Press Release
Balancing Growth, Gratitude, and Giving Back: An Exclusive Interview with Craig Shults
Orange County, CA, 4th January 2025, ZEX PR WIRE, In a captivating new interview, Craig Shults, a seasoned finance professional and the Controller and CFO at JSL Construction, shares insights into his career journey, the lessons he’s learned, and his philosophy on balancing ambition, gratitude, and giving back. Originally from the Mohawk Valley in Upstate New York, Craig’s path from small-town beginnings to professional success in Orange County, California, is a testament to resilience, lifelong learning, and a commitment to making a meaningful impact.
The interview delves into how Craig’s upbringing in Upstate New York shaped his approach to business and life. Reflecting on his values, Craig credits his early experiences with instilling a deep appreciation for community and hard work. “Success is never a solo effort,” he explains, emphasizing the importance of relationships and mutual support in both personal and professional achievements.
Craig also highlights the role of lifelong learning in his success, sharing how his educational journey—from earning multiple degrees to continually expanding his skill set—has equipped him to adapt in an ever-evolving business landscape. “The business world doesn’t stand still, and neither should we,” he states, underscoring the importance of curiosity and adaptability.
The conversation explores Craig’s strategies for navigating challenges, maintaining work-life balance, and fostering a mindset of gratitude. He describes how practices like reflection and meditation have helped him stay grounded and approach difficult situations with clarity. “Ambition drives us forward, but gratitude keeps us grounded,” Craig shares, offering advice on how to balance the pursuit of success with a sense of fulfillment and appreciation.
One of the most inspiring aspects of the interview is Craig’s commitment to giving back. He discusses the joy and purpose he finds in supporting organizations like the Cystic Fibrosis Foundation and the Make-A-Wish Foundation, as well as integrating philanthropy into his business practices at JSL Construction. For Craig, giving back is more than an act of kindness—it’s a way to create lasting impact and invest in the future of communities.
“Success isn’t just measured in profits; it’s measured in the difference you make in people’s lives,” he explains, urging others to incorporate philanthropy into their personal and professional lives.
In the interview, Craig offers actionable advice for those looking to build resilient and impactful careers. From embracing challenges to staying true to your values, his words are a powerful reminder that success is as much about who you are as what you achieve.
About Craig Shults
Craig Shults, based in Orange County, California, is a dynamic finance professional with a career defined by resilience, ambition, and lifelong learning. Originally from the Mohawk Valley in Upstate New York, Craig has worked across industries and now serves as Controller and CFO at JSL Construction. Outside of work, he is passionate about fitness, cooking, travel, and giving back, supporting causes like the Cystic Fibrosis Foundation and the Make-A-Wish Foundation.
To read the full interview, click here.
For additional information and business inquiries, please contact: https://www.craigshultsbusiness.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Love Loss and Second Chances Geri Myers Goodwin Delivers Two Powerful Romance Novels
Through relatable struggles and emotional twists, these love stories remind us that healing and new beginnings often come when we least expect them.
New York, United States, 23rd Jun 2025 – Geri’ Myers Goodwin is excited to announce the release of two beautiful love story novels, Mason’s Gray and Reflections at Mirror Pond. These powerful books bring readers into touching worlds of second chances, emotional healing, and unforgettable romance. Both stories fall under the love story and romance genre, offering moments of laughter, struggle, and hope.

In Mason’s Gray, readers meet Morgan Gray, a loving mother facing a big life change. With her children by her side, she must find the courage to begin again. She’s scared of what’s ahead but also hopeful. Her journey takes a twist when she meets Brody Mason, a famous rock star who avoids love at all costs. With deep emotions and a twist of fate, their paths cross in a way that changes them both. This story fits perfectly in the romance genre, delivering powerful scenes that stir the heart and remind us how strong love can be.
Mason’s Gray is about facing fear, letting go of the past, and finding love when you least expect it. Readers will feel like they’re right there with Morgan and Brody as they fight through their pain and discover what truly matters. It’s a story full of heart, conflict, and emotional depth everything fans of this genre are looking for.
The second book, Reflections at Mirror Pond, takes readers back to the innocence of childhood and the depth of first love. Jason Walker and Lexi Jane have been best friends for as long as they can remember. Mirror Pond is their special place, where they’ve shared laughs, heartbreak, and even tragedy. As they grow up, life pulls them apart but years later, they meet again. The old feelings return, but so do the hard memories. Jason’s troubled past isn’t done with him, and Lexi’s heart is on the line. Can love survive the truth?
Reflections at Mirror Pond is a tender and emotional story that shows how friendship can turn into lasting love. With its small-town charm and real-life struggles, it’s a perfect example of the love story and romance genre done right. Readers who enjoy stories about rekindled love, meaningful memories, and deep connection will find this novel hard to put down.
About the Author:
Author Geri’ Myers Goodwin, an Arizona native, brings personal passion and experience to her writing. After a life-changing moment, she turned to writing as a form of healing. Her stories are inspired by her love of the romance genre and her desire to touch hearts with hope and connection. She took a writing course at her local community college and found her calling through storytelling.
Mason’s Gray and Reflections at Mirror Pond are both available now on Amazon. You can find more about Geri’ Myers Goodwin and her books at www.gerimyersgoodwin.com
For media inquiries, please contact:
Geri’ Myers Goodwin
Email: gmyersgoodwin@gmail.com
Website: www.gerimyersgoodwin.com
Media Contact
Organization: NYC Book Publishers
Contact Person: Peter Kim
Website: https://nycbookpublishers.com/
Email: Send Email
Contact Number: +13322871112
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The post Love Loss and Second Chances Geri Myers Goodwin Delivers Two Powerful Romance Novels appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Luxury Meets Technology – AI and Virtual Reality Redefining Premium Consumer Experience
The Luxury Goods market was valued at USD 274.2 billion in 2023 and is projected to grow to USD 388.4 billion by 2030, with a compound annual growth rate (CAGR) of 5.1% from 2024 to 2030. The luxury goods market is currently being influenced by changing consumer preferences and economic factors. There is a growing demand for sustainable and ethically produced items, leading brands to prioritize eco-friendly practices and transparency.
Pune, Maharashtra, India, 23rd Jun 2025 – The luxury goods market is experiencing a dramatic transformation among Gen Z, driven by their emphasis on values, authenticity, and digital experiences. This generation prioritizes sustainability and ethical practices, gravitating towards brands that demonstrate environmental responsibility and social impact. Traditional indicators of wealth are being supplanted by personalized and meaningful items, reflecting individuality rather than mere status. Limited-edition products, bespoke offerings, and collaborative brand initiatives that encourage creative expression resonate strongly with these consumers.
For complete detail on the report visit: https://marksparksolutions.com/reports/luxury-goods-market
Furthermore, Gen Z’s engagement with digital platforms is redefining luxury interactions. Immersive experiences such as augmented reality try-ons, NFT-linked fashion, and social media-driven shopping are now essential to how they discover and engage with luxury brands. Their participation in the resale and vintage luxury market underscores a commitment to the circular economy, viewing second-hand purchases as fashionable and eco-conscious. This cohort increasingly prioritizes experiences over material possessions, favoring high-end wellness retreats, trend-setting travel, and exclusive cultural events that foster emotional connections, prompting luxury brands to adapt to their demand for purpose-driven and customizable experiences.
In 2023, North America emerged as the dominant force in the Luxury Goods market, commanding an impressive 35.23% of the total market share. This region stands out as a significant player on the global stage, driven by robust consumer demand and substantial purchasing power. The well-established retail infrastructure supports this market’s growth, alongside a substantial demographic of affluent consumers. Notably, strong sales have been recorded across various segments, including fashion, accessories, and automobiles. The rise of digital and e-commerce platforms has further expanded market access, enabling luxury brands to cater to the increasing preference for online shopping. Additionally, sustainability trends are swiftly gaining momentum, prompting luxury brands to embrace eco-friendly practices. Despite economic fluctuations, North America continues to be a leader in innovation and trend-setting within the luxury sector.
For more details on consumer behavior analysis write us: sales@marksparksolutions.com
The fashion and accessories segment of the Luxury Goods industry comprised a significant portion of the market, accounting for approximately 38.85% in 2023. This segment is characterized by crucial trends that emphasize sustainability and ethical production practices. A growing number of consumers are gravitating towards brands that prioritize eco-friendly materials and maintain transparent supply chains. Moreover, digital innovation is spurring growth within this segment, as luxury brands are enhancing their online presence and utilizing social media for effective marketing and direct consumer engagement.
Personalization and exclusivity remain essential elements in the luxury goods market, as consumers increasingly seek unique and bespoke items. There is also a discernible interest in vintage and pre-owned luxury fashion, driven by sustainability concerns and a desire for distinctive pieces with historical significance. As these trends evolve, the luxury goods market continues to adapt, positioning itself for sustained growth in response to changing consumer preferences.
In China, the luxury market is witnessing a transformation driven by Gen Z consumers who exhibit a pronounced preference for “Guochao,” a cultural trend that merges traditional Chinese aesthetics with contemporary luxury. This term, meaning “national trend,” signifies a growing pride in domestic heritage, prompting brands to reinterpret ancient Chinese symbols, designs, and philosophies in a modern context. Young Chinese consumers are increasingly attracted to luxury products that incorporate elements like calligraphy, traditional patterns, and folklore, especially when these are featured in collaborations between global brands and local artists. Notable luxury labels, such as Gucci and Dior, have responded by launching limited-edition Lunar New Year collections that showcase motifs such as dragons, phoenixes, and peonies, effectively targeting the Gen Z demographic.
Simultaneously, Chinese luxury brands like Li-Ning and Bosideng are gaining traction, positioning themselves alongside Western competitors by offering high-quality products enriched with cultural significance. This generation prioritizes exclusivity and storytelling, often gravitating toward niche or limited-release items that convey sophistication and personal identity. Additionally, China’s Gen Z demographic is highly digitally engaged, utilizing platforms like Xiaohongshu and WeChat for brand discovery and peer recommendations. Ultimately, the luxury trend among Gen Z in China embodies a unique blend of cultural revivalism, national pride, and high-fashion sensibility, marking it as a distinct and rapidly expanding market force.
Media Contact
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Website: https://marksparksolutions.com/
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Address:3rd Floor, Panchsheel Park Rd, nr. Gaikwad Petrol Pump, Shambhu Vihar Society, Baner Chs, Aundh, Pune, Maharashtra 411062
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Release id:29531
The post Luxury Meets Technology – AI and Virtual Reality Redefining Premium Consumer Experience appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Bridge the Gap Between Traditional Marketing and Gen Z Expectations
Learn how to transform your marketing strategies and connect with the digital-first generation with proven, research-based methods from Dr. Zuleyka Colon Colon.
New York, United States, 23rd Jun 2025 – Dr. Zuleyka Colon Colon is excited to announce the release of her new book, How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges, a practical and insightful addition to the Marketing & Sales genre. This powerful guide gives readers a simple way to understand and engage with the fast-evolving Generation Z market.

In How to Leverage Gen Z Preferences in Marketing Strategies, Dr. Colon offers a detailed look at the behaviors and needs of Gen Z. Using real-world examples and well-researched methods, the book explains how to create marketing campaigns that truly speak to this digital-first audience. Readers will learn how to use social media platforms like TikTok and Instagram, how to build trust through personalized customer experiences, and how to adjust traditional approaches for today’s tech-savvy consumers.
Whether you are a business owner, marketer, or scholar, this new Marketing & Sales resource will help you face common challenges with confidence. It is designed to be easy to understand and immediately useful, offering clear steps for creating strong and lasting connections with Gen Z customers.
About the Author:
Dr. Zuleyka Colon Colon is a business leader, educator, and founder of CYLUZ BHS and E-commerce Group. With a background in biological sciences, health sciences, administration, and business, she brings a deep and well-rounded perspective to the Marketing & Sales world. Her passion for education, leadership, and building authentic professional relationships shines through in every chapter of this book. Dr. Colon also shares her experiences and insights through her weekly YouTube podcast, “Dr. Zuleyka Colon Colon,” where she talks with professionals and entrepreneurs about today’s business challenges.
This book is based on strong, unbiased research and focuses on real data rather than opinions. Dr. Colon draws from her personal story of overcoming economic hardship and cultural challenges to stress the importance of education, critical thinking, and real-world solutions. Her approach makes this book not just a learning tool, but a source of inspiration for anyone navigating today’s complex market.
How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges is a must-read for anyone serious about succeeding in Marketing & Sales today. It is especially helpful for scholars, business owners, and anyone looking to better understand the next generation of consumers.
The book is available for purchase on Amazon here: Buy from Amazon.
For media inquiries, please contact:
Dr. Zuleyka Colon Colon
Email: business@cyluzbhs.net
Website: www.cyluzbhs.net
Social Media:
Media Contact
Organization: NYC Book Publishers
Contact Person: Peter Kim
Website: https://nycbookpublishers.com/
Email: Send Email
Contact Number: +13322871112
Address:100 Church Street 8th floor, Manhattan, NY, 10007
City: New York City
State: New York
Country:United States
Release id:29660
The post Bridge the Gap Between Traditional Marketing and Gen Z Expectations appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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