In March 2025, global women’s intimates brand AVIDLOVE officially kicked off its wedding season with the theme “The Naked Truth About Forever.” Partnering with international supermodel Alexa Collins, the brand launched an exclusive collection. AVIDLOVE initiates the #avidloveempowerher charity campaign. From March 8 to May 31, 1% of sales from AVIDLOVE’s standalone website will be donated to the SEEKHER Foundation, supporting women’s mental health initiatives and adding a meaningful touch to this season of love and commitment.

Collaboration with Supermodel Alexa Collins: Redefining Modern Bride Confidence

As the centerpiece of this wedding season campaign, AVIDLOVE teamed up with multifaceted international supermodel Alexa Collins to create the limited-edition collection. Alexa, a former Dallas Cowboys cheerleader and a standout at Miami Swim Week, has carved a niche in the global fashion scene. Her vibrant, healthy image aligns seamlessly with AVIDLOVE’s ethos of embracing one’s authentic self.

The collaboration merges Alexa’s signature energetic style with AVIDLOVE’s exquisite craftsmanship, offering limited-edition pieces such as satin bridal loungewear and embroidered lace lingerie. Under the slogan “Forever Starts Tonight,” the collection reimagines modern marriage as a partnership rooted in equality and independence, presenting a unique choice for today’s brides.

#avidloveempowerher Charity Initiative: 1% of Sales Fueling Women’s Growth

Beyond the romantic allure, AVIDLOVE’s concurrent charity project underscores the brand’s compassionate ethos. During the campaign period (March 8–May 31), customers can enjoy a 30% discount on AVIDLOVE’s standalone website using the promo code “SEEKHER.” Simultaneously, 1% of each order’s sales will be donated to the SEEKHER Foundation, a nonprofit dedicated to bridging the gender gap in mental health. Through advocacy, research, and support programs, SEEKHER assists women in navigating challenges like body image anxiety, maternal societal pressures, and barriers to workplace leadership.

AVIDLOVE aims to make every purchase a catalyst for gender equality, allowing brides to celebrate their happiness while connecting with the growth stories of other women. To encourage participation, AVIDLOVE launched an online storytelling campaign: Users can share their personal journeys (through text, photos, or videos) on Instagram or TikTok using the hashtag #avidloveempowerher for a chance to win AVIDLOVE product bundles. The brand will weekly feature outstanding stories on its official channels, with some creators selected for in-depth interviews, turning individual narratives into inspiring forces for others. The campaign has already garnered significant attention, fostering a supportive network of women sharing their stories.

From Wedding Season to Lifelong Journeys: AVIDLOVE’s Commitment to Women’s Well-being

As the May 31 charity deadline approaches, AVIDLOVE has dedicated a “Charity” section on its website to disclose donation progress and highlight touching moments from the campaign. Contributions will continue to support SEEKHER Foundation programs, including the “Women’s Mental Health Helpline” and the “Working Moms’ Mental Empowerment Project.”

“The wedding season is our tribute to love, while the charity initiative reflects our brand’s promise to the ‘sisterhood of women,’” the brand stated. By integrating consumption with philanthropy, this collaboration addresses critical women’s mental health issues, empowering every participant to champion gender equality.

As lace and pearls weave dreams of wedded bliss, and each purchase carries a message of care for others, AVIDLOVE demonstrates that true, enduring love transcends romantic vows—it thrives in the mutual support and empowerment of women. With the #avidloveempowerher campaign entering its final phase, the brand invites more consumers to join in contributing to women’s empowerment.

About AVIDLOVE

Founded in 2015, AVIDLOVE is built on the core values of “elegance and comfort,” striving to be a pioneer in the intimate apparel industry. The brand’s name, derived from “Avid” (enthusiastic) and “LOVE,” embodies a sincere celebration of women’s confidence and romantic allure.

AVIDLOVE believes every woman deserves lingerie that is both stunning and comfortable. Drawing inspiration from global aesthetics, designers craft timeless, sophisticated pieces infused with modern sensibility, catering to diverse body types, occasions, and styles. Whether it’s seductive lace lingerie or everyday shapewear, AVIDLOVE empowers women to break free from traditional constraints and express their individuality through innovative craftsmanship and premium materials.

AVIDLOVE

Dana LI

Pr@ekouaer.com

New York, US

https://avidlove.com

As the summer sun grows hotter, the much-anticipated summer camp season for children is once again upon us. One of the top challenges for parents is selecting clothing that is safe, comfortable, and adaptable to diverse scenarios such as outdoor adventures, sports, and arts & crafts. From May 22 to June 22, 2025, children’s outdoor apparel brand Arshiner officially launches its “Summer Camp Kids Outfits” campaign with the slogan “Stands Up to Summer Fun.” Designed for children aged 6-16, this initiative offers highly adaptable and easy-to-maintain summer camp gear solutions, helping parents bid farewell to gear-related anxiety and empowering children to embrace summer growth with confidence.

Tackling Parents’ Pain Points: Four Core Functionalities to Ease “Gear Anxiety”

Summer camps serve as a significant growth opportunity for children but also pose a “gear preparation challenge” for parents. Surveys reveal that over 70% of parents are concerned about the durability, ease of cleaning, and scenario adaptability of their children’s clothing. As a specialized brand in the children’s apparel industry, Arshiner precisely addresses these parental concerns by focusing on four core functionalities—durability, easy cleaning, comfort and breathability, and multi-scenario adaptability—tailored to outdoor adventures (hiking/camping), sports (tennis/dance), and arts & crafts scenarios. This approach effectively resolves parents’ multiple worries about whether the clothing can withstand high-intensity activities, be cleaned conveniently, and provide comfortable wear.

All-Scenario Gear Guide: One Set Unlocks Summer Excitement

Tailored to high-frequency summer camp scenarios, Arshiner presents scenario-based outfit recommendations to help parents easily match their needs:

1.Outdoor Adventure Scenarios: Durable Protection for Worry-Free Exploration

Recommended Item: Stylish Textured Summer Beach Shirt

– Key Features: 98% scratch-resistant polyester, lightweight and breathable; unique durable button design suitable for hiking, camping, and more.

– Styling Suggestion: Pair with a quick-dry tank top, durable shorts, and non-slip hiking boots. Keep a lightweight sun-protective jacket in the backpack for weather changes.

2.Sports Scenarios: Professional Design for Unleashing Vitality

Recommended Item: Pleated-Sleeve Ballet Dress

– Key Features: High-elasticity chiffon fabric + breathable mesh, supporting high-intensity activities like dance, tennis, and cheerleading; back cut-out design enhances ventilation.

– Styling Suggestion: Layer with a sports bra under the dress and a lightweight sports jacket on top. Prepare 2-3 replacement sets to ensure all-day dryness.

3. Arts & Crafts Scenarios: Comfort First, Sparking Creativity

Recommended Item: Ribbed Knit Pleated Sleeveless Set

– Key Features: Skin-friendly cotton fabric + unrestricted cut, ideal for painting, pottery, and other craft activities; can be paired with a waterproof apron (sold separately) to resist stains.

– Styling Suggestion: Pair with a stain-resistant apron and canvas shoes. Use a tool pouch to organize art supplies like brushes and scissors.

Professional Gear Protection: Effortlessly Embark on a Summer Growth Journey

As summer vacation approaches, Arshiner assists parents in effortlessly preparing gear through practical designs, enabling children to fully immerse themselves in the wonderful experiences of summer camp. From now until June 22, enjoy exclusive discounts when purchasing Arshiner’s scenario-based summer camp series sets. Whether it’s a durable shirt tailored for jungle hiking, a lightweight and breathable dance dress for the sports field, or a soft, skin-friendly ensemble for arts & crafts class, each product undergoes multiple rigorous tests to achieve a perfect balance of safety, comfort, and functionality, accompanying children as they grow confidently through social interactions, exploration, and creativity.

About Arshiner

Arshiner is a vibrant children’s apparel brand dedicated to providing high-quality, stylish, and comfortable casual wear for children aged 3-14. Understanding that children’s clothing needs to be not only aesthetically pleasing but also comfortable and safe, Arshiner’s design team pays meticulous attention to every detail, from style to color palette, striving to showcase children’s lively innocence. Whether for daily studies, leisure sports, or outings, Arshiner’s clothing allows children to face challenges freely and confidently.

Arshiner

Dana LI

Pr@ekouaer.com

New York, US

https://arshiner.com