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Australian Parking-Tech Takes Global Stage ParkingMadeEasy Expands Overseas as ParkingCupid with Kickstarter Campaign

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Australian parking-market innovator ParkingMadeEasy has announced a major global expansion under the brand name ParkingCupid, launching a campaign on Kickstarter to drive the world’s first free-to-contact parking marketplace. The initiative marks a significant step in bringing the driveway-, garage- and space-sharing model pioneered in Australia to drivers and property-owners worldwide.

Panania, NSW, Australia, 28th Oct 2025 – Founded in 2012 and based in Sydney, ParkingMadeEasy has enabled tens of thousands of drivers and parking-space owners across Australia to connect, list and book parking spots quickly and affordably. The platform has garnered extensive media coverage in Australia and built a community of users who value smarter use of unused driveways and garages. 

Now, under the new global brand ParkingCupid, the business is targeting major cities internationally – from London, New York, Toronto and Dubai to Chennai, Singapore and Christchurch – bringing its supply-demand matching engine and zero-fee contact model to a global audience. To support this leap, the company has launched a Kickstarter campaign titled The World’s Free-to-Contact Parking Cupid Marketplace. 

“Parking is a global pain-point,” says Daniel Battaglia, founder and CEO. “In city after city, drivers circle endlessly, paying high rates or getting fined. Meanwhile, thousands of driveways and garages lie idle. We built ParkingMadeEasy to solve that in Australia. Now with ParkingCupid we’re scaling that idea globally – and we’re making it free to contact so no platform-fees stand between drivers and space-owners.”

Solving a Global Problem with a Proven Model

Urbanisation, ageing infrastructure and a surge in mobility demand have collided to create one of the most frustrating cost burdens for drivers: parking. Whether in busy CBDs, airport precincts, residential neighbourhoods or commuter hubs, finding a safe, legal and affordable parking spot is often a time-consuming, stress-filled ordeal. At the same time, many private space-owners under-utilise driveways, garages or lock-up bays – assets that could generate revenue and support local mobility.

Since 2012, ParkingMadeEasy has offered a marketplace in Australia where drivers search and list parking spots easily; the platform has attracted significant media attention for its early-stage innovation and growth. ParkingCupid now takes that model global by removing the contact-fee barrier — meaning that once a space is discovered, the driver and space-owner can transact directly, encouraging flexibility, better pricing and peer-to-peer simplicity.

The Kickstarter campaign frames the expansion as a movement: a democratization of parking access. By backing the campaign, early-adopter city pilots, brand ambassadors, and community partners can support the global rollout and gain exclusive perks. The campaign page outlines the vision and invites supporters to engage: Kickstarter: The World’s Free-to-Contact Parking Marketplace 

Why “Free to Contact” Matters

Traditional parking platforms often act as intermediaries: they take a service fee or percentage cut, layer of complexity, and can limit pricing flexibility between drivers and space-owners. ParkingCupid’s philosophy is different:

Zero platform-fees for contact: A driver finds a space, contacts the space-owner directly via the platform, and negotiates or books. No hidden “service fee, markup or commission.”

Peer-to-peer empowerment: Space-owners set availability, pricing and rules; drivers choose based on locality, convenience and value.

Global scalability: The model works in any city with under-utilised private parking assets and unmet driver demand.

Network-effect value: As more drivers join, more space-owners list; as more spaces list, more drivers find value — unlocking the “empty asset meets waiting demand” equation.

“The real innovation of ParkingCupid isn’t the tech alone — it’s the decision to unlock contact free of charge,” says Battaglia. “When you remove friction, you accelerate the network and make parking more fluid, more local and more accessible.”

Global Launch Strategy: What to Expect

The expansion plan has several pillars:

City-Pilot Rollouts: Targeting major global cities in the first phase (e.g., London, New York, Toronto, Dubai, Singapore, Chennai etc). Localised marketing, driver onboarding and space-owner recruitment will lay the foundation.

Community-Driven Growth: Leveraging user referrals, “VIP Club” style programs, influencer creators and local partnerships to seed the network.

Tech Enhancements: Building on the existing Australian platform, adapted for multi-currency, multi-language, multi-region listings and search filters.

Crowd-Fund Support: The Kickstarter campaign enables early supporters to become brand partners, ambassadors or beta-testers; rewards include early access, listing credits, VIP memberships and signed books.

Media & Thought-Leadership: Driving awareness of parking as a mobility issue, inviting press, city-official engagement and highlighting case-studies from Australia to build credibility globally.

By leveraging the proven Australian track-record of ParkingMadeEasy and combining it with the “free-to-contact” global brand of ParkingCupid, the company anticipates reaching tens of thousands of spaces and hundreds of thousands of drivers within 12–24 months.

Early Success & Australian Heritage

ParkingMadeEasy’s roots provide an important credibility anchor. Since launching in 2012, the platform has featured in major Aussie media outlets as a clever “sharing-economy” startup turning spare driveways into income and easing parking pain-points. Battaglia’s early interviews, blog posts and user-stories reflect the platform’s mission of “making parking easy for drivers and profitable for space-owners.” 

Key milestones:

  • Successfully reached a tipping-point of users and listings in Australia.
  • Developed reliable matching, listing, search and contact infrastructure.
  • Built brand awareness and media credibility across the Australian tech / sharing-economy ecosystem.
  • Proven consumer interest in peer-to-peer parking solutions in multiple cities.

These achievements establish a firm foundation for the global expansion: the core model works, the technology stack is validated, the team is experienced and the value proposition is clear.

The Opportunity for Drivers & Space-Owners Worldwide

For Drivers:

  • Discover hidden neighbourhood parking in busy inner-cities, airports and event precincts.
  • Save time, reduce stress and avoid high meter or garage fees.
  • Use a global platform that is launching free to contact, meaning fewer intermediaries and often better pricing.

For Space-Owners (Driveways, Garages, Lock-up Bays):

  • Monetise unused parking assets with minimal friction.
  • Choose your availability, price and terms.
  • List globally and tap into a worldwide network of drivers.

By unlocking private parking supply globally, ParkingCupid aims to reduce inefficient unused asset-costs, mitigate traffic generated by drivers hunting for spots, and support local mobility ecosystems.

Why Now: Market Conditions Are Ripe

The macro environment supports this launch:

  • Urbanisation: Cities worldwide continue to grow, placing pressure on parking supply.
  • Shift to sharing-economy: Consumers-and-owners increasingly comfortable with peer-to-peer marketplaces.
  • Mobile & location-tech maturity: Drivers expect apps/web-platforms that offer real-time search, instant contact, and mobile listings.
  • Cost-sensitivity: Rising cost of urban parking drives demand for alternatives.
  • Flexibility demands: Short-term, event-based and casual parking are growing segments.

By starting in Australia then scaling globally, ParkingCupid is timely. The Kickstarter launch allows early-adopter backing, media momentum and community building before broad roll-out.

About the Kickstarter Campaign

The campaign, titled The World’s Free-to-Contact Parking Cupid Marketplace, invites individuals, city-partners and parking-enthusiasts to back the mission. Rewards include:

  • Early-access driver passes.
  • VIP Memberships for space-owners.
  • Listing credit bundles.
  • Co-branding / ambassador tier for city founders.
  • Limited edition signed books.
  • Parking ticket protection.

More details are available at the campaign page.

“The Kickstarter is our global public launchpad,” explains Battaglia. “It’s about inviting the community into the journey — drivers, space-owners, mobility partners, city advocates. We’re not just a company scaling overseas; we’re igniting a movement to change the way cities think about parking.”

Business Model & Monetisation Plan

While contact between driver and space-owner is free, ParkingCupid still envisages revenue-streams that ensure long-term sustainability:

  • Optional premium listing features (priority placement, verified badges, featured listings).
  • Subscription-based value-add services (e.g., parking analytics, corporate leasing, event-parking partnerships).
  • Affiliate or service-integration with parking-operators, permits, smart-city sensors and mobility platforms.
  • Data-insights (anonymised) that help municipalities and real-estate partners understand parking supply/demand dynamics.

This hybrid model allows the “free contact” promise to remain intact while creating value for growth, upgrades and enterprise customers.

Why Investors & Media Should Watch

ParkingCupid stands at the intersection of mobility, sharing-economy and real-estate asset utilisation. Its global expansion, built on a track-record in Australia through ParkingMadeEasy, offers several compelling angles:

  • A real-world founder (Battaglia) with a decade of experience in parking-tech.
  • Proven local success of the model prior to scaling.
  • Strong user-growth potential via network effects.
  • First-mover advantage in “free-to-contact” for parking marketplaces globally.
  • Relevance to smart-city initiatives, urban mobility planning, property asset-optimisation and sustainability (via reduced driving for parking).
  • Crowd-funding launch that generates early-community, brand buzz and press momentum.
  • Media outlets covering mobility, smart cities, sharing-economy start-ups, seed-funding or transport infrastructure should find the story timely and multilayered.

Founder Quote

“Parking isn’t just a driver problem—it’s a city problem. It’s time we unlock the immense value sitting in unused driveways and garages. With ParkingCupid, we’re giving drivers and space-owners a global platform that’s fair, open and zero-friction. Launching via Kickstarter lets us bring the community in from day-one, worldwide.”
— Daniel Battaglia, Founder & CEO, ParkingMadeEasy / ParkingCupid

Next Steps & How to Participate

Visit the Kickstarter campaign and back the project to become an early-supporter of the global launch.

Space-owners anywhere can sign up now at www.parkingcupid.com to be first in line for listings when their city opens.

Drivers can join for free and begin exploring upcoming city-launches, referral rewards and early-access benefits.

Media and city-partners interested in case-studies, interviews or pilot-programs should contact Daniel Battaglia at daniel@parkingmadeeasy.com.au or +61 413 118 049.

Follow the brand on social media for updates, city-launch announcements, and referral program details.

About ParkingMadeEasy & ParkingCupid

ParkingMadeEasy (Australia, founded 2012) is a marketplace platform connecting drivers with driveways, garages and parking spaces across Australia. It has earned media recognition in multiple major outlets for its innovative use of under-utilised parking assets and has driven considerable growth and local traction. 

ParkingCupid is the global expansion brand of the same team, now positioning itself as the world’s first “free-to-contact” parking marketplace. By removing platform-fees on driver-space contact and launching with a global crowdfunding campaign, ParkingCupid plans to scale city by city, unlocking thousands of private parking assets for drivers everywhere.

 

Media Contact

Organization: Parking Made Easy

Contact Person: Daniel Battaglia

Website: https://www.parkingmadeeasy.com.au

Email:
daniel@parkingmadeeasy.com.au

Contact Number: +61413118049

Address:77 Picnic Point Road

City: Panania

State: NSW

Country:Australia

Release id:36164

The post Australian Parking-Tech Takes Global Stage ParkingMadeEasy Expands Overseas as ParkingCupid with Kickstarter Campaign appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Joshua D. Mellberg Urges Professionals to Reclaim Their Time and Build Better Systems

Published

1 hour ago

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October 28, 2025

By

Financial leader and advisor trainer encourages individuals to think less about hustle and more about structure

Arizona, US, 28th October 2025, ZEX PR WIRE, After two decades leading nationally recognized advisory firms and coaching financial professionals across the country, Joshua D. Mellberg is raising awareness for a growing problem: professionals are burned out, reactive, and mistaking activity for progress. His message? Fix the system first.

“Most people don’t need more motivation. They need a better framework,” Mellberg says. “If your days are built on reacting to emails and meetings, you’ll always be behind. But if you can build a system that works without you, everything changes.”

Mellberg knows this firsthand. As founder of J.D. Mellberg Financial, he scaled the firm to seven straight years on the Inc. 5000 list before stepping back in 2020. His new venture, Secure Investment Management, has already earned back-to-back Inc. 5000 placements in 2024 and 2025, thanks to what Mellberg calls “intentional systems, not endless effort.”

He follows a method rooted in the Entrepreneurial Operating System (EOS), breaking his day into three categories: boulders (major priorities), rocks (short-term goals), and pebbles (minor tasks). “If the big things don’t get scheduled first,” he says, “they won’t get done.”

Why It Matters Now

According to a 2023 study by Asana, 74% of professionals say they work reactively most of the time. Nearly 60% report spending more time on process than on meaningful output. Burnout is on the rise across industries — especially among entrepreneurs and advisors.

Mellberg’s advice is simple but powerful: block time to think, and protect your schedule like a valuable asset.

“I write down three priorities at the end of each workday,” he explains. “It’s a small thing, but it stops me from waking up and immediately reacting. You need space to zoom out.”

That philosophy extends to teams. At SIM, advisors aren’t handed vague goals — they’re given playbooks, metrics, and training frameworks designed to empower independent success. “It’s not about doing more,” Mellberg says. “It’s about creating conditions where better decisions get made.”

The Cost of Doing Nothing

Mellberg points to a mistake he made early in his career: “We grew too fast without the systems to support it. Our marketing outpaced our delivery. It hurt client trust, and we had to slow down and rebuild.”

It’s a common issue. Fast growth often exposes weak infrastructure. Without proactive systems, businesses rely on brute force, leading to team burnout, client churn, and missed opportunities.

His advice to founders and professionals today:

  • Plan tomorrow before today ends

  • Build tools that replicate success

  • Don’t be afraid to slow down to fix broken processes

For Individuals, Not Just Companies

Mellberg isn’t launching a product or asking for donations. His call to action is personal: build your own system. Whether you’re leading a company, running a household, or starting your career, you can improve your outcomes by planning with intention.

“Start small,” he says. “Write down your top three priorities tonight. Schedule time to think — not just do. And if you’re leading others, build a system that helps them succeed without guessing.”

Mellberg credits much of his progress to surrounding himself with outside advisors. “I keep a few people close who will challenge my thinking,” he says. “You can’t grow inside an echo chamber.”

About Joshua D. Mellberg:

Joshua D. Mellberg is the President & CEO of Secure Investment Management and founder of J.D. Mellberg Financial. He has spent over 20 years in the financial services industry and has trained thousands of advisors across the country. He lives in Tucson, Arizona, with his wife and son and is a long-time member of YPO Scottsdale.

Key Stats

  • 74% of professionals say their workday is mostly reactive (Asana, 2023)

  • 60% report they spend more time on processes than actual work output

  • Burnout now affects more than 52% of small business owners (CNBC, 2024)

Companies with clearly defined systems and KPIs are 58% more likely to hit growth goals (McKinsey, 2022)

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Joshua D. Mellberg Urges Professionals to Reclaim Their Time and Build Better Systems

Published

1 hour ago

on

October 28, 2025

By

Financial leader and advisor trainer encourages individuals to think less about hustle and more about structure

Arizona, US, 28th October 2025, ZEX PR WIRE, After two decades leading nationally recognized advisory firms and coaching financial professionals across the country, Joshua D. Mellberg is raising awareness for a growing problem: professionals are burned out, reactive, and mistaking activity for progress. His message? Fix the system first.

“Most people don’t need more motivation. They need a better framework,” Mellberg says. “If your days are built on reacting to emails and meetings, you’ll always be behind. But if you can build a system that works without you, everything changes.”

Mellberg knows this firsthand. As founder of J.D. Mellberg Financial, he scaled the firm to seven straight years on the Inc. 5000 list before stepping back in 2020. His new venture, Secure Investment Management, has already earned back-to-back Inc. 5000 placements in 2024 and 2025, thanks to what Mellberg calls “intentional systems, not endless effort.”

He follows a method rooted in the Entrepreneurial Operating System (EOS), breaking his day into three categories: boulders (major priorities), rocks (short-term goals), and pebbles (minor tasks). “If the big things don’t get scheduled first,” he says, “they won’t get done.”

Why It Matters Now

According to a 2023 study by Asana, 74% of professionals say they work reactively most of the time. Nearly 60% report spending more time on process than on meaningful output. Burnout is on the rise across industries — especially among entrepreneurs and advisors.

Mellberg’s advice is simple but powerful: block time to think, and protect your schedule like a valuable asset.

“I write down three priorities at the end of each workday,” he explains. “It’s a small thing, but it stops me from waking up and immediately reacting. You need space to zoom out.”

That philosophy extends to teams. At SIM, advisors aren’t handed vague goals — they’re given playbooks, metrics, and training frameworks designed to empower independent success. “It’s not about doing more,” Mellberg says. “It’s about creating conditions where better decisions get made.”

The Cost of Doing Nothing

Mellberg points to a mistake he made early in his career: “We grew too fast without the systems to support it. Our marketing outpaced our delivery. It hurt client trust, and we had to slow down and rebuild.”

It’s a common issue. Fast growth often exposes weak infrastructure. Without proactive systems, businesses rely on brute force, leading to team burnout, client churn, and missed opportunities.

His advice to founders and professionals today:

  • Plan tomorrow before today ends

  • Build tools that replicate success

  • Don’t be afraid to slow down to fix broken processes

For Individuals, Not Just Companies

Mellberg isn’t launching a product or asking for donations. His call to action is personal: build your own system. Whether you’re leading a company, running a household, or starting your career, you can improve your outcomes by planning with intention.

“Start small,” he says. “Write down your top three priorities tonight. Schedule time to think — not just do. And if you’re leading others, build a system that helps them succeed without guessing.”

Mellberg credits much of his progress to surrounding himself with outside advisors. “I keep a few people close who will challenge my thinking,” he says. “You can’t grow inside an echo chamber.”

About Joshua D. Mellberg:

Joshua D. Mellberg is the President & CEO of Secure Investment Management and founder of J.D. Mellberg Financial. He has spent over 20 years in the financial services industry and has trained thousands of advisors across the country. He lives in Tucson, Arizona, with his wife and son and is a long-time member of YPO Scottsdale.

Key Stats

  • 74% of professionals say their workday is mostly reactive (Asana, 2023)

  • 60% report they spend more time on processes than actual work output

  • Burnout now affects more than 52% of small business owners (CNBC, 2024)

Companies with clearly defined systems and KPIs are 58% more likely to hit growth goals (McKinsey, 2022)

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Tania-Joy Bartlett Calls for Greater Inclusion and Confidence in Skilled Trades

Published

1 hour ago

on

October 28, 2025

By

Veteran Electrician Urges Canadians to Support Education, Mentorship, and Equal Opportunity in the Trades

Ontario, Canada, 28th October 2025, ZEX PR WIRE, Red Seal–certified electrician Tania-Joy Bartlett is calling on Canadians to take action in building more inclusive, respectful, and confident workplaces across the skilled trades. After more than a decade working as an Electrician, Bartlett is using her experience to encourage others—especially women and young people—to pursue trades careers with purpose and courage.

“Being a woman in the trades means proving yourself every single day,” Bartlett says. “You can’t always change people’s bias overnight, but you can outwork it. You can learn more, train harder, and lead by example.”

Across Canada, women make up less than 5% of construction and electrical trades workers, according to Statistics Canada (2024). Bartlett believes that number will only grow if communities focus on mentorship, safety, and confidence-building programs—not just hiring quotas.

“When I speak at schools, I meet students who never imagined themselves in this kind of work,” she says. “But when they see someone who looks like them wiring a control panel or managing a crew, it changes what they think is possible.”

Bartlett’s message goes beyond gender. Her advocacy centers on building respect for all tradespeople, improving safety culture, and creating workplaces where every skill is valued. Having earned more than 25 community awards, including recognition from Junior Achievement for youth mentorship, she continues to show that leadership can come from the ground up.

“I tell apprentices, ‘Don’t fake confidence—earn it,’” she explains. “It starts with preparation. Learn your craft, ask questions, and hold yourself to a standard that no one else can take away from you.”

Her journey wasn’t without challenges. When she wasn’t accepted at a past employer, she built her own contracting company that prioritized equality and safety. Though the business eventually closed, Bartlett says the lessons from that experience became the foundation for her next chapter.

“That time tested me,” she says. “It taught me that leadership isn’t about titles—it’s about responsibility. Even when things fall apart, you can rebuild stronger.”

Bartlett’s call to action is simple: help change the conversation. She encourages individuals, schools, and companies to take three small but meaningful steps:

  1. Share stories of tradespeople in your community to challenge old stereotypes.

  2. Support mentorship by volunteering with local youth or trade awareness programs.

  3. Invest in education, whether through continuing courses, scholarships, or safety training.

“Success isn’t about proving yourself anymore,” Bartlett says. “It’s about peace of mind—knowing you’ve done your best and that others feel safe and respected working beside you.”

She hopes that by telling her story, others will find the courage to take their own first step—whether that’s picking up a new tool, taking a certification course, or simply believing they belong.

“Fear means you care,” she adds. “But you can’t wait until you feel ready. Start now. Learn one thing today that gets you closer to where you want to be.”

To support inclusive trade education and mentorship in your community, consider volunteering with programs like Junior Achievement Canada, Skills Ontario, or your local trade apprenticeship network. Change starts with awareness—but it lasts through action.

About Tania-Joy Bartlett

Tania-Joy Bartlett is a 309A Construction and Maintenance Electrician with Ontario Power Generation. Based in Omemee, Ontario, she holds multiple safety and leadership certifications and has received over 25 awards for her volunteer and advocacy work promoting equality in the trades. She regularly mentors apprentices and speaks to schools about confidence, education, and opportunity in skilled professions.

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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