Press Release
EKOUAER and Arshiner Launch Joint Black Friday Cyber Monday Sale, Offering Heartwarming Gift Choices for the Holiday Season
With Christmas bells approaching, Black Friday and Cyber Monday are set to take the stage. From November 20 to December 1, 2025, the homewear and pajama brand EKOUAER and the children’s clothing brand Arshiner are launching a synchronized promotional campaign. Under the themes “Gifts That Hug Back” and “Twirl Into Holiday Season,” they will introduce a range of warm and comfortable holiday pieces with limited-time discounts of up to 50% off, helping shoppers easily prepare gifts and stay cozy through the winter.
Theme Interpretation: Gifting as Self-Care
In today’s fast-paced world, gift-giving is not only a way to show care but also a gentle reward for oneself. EKOUAER’s core concept, “Gifts That Hug Back,” emphasizes how gifts can convey warmth like a heartfelt embrace. Arshiner, with its theme “Twirl Into Holiday Season,” aims to let children revel in the joy of the festivities through playful designs, while allowing parents to rediscover the warmth of family bonds during the gift-selection process.
Key Promotion Periods:
- Campaign Duration: November 20 to December 1, 2025
- Black Friday Specials: Starting at 11:28 AM on November 28
- Cyber Monday Promotions: All day on December 1
Featured Pieces: From Home Comfort to Playful Styles
EKOUAER specializes in comfortable loungewear, often crafted from 95% polyester and 5% spandex for skin-friendly elasticity and easy care:
Satin Pajama Set: Made from silky satin with a simple yet elegant design, ideal for lounging and sleep. A thoughtful holiday gift for wives, mothers, or girlfriends.
Knit Ribbed Two-Piece Set: Features a V-neck design, elastic waist, and pockets, with ribbed textures adding a touch of style. Perfect for both home wear and outings.
Teddy Bear Licensed Collection: Officially licensed prints with adorable designs. Button-front styling for easy wear, making it a great choice for party gifts or holiday surprises.
Arshiner focuses on pajamas and sweaters for children aged 4–13, balancing safety and design:
Girls’ Teddy Stripe Pajamas: Pink stripes with contrasting trim, a notched neckline, and button details for easy wear. Soft, breathable fabric perfect for Christmas Eve or family gatherings.
Girls’ Ruffle Hem Cardigan: Lightweight knit fabric with amber-toned buttons adding festive flair. Pairs well with shirts or dresses for a practical yet standout look.
Boys’ Cable-Knit Turtleneck Sweater: High neck for wind protection, blended material for comfort without bulk, and a solid color for versatile styling. Ideal for school events or outdoor activities.
Unprecedented Discounts: Early Shopping Recommended
During the campaign, all items from both brands will be discounted by 30% to 50%. Given the high demand for holiday-season pieces, shoppers are encouraged to add their favorites to their carts early to avoid sizes selling out and secure their ideal gifts with ease.
Black Friday and Cyber Monday are not just shopping events but opportunities to express emotions. EKOUAER and Arshiner aim to bring warmth and comfort through their thoughtful designs and cozy products, making every gift a cherished winter memory—whether for loved ones or oneself.
From November 20, 2025, stay tuned to the official stores of EKOUAER and Arshiner. Add your favorites to your cart in advance and make this holiday season even warmer with heartfelt choices.
For more information, please visit the EKOUAER and the Arshiner.
EKOUAER
Dana Li
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Broadway Polaroids Advocates for Authentic Access and Creative Preservation in Theatre
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Broadway Polaroids, a New York–based creative project, is encouraging audiences and artists alike to protect authenticity, presence, and human connection in an increasingly digital Broadway landscape.
New York, US, 1st February 2026, ZEX PR WIRE, Broadway Polaroids is raising awareness of the importance of preserving authentic, human-centered storytelling in the performing arts, highlighting how live theatre culture is experienced, documented, and remembered in a digital-first era.
The grassroots arts project, known for its candid Polaroid portraits of Broadway performers, is advocating for a renewed focus on presence, accessibility, and creative integrity—both onstage and off.
“Broadway is built on moments,” Broadway Polaroids shares. “They’re fleeting, emotional, and human. We wanted to create something that honors that feeling instead of polishing it away.”
Why Authentic Documentation Matters
Live theatre is, by nature, temporary. Performances change nightly, casts rotate, and moments disappear as soon as the curtain falls. Yet the way theatre is documented has increasingly shifted toward highly curated, promotional content designed for fast consumption.
Cultural researchers and arts organizations have noted that younger audiences are more likely to engage with arts content that feels personal and unfiltered, rather than overly produced. At the same time, studies on arts engagement consistently show that emotional connection—not marketing polish—is the strongest driver of long-term audience loyalty.
“Polaroids slow things down,” Broadway Polaroids explains. “They’re imperfect. They don’t pretend to be timeless. That’s what makes them honest.”
By focusing on informal, low-pressure moments with performers, the project offers a counterbalance to commercial imagery—one that reflects Broadway as a living, breathing community rather than a brand.
Supporting Performers as People, Not Products
Broadway Polaroids also emphasizes the importance of seeing performers as individuals rather than commodities.
“Artists are often visible but not always seen,” the project notes. “Our goal has always been to create a space where performers feel comfortable, respected, and human.”
Industry conversations around performer wellbeing, burnout, and sustainability have grown in recent years, particularly as social media increases visibility while blurring personal boundaries. Projects that prioritize consent, simplicity, and respect help reinforce healthier creative ecosystems.
“Nothing about this is rushed,” Broadway Polaroids adds. “No pressure. No agenda. Just a shared moment and a photograph.”
A Call for Intentional Engagement with the Arts
Rather than urging institutional change, Broadway Polaroids is encouraging individuals—fans, creatives, and audiences—to take small, meaningful actions that support a healthier arts culture.
What People Can Do
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Support artists beyond performances by engaging thoughtfully with their work
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Value creative projects that prioritize authenticity over hype
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Be mindful of how theatre is shared, discussed, and consumed online
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Attend live performances with presence, not distraction
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Recognize that access to art is built through respect and community
“People don’t need special access to support the arts,” Broadway Polaroids says. “They just need to show up with care.”
Preserving What Makes Broadway Human
Broadway Polaroids does not position itself as an authority or industry leader. Its advocacy is quiet, intentional, and rooted in consistency.
“We’re not trying to change Broadway,” the project explains. “We’re trying to honor it.”
As conversations around arts sustainability, digital saturation, and creative authenticity continue, Broadway Polaroids stands as an example of how small, thoughtful projects can create meaningful cultural impact—one moment at a time.
About Broadway Polaroids
Broadway Polaroids is a New York–based creative arts project dedicated to capturing candid Polaroid portraits of Broadway performers in informal, human moments. Focused on authenticity, respect, and presence, the project documents the performing arts through a tangible, low-pressure lens that celebrates creativity without commercialization.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion
New York, NY – Paradex today announced the official conclusion of XP Season 2, marking a major milestone in the platform’s roadmap toward the upcoming $DIME Token Generation Event (TGE).
As part of its continued commitment to trader-first incentive alignment, Paradex confirmed that 25% of $DIME’s fully diluted supply will be airdropped to all XP holders at TGE, with tokens fully unlocked at launch.
In a significant expansion of community rewards, Paradex also revealed that Season 2 XP holders will receive 20% of the total token supply, up from the previously planned 15%, reinforcing the platform’s long-term focus on rewarding active ecosystem participation.
The $DIME TGE is currently scheduled for late February or early March, following the Chinese New Year holiday, with the official date to be announced by the Paradex Foundation.
XP Season 2: Major Growth and Final Week Distribution
XP Season 2 represented a period of substantial growth for Paradex across every major protocol metric:
- Average daily trading volume increased from $68M to $2.1B (31x)
- Open Interest grew from $28M to $679M (24x)
- Total Value Locked rose from $25M to $218M (9x)
- Total users expanded from 4.1k to 70.3k (17x)
During the final week of the season (January 23 to January 29), Paradex distributed 6 million XP directly to active user wallets, with additional rewards allocated through referral codes and affiliate programs.
Users surpassing 25,000 XP during the final week also received exclusive BadgerBox drops.
A final waitlist snapshot is scheduled for January 31 at 00:00 UTC.
$DIME Airdrop Allocation Breakdown
Paradex confirmed the following $DIME distribution structure at TGE:
- 25% of total supply allocated to all XP holders (fully unlocked)
- 20% dedicated specifically to Season 2 XP participants (increased from 15%)
- 5% reserved for Pre-Season and Season 1 XP holders (unchanged)
With half of the token supply dedicated to user rewards and participation, Paradex continues to position itself as a platform built around long-term ecosystem alignment.
Token Generation Event Details
- Token: $DIME
- Timing: After Chinese New Year
- Target Window: Last week of February or first week of March
- Initial Listing: Paradex Spot Markets
- Issuer: Paradex Foundation (official date forthcoming)
XP Season 3 Launches February 1
Looking ahead, Paradex announced that XP Season 3 will begin on February 1, shifting focus toward the next phase of ecosystem expansion, including:
- Spot trading
- Real-World Asset (RWA) Perpetuals
- Options markets
XP accumulation will begin immediately on February 1, while the first weekly XP distribution will occur post-TGE, allowing the team to prioritize a smooth and focused token launch.
Paradex reiterated that the platform remains committed to transparent execution, continued incentive alignment, and rewarding the traders and builders who drive long-term ecosystem growth.
About Paradex
Paradex is a privacy-first, zero-fee on-chain perpetuals exchange focused on high-performance decentralized trading infrastructure for a global community of crypto participants.
Website: https://paradex.trade/
X (Twitter): https://x.com/paradex
Discord: https://discord.gg/paradex
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion
New York, NY – Paradex today announced the official conclusion of XP Season 2, marking a major milestone in the platform’s roadmap toward the upcoming $DIME Token Generation Event (TGE).
As part of its continued commitment to trader-first incentive alignment, Paradex confirmed that 25% of $DIME’s fully diluted supply will be airdropped to all XP holders at TGE, with tokens fully unlocked at launch.
In a significant expansion of community rewards, Paradex also revealed that Season 2 XP holders will receive 20% of the total token supply, up from the previously planned 15%, reinforcing the platform’s long-term focus on rewarding active ecosystem participation.
The $DIME TGE is currently scheduled for late February or early March, following the Chinese New Year holiday, with the official date to be announced by the Paradex Foundation.
XP Season 2: Major Growth and Final Week Distribution
XP Season 2 represented a period of substantial growth for Paradex across every major protocol metric:
- Average daily trading volume increased from $68M to $2.1B (31x)
- Open Interest grew from $28M to $679M (24x)
- Total Value Locked rose from $25M to $218M (9x)
- Total users expanded from 4.1k to 70.3k (17x)
During the final week of the season (January 23 to January 29), Paradex distributed 6 million XP directly to active user wallets, with additional rewards allocated through referral codes and affiliate programs.
Users surpassing 25,000 XP during the final week also received exclusive BadgerBox drops.
A final waitlist snapshot is scheduled for January 31 at 00:00 UTC.
$DIME Airdrop Allocation Breakdown
Paradex confirmed the following $DIME distribution structure at TGE:
- 25% of total supply allocated to all XP holders (fully unlocked)
- 20% dedicated specifically to Season 2 XP participants (increased from 15%)
- 5% reserved for Pre-Season and Season 1 XP holders (unchanged)
With half of the token supply dedicated to user rewards and participation, Paradex continues to position itself as a platform built around long-term ecosystem alignment.
Token Generation Event Details
- Token: $DIME
- Timing: After Chinese New Year
- Target Window: Last week of February or first week of March
- Initial Listing: Paradex Spot Markets
- Issuer: Paradex Foundation (official date forthcoming)
XP Season 3 Launches February 1
Looking ahead, Paradex announced that XP Season 3 will begin on February 1, shifting focus toward the next phase of ecosystem expansion, including:
- Spot trading
- Real-World Asset (RWA) Perpetuals
- Options markets
XP accumulation will begin immediately on February 1, while the first weekly XP distribution will occur post-TGE, allowing the team to prioritize a smooth and focused token launch.
Paradex reiterated that the platform remains committed to transparent execution, continued incentive alignment, and rewarding the traders and builders who drive long-term ecosystem growth.
About Paradex
Paradex is a privacy-first, zero-fee on-chain perpetuals exchange focused on high-performance decentralized trading infrastructure for a global community of crypto participants.
Website: https://paradex.trade/
X (Twitter): https://x.com/paradex
Discord: https://discord.gg/paradex
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Broadway Polaroids Advocates for Authentic Access and Creative Preservation in Theatre
Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion
Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion
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