Press Release
Check Point Software Deepens Commitment to UAE Cyber Security with Local Investments and Strategic Partnerships at GISEC 2025
The company reinforces its leadership by scaling regional support, strengthening alliances and empowering local customers to counter rising cyber threats.
Dubai, UAE, 8th May 2025, ZEX PR WIRE, Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader in cyber security solutions, has announced its participation at GISEC Global 2025. Check Point will be present in Hall 6, Booth C113 along with its strategic partners, where it will showcase its latest advancements in threat prevention and AI-powered security. The company’s growing presence in the UAE reflects a broader strategy to support national cyber resilience, drive local partnerships and deliver tailored solutions to meet the evolving needs of businesses across the country.
According to Check Point Software’s latest threat intelligence report, organizations in the United Arab Emirates have been targeted 1,743 times per week on average over the last six months, highlighting the intensity and sophistication of the region’s cyber threat landscape. As a response, Check Point Software is doubling down on its regional investments by expanding support teams, advancing regional threat research, fostering ecosystem collaboration and delivering tailored solutions to address the unique needs of local organizations.
“The UAE stands at the forefront of digital innovation and that also makes it a prime target for advanced cyberattacks,” said Ram Narayanan, Country Manager at Check Point Software Technologies, Middle East. “Our commitment is not just technological. It’s strategic, human and long-term. We are scaling our local presence, deepening our alliances with regional players and helping organizations here move from reactive defence to proactive prevention.”
At GISEC 2025, Check Point Software, in collaboration with its strategic partners AWS, WIZ, Radware and TechBridge Distribution MEA, will engage with public and private sector leaders to address emerging risks with intelligent, automated cyber security solutions designed for complex hybrid environments. Through this collaboration, the company is enabling faster response times, stronger security postures and better alignment with local compliance mandates.
Check Point Software’s growing role in the UAE includes efforts to build cyber security talent through its SecureAcademy program, enhance support for managed security service providers (MSSPs) and foster innovation with local technology alliances. These investments reflect the company’s continued leadership in the region and its vision for enabling secure digital transformation.
Follow Check Point via:
LinkedIn: https://www.linkedin.com/company/check-point-software-technologies
X: https://www.twitter.com/checkpointsw
Facebook: https://www.facebook.com/checkpointsoftware
Blog: https://blog.checkpoint.com
YouTube: https://www.youtube.com/user/CPGlobal
About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading AI-powered, cloud-delivered cyber security platform provider protecting over 100,000 organizations worldwide. Check Point leverages the power of AI everywhere to enhance cyber security efficiency and accuracy through its Infinity Platform, with industry-leading catch rates enabling proactive threat anticipation and smarter, faster response times. The comprehensive platform includes cloud-delivered technologies consisting of Check Point Harmony to secure the workspace, Check Point CloudGuard to secure the cloud, Check Point Quantum to secure the network, and Check Point Infinity Core Services for collaborative security operations and services.
Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements generally relate to future events or our future financial or operating performance. Forward-looking statements in this press release include, but are not limited to, statements related to our expectations regarding future growth, the expansion of Check Point’s industry leadership, the enhancement of shareholder value and the delivery of an industry-leading cyber security platform to customers worldwide. Our expectations and beliefs regarding these matters may not materialize, and actual results or events in the future are subject to risks and uncertainties that could cause actual results or events to differ materially from those projected. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2024. The forward-looking statements in this press release are based on information available to Check Point as of the date hereof, and Check Point disclaims any obligation to update any forward-looking statements, except as required by law.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Veteran and Fitness Coach Andres Ruocco Featured in Candid Interview on Building Confidence Through Routine, Not Motivation
Florida, US, 23rd August 2025, ZEX PR WIRE, Army veteran, certified personal trainer, and nutrition coach Andres Ruocco is spotlighted in a new in-depth Q&A where he opens up about the mental and emotional realities of post-military life—and how daily routines can restore confidence, stability, and purpose.
Ruocco, who served during Operation Iraqi Freedom and is currently completing his bachelor’s degree in Sports and Health Sciences, uses his voice to advocate for a more grounded, accessible approach to wellness for veterans and everyday people alike.
“Motivation is overrated,” Ruocco shares. “It’s about showing up, even when you don’t feel like it. That’s what creates real confidence—doing the small things consistently.”
His story is one of redirection. From feeling lost after high school, to enlisting in the Army, and later working in veteran support and coaching, Ruocco reflects on the routines that helped him and others rebuild from the ground up.
“When I worked in VA benefits intake, I realized veterans weren’t just looking for help with paperwork—they were looking to be heard,” he says. “Now as a trainer, I approach fitness the same way. I listen. That’s how trust is built.”
Why This Matters
According to the U.S. Department of Veterans Affairs:
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Nearly 50% of post-9/11 veterans report difficulty adjusting to civilian life.
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1 in 3 veterans report symptoms of anxiety or depression.
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Only 13% of veterans meet physical activity guidelines—despite its proven benefits in reducing PTSD symptoms and improving mental health.
“A 15-minute walk every day can help more than people realize,” Ruocco explains. “It clears your head. It gives you something you can control.”
He credits this habit—started during the COVID lockdowns—as a major turning point that reconnected him to fitness, inspired his certification through NASM, and launched his new career in health coaching.
Inspiration Through Action, Not Perfection
Ruocco stresses that people don’t need perfect plans or fancy equipment to take the first step. He advises readers to choose one thing each day—a walk, a journaling prompt, a phone call to someone they trust.
“I tell people: focus on three goals a day—one for your body, one for your mind, and one for your relationships,” he shares in the interview. “That’s it. Keep it simple, and you’ll build momentum naturally.”
Call to Action: Rebuild From Where You Are
This interview isn’t just a reflection of Ruocco’s journey—it’s a call to reframe success not as perfection, but as presence.
He encourages readers to take action today by:
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Taking a 15-minute walk without distractions
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Setting 3 simple goals—body, mind, and relationship
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Checking in with someone who may be silently struggling
As Ruocco says:
“I used to think success was knowing everything. Now I know it’s just showing up for yourself—over and over.”
To read the full interview, visit the website here.
About Andres Ruocco
Andres Ruocco is a trilingual U.S. Army veteran, certified personal trainer, and nutrition coach based in Miami. He specializes in helping veterans and civilians rebuild strength and structure through fitness, habit-building, and holistic support. He is completing his Bachelor of Science in Sports and Health Sciences at American Military University.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Playdigo and BIGO Ads Scale AI-Powered Programmatic Advertising, Driving 486% Revenue Growth, 93% sRCPM Improvement, and 152% Impressions Growth Through Transparent Collaboration
San Francisco, Ca, 23rd August 2025, ZEX PR WIRE, Playdigo, a leading AI driven programmatic advertising platform, and BIGO Ads have delivered standout performance results in a recent case study, showcasing the power of collaborative innovation and format expansion.
Key Results in Under Five Months
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Revenue Growth: 486% increase
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sRCPM Improvement: 93% uplift
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Impressions Growth: 152% gain
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Requests Volume Growth: 9% increase
Strategy for Success
Playdigo and BIGO Ads drove results by refining bidstream parameters, reducing delivery friction, and expanding ad formats, including the addition of native supply. Regular performance reviews and continuous algorithm optimization supported transparency, alignment on revenue pacing, and accelerated monetization across video and display inventory.
“We’ve truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we’ve helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!” said Eden Liu, Head of Global Business at BIGO Ads.
“At Playdigo, I couldn’t be more thrilled with the synergy we’ve found with BIGO Ads,” said Daniel Ehevich, CEO of Playdigo. “Our shared AI-first mindset and mutual dedication to transparency have unlocked dramatic monetization gains. This is exactly the kind of partnership we strive for—where innovation, performance, and openness align.”
About Playdigo
Playdigo, founded in 2019 and headquartered in San Francisco, is a world class AI-powered programmatic advertising company specializing in mobile, CTV, and cross-channel performance marketing. The company combines best in class DSP and SSP solutions into one streamlined ecosystem, helping advertisers maximize ROI while enabling publishers to scale monetization. With a focus on transparency, efficiency, and measurable results, Playdigo delivers campaigns that perform across the world’s most competitive digital environments.
For more information or to request a demo, visit playdigo.com or email hello@playdigo.com .
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Tamar Toledano Shares Insights on How Startups Can Drive Impactful Marketing on a Budget
Michigan, US, 23rd August 2025, ZEX PR WIRE, Tamar Toledano, a San Francisco–based marketing strategist known for guiding both startups and established businesses, is offering practical strategies for early-stage companies looking to make an impact without overspending. Drawing from her experience leading marketing initiatives in a multinational corporation and now as the head of her own consultancy, Toledano emphasizes that effective marketing is not about how much is spent, but how wisely resources are used.
“Many founders think they need a big budget to break through,” Toledano explains. “But what startups need is clarity. If you know who your audience is and what motivates them, you can achieve remarkable results with limited resources.”
Building a Foundation Through Targeted Storytelling
According to Toledano, the first step toward impact marketing is identifying a clear narrative that connects with the intended audience. Startups should focus on defining their unique value proposition and crafting messages that resonate with their core clients. She suggests founders invest in understanding customer pain points through direct conversations, surveys, or even informal feedback sessions.
“Impact marketing is about creating an emotional connection,” Toledano says. “When your story aligns with the values and challenges of your audience, it creates loyalty from the start.”
Leveraging Digital Tools for Cost Efficiency
Toledano highlights the importance of embracing digital platforms, which allow startups to maximize visibility at relatively low cost. Social media campaigns, content marketing, and email newsletters can reach wide audiences without requiring large expenditures. She advises entrepreneurs to prioritize channels where their audience is most active, rather than spreading efforts too thin.
Additionally, she points out that organic content, such as blog posts, thought leadership articles, or behind-the-scenes videos, can be just as powerful as paid advertising when done consistently. “Authenticity matters more than polish,” she notes. “A startup does not need a Hollywood-style production team to tell its story effectively.”
Partnerships and Community Engagement
Another cost-conscious approach is building partnerships. Toledano encourages startups to collaborate with complementary businesses, local organizations, or even customer advocates to amplify reach. Joint events, co-branded content, or shared campaigns can stretch limited budgets further while fostering meaningful relationships.
“Startups should view themselves as part of an ecosystem,” Toledano says. “By working together with others who share your audience, you can multiply your impact without multiplying your costs.”
Data as a Guiding Compass
Toledano stresses that measurement is critical for startups working with lean budgets. Tracking engagement, conversion rates, and customer feedback enables companies to focus their resources where they create the most value. She recommends that startups make use of free or affordable analytics tools to evaluate performance regularly.
“Data doesn’t just tell you what worked,” she explains. “It tells you where to double down and where to pivot, which ensures that every dollar spent goes further.”
Philanthropy and Purpose as Differentiators
Beyond traditional marketing tactics, Toledano believes startups can stand out by aligning themselves with causes that matter. She has seen how purpose-driven initiatives, even small ones, build credibility and attract customers who value companies with a social conscience.
“Supporting a cause doesn’t have to mean donating millions,” she says. “It could be something as simple as contributing a percentage of sales to a local project or volunteering time as a team. The key is authenticity – choosing something that truly reflects your values.”
A Balanced Approach to Growth
For Toledano, the essence of impact marketing lies in balance: combining creativity with discipline, bold ideas with careful measurement, and purpose with profit. She emphasizes that startups should view marketing not as an expense, but as an investment in building lasting connections.
“The best marketing strategies don’t just generate attention, they create trust,” she concludes. “With clarity, resourcefulness, and a genuine commitment to their audience, startups can achieve powerful results even on the leanest of budgets.”
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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