• Alejandro Gómez Cobo, CEO based in Querétaro, Mexico, shares a practical personal standard focused on clarity, short-term goals, and disciplined communication.

Querétaro, Mexico, 12th January 2026, ZEX PR WIRE, Alejandro Gómez Cobo is calling on individuals to adopt a simple personal standard he credits with improving trust, focus, and decision-making across his life and career: Clear Language, Short Horizons, Weekly Reflection. The standard is designed for everyday use and applies to career decisions, health habits, learning, and personal finances—without relying on complex systems or tools.

“Most problems are not technical,” Gómez Cobo says. “They are human, and they usually start with unclear thinking.”

The Personal Standard: Clear, Short, Reviewed

The standard has three parts:

1. Clear Language: Say and write things so they cannot be misunderstood.
   

2. Short Horizons: Plan in weeks, not years.
   

3. Weekly Reflection: Review what worked, what didn’t, and why.
   

“I don’t fall in love with ideas,” Gómez Cobo explains. “I treat them like hypotheses and test them fast.”

Why the Basics Matter

Ignoring basic habits has measurable costs. Recent studies show:

• 48% of workplace errors are caused by unclear communication, leading to rework and delays.
  

• 62% of professionals report decision fatigue, often linked to too many priorities at once.
  

• 55% of adults say stress negatively affects their health, driven by lack of boundaries.
  

• Nearly 40% of long-term plans fail, not due to bad ideas, but poor follow-through.
  

“Busy days feel productive,” Gómez Cobo says, “but if nothing actually improves, the cost shows up later.”

What People Get Wrong

Gómez Cobo believes many people overestimate the value of complexity.

“Long-term plans create comfort, not results,” he says. “Short-term goals create movement.”

He points to his own experience leading teams in agriculture, transportation, and strategic communication. Whether managing 150 employees on a farm or a 12-person startup, the same pattern appeared: confusion slowed progress, while clarity unlocked it.

“Words matter,” he adds. “They shape decisions, culture, and trust.”

A 30-Day Implementation Plan

Week 1: Clarify

• Write down your top three priorities for the next 30 days.
  

• Rewrite them in simple language a 9th grader could understand.
  

• Eliminate anything that doesn’t directly support those priorities.
  

Week 2: Shorten

• Convert all goals into weekly actions.
  

• Limit daily focus to one meaningful task.
  

• Reduce meetings, messages, or inputs by at least 20%.
  

Week 3: Execute

• Track what you actually complete, not what you plan.
  

• Protect one daily habit that supports your energy (walking, running, reading).
  

• Stop work at a defined time at least three days this week.
  

Week 4: Reflect

• Review what moved forward and what didn’t.
  

• Identify one habit that helped and one that hurt.
  

• Adjust the next 30-day cycle based on evidence, not emotion.
  

“Progress without reflection is accidental,” Gómez Cobo says. “Reflection turns effort into learning.”

One-Page Personal Checklist

Daily

• Did I focus on one real priority?
  

• Was my communication clear and simple?
  

• Did I protect my energy?
  

Weekly

• What improved this week?
  

• What caused friction or delay?
  

• What will I stop doing next week?
  

Monthly

• Did short-term goals reduce stress?
  

• Did clarity improve decisions?
  

• Am I measuring progress personally, not socially?
  

A Standard Built From Experience

Gómez Cobo says this standard became essential after facing setbacks, including financial losses and depression.

“Getting help didn’t slow me down,” he says. “It made me clearer.”

Today, he measures success through personal progress and happiness rather than constant expansion. “I believe working less can make you more effective,” he notes. “Rest is not laziness.”

Call to Action

Adopt the Clear, Short, Reviewed standard for the next 30 days. Use the checklist daily. Review weekly. Adjust monthly. Share the checklist with someone who feels overwhelmed or stuck, and commit to clarity together.

“Even in bad times, I keep going forward,” Gómez Cobo says. “You adjust. You learn. You continue.”

About Alejandro Gómez Cobo
Alejandro Gómez Cobo is a CEO based in Querétaro, Mexico. Trained as an accountant, he has led teams across agriculture, transportation, and strategic communication. His work emphasizes clear language, short-term execution, and sustainable personal and professional progress.

Colorado Springs, CO, 12th January 2026, ZEX PR WIRE, For the nation’s elite warriors and law enforcement officers, a traumatic brain injury can feel like a dead end. But at the Marcus Institute for Brain Health, they’re getting their lives back, and now, a new leader is stepping up to make sure that vital work continues.

Joseph Catalino, a seasoned leader with a 25-year career spanning military command, the Pentagon, and healthcare operations, has been named Chair of the institute’s new Impact Board. His appointment is a clear signal: the mission to heal the invisible wounds of service is entering a new, critical phase.

The Marcus Institute, part of the University of Colorado Anschutz Medical Campus, offers life-changing, no-cost care for those whose lives were derailed by brain injuries sustained in combat, on the force, and in other high-stakes professions. They’ve built a national reputation for taking people who were sidelined and helping them return to their families, their careers, and their communities.

“This institute has a proven record of giving people their lives back,” Catalino says. “These were high-performing professionals—special operations leaders, athletes, law enforcement professionals—some who were effectively removed from society after injury. Through the care provided here, they are returning to leadership roles, starting companies, and sharing their experiences. The outcomes are measurable, and they matter.”

Catalino’s role is to secure the future of that work. The Impact Board was created to ensure the institute’s long-term financial health as it transitions from its original funding from the Marcus Foundation. As Chair, Catalino will lead fundraising, build partnerships, and advocate for the institute’s mission, ensuring its doors stay open for those who need it most.

His background makes him uniquely suited for the challenge. As a Colonel and Medical Service Corps officer in the U.S. Air Force Reserve, he has commanded aeromedical evacuation units and led special operations medical teams. In his civilian career, he was a senior official at the Department of Defense, even serving on the White House COVID-19 Task Force. He now serves as Chief Operating Officer for a technology firm, protecting critical infrastructure with advanced sensing technology.

That unique blend of experience—at the intersection of medicine, high-stakes operations, and long-term recovery—is exactly what the institute needs.

“The work here is disciplined and outcomes-driven,” Catalino says. “You see people move from isolation back into purpose. From a leadership standpoint, there are few efforts with this level of impact per patient.”

Catalino is one of four founding members of the Impact Board which will support major donor outreach and high-profile fundraising events, including a gala this February. His goal is simple: build a sustainable foundation so the institute can continue its disciplined, life-changing work for years to come.