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Avazona Ltd.’s ‘Founders in Focus’ Hits #1 Best-Seller on Amazon, Celebrating 14 Elite Entrepreneurs Who Built It Their Way

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Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way,” the debut anthology by Avazona Ltd., has officially hit #1 on Amazon in multiple categories. The book captures the raw, real, and radically different journeys of 14 visionary entrepreneurs across diverse industries.

Edinburgh, UK, 2nd July 2025, ZEX PR WIREAvazona Ltd., the powerhouse behind some of today’s most visible personal brands, has made a major splash in the publishing world with the launch of Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way. Since its release, the book has become an Amazon #1 bestseller, topping charts in Global Marketing, Commerce, Shopping & Commerce Reference, and Business Franchises. Featuring real, unfiltered narratives from entrepreneurs in sectors like healthcare, real estate, tech, coaching, and education, the anthology highlights the grit, detours, and defining moments behind modern success.


Founders in Focus by Avazona Ltd.

The book was born out of a need to separate entrepreneurial hype from what it’s really like, what the book’s creator, TJ Avazona, describes as the “pitfalls.” “We’re drowning in hustle quotes, but what people really need are raw blueprints and unedited maps of what it looks like to fall and get back up,” said TJ. “I wrote this because I wish I had it ten years ago. These are the stories I needed to hear when I was struggling.

Each chapter offers a lived lesson plan, earned through trial, error, and relentless belief. The book doesn’t promise a straight path, but it does offer guidance. These founders may come from different industries, but their stories echo a shared truth: that persistence, adaptability and courage are the real foundations of success.

TJ’s own evolution reflects the message at the heart of the anthology. His path was not a red carpet to success, it was lined with failed YouTube channels, ghosted pitches, painful rejections and constant reinvention. From roadside penny hunts to leading a million-dollar marketing agency, his story is just one of many that prove success isn’t about getting it right the first time, it’s about continuing anyway.

“Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way” is now available on Amazon.

About Avazona Ltd.

Avazona Ltd. is a global PR and marketing agency known for helping entrepreneurs and businesses build credibility and visibility through strategic media placements and personal branding. With a presence in multiple countries, the company leverages its strong network of media contacts to deliver impactful storytelling and elevate client profiles across industries.

About Book Authors

  • Amy Goodson, an award-winning sports dietitian and founder of “The Sports Nutrition Playbook,” shares how pauses in her career, like the 2020 slowdown, became launchpads for her greatest work, reminding us that unconventional paths often lead to unexpected wins.
  • Hillary Seiler, known as “Coach Hill,” turned years of financial struggle and medical debt into a renowned business, “Financial Footwork,” which teaches professional athletes and everyday people how to manage money. Her experience proves that pain can be the blueprint for purpose.
  • Dr. David Kenneth Waldman, education advocate, reveals how failing in pre-med led him to create “To Love Children Educational Foundation International,” which empowers girls through education. His story highlights how the worst setbacks can lead to the most impactful missions.  
  • Nick Day, founder of “JGA Recruitment,” took a bold leap during the 2008 economic crisis by specializing in payroll. He shows that niche focus and timely action, even in crises, can lead to big wins.
  • Kenya Lee, a nurse and founder of “Faith In Girls,” turned the stillbirth of her daughter into a movement that empowers women. Her chapter proves that emotional intelligence is the foundation of independence. 
  • Ryan Crittenden, a U.S. Army veteran, Ph.D. in Industrial and Organizational Psychology, and founder of “XL Coaching and Development,” explains how naming his self-doubt helped him transform it into a tool for growth. He emphasizes outshining flaws with what works and the importance of making people feel seen and valued for long-term wins.
  • Shailesh Poddar, founder of “Habitat28,” changed the housing industry by making modular homes high-quality. From facing stigma to winning municipal approval, his journey demonstrates how innovation and evidence can change minds and markets.
  • Jessica Coffield, psychologist turned coach, offers a valuable story on turning passion into a business like “Endless Possibilities Life and Business Coaching Services.” She shows how purpose, combined with structure and knowledge, can take flight and create lasting breakthroughs.
  • Michael Holt, luxury real estate expert and co-founder of “The Holt Team,” combines high-quality service with deep client empathy. His approach reveals how relationships fuel long-term success.
  • Henry Criss, a Marine Corps veteran and CEO of “Fraum Health,” left behind government bureaucracy to pursue healthcare. His work in non-surgical pain and wellness care reminds us that risks, not routines, lead towards revolutionary leadership.
  • Dr. Adebola Ajao, an FDA epidemiologist and leadership coach, found her calling after career burnout. Through “Empowering Initiatives,” she mentors women to rise beyond professional stagnation, showing that science-backed purpose is a powerful force for reinvention.
  • Philip Shalala, founder of “The Critical Co.” and the branding mastermind behind a major hospitality brand’s entertainment empire, built businesses by following his gut. From launching a top-selling energy drink to selling his entertainment company to a national sports organization, Philip’s story is proof that innovation succeeds when you trust your instincts and dare to disrupt.
  • Rich Funk, CEO of “BOOM Chaga” and a veteran of leading global consumer goods companies, turned COVID-era grief into a mission for wellness. His chapter proves how tragedy and personal loss can awaken world-changing innovation.
  • Christian Cassarly, founder of “SuperpowerThinking.org,” combines trading, mindset mastery, and faith to help others achieve financial and spiritual freedom. He proves that vision and belief can transform uncertainty into impact and profit into purpose.

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Charmiso Emerges as the Go-To Online Store for Affordable Style Smart Living and Everyday Charm

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United States, 3rd Jul 2025 – At a time when online shopping feels like a blur of identical options, Charmiso is quietly carving a path for shoppers who crave something different—something curated, affordable, and genuinely delightful. From home upgrades to personal lifestyle finds, Charmiso.com is where everyday meets elevated, and where practical living never has to compromise on personality or price.

More than just a general merchandise store, Charmiso brings intention to the eCommerce space. With a clean, user-friendly interface and a product lineup that emphasizes usefulness without sacrificing visual appeal, the brand is gaining momentum as a top choice for customers across the U.S. looking for more than just another big-box experience.

A Style-Driven Approach to General Shopping

What sets Charmiso apart is its ability to bring together functional products with subtle style. You’ll find minimalist storage organizers that actually look good on your shelf, kitchen tools that make cooking easier and more enjoyable, and wellness items that fit right into your self-care routine without feeling generic.

Charmiso focuses on goods that strike a balance between form and function—products that solve real problems but also enhance the aesthetic of a space. It’s this sense of harmony that keeps customers coming back, filling their carts with small joys and practical solutions.

Shopping That Feels Effortless

Charmiso’s online experience is designed with the customer in mind. No pop-ups. No overwhelming menus. No bait-and-switch pricing. Just clean layouts, clear navigation, and genuine descriptions. The entire process—from product discovery to checkout—is built to reduce friction and give customers what they came for: value and ease.

Whether you’re shopping from your laptop at home or browsing from your phone during your lunch break, the experience is consistent, intuitive, and refreshingly calm.

And once you order? Fast, reliable shipping throughout the U.S. ensures your items arrive when expected, with real-time tracking and responsive customer support available to answer any questions.

Affordability That Doesn’t Sacrifice Quality

One of Charmiso’s greatest strengths is its pricing. It’s rare to find a store where nearly every item feels like a smart purchase—and even rarer to find one that doesn’t cut corners to get there. Charmiso has partnered with a handpicked group of suppliers that meet both quality and cost expectations, so every product lives up to its promise.

From budget-friendly wellness accessories to clever home hacks, shoppers report being surprised at how affordable Charmiso’s catalog is, especially when compared to larger eCommerce competitors.

And for those who love a good deal? Seasonal sales, new arrival promotions, and email-only discounts make it even easier to stock up without second-guessing.

A Brand with Growing Buzz and Big Plans

Though still young, Charmiso is already building a name for itself in the lifestyle and home goods space. With strong organic growth driven by customer recommendations and social media engagement, the store is earning trust and expanding its reach.

Looking ahead, the brand plans to roll out more product lines focused on sustainability, limited-time themed collections, and interactive shopping experiences—including guides, blog content, and influencer collabs that speak to its growing community.

For more information visit https://charmiso.com/ 

About Charmiso
Charmiso is a U.S.-based online general store offering a curated mix of stylish, practical, and affordable lifestyle products. Focused on helping shoppers upgrade their homes and routines with ease, Charmiso delivers a balanced blend of beauty and function through fast shipping, exceptional customer support, and trend-savvy product curation.

Media Contact

Organization: Charmiso

Contact Person: Support Team

Website: https://charmiso.com/

Email: Send Email

Country:United States

Release id:30156

View source version on King Newswire:
Charmiso Emerges as the Go-To Online Store for Affordable Style Smart Living and Everyday Charm

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Charmiso Emerges as the Go-To Online Store for Affordable Style Smart Living and Everyday Charm

Published

on

United States, 3rd Jul 2025 – At a time when online shopping feels like a blur of identical options, Charmiso is quietly carving a path for shoppers who crave something different—something curated, affordable, and genuinely delightful. From home upgrades to personal lifestyle finds, Charmiso.com is where everyday meets elevated, and where practical living never has to compromise on personality or price.

More than just a general merchandise store, Charmiso brings intention to the eCommerce space. With a clean, user-friendly interface and a product lineup that emphasizes usefulness without sacrificing visual appeal, the brand is gaining momentum as a top choice for customers across the U.S. looking for more than just another big-box experience.

A Style-Driven Approach to General Shopping

What sets Charmiso apart is its ability to bring together functional products with subtle style. You’ll find minimalist storage organizers that actually look good on your shelf, kitchen tools that make cooking easier and more enjoyable, and wellness items that fit right into your self-care routine without feeling generic.

Charmiso focuses on goods that strike a balance between form and function—products that solve real problems but also enhance the aesthetic of a space. It’s this sense of harmony that keeps customers coming back, filling their carts with small joys and practical solutions.

Shopping That Feels Effortless

Charmiso’s online experience is designed with the customer in mind. No pop-ups. No overwhelming menus. No bait-and-switch pricing. Just clean layouts, clear navigation, and genuine descriptions. The entire process—from product discovery to checkout—is built to reduce friction and give customers what they came for: value and ease.

Whether you’re shopping from your laptop at home or browsing from your phone during your lunch break, the experience is consistent, intuitive, and refreshingly calm.

And once you order? Fast, reliable shipping throughout the U.S. ensures your items arrive when expected, with real-time tracking and responsive customer support available to answer any questions.

Affordability That Doesn’t Sacrifice Quality

One of Charmiso’s greatest strengths is its pricing. It’s rare to find a store where nearly every item feels like a smart purchase—and even rarer to find one that doesn’t cut corners to get there. Charmiso has partnered with a handpicked group of suppliers that meet both quality and cost expectations, so every product lives up to its promise.

From budget-friendly wellness accessories to clever home hacks, shoppers report being surprised at how affordable Charmiso’s catalog is, especially when compared to larger eCommerce competitors.

And for those who love a good deal? Seasonal sales, new arrival promotions, and email-only discounts make it even easier to stock up without second-guessing.

A Brand with Growing Buzz and Big Plans

Though still young, Charmiso is already building a name for itself in the lifestyle and home goods space. With strong organic growth driven by customer recommendations and social media engagement, the store is earning trust and expanding its reach.

Looking ahead, the brand plans to roll out more product lines focused on sustainability, limited-time themed collections, and interactive shopping experiences—including guides, blog content, and influencer collabs that speak to its growing community.

For more information visit https://charmiso.com/ 

About Charmiso
Charmiso is a U.S.-based online general store offering a curated mix of stylish, practical, and affordable lifestyle products. Focused on helping shoppers upgrade their homes and routines with ease, Charmiso delivers a balanced blend of beauty and function through fast shipping, exceptional customer support, and trend-savvy product curation.

Media Contact

Organization: Charmiso

Contact Person: Support Team

Website: https://charmiso.com/

Email: Send Email

Country:United States

Release id:30156

View source version on King Newswire:
Charmiso Emerges as the Go-To Online Store for Affordable Style Smart Living and Everyday Charm

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Embella Blends Everyday Essentials with Boutique Style in a Bold Take on Online Retail

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United States, 3rd Jul 2025 – As consumers become more conscious of what they buy and where they buy it, a new kind of online store is winning hearts across the country. Embella, a rising star in the U.S. eCommerce space, is gaining momentum for its beautifully curated product collections that combine aesthetic charm with practical utility. At a time when online shopping can feel impersonal and overwhelming, Embella.shop offers a curated alternative—where each item feels chosen, not just stocked.

Reimagining Convenience Through Curation

Rather than aim for sheer volume like many online superstores, Embella emphasizes the power of thoughtful curation. Their team of lifestyle enthusiasts and product researchers select goods based on real-life usefulness, visual appeal, and durability. The result? A selection of home, tech, wellness, and lifestyle items that feel like they belong in a boutique—without boutique prices.

From space-saving storage bins that double as décor to skincare accessories that elevate everyday routines, each product tells a story of function meeting form. The store’s intuitive layout and category filters help users find what they need—and discover what they didn’t know they wanted—without the stress of decision fatigue.

A Shopping Experience That Feels Human Again

One of the biggest complaints about modern eCommerce is how mechanical it has become. Endless product listings, cold algorithms, and cookie-cutter templates dominate most online stores. Embella has flipped that script by making its website experience feel more personal and warm.

Each product page reads like a friendly recommendation rather than a hard sell. High-quality photos, accurate descriptions, and relatable copy help customers trust what they’re buying. And with an easy-to-navigate interface, the store encourages exploration while keeping checkout simple and fast.

More importantly, Embella listens. From product suggestions to post-purchase support, the team is hands-on and responsive. Customer service isn’t outsourced or automated—it’s handled by people who genuinely care about the shopping experience.

Smart Style at Sensible Prices

What draws customers back to Embella isn’t just the aesthetic; it’s the price-to-quality ratio that feels rare in today’s market. Shoppers appreciate the balance between affordability and design—a balance that allows them to elevate their home, routine, or gift-giving game without breaking the bank.

This approach has made Embella especially popular among young professionals, parents, students, and budget-conscious shoppers who still crave quality and visual appeal. It’s not uncommon for customers to fill their cart with essentials and indulgences in one visit—often for less than they’d pay at name-brand stores with inflated markups.

Limited-time sales, loyalty rewards, and surprise discounts also keep the experience engaging. Customers are encouraged to subscribe for updates, so they never miss new arrivals or seasonal promotions.

Building a Brand That Feels Like a Community

Embella isn’t just an online store—it’s a growing lifestyle brand. Its presence on social media platforms like Instagram and Pinterest reflects a modern aesthetic that customers love to follow and share. Real customer photos, DIY tips, and creative product uses help extend the brand experience beyond the checkout page.

What’s next for Embella? The company is expanding into themed seasonal drops, collaborations with small creators, and a blog filled with lifestyle content designed to inspire. As the brand continues to grow, its core mission remains the same: make everyday living more beautiful, functional, and accessible to all.

About Embella
Embella is a U.S.-based online lifestyle and general merchandise store, offering curated selections of home, tech, wellness, and everyday essentials. Focused on clean design, practicality, and affordable pricing, Embella aims to bring intention and joy back to online shopping through high-quality products and customer-first service.

Media Contact

Organization: Embella

Contact Person: Support Team

Website: https://embella.shop

Email: Send Email

Country:United States

Release id:30155

View source version on King Newswire:
Embella Blends Everyday Essentials with Boutique Style in a Bold Take on Online Retail

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

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