Cyprus, 3rd Jul 2025 – After its successful launch in Cyprus, Morsety, the innovative platform revolutionizing the beauty and wellness industry, is already making waves and expanding across Europe. Created to bridge the long-standing gap between customers and businesses in the personal care sector, Morsety and Morsety Business deliver a seamless, intelligent appointment booking system with powerful tools tailored for both sides of the market.

Cypriots have already discovered how effortless it is to book appointments for haircuts, barber services, hair highlighting, manicures, massages, and more—anytime, anywhere, and completely free. Now, Morsety is bringing the same convenience and simplicity to beauty and wellness bookings across Europe.

Designed with modern users and busy professionals in mind, Morsety provides a smooth and intuitive experience for anyone looking to book beauty and wellness services—from hair salons and nail bars to spas, barbers, and massage studios. Whether you’re seeking last-minute availability or booking in advance, Morsety ensures real-time access to appointments and instant confirmations.

At the core of Morsety’s innovation is Morsety Business, the all-in-one solution for salon and spa owners. With full control over scheduling, service offerings, pricing, and customer communication, businesses can now reduce no-shows, increase revenue, and provide better customer experiences.

“The platform was born from a deep understanding of the industry’s fragmentation. With Morsety, we’re simplifying daily operations for beauty professionals and enhancing customer satisfaction at the same time. It’s not our business how old you are; it’s our business how young you look!” said the Director of BrainInks Ltd, the company behind Morsety.

Key Features of Morsety & Morsety Business:

• – Real-time booking and smart calendar synchronization
• – Built-in chat to allow direct communication between customers and salons
• – Fully customizable profiles for each business including services, staff, pricing, and availability
• – Push notifications and reminders to minimize no-shows and keep clients engaged
• – Support center integrated directly in the app for both customers and businesses
• – Multi-device accessibility, including dedicated apps for iOS, Android, and iPad
• Multi language support

As Morsety gains momentum, it’s already seeing strong interest from professionals across Europe, thanks to its modern technology stack (React Native, Node.js, MongoDB) and robust infrastructure hosted on AWS. The platform is optimized for scalability, capable of supporting hundreds of thousands of concurrent users without compromising performance.

With expansion plans underway in other EU countries, Morsety is set to become a key player in reshaping the way beauty and wellness appointments are managed across the continent.

Explore More:

• Customer App iOS: https://apps.apple.com/cy/app/morsety/id6474122496
• Business App iOS: https://apps.apple.com/cy/app/morsety-business/id6476326034 
• Customer App Android: https://play.google.com/store/apps/details?id=com.morsety.customers&pcampaignid=web_share 
• Business App Android: https://play.google.com/store/apps/details?id=com.morsety.business&pcampaignid=web_share 
• Website: https://morsety.com 

About Morsety

Developed by BrainInks Ltd and launched in Cyprus in 2025, Morsety is a dual-platform ecosystem designed to modernize the booking and operational experience in the beauty and wellness industry. With user-first design and smart business tools, Morsety is the new go-to solution for salons, spas, and their clients across Europe.

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Media Contact

Organization: BrainInks ltd

Contact Person: Dimitrios Papadopoulos

Website: https://morsety.com/

Email: Send Email

Country:Cyprus

Release id:30200

View source version on King Newswire:
Morsety From Cyprus to Europe The Future of Beauty and Wellness Booking Has Arrived

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It’s been a month since Soft2Bet announced the launch of sportsbook and iGaming platform ToonieBet in Ontario, Canada, and things seem to be going well.

Key insights         

ToonieBet launched as an online casino in late 2024

Sportsbook customers will have access to more than 85,000 live sports events per month

Rewards and player experience will be centered on the Ontario player base

Soft2Bet is a leading online casino and gaming solutions provider with 19 global licenses, including one in Ontario, where ToonieBet Ontario will operate as a licensed online casino.

The addition of the sportsbook is new to the ToonieBet brand and falls under the Soft2Bet umbrella. It will utilize live data feeds to connect users to the most accurate live betting odds for local and international sports events.

Customers will be allowed to bet on more than 85,000 live sports events and more than 70,000 pre-match lines every month. The brand will also come with live broadcasts and analytics, allowing users to be as connected to the action as possible to facilitate informed betting decisions.

Users will also be able to flip back and forth between casino gaming and legal sports betting all under the ToonieBet platform.

“As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community,” Soft2Bet’s Chief Product Officer Yoel Zuckerberg said in a company statement.

As part of the launch, ToonieBet said it will uphold responsible gaming standards by utilizing the secure storage service MEGA and a variety of account management settings.

Building an impressive portfolio

ToonieBet launched at the end of 2024 following Soft2Bet’s procurement of an Ontario gaming license in March.

The platform focuses on its Ontario customer base, a commitment that now includes its new sportsbook betting menu. Customers will also enjoy promotions and loyalty-based rewards programs intended to mirror the preferences of the platform’s player base.

“The launch of the sportsbook comes less than a month after ToonieBet secured a partnership with the Ottawa Senators, becoming the team’s official online casino partner, announced on April 10.”

“Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario,” Soft2Bet Chief Marketing Officer Oksana Tsyhankova said after the announcement.

“In a short period, we have achieved impressive performance and retention results, primarily focusing on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

“We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators,” Senators VP of Corporate Partnership Martin Ballard added. “Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting.”