.

Examples of greenwashing can include:

  • Misleading or unverified environmental labels

  • Vague or exaggerated claims lacking evidence

  • Emphasizing minor “green” features while ignoring larger environmental impacts

This kind of misrepresentation is particularly damaging because it erodes public trust in legitimate sustainability initiatives and misleads well-intentioned consumers who are trying to make ethical choices.

About Elliot Ambalo

Elliot Ambalo is a digital marketing expert with over 15 years of experience helping businesses grow through innovative and data-driven strategies. Based in New York, Elliot specializes in digital marketing, SEO, content marketing, and customer acquisition. He works with clients across industries including technology, retail, and finance to drive engagement, increase conversions, and build long-term brand loyalty. As a thought leader, Elliot is committed to helping businesses stay ahead of the curve by leveraging emerging technologies and customer-centric marketing practices. 

Media Contact:

Elliot Ambalo Marketing
New York, NY

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Press Release

Prime Day Kicks Off in Full Swing! COOFANDY Unveils Quality Renewal with the Certified Fabric, Crafting a Comfortable Summer Wardrobe

Published

3 hours ago

on

July 10, 2025

By

In the scorching summer heat, finding a balance between comfort and style in one’s attire has become a daunting challenge for numerous consumers. Coinciding with the global shopping extravaganza of Amazon Prime Day, COOFANDY, a globally renowned men’s fashion brand, has taken the initiative to launch numerous carefully selected summer essentials. These items not only cater to diverse scenarios with their trendy designs but also offer consumers peace of mind through the high-quality fabric certified by professional third-party institutions, achieved through in-depth collaboration with internationally authoritative testing bodies. Currently, these new arrivals have fully landed on Amazon, promising a summer wearing experience that combines comfort and safety during the Prime Day event.

Professional Certification: Laying a Solid Foundation for Quality

COOFANDY has consistently prioritized product quality and consumer health. During this Prime Day event, the brand proudly announces that its fabric quality has been certified by Airmid Healthgroup, a professional third-party institution. As an internationally recognized authority in material health and safety assessment, Airmid Healthgroup enjoys a stellar reputation. COOFANDY has forged an in-depth partnership with Airmid Healthgroup to ensure that its product fabric undergoes a series of rigorous and professional testing procedures.

The test results reveal that the fabric used by COOFANDY excels in both comfort and safety, fully meeting the brand’s stringent quality standards. This means that consumers are not just wearing fashionable clothing but also products that have undergone comprehensive testing by an international professional institution, guaranteeing a reliable wearing experience and health safety.

Prime Day’s Top Picks: Certified Quality for a Pleasant Summer

Based on its strict quality control, COOFANDY has meticulously selected several summer items that blend comfort, style, and functionality for this year’s Prime Day:

1.Linen Short-Sleeve Shirt

Key Features: Specifically designed for summer, this shirt is crafted from lightweight and breathable cotton-linen fabric, ensuring a cool and comfortable wearing experience. Its classic silhouette makes it suitable for both daily wear and vacation outings, exuding a relaxed and casual vibe.

2.Casual Button-Down Shirt

Key Features: Featuring a fashionable cut, this shirt in a warm apricot hue exudes an air of elegance and casual charm. Made from high-quality knit fabric, it emphasizes a soft touch and breathability, allowing consumers to stay cool and comfortable even in the summer heat.

3.Casual Drawstring Waistband Shorts

Key Features: Centered around casual comfort, these shorts come with a convenient drawstring waistband for adjustable fit. The linen fabric prioritizes softness and freedom of movement, making them an ideal choice for home relaxation, sports activities, and weekend getaways.

A Worry-Free Choice for Prime Day

This selection of COOFANDY’s Prime Day offerings not only brings consumers stylish and functional summer items but also elevates fabric comfort and safety to new heights through its partnership with Airmid Healthgroup, an internationally authoritative institution. The brand’s fabric has been subjected to comprehensive testing procedures by an internationally recognized professional institution, with the fabric meeting rigorous professional testing standards. These are worry-free options that consumers can confidently choose during Prime Day.

Visit COOFANDY’s dedicated Amazon Prime Day page now to explore more discounts and embrace a comfortable, stylish, and reassuring summer wardrobe at unbeatable prices, all made possible by professionally certified fabric.

About Airmid Healthgroup

Airmid Healthgroup is a leading international indoor environmental health research institution focused on evaluating the impact of products, materials, and environments on allergens, pollutants, and human health. Its testing standards and results are highly authoritative worldwide, providing reliable references for numerous brands and consumers.

About COOFANDY

COOFANDY is a globally recognized men’s fashion brand dedicated to offering modern gentlemen a range of clothing that combines fashionable designs, exceptional quality, and comfortable wearing experiences. The brand encompasses a variety of styles, including formal wear, business casual, and daily casual, meeting the dressing needs for different occasions.

For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.

COOFANDY

Charlotte Liu

pr@coofandy.com

New York, US

https://coofandy.com

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Cloud PR Wire

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Press Release

Prime Day Ignites This Midsummer: AVIDLOVE Presents Comfortable Lingerie to Celebrate Women Worldwide

Published

4 hours ago

on

July 10, 2025

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When the scorching heat of midsummer meets the frenzy of Amazon Prime Day, the international lingerie fashion brand AVIDLOVE presents a themed exclusive event called “Prime Love Rush,” offering a double tribute of “love” to women around the globe. During the event period from July 8th to 11th, AVIDLOVE sincerely invites women worldwide to shed their constraints, embrace the confidence and freedom that stem from intimate contact with their skin, and experience an intense love exclusively for themselves.

Born from Passion, Defining a New Trend of Elegance and Comfort

Founded in 2015, AVIDLOVE derives its name from the combination of “Avid” and “Love,” signifying “eager love, passionate love.” Since its inception, the brand’s founder has consistently upheld a simple yet powerful vision: to create lingerie and loungewear that are not only visually stunning but also offer an unparalleled wearing experience, empowering women worldwide to confidently embrace their unique beauty.

This original intention acts as a potent engine, propelling AVIDLOVE steadily forward on its developmental journey. The brand meticulously selects top-quality fabrics. Its signature blend of 95% Polyester and 5% Spandex, processed through scientific proportioning and exquisite craftsmanship, endows its products with exceptional breathability, durability, and a luxuriously smooth touch. Every detail reflects meticulous craftsmanship: from the exquisite lace pattern designs to the well-considered adjustable shoulder straps, and the revolutionary wire-free underwire technology, AVIDLOVE seamlessly combines comfortable support with a pressure-free experience.

Meanwhile, AVIDLOVE is actively committed to reducing its environmental footprint by implementing eco-friendly packaging solutions and continuously exploring the potential applications of sustainable fabrics. In terms of supply chain management, the brand strictly ensures that every link adheres to fair labor standards, actively fulfilling its social responsibilities on the path of business development and setting an example for the industry.

Prime Love Rush: Celebrating Love and Enjoying Comfort

On the occasion of Amazon Prime Day, AVIDLOVE proudly presents the “Prime Love Rush” themed event (July 8th – July 11th), offering a carefully curated selection of star lingerie and loungewear products to meet the diverse needs of different women:

Festive Bodysuits: Their iconic designs ingeniously blend sexiness and fashion, allowing you to confidently showcase your captivating charm.

Comfortable and Breathable Pajama Sets: Made of soft and breathable modal fabric with delicate lace trim, they provide a dreamy sleeping experience.

Garter Belt Lingerie Sets: Combining allure with practicality, they are perfect for both special occasions and everyday wear, exuding a unique charm.

Satin Nightgowns: With flowing lines and a silky texture, they balance daily practicality with exquisite details, making you look elegant even during home time.

During the event, consumers can enjoy exclusive discounts of 20%-35% on selected products, allowing them to experience the “dual value of comfort and sexiness” offered by AVIDLOVE at a better price.

Diversity in Beauty: Global Resonance

AVIDLOVE draws design inspiration from the diverse beauty of women worldwide. The brand understands that beauty has no single standard, so each seasonal collection strives to cater to different tastes, a wide range of sizes, and various occasions. This unwavering commitment to inclusivity enables AVIDLOVE’s products to transcend geographical and cultural boundaries, winning deep resonance from consumers around the world. Data shows that AVIDLOVE’s customers have spread across more than 30 countries globally, reaching over 20 million customers in the past year. This is not only market recognition but also a high level of identification from women worldwide with the concepts of “comfort is sexy” and “confidence stems from inner feelings” advocated by AVIDLOVE.

Take Action Now and Join the Fashion of Love!

From now until July 11th, visit AVIDLOVE’s official Amazon store to explore more exquisite products that strike a perfect balance between comfort and sexiness. Let AVIDLOVE be your most special “love” choice for Prime Day, enabling you to feel love, feel comfort, and unleash your unique confidence in every moment of daily life.

For more information, please visit the Avidlove website and Amazon storefront, or connect with Avidlove on Facebook and Instagram.

AVIDLOVE

Dana Li

pr@avidlove.com

New York, US

https://avidlove.com/

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Cloud PR Wire

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Press Release

Protection Pendant Launches Emergency Alert System and Revolutionary Medical Alert Necklace for Elder Safety

Published

5 hours ago

on

July 10, 2025

By

Protection Pendant has come up with one of the best emergency alert systems – its medical alert necklace ensures round-the-clock elder safety, and provides immediate assistance during fall situations and other emergencies.

United States, 10th Jul 2025 – When it comes to protecting and providing quick assistance during medical emergencies, at old age, Protection Pendant has the best device on offer; it makes elders feel safer at all times. It has come up with its latest innovation, an emergency alert Protection Pendant, which is designed to provide elders with 24/7 protection, both at home and on the move. It is an all-in-one medical alert necklace that combines sleek, wearable design with advanced safety technology. 

This sleek, user-friendly pendant offers peace of mind for both elders and their families. It is designed to help elders maintain their active, independent lifestyles. This sophisticated device comes with 4G connectivity, live GPS tracking, a waterproof build and a fall detection feature. Elders can always be rest assured that they can get medical help anytime with just a button press. 

Every year, millions of adults above 65 years of age experience fall situations, every now and then. In many cases on-time help plays a critical role in saving a person’s life. With this pendant, users can get a safety net and obtain immediate assistance – whenever they require it!

Emergency Alert System

 

“We are trying to simplify life for elders, and provide them with more medical security,” says a spokesperson for Protection Pendant. “They can live independently, with full confidence, without sacrificing their safety. With state-of-the-art technology and a thoughtful design, our new medical alert necklace is created in keeping with the needs of elders in our society.”

Discrete, comfortable and lightweight, the Protection Pendant is meant for everyday use, unlike bulky medical alert systems that were available in the past. It comes with an intuitive digital display that makes usage very easy. With a sleek design, it seamlessly fits into daily wear – whether while relaxing at home, gardening in the backyard or during a morning walk. 

The pendant can stay waterproof up to a distance of 3 feet under water, offering reliable protection to users even in bathrooms, where 80% of falls occur, and other high-risk areas. It consists of an automatic fault detector that can quickly identify sudden falls and alert pre-set contacts or emergency medical service providers immediately. Thus, there is no need to activate the device manually during an emergency. 

With live tracking feature and 4G connectivity via AT&T, this emergency medical necklace helps wearers to stay connected, no matter where they are. Whether while visiting friends or making a fast trip to the grocery store, seniors can always rest assured that they can access immediate medical assistance in case of emergencies. 

The device also helps elders to get consultations with safety specialists and receive personalized protection advice. It is now available for purchase through the official website of the company, which remains at the forefront of wearable safety innovation.

About Protection Pendant

Protection Pendant is a reliable provider of hi-tech medical safety solutions. It is committed to helping people with user-friendly devices that can help them live safely, and feel more confident about their security. It pioneers top-notch solutions for the security, benefit and independent living of seniors all over. 

For further information, visit https://protectionpendant.com/. Know the Top 10 Benefits of Emergency Pendants for Seniors.

Media Contact

Protection Pendant

Phone No: 800-871-9487

Email id: info@personalprotectionpendant.com.

 

Media Contact

Organization: Protection Pendant

Contact Person: Protection Pendant Support

Website: https://protectionpendant.com/

Email: Send Email

Contact Number: +18008719487

Address:United States

Country:United States

Release id:30496

The post Protection Pendant Launches Emergency Alert System and Revolutionary Medical Alert Necklace for Elder Safety appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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