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David Torske Debunks Five Construction Myths That Cost Calgary Homeowners Time and Money

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4 months ago

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  • David Torske, a Calgary, Alberta-based Project Coordinator and Associate Project Manager, shares practical fixes for common project assumptions that lead to delays, scope creep, and avoidable stress.

Alberta, Canada, 25th February 2026, ZEX PR WIRE, David Torske, a construction Project Coordinator and Associate Project Manager with experience in residential and commercial coordination, is calling out five common myths he sees derail projects in the Calgary area. Torske’s work focuses on scheduling, documentation, workflow optimization, and trade coordination, and he says the biggest problems often start long before anyone picks up a tool.

Most project issues do not begin with bad effort. They begin with bad assumptions. As Torske puts it, “Most delays aren’t a mystery. They’re a chain reaction from one small assumption that nobody wrote down.”

Below are five myths he says show up again and again, along with a simple correction and a tip anyone can apply immediately.

Myth 1: If you have a start date, you have a schedule

Why people believe it
A start date feels like a plan. Many people assume once work begins, everything naturally follows in order.

Correction (fact)
A schedule is a sequence, not a date. Trades have dependencies. Templating must happen before fabrication. Fabrication must happen before installation. Plumbing, tile, and electrical often have critical timing windows around installations.

“People think a schedule is a calendar. On site, it’s more like a relay race,” Torske says. “If one handoff slips, everything behind it shifts.”

Practical tip
Ask for a one-page sequence list before day one. It can be simple: Step 1, Step 2, Step 3. If there is no sequence, create one with the contractor in 10 minutes and confirm it in writing.

Myth 2: The cheapest quote is the best deal

Why people believe it
It is natural to compare and treat projects like products. In the chase for the best deal, people still expect the same outcome but at different prices.

Correction (fact)
Quotes are only comparable when scope is comparable. Lack of a comprehensive plan missing line items, unclear allowances, and vague descriptions often reappear later as extra costs or schedule delays.  

“The number on the quote is not the whole price,” Torske says. “The scope is the actual price.”

Practical tip
Before accepting any quote, highlight every item that is not specific. Replace general lines like “install as needed” with a measurable description. If a line cannot be described clearly, it cannot be priced clearly for later procurement.

Myth 3: Materials will be available when you need them

Why people believe it
Many assume materials are easy to source, especially for residential builds and common renovations.  Customers often are not as familiar with or understanding of the nature of project procurement as commercial stakeholders.  

Correction (fact)
Material timing drives project timing. Even when the work is ready, the job can pause if the right material is not on site. Procurement is part of scheduling, not a separate step.  

The coronavirus epidemic increased supply and transport management obstacles and issues.  Knowledge of the supply chain needs to be current and constant.   

Torske’s coordination work has included determining materials needed, procuring them, and building procurement and fabrication tracking in Excel to keep work moving.

“Procurement is not a shopping trip,” he says. “It’s a timeline.”

Practical tip
Create a simple materials checklist with three columns: Item, Who orders it, and When it must arrive. Confirm it before any demolition or site prep begins.

Myth 4: Changes are easy if they are small

Why people believe it
A small change feels harmless. People assume it can be absorbed without affecting the rest of the project.  They often feel such changes can be done at any stage in the process without an increase in scope.

Correction (fact)
Small changes can trigger big ripple effects. A minor layout adjustment can force rework across measurements, ordering, fabrication, and trade coordination. That creates cost and scheduling impacts, even when the change looks simple.

“The most expensive words in a project are ‘quick change,’” Torske says. “A change is only quick if nothing else depends on it.”

Practical tip
Use a one-sentence change rule: No change gets approved until it answers two questions in writing: What does it do to the schedule, and what does it do to the cost?

Myth 5: Good work speaks for itself, so documentation is optional

Why people believe it
People want to trust the process. Documentation can feel like bureaucracy.

Correction (fact)
Documentation reduces confusion. Clear records help keep scope, cost, and quality aligned.  Responsibilities and scope are provided.  Proper documentation prevents trade conflicts and misunderstandings, especially when multiple parties are involved.  

Torske has emphasized documentation throughout his career, including earlier work focused on research and technical writing, and later work coordinating job activities, work orders, and workflow systems.

“Documentation is not paperwork,” he says. “It’s how you keep promises measurable.”

Practical tip
After any decision call or site meeting, send a three-line recap: what was decided, who owns it, and the due date. Keep those notes in one place, like a single email subfile or shared folder.

If you only remember one thing

Most project problems come from unclear scope and unclear sequence. Write down the scope. Write down the order of work. Then confirm who owns each step.

Readers are encouraged to share this myth list with anyone planning a renovation or construction project in Calgary and try one tip today. Start with the simplest: write a three-step sequence for your next project conversation and confirm it in writing.

About David Torske

David Torske is a Calgary, Alberta-based Project Coordinator and Associate Project Manager specialising in scheduling, documentation, workflow optimization, and trade coordination for residential and commercial construction projects. He completed a Project Management in Construction Certificate at Mount Royal University and holds the Certified Associate in Project Management designation from the Project Management Institute.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Loox launches Reviewers.com, the first product sampling platform built exclusively for Shopify brands

Published

10 hours ago

on

June 17, 2026

By

Tel Aviv, Israel, June 17th, 2026, FinanceWire

After a decade as the social proof leader trusted by 130,000 Shopify brands, Loox announces the public launch of Reviewers.com, a product sampling platform in the Shopify App Store that helps Shopify brands get high-quality video reviews at scale from a vetted community of everyday consumers. 

Why It Matters 

Consumer trust has never been lower due to the increase in synthetic content – AI-generated copy, fake reviews, and manufactured influencer content. Trust in brands is at an all-time low, and authentic social proof has never mattered more. Visual reviews build trust and convert browsers into buyers; they convert more than textual or photo reviews – but getting them in a consistent, scalable way has always been painfully hard. Not every customer has the setup, motivation, or time to record a high-quality video. Reviewers.com changes that. 

How It Works 

Reviewers.com connects Shopify brands with real, everyday consumers who are strictly screened for clear audio, good lighting, and on-camera presence before they can enter the community. It’s a predictable, scalable way to get high-quality, authentic video reviews on demand. Brands gift their products; reviewers post honest, authentic video reviews in return. Reviewers.com saves brands hundreds of hours spent on finding creators, coordinating shipping, and validating their content. Campaigns are created in just a few minutes, fully integrated into Shopify, and every review comes with full usage rights.

“The campaign was very easy to set up, the reviews came in quickly, and there were really good, thoughtful reviews,” said Nana Adwoa Denkyiraa, founder of Ayebea’s Sankofa Marketplace. 

Key use cases 

  • Creating a steady stream of fresh video content for marketing and ads 
  • Seeding social proof for new product launches 
  • Keeping review widgets on product pages fresh and compelling 
  • Capturing seasonal content throughout the year 
  • Showcasing reviews from consumers who mirror the brand’s target audience

From the CEO 

“After 10 years helping Shopify brands collect and display social proof, we kept seeing the same problem: brands know video reviews are the strongest way to build trust with visitors and turn browsers into buyers, but they have no reliable way to get them. Reviewers.com solves that – authentically, affordably, and at scale,” said Yoni Elbaz, CEO and Co-founder of Loox. 

How is it different 

Unlike Influencer and UGC Platforms, Reviewers.com is purpose-built for honest product reviews – not polished influencer content or scripted UGC. Reviewers.com helps brands collect more compelling content by delivering reviews that are: 

  • FTC compliant – transparently disclosed, no grey areas 
  • Authentic and unscripted – real people sharing honest opinions 
  • High-quality – reviewers are screened before joining, and each review submitted is screened for audio, lighting, and content. 
  • Fully licensed – brands receive complete usage rights to every video. 

Who are the Reviewers, and how are they vetted 

Reviewers are real, everyday consumers who love trying new products and sharing honest opinions. Every Reviewer in our community is carefully vetted. Before participating, each candidate submits a sample video that we personally review for authenticity, fluent English, clear sound, and good lighting. Only those who meet our high standards are approved as Reviewers. As they join campaigns, we apply the same criteria to every video they submit, ensuring quality is maintained and continually improved. 

Availability and Pricing 

Reviewers.com is available today in the Shopify App Store to any US-based Shopify brand. Pricing is based on a monthly subscription with no long-term commitment. The monthly subscription is $150, including one campaign, with additional campaigns available for $150 per campaign. Each campaign can include up to 10 items gifted. Each merchant receives a 30-day free trial, which includes one free campaign. 

Readers can visit Reviewers.com to learn more and to start your first campaign free.

Resources 

About Loox 

Loox is the leading social proof platform for Shopify brands, trusted by more than 130,000 brands worldwide. For over 10 years, Loox has helped merchants collect, display, and leverage customer reviews and photos to build trust and drive sales. 

About Reviewers.com 

Reviewers.com helps brands collect authentic, high-quality video reviews through a trusted community of vetted reviewers who are excited to try products for free in exchange for sharing their honest review. Launching a campaign takes just minutes. Simply create your campaign, gift your products, and we handle the rest – from matching you with the right reviewers who place their orders directly through your website. Within weeks, you’ll receive high-quality video reviews with full usage rights, ready to use across your marketing channels, social ads, email campaigns, landing pages, and product review widgets. Whether you’re launching a new product, targeting a new audience, preparing for a seasonal campaign, or refreshing your brand content, Reviewers.com gives you authentic video reviews tailored to every marketing need.

Contact

Chief Business Officer
Natasha Shine-Zirkel
Reviewers.com
merchant-support@reviewers.com

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Press Release

Mita TechTalks Convenes 125 Investors and Builders in Punta Mita for an Invite-Only Summit on Bitcoin, AI, and Energy

Published

10 hours ago

on

June 17, 2026

By

Punta Mita, Mexico, June 16th, 2026, FinanceWire

Running October 25–27, the summit pairs beachfront sessions and private villa workshops built to turn three days of conversation into strategies attendees can act on.

Mita TechTalks, an invite-only summit on the convergence of Bitcoin, artificial intelligence, and energy, will gather 125 guests October 25–27, 2026, in Punta Mita, Mexico. The summit brings together high-net-worth investors, family office allocators, corporate leaders, and builders for three days of oceanside sessions, private workshops, and unhurried conversations along the most exclusive stretch of Mexico’s Pacific coast. 

Sessions take place at the Kupuri Beach Club, an oceanview, open-air venue inside the private, residential community of Punta Mita, home to the Four Seasons, St. Regis, Montage, and Pendry resorts and two Jack Nicklaus Signature golf courses. The agenda opens with a beachfront welcome dinner, followed by full sessions and private-villa breakout workshops, evening dinners under the palapa, and a closing afternoon of Jack Nicklaus Signature golf or ocean sports. Because guests and speakers stay within the same community for the full three days, the schedule gives way to long, off-record conversations, and the chance to build authentic relationships with the people rather than collect badges.

Confirmed speakers include Jeff Booth, founder of ego death capital and author of The Price of Tomorrow; Lisa Hough, founder of BTM Energy; Sam Callahan, Director of Strategy and Research at OranjeBTC; Andre Neves, ZBD Co-Founder & CTO and more. Additional speakers will be announced in the coming weeks.

The summit is built on a simple premise: Bitcoin, artificial intelligence, and energy are no longer separate stories. Bitcoin is moving onto corporate balance sheets and into treasury strategy, AI is working its way into finance and the Bitcoin economy, and the power demands of both AI data centers and Bitcoin mining are redrawing the energy map. Programming spans three tracks, covering macro and corporate strategy, energy, and AI, where speakers and guests dig into how the three feed one another.

“Technology is inherently deflationary, and AI is about to accelerate that beyond anything we’ve seen. The real question for investors and companies is how you position for a world where the cost of almost everything trends toward zero,” said Jeff Booth, founder of ego death capital and author of The Price of Tomorrow. “In a fast paced world, the most meaningful breakthroughs happen when you slow down. That’s what Mita TechTalks is built for, and it’s why Bitcoin, AI, and energy belong in the same room, in a place like Punta Mita.”

Mita TechTalks is organized by Lynne Bairstow and Israel Muñoz, partners at Base Layer Advisors and co-hosts of the Build With Bitcoin podcast. Bairstow began her career on Wall Street at Merrill Lynch before moving to Mexico, where she founded MITA Ventures in 2012 and has spent more than two decades backing early-stage tech across Mexico and Latin America; she is also a co-founder of La Casa de Satoshi, a Bitcoin and freedom-tech hub in Mexico City. Muñoz co-founded an early cross-border payments startup and helped launch 500 Startups’ Miami operation, and now invests in early-stage Bitcoin infrastructure ventures.

“Some of the best moments at these gatherings happen away from the sessions. They happen at dinner, walking the beach, in a villa after the sessions end,” said Bairstow. “When a small group of people share the same place for three days, you leave having actually gotten to know the people at the forefront of capital market innovation.”

“Bitcoin, AI, and energy are the technologies that will redefine the global economy,” said Muñoz. “We wanted to bring the people at the center of that shift together somewhere they could actually talk, and there’s no better place to do it than in Punta Mita.”

Registration is open by application at 2026.mitatechtalks.com. Passes are released in tiers starting at $2,750 and rising as each phase sells out, and the summit is capped at 125 guests; once that number is reached, registration closes. Every pass includes full access to sessions and workshops, all meals, and evening events. Punta Mita is located 40 minutes from Puerto Vallarta International Airport.

This year’s Mita TechTalks is supported by ArcadiaB as Platinum Partner and Punta Mita as Host Partner, with Base Layer Advisors and Build With Bitcoin as Organizing Partners and Forager and Gannett Trust as Bronze Sponsors. If you are interested in sponsoring, please contact lynne@baselayeradvisors.com. 

About Mita TechTalks 

Mita TechTalks is an invite-only summit exploring the intersection of capital markets, Bitcoin, artificial intelligence, and energy. Held in the private, gated community of Punta Mita on Mexico’s Pacific coast, it is designed for wealth managers, family offices, corporate executives, and industry leaders shaping the future of capital. Organized by Base Layer Advisors and Build With Bitcoin, the summit returns October 25–27, 2026. For more information, users can visit 2026.mitatechtalks.com.

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Phil
21M Communications
phil@21mcommunications.com

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Press Release

Nocera Strengthens AI Growth Strategy with Strategic Investment in CampaignPulse.ai

Published

10 hours ago

on

June 17, 2026

By

Englewood Cliffs, NJ, June 16th, 2026, FinanceWire

Nocera, Inc. (NASDAQ:NCRA) has taken another significant step in its transformation into a diversified technology holding company by announcing a strategic investment in CampaignPulse.ai, an emerging artificial intelligence company focused on simulation-driven campaign intelligence, predictive analytics, and decision-support technologies.

The investment underscores Nocera’s commitment to building a portfolio of innovative businesses positioned at the forefront of artificial intelligence and digital transformation. As organizations across industries increasingly seek data-driven tools to improve planning, communication, and operational effectiveness, CampaignPulse.ai is developing solutions designed to help users evaluate strategies before committing valuable resources in real-world environments.

Expanding Nocera’s AI Ecosystem

The investment aligns with Nocera’s broader vision of evolving into Nocera Holdings, a technology-focused platform targeting high-growth sectors including artificial intelligence, digital infrastructure, robotics, biotech, blockchain, and digital assets.

By adding CampaignPulse.ai to its growing portfolio, Nocera gains exposure to a rapidly emerging segment of the AI market focused on predictive analytics, audience intelligence, and advanced simulation technologies. These capabilities are increasingly viewed as essential tools for organizations seeking to make faster, smarter, and more informed decisions.

“Our investment in CampaignPulse.ai represents another important step in the execution of Nocera’s strategy to build a diversified portfolio of technology-driven businesses operating in high-growth markets,” said Andy Jin, Chief Executive Officer of Nocera.

Building the Future of Campaign Intelligence

CampaignPulse.ai is developing an innovative platform designed to leverage large language models and artificial intelligence to simulate audience reactions, test messaging effectiveness, and evaluate strategic outcomes before implementation.

The platform’s planned capabilities include:

  • AI-powered campaign simulations
  • Predictive audience intelligence
  • Message testing and optimization
  • Sentiment and narrative analysis
  • Strategic communications support
  • Reputation monitoring
  • Performance analytics and reporting
  • Content creation and campaign development tools
  • Localization and personalization technologies

By combining advanced AI with predictive modeling, CampaignPulse.ai aims to help organizations reduce uncertainty, improve communication effectiveness, and optimize resource allocation.

Addressing a Growing Market Opportunity

The global demand for AI-powered analytics and decision-support solutions continues to expand as businesses, governments, advocacy groups, and institutions seek more sophisticated ways to forecast outcomes and improve strategic planning.

Nocera believes that technologies capable of integrating simulation, predictive analytics, and audience intelligence will play an increasingly important role in helping organizations navigate complex decision-making environments.

CampaignPulse.ai’s development roadmap also includes the creation of a global ambassador network intended to accelerate market awareness, foster strategic partnerships, and support future platform adoption across international markets.

Long-Term Vision for Shareholder Value

The investment reflects Nocera’s ongoing strategy of identifying innovative companies that can benefit from the accelerating adoption of artificial intelligence. Through a combination of strategic investments, acquisitions, and partnerships, the company aims to build a scalable portfolio of technology businesses capable of delivering sustainable long-term growth.

“We are excited to welcome Nocera as a strategic investor and partner,” said Ash Wright, President of CampaignPulse.ai. “We believe the combination of AI-powered simulations, predictive analytics, and decision-support capabilities can create a powerful new approach to campaign intelligence and strategic communications.”

As Nocera continues its transformation into a diversified technology platform, investments such as CampaignPulse.ai demonstrate the company’s focus on emerging technologies that have the potential to reshape industries, improve efficiency, and create meaningful value for shareholders and stakeholders alike.

With artificial intelligence rapidly becoming a cornerstone of modern business strategy, Nocera’s latest investment positions the company to participate in one of the most dynamic and transformative sectors of the global economy.

For more information visit – https://www.nocera.company/

Contact

Public Relations
Jackson Phoenix
Phoenix MGMT & Consulting Group
PR@PhoenixMGMTConsulting.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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