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Augustus Kirby, an NYC based marketer, Explains How Brands Can Win Loyalty in a Tough Economy

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4 months ago

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Michigan, US, 23rd June 2025, ZEX PR WIRE, As inflation continues to shape consumers’ daily decisions, New York City based marketing strategist Augustus Kirby urges brands to shift away from transactional messaging and embrace value-based branding. In today’s economic climate, Kirby says, loyalty isn’t built on price; it’s built on purpose.

“People aren’t just pinching pennies, they’re reevaluating what matters,” explains Kirby, who has worked with clients worldwide. “They want to know that the money they spend is going toward something meaningful. That’s where value-based branding enters.”

With food, rent, and transportation costs remaining elevated, Kirby notes that surface-level promotions no longer dazzle consumers. Instead, they seek brands that reflect their identity, ethics, and aspirations. “If your brand message doesn’t make someone feel something, it’s noise,” he says. “And people are tuning out noise faster than ever.”

In NYC, Values Drive Purchasing Power

New York City, known for its high cost of living and diverse population, is a proving ground for this new branding reality. Kirby says some of the city’s most resilient businesses have survived the economic shocks of the past year not by slashing prices, but by reinforcing their mission.

“From sustainable fashion houses in Brooklyn to vegan eateries in Queens, NYC brands that lead with their values outperform expectations,” says Kirby. “Their customers aren’t just buying products, they’re buying a worldview they identify with.”

He cites the example of a Harlem-based skincare company that doubled its customer base by showcasing its commitment to Black-owned supply chains and eco-friendly packaging. “That’s value-based branding in action. It’s not charity. It’s smart business rooted in cultural alignment.”

Beyond Discounts: A New Marketing Playbook

Kirby acknowledges that traditional marketing tactics like discount codes and seasonal blowouts exist only when embedded in a broader narrative. “Promotions are effective when they feel like a reward for belonging, not a plea for attention,” he says.

He encourages brands to consider the following core elements in crafting their value-based branding strategies:

  • Purpose Over Promotion: Consumers want to know why you exist, not just what you sell. Your brand purpose should be clear, lived, and visible across channels.

  • Community-Driven Content: Instead of broadcasting polished ads, Kirby urges marketers to showcase user stories, behind-the-scenes processes, and mission-aligned collaborations. “People trust people more than logos,” he adds.

  • Transparent Messaging: Clarity is currency in an economy where trust is fragile. Brands that are upfront about sourcing, pricing, and business practices earn respect and repeat customers.

The Inflation Filter: A Permanent Shift?

While many marketers may hope inflation is temporary, Kirby warns against waiting it out. “This isn’t just a phase. Consumers have learned to filter out fluff. The economy may improve, but their standards won’t revert,” he says.

According to a recent report by Edelman, 64% of global consumers now say they choose, switch, avoid, or boycott a brand based on its stand on societal issues. “That’s not a trend. That’s a redefinition of loyalty,” says Kirby.

What Brands Should Do Right Now

Kirby advises marketers to take three immediate steps to thrive in this new landscape:

  1. Audit Your Brand Purpose
     “If your team can’t articulate why your brand exists beyond profit, start there,” he says. “Consumers can sniff out empty mission statements from a mile away.”

  2. Engage Authentically
     Use social platforms, especially niche ones, to converse honestly with your audience. “Don’t just post. Listen. Respond. Learn.”

  3. Measure What Matters
     “Move beyond vanity metrics. Look at retention, customer sentiment, and organic referrals,” Kirby says. “That’s where the real ROI of value-based branding lives.”

NYC’s Edge in the New Economy

Kirby believes New York City is uniquely positioned to lead the value-driven branding movement. “This city runs on meaning,” he says. “There’s no one-size-fits-all here. NYC brands thrive when they reflect the mosaic of people they serve.”

He points to the growing number of NYC businesses embedding activism, sustainability, and cultural storytelling into their campaigns. “It’s not performative. It’s personal. And customers respond to that.”

The Future of Marketing: Smaller, Sharper, Sincere

In Augustus Kirby’s view, consumers’ economic pressure is forcing brands to evolve fast. “We’re entering an era where being the cheapest or the loudest isn’t enough. You need to be the most aligned,” he says.

And while challenges persist, Kirby sees opportunity. “Smart brands aren’t just weathering this moment, they’re using it to deepen loyalty in ways that last far beyond inflation cycles,” he concludes. “Because when money is tight, meaning matters more.”

About Augustus Kirby
 Augustus Kirby is a marketing consultant based in New York City specializing in brand positioning, community strategy, and technology-driven growth solutions. With over a decade of experience advising startups and global firms, Kirby is known for helping brands navigate complex shifts in consumer behavior, platform dynamics, and economic conditions.

To learn more visit: https://augustus-kirby.com/

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Press Release

For Christmas Market Season Global Airport Taxi Prepares Increased Fleet

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5 hours ago

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November 3, 2025

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London, UK, 3rd November 2025, ZEX PR WIRE, As the UK gears up for one of its busiest holiday travel seasons, Global Airport Taxi (GAT) has announced a significant fleet expansion and operational boost ahead of the Christmas Market travel surge. With record numbers of domestic and international visitors expected to visit festive destinations like Manchester, Bath, Birmingham, and Edinburgh, the company is enhancing capacity to meet unprecedented demand for reliable airport transfers.

A magical holiday evening at the airport — sleek black Global Airport Taxi vehicles lined up under golden Christmas lights, ready to take travelers to their festive destinations. The warm glow of the sunset and decorative snowflakes create a welcoming atmosphere as passengers with luggage walk toward their taxis. In the distance, a glowing ferris wheel and Christmas market add to the joyful spirit of the season. Perfectly capturing the comfort, reliability, and festive warmth of Global Airport Taxi’s holiday transfer service.

According to recent travel forecasts, Christmas 2025 is set to see the highest passenger movement in five years, driven by a surge in tourism, retail events, and family reunions. Global Airport Taxi — a leading provider of nationwide airport and intercity transfers — is responding with increased vehicle availability, expanded driver scheduling, and a 24/7 festive operations command centre.

Meeting the Christmas Market Demand

The Manchester Christmas Markets, ranked among Europe’s finest, are expected to attract over 2 million visitors this year. With airports like Heathrow, Gatwick, Stansted, and Luton bracing for heavy holiday traffic, Global Airport Taxi aims to ensure smooth, on-time travel for both locals and tourists heading north to experience the city’s winter charm.

“Every Christmas, we see travel chaos — overbooked trains, long taxi queues, and last-minute cancellations,” said, Operations Director at Global Airport Taxi.
 “That’s why we’ve invested in expanding our nationwide fleet this year — so customers can enjoy guaranteed availability, fixed pricing, and a comfortable journey even during the busiest weeks of December.”

The company’s expanded operations will cover door-to-door transfers from all major UK airports to popular Christmas destinations — including Manchester, Birmingham, York, Oxford, and Edinburgh — offering travellers a stress-free start to their holiday experience.

More Cars, More Comfort: What’s New This Season

To handle the seasonal rush, Global Airport Taxi has:

✅ Increased its active fleet by 35% across London and the North of England.
 ✅ Added extra MPVs, executive saloons, and 8-seater minibuses for families and group travellers.

✅ Launched a real-time booking tracker to optimize pickup efficiency and reduce waiting times.
 ✅ Partnered with regional taxi affiliates to ensure availability during peak days like Christmas Eve and Boxing Day.

This proactive expansion is part of the company’s “Travel Smart, Travel Festive” campaign — an initiative designed to promote reliable, safe, and environmentally conscious travel during the holiday rush.

A Global Brand Ready for Local Festivities

Operating in over 150 international locations, Global Airport Taxi continues to bridge the gap between premium service and affordability. Its UK division — headquartered in London — is known for its transparent pricing, 24/7 customer support, and professional drivers.

This Christmas, the company’s Manchester operations hub will serve as a strategic centre for long-distance transfers from Heathrow to Manchester, Gatwick to Manchester, and London to Manchester Christmas Market routes — historically the most in-demand during December weekends.

“We’ve always believed that great travel begins before the destination,” added Jennifer Daniel, Head of Customer Experience.
 “By doubling our on-ground readiness this season, we’re making sure families, business travellers, and tourists reach their festive destinations on time — comfortably, safely, and happily.”

Supporting Tourism and Sustainability

Global Airport Taxi’s seasonal readiness also contributes to the broader UK tourism economy. With holiday markets generating millions in local revenue, efficient transport links play a crucial role in visitor satisfaction and return tourism.

Additionally, the company is taking measurable steps toward sustainability by gradually incorporating hybrid and electric vehicles into its winter fleet. The initiative aligns with the UK’s 2030 Net Zero emission goals, reflecting the company’s commitment to green mobility even during high-demand travel periods.

✈ Stress-Free Airport Transfers — Anytime, Anywhere

Travellers can now pre-book holiday transfers via www.globalairporttaxi.com to secure guaranteed rides from all major UK airports. Each booking includes:

  • Instant online confirmation and fixed prices

  • Meet & Greet service with name-board pickup

  • Real-time flight monitoring for delays

  • 24/7 live chat and phone support

Whether it’s a trip to the Manchester Christmas Markets, a holiday reunion in Birmingham, or a flight home after New Year’s celebrations, Global Airport Taxi ensures every journey feels effortless.

About Global Airport Taxi

Global Airport Taxi (GAT) is a trusted international airport transfer platform offering reliable, safe, and affordable rides across 150+ countries. With a focus on professionalism, punctuality, and passenger comfort, the brand continues to lead the UK’s private transfer industry — connecting major airports, cities, and holiday destinations with ease.

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Press Release

FundFinance Unveils Major Platform Expansion, Automating the Full Spectrum of Fund Credit Instruments

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9 hours ago

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November 3, 2025

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Alexandria, Egypt, 3rd November 2025, ZEX PR WIRE, FundFinance, the leading digital platform for alternative investment credit agreements, today announced a major expansion of its platform capabilities. The rollout allows General Partners (GPs) and Limited Partners (LPs) to fully digitize and automate the entire spectrum of fund financing, including advanced NAV-based loans secured by fund assets and hybrid credit instruments, alongside traditional subscription credit lines.

This significant update addresses the financial sector’s urgent need for technological adoption in the alternative investment space, where highly customized structures and complex documentation still rely heavily on manual processes. FundFinance’s new features are designed to close this gap by transforming slow, spreadsheet-driven operations into real-time, resilient financial architecture.

The expansion is centered on integrating advanced features long sought after by the alternative investment community:

  • Comprehensive Instrument Coverage: The platform now fully supports the complete lifecycle of NAV-based and hybrid financing structures, providing unparalleled visibility into these complex deals.
  • Automated Covenant Monitoring: Real-time alert systems allow GPs to maintain compliance and proactively manage financial requirements without relying on manual tracking.
  • Seamless Integration: Enhanced connectivity with banking and institutional systems streamlines drawdowns, reporting, and management of diverse fund financing products.

By digitizing and automating the entire lifecycle of these complex credit agreements, FundFinance is enabling funds to gain a strategic edge in negotiating with institutional investors and banks. For LPs, this enhanced transparency signals a new level of professionalism and maturity from the management team.

Just as platforms like Carta have standardized cap table management, FundFinance is poised to become the essential backbone for the financial architecture of alternative funds. In an industry that demands capital efficiency, transparency, and operational resilience, this technology is no longer an innovation—it is essential infrastructure.

About FundFinance

FundFinance is the premier digital platform built to automate and manage the full lifecycle of fund credit agreements for the alternative investment industry. Serving General Partners and Limited Partners across private equity, venture capital, and hedge funds, FundFinance provides solutions for subscription credit lines, NAV-based loans, and hybrid instruments. The platform’s mission is to enhance capital efficiency, transparency, and operational resilience across the complex world of fund finance.

Legal Disclaimer: This media platform provides the content of this article on an “as-is” basis, without any warranties or representations of any kind, express or implied. We assume no responsibility for any inaccuracies, errors, or omissions. We do not assume any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information presented herein. Any concerns, complaints, or copyright issues related to this article should be directed to the content provider mentioned above.

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Samuel Drnda Rejects Multi-Million Dollar Acquisition Offers — Staying Independent to Build the Future of Decentralized Trading

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10 hours ago

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November 3, 2025

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While competitors get absorbed by exchanges, HyroTrader’s founder focuses on building the world’s first decentralized, multi-exchange prop trading infrastructure.

Prague, Czech Republic, 3rd November 2025, ZEX PR WIRE— In an era where billion-dollar acquisitions reshape the trading landscape, Samuel Drnda, founder and CEO of HyroTrader, made a bold and defining decision — he refused multiple acquisition offers worth tens of millions of dollars, choosing vision, innovation, and independence over a lucrative exit.

The offers followed the high-profile acquisition of Breakout by Kraken, one of HyroTrader’s main competitors. Shortly after, Drnda was approached by two of the world’s largest forex prop trading firms and one of the biggest global crypto exchanges, each seeking to fully acquire and absorb HyroTrader’s rapidly growing trading ecosystem.

“Each offer had the same condition — total control,” said Drnda.
“They wanted to buy everything we’ve built and integrate it into their structure. But HyroTrader was never built to be sold. It was built to change how the prop trading industry works.”

A Vision Too Big to Sell

Founded in 2020, HyroTrader quickly evolved from a trading platform into one of the fastest-growing crypto prop trading firms in the world, empowering over 30,000 active traders and achieving consistent month-over-month growth.

By 2024, HyroTrader was featured multiple times as the “Best Crypto Prop Firm” by leading trading and fintech media outlets — a recognition that reflected both its innovation and trader-first approach.

Today, HyroTrader is setting a new global standard with Hyro Protocol, the first decentralized, non-custodial crypto prop trading infrastructure built on Solana.

“From day one, our vision was to build a decentralized prop firm connected to multiple trading exchanges — a true on-chain ecosystem where traders, investors, and liquidity providers interact transparently,” said Drnda.
“We’re not just another prop firm. We’re creating the infrastructure for the next generation of crypto prop trading firms.”

From Bootstrap to Billion-Dollar Vision

HyroTrader’s rise is even more remarkable because it was built entirely without venture capital.

“In the early days, no VC wanted to invest even $200,000. We decided to bootstrap everything from scratch,” said Drnda.
“Now, the same institutions that once ignored us are offering tens of millions to acquire us. That’s the power of staying true to your mission.”

Today, HyroTrader operates profitably and independently, already valued in the hundreds of millions and on track toward becoming the first decentralized billion-dollar prop trading ecosystem.

Beyond Money: The Power of Purpose

Despite the life-changing offers, Drnda’s decision to remain independent was rooted in conviction, not calculation.

“I come from a middle-class family — the offers I received would have changed my life,” he said.
“But I’ve already achieved more than I ever dreamed of. At this stage, it’s not about money; it’s about building something meaningful with people I believe in and creating real impact for traders worldwide.”

After the refusal, Drnda earned even greater respect from the HyroTrader team, partners, and trading community, strengthening the company’s culture of purpose-driven innovation.

“Many founders dream of an exit. I dream of evolution — of building a decentralized, transparent, and trader-owned future.”

The Next Phase: Hyro Protocol

With Hyro Protocol, Drnda and his team are developing the foundation for the next generation of decentralized prop trading firms.
Built on Solana, the protocol will connect multiple trading exchanges into one unified infrastructure, allowing traders, investors, and liquidity providers to interact seamlessly and verifiably on-chain.

“Our mission is to democratize access to trading capital, remove intermediaries, and empower traders globally,” said Drnda.
“Hyro Protocol isn’t just another product — it’s the infrastructure that will power the decentralized trading economy.”

About HyroTrader

HyroTrader is one of the fastest-growing and most recognized crypto prop trading firms in the world, empowering more than 30,000 traders with performance-based funding and transparent trading conditions.
Featured multiple times as the “Best Crypto Prop Firm,” HyroTrader is now building Hyro Protocol — the first decentralized, non-custodial, multi-exchange trading infrastructure on Solana.

Founded by Samuel Drnda in 2020, HyroTrader’s mission is to democratize access to trading capital and build the foundation for the next generation of decentralized prop trading firms.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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