Connect with us

Press Release

Breaking Boundaries: Digital Marketing & Metaverse Innovation

Published

5 hours ago

on

By Olena Fedas

Over the past seven years, I have led marketing teams in designing and implementing immersive brand activations within the Metaverse, primarily through the Decentraland platform.

My professional experience encompasses projects where digital innovation seamlessly merges with cultural relevance and clearly defined business objectives. I have overseen campaigns involving NFT launches, large-scale virtual events, and collaborations with philanthropic organizations. From these experiences, it is evident that the success of such initiatives relies on a precise purpose, a carefully crafted narrative, and rigorous technical execution. The Metaverse does not function merely as a novelty; rather, it represents a novel communication channel with its own logic and audience engagement rules.

Case studies that prove the point

One of the campaigns that made the potential of the Metaverse visible to mainstream audiences was the Coca-Cola NFT launch in Decentraland. We created a multi-piece NFT offering that included wearable digital apparel and a virtual rooftop celebration for International Friendship Day. It wasn’t only about selling collectibles; it was about translating Coca-Cola’s cultural heritage into shareable, collectible moments in a place where audiences gather, socialize, and express identity. The campaign also linked to charitable giving, which deepened audience goodwill and gave the initiative a tangible social purpose. (Ledger Insights, The Coca-Cola Company)

Another project that demonstrated what careful creative and technical integration can deliver was the Apollo 11 Moon-landing recreation in Decentraland. We designed immersive staging, matched the emotional cadence of the original broadcast, and released a NASA-themed wearable collection so participants could inhabit the moment as avatars. The event combined education, nostalgia, and spectacle, and it introduced a different kind of museum- or-history-led brand experience: one that’s participatory, shareable, and collectible in the form of virtual wearables. (NFTS.WTF)

Alongside that, I worked with foundations and cultural partners to make cause-driven metaverse drops – for example, a spacewearables collection whose proceeds supported STEAM education and emphasized environmentally friendlier blockchain choices. These projects proved that virtual activations can be engineered to support measurable philanthropy, community programs, and sustainability goals – not just buzz. (The Mac Observer)

Why the Metaverse matters for marketing today

There are three reasons the Metaverse is now essential to consider, not merely experiment with:

  1. Identity and ownership: In virtual worlds people express identity through avatars and digital goods. NFTs and wearables give brands a way to enter that expression layer. When someone chooses a branded wearable, they become a walking, talking extension of that brand – and that has real value for long-term affinity.
  2. New forms of attention: Virtual events can draw global audiences without the geographic and financial friction of physical events. Even when attendance isn’t massive, those who do show up often stay longer and engage more deeply because the experience is interactive and social.
  3. Cross-channel amplification: Metaverse moments don’t live in isolation. They generate video clips, social posts, earned media, and user-created content that flow back into traditional channels and extend reach far beyond the virtual platform.

How Metaverse marketing actually works – the practical stack

From concept to launch, a Metaverse campaign uses a blend of creative, technical, and measurement layers:

  • Narrative and experience design: Start with story and purpose. Are you celebrating a milestone, selling a collectible, educating audiences, or driving social good? The story drives timing, platform choice, and creative assets.
  • 3D & UX production: This is about the world-building: avatar animations, environmental design, and interaction scripts. The UX must be intuitive; virtual friction kills experiences faster than poor visuals.
  • NFT / economy design: If you’re minting wearables or collectibles, consider supply, rarity tiers, utility (what the NFT unlocks), and how it connects to both the metaverse and off-platform benefits.
  • Community and PR: Pre-launch community seeding, creator partnerships, and influencer engagement are essential. A strong pre-launch narrative helps convert curiosity into tickets, bids, and adoption.
  • Measurement & commerce: Track DAUs, retention, time-in-world, conversion to owned channels (email, e-commerce), secondary-market sales, and social amplification. Combine on-chain data (where relevant) with standard marketing analytics to form a composite view of ROI.

Measurement: what success looks like

Brands often expect the same KPIs they use for a static campaign. The Metaverse requires a blended approach. Short-term metrics might include attendance, social impressions, NFT sell-through, and charitable donations. Mid- to long-term ROI is reflected in brand lift, earned media value, community growth, and downstream commerce (e.g., more visits to your site or increased sales of physical merchandise). For charitable or cultural projects, success metrics must also include funds raised and educational outcomes.

The future – where marketing and immersive tech converge

Looking ahead, the biggest accelerant will be the marriage of immersive design with intelligent data. Three trends will reframe how marketing teams operate:

  1. Hyper-personalized experiences at scale. Machine learning will let us adapt in-world moments to user behavior in real time – customizing music, narrative pacing, or product offers based on who’s in the room. That isn’t science fiction; it’s an extension of current personalization practices into a spatial context.
  2. Interoperable digital identity. As standards evolve, users will carry identity and ownership across spaces. That means a wearable you buy in one world could be visible in another – and brands that own those cross-platform experiences will have a sustained edge.
  3. Better creator economies. Creators and micro-studios will play a central role. Brands that build tools and revenue-sharing models for creators will unlock continual content, keeping experiences fresh and culturally relevant.

Practical advice for brands ready to lead

If you’re responsible for a brand’s digital roadmap, here are pragmatic steps to get started without blowing budget or brand equity:

  • Start with a small, measurable mission. Try a single, purpose-driven activation (a limited wearable drop tied to a charity partner, a short live event with a measurable call to action). Keep the scope tight and the measurement clear.
  • Invest in partnerships. Work with experienced studios for 3D and platform integration, partner with platform-native creators for authenticity, and align with nonprofits if social impact fits your brand.
  • Treat marketing as product development. Build in fast feedback loops, iterate on experience UX, and be prepared to pivot based on attendee behavior.
  • Design for cross-channel storytelling. Ensure every metaverse moment creates shareable assets – photo ops, short-form clips, and social hooks – to amplify reach.
  • Respect the audience and the platform. Early metaverse adopters value authenticity and creativity. A transparent mechanism for giving back (charity, sustainability commitments, community investments) goes a long way.

Closing: an invitation to think bigger

Digital marketing has moved from banners and feeds into a place where people gather, dress, and celebrate. The Metaverse is not a silver bullet – it requires the same discipline and strategy as any marketing channel – but it offers rare creative freedom and new forms of value exchange between brands and people.

If you’re a brand leader, product marketer, or creative director wondering whether to take the first step, start with the question I always ask my team: what will your audience remember five months after the event? If your answer involves emotion, ownership, or meaningful action, you’re on the right path.

– Olena Fedas

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Related Topics:
Continue Reading

Press Release

Albert Schribers Memoir In the Heart of Battle

Published

11 minutes ago

on

August 13, 2025

By

In an extraordinary mixture of subjective narrative and chronological insight, Albert Schriber’s latest autobiography, “In the Heart of Battle: A Sailor’s Story of the Yom Kippur War,” urges readers to undergo an authentic account of life aboard the aircraft carrier CVA-67 John F. Kennedy during a consequential moment in history.

With his rich background as a U.S. Navy sailor and a devotion to storytelling, Schriber shares not just the actuality of military service but also the cyclical consonance of human sentiments in between the disarray of war. 

Schriber, a proud son of New Orleans, commenced his trip of discovery when he enrolled in the Navy during the Vietnam era. This constructive experience set the setting for a life marked by learning, maturing, and an unwavering pursuit of knowledge. 

From earning a bachelor’s degree in electronics to attaining an MBA specializing in Project Management and eventually topping in a doctoral degree in philosophy, Schriber’sthirst for education has been persisting. 

His life is a testament to solidity, reminiscing a journey sufficed with both personal and proficient milestones. In this account, readers are taken past the cold steel of the aircraft carrier. The book grasps the crude emotions, the camaraderie among sailors, and the stark realities of war, specifically during the intense days of the 1973 Yom Kippur War. 

Schriber’svoice resonates with genuineness as he deliberates on both the respective struggles and communal challenges faced by his crew amidst the environment of a critical global conflict. 

Readers will recognize how the activation and deployment of the CVA-67 John F. Kennedy altered the lives of those aboard, inciting their spirits and propelling them into an adventure that would shape them forever. 

As Schriber recites his firsthand experiences during the war, he lays bare the vigorous toll taken by casualties and the profound bonds forged amongst those who served. 

Furthermore, the romantic subplot incorporated with the description adds profundity and humanity to the story, reminding us that love and friendship can flourish even on the bleakest occasions. 

This subtle approach not only elucidates readers about the sophistication of military life but also stresses the importance of individual connections in navigating hardship. 

Moreover, the book delves into the political landscape surrounding the Yom Kippur War, offering readers valuable insights into the international dynamics and their implications on the mission. 

Whether you are a history buff, a military enthusiast, or someone seeking stimulation through unique reports, this book is a must-read. Schriber offers an unfiltered account filled with vehemence, heartfelt moments, and authentic camaraderie that will amuse and resonate with readers on numerous levels. 

Through his evocative writing style, rich with component and explicit imagery, Schriber skillfully marries his personal anecdotes with wider life lessons. The journey of this man—who not only served his country but also dedicated himself to comprehending the complications of existence—will fascinate you. 

As a devoted father and grandfather, his family connections add another layer to his story, leveling it in universal ventures of love and affinity. 

Stay tuned to discover the profound lessons tucked within “In the Heart of Battle.” Albert Schriber’s irresistible record vows to reshape how we regard not just the Yom Kippur War but also our own struggles.

Media Contact

Organization: Albert Schriber

Contact Person: Albert Schriber

Website: https://albertschriber.com/

Email: Send Email

Contact Number: +17702655958

Country:United States

Release id:32290

The post Albert Schribers Memoir In the Heart of Battle appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

BFCAI Q3 2025 Plan Deepening the Layout of Global Intelligent Financial Services Network

Published

11 minutes ago

on

August 13, 2025

By

BFCAI has announced its technical upgrading and strategic layout plan for the second half of 2025. With three core technological breakthroughs as the fulcrum, it will link the global service network expansion plan to promote the in-depth development of the intelligent financial service system.  
I. Technological Breakthroughs: Building a Multi-Dimensional Intelligent Processing Ecosystem  
BFCAI has completed three key upgrades at the technical level, forming a capability matrix covering the entire information processing chain:  

  • Multimodal Fusion Architecture: A newly developed heterogeneous data processing engine that can simultaneously parse 12 types of information, including text policies, numerical indicators, and market sentiment. It constructs cross-domain correlation models through knowledge graph technology, with the information processing dimension increased by 20% compared to the previous generation, providing underlying support for dynamic analysis of global markets.  
  • Adaptive Regional Algorithms: Tailored to the operational characteristics of different markets, it incorporates multiple sets of regional processing logics. Through federated learning technology, it realizes localized model iteration, improving the parsing accuracy of regional market information while maintaining global standard consistency.  
  • Elastic Data Middle Platform: Expanded using a distributed cloud architecture, with 3 new global financial data interfaces added. The storage capacity has been upgraded to 80PB, and the peak data processing speed reaches 1 million records per second, supporting 7×24-hour uninterrupted synchronization of global market information.

 

II. Current Development: A Collaborative Global Service Network 
After preliminary planning, BFCAI has built a service network covering three core areas: 

  • Node Coverage: Localized technical service nodes have been established in multiple global financial centers such as New York, London, and Singapore, enabling seamless cross-time zone connection.  
  • Compliance System: It has obtained multiple international industry certifications and established a technical compliance framework adapted to regulatory requirements in different regions. Data processing procedures are fully compliant with major global regulatory standards such as GDPR and CCPA.  
  • User Base: The services cover enterprise-level clients and professional user groups, forming a stable technical service ecosystem.  

III. Q3 2025 Plan: Promoting In-Depth Globalization in Three Dimensions  

Based on existing technologies and network foundations, BFCAI will focus on implementing three major plans in the second half of the year:  

  • Emerging Market Expansion Plan: For growth-oriented markets such as Southeast Asia and the Middle East, deploy lightweight technical modules and optimize localized data collection and processing capabilities. It is expected to add 3 regional service nodes and complete 2 localized compliance certifications.  
  • Intelligent Collaboration Upgrade Plan: Integrate computing resources and data pools of global service nodes, build a distributed collaborative processing network, realize real-time sharing and joint analysis of cross-regional information, and improve the overall efficiency of dynamic analysis of global markets.  
  • Technology Ecosystem Co-construction Plan: Open core technical interfaces, establish a technical cooperation alliance with 3 global financial information service providers, jointly develop industry-level intelligent processing standards, and promote the standardization and intelligent upgrading of fintech services.  

BFCAI will always adhere to technological innovation as the engine and strategic implementation as the cornerstone. It will continue to improve the global intelligent financial service network to provide more efficient and adaptive technical service support for global users. These initiatives not only demonstrate BFCAI’s leading strength and forward-looking vision in the fintech field but also will further promote the intelligent transformation and collaborative development of the global financial service industry. As the Q3 plans are gradually advanced, BFCAI will continue to expand new development spaces, inject new vitality into the industry, and lead global intelligent financial services toward a broader future.

Media Contact

Organization: Best Finance Capital, Inc.

Contact Person: Alexander Thompson

Website: https://bfcai.com/

Email: Send Email

Address:2 MacArthur Pl Ste 250 Santa Anaheim, California 92707, United States

City: California

State: California

Country:United States

Release id:32305

The post BFCAI Q3 2025 Plan Deepening the Layout of Global Intelligent Financial Services Network appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Ingredientsage Expands Private Label Manufacturing of Supplements and Cosmetic Products

Published

26 minutes ago

on

August 13, 2025

By

USA – August 11, 2025 – Ingredientsage, a U.S.-based private label manufacturing company, is proud to announce the expansion of its wholesale services for supplements, vitamins, and cosmetic products. Known for its streamlined production process and high-quality formulations, Ingredientsage is helping brands scale with confidence by offering custom solutions — all manufactured in the USA under strict quality and regulatory standards.

With increasing global demand for wellness and beauty products, Ingredientsage provides a reliable, full-service platform for established businesses looking to launch or grow their product lines. Whether clients need small batch runs or full-scale production, the company delivers dependable, scalable services — all under one roof.

 

One-Stop Manufacturing Partner for Growing Brands

Ingredientsage offers a wide range of private label services to meet the diverse needs of brands in the health and beauty industry. These include:

  • Custom Formulations: Work with in-house chemists and formulation experts to develop unique products that match your brand identity and market trends.
  • Stock Formulas: Choose from a portfolio of ready-to-market supplements, vitamins, and skincare formulas designed to meet current consumer demands.
  • Contract Manufacturing: From sourcing raw materials to final production, Ingredientsage manages the full process in FDA-registered and GMP-certified facilities.
  • Custom Packaging: Stand out on shelves or online with eye-catching, brand-aligned packaging solutions that reflect your values.

 

Each stage of development is handled with precision and care, ensuring consistency, quality, and compliance. Clients can focus on marketing and sales while Ingredientsage takes care of formulation, production, and packaging logistics.

 

Trusted Quality Made in the USA

All products manufactured with @Ingredientsage are made in the United States in compliance with the highest regulatory standards. The company uses premium-grade ingredients and follows strict quality control protocols to ensure safety, effectiveness, and customer satisfaction.

 

“Our clients choose us because they know we prioritize quality and transparency,” said Lorand Fabian, founder of @Ingredientsage. “From sourcing to packaging, we deliver products that brands can be proud to put their name on.”

 

In a market saturated with low-quality imports and unreliable suppliers, @Ingredientsage stands out as a trustworthy American manufacturing partner. Clients benefit from transparent processes, shorter lead times, and the ability to scale production as their business grows.

 

Tailored for E-Commerce and Retail Success

Whether a business is selling on Amazon, through an e-commerce store, or in physical retail locations, Ingredientsage helps bring high-performing products to life. The company’s flexible operations accommodate both small and large production volumes — making it the ideal partner for brands at every stage of growth.

 

From herbal supplements and protein powders to anti-aging creams and body scrubs, Ingredientsage manufactures a wide range of products that meet the evolving needs of health-conscious consumers.

 

For more information or to request a quote, visithttps://ingredientsage.com or contact Lorand Fabian at info@ingredientsage.com, or on social media sites under @Ingredientsage.

 

About @Ingredientsage

Ingredientsage is a USA-based consultant and private label manufacturer of vitamins, supplements, and cosmetic products. With a focus on quality, scalability, and customer satisfaction, the company provides full-service solutions including custom formulations, stock formulas, contract manufacturing, and custom packaging — all under one roof. Every product is made in FDA-registered and GMP-certified facilities, ensuring compliance, safety, and effectiveness. @Ingredientsage serves e-commerce brands, retailers, and entrepreneurs looking for reliable, American-made products that deliver results.

 

Media Contact
Company Name: Ingredientsage
Contact Person: Lorand Fabian
Email: info@ingredientsage.com
Phone: 727 977 1521
City: Clearwater,
State: FL, 33756
Country: United States
Website: www.ingredientsage.com

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

LATEST POST

Like Us
Follow Us
Subscribe Us
Follow Us