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As Ottawa Pushes AI Adoption, Toronto Consultant Offers Small Business Owners a Plain-Language Test for Spotting AI Grift

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39 minutes ago

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Canada, 18th Sep 2026 – Canada’s national AI strategy, “AI for All,” aims to lift business AI adoption from 12% to 60% by 2034, and Statistics Canada reports that 19.2% of Canadian businesses used AI in the year to the second quarter of 2026, up from 6.1% two years earlier.

Tiffany DaSilva, founder of Toronto-based DaSilva Consulting, says that growth is bringing a wave of vendors selling AI services that owners can’t evaluate, and she has one test for them.

“My main message is always, if it’s hard to understand, that’s by design. It’s meant to sell you something,” said DaSilva, who teaches AI marketing and SEO at Growclass and McMaster Continuing Education.

“If you don’t understand what someone has tried to tell you about AI, that’s the wrong person to be even listening to,” she said. “There’s a lot of grift happening, and I hate it.”

DaSilva’s Advice for Owners Being Pitched AI Services:

  • Judge the explanation, not the jargon. If a vendor can’t explain the work in words you understand, that’s your answer.
  • Follow and buy from people who explain things plainly. “Block or unfollow” the rest, she says.
  • Pick one AI tool and learn it well. “Don’t try to learn everything.”
  • Treat AI as an assistant, not a replacement. “I don’t think it should be replacing every person that you may have.”
  • Decide what it can see. DaSilva keeps her own email and meeting notes on view-only access and puts no financial information into AI tools.

Ottawa’s strategy includes a National AI Literacy Initiative and support for small and medium-sized businesses adopting AI.

About DaSilva Consulting

DaSilva Consulting is a Toronto-based, senior-led SEO, AI optimization and paid search consultancy for B2B and ecommerce brands. Founder Tiffany DaSilva has more than 20 years of experience in growth and performance marketing, has worked with 500+ brands, and teaches SEO and AI marketing at McMaster Continuing Education and Growclass. https://dasilvaconsulting.com

Media Contact

Organization: DaSilva Consulting

Contact Person: Tiffany DaSilva

Website: https://www.dasilvaconsulting.com/

Email: Send Email

Country: Canada

Release id: 49255

The post As Ottawa Pushes AI Adoption, Toronto Consultant Offers Small Business Owners a Plain-Language Test for Spotting AI Grift appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Autumn Breeze & Boundless Style: Zeagoo Celebrates 13 Years with Campaign Model Maye Musk

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24 minutes ago

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September 18, 2026

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New York, USA / Timesnewswire / September 18, 2026 – As summer heat fades and autumn arrives, wardrobe refresh for mature women is more than a seasonal ritual, it is a poised expression of personal style and life attitude. Upholding the brand theme “13th Anniversary: It’s Not Too Late”, Zeagoo presents its refined autumn collection. Embracing the aesthetic of effortless layering, the brand honors every woman who refuses to be defined by age and dares to start anew at any stage of life.

Two Bestselling Pieces to Build Your Relaxed Autumn Layering Formula

Zeagoo curates two staple hero pieces this season, balancing premium comfort and versatile styling to craft multi-look outfits. The Zeagoo 100% Viscose Crew Neck Long Sleeve Knit Sweater acts as the ultimate autumn base layer. Lightweight and breathable, its fine ribbed knit hugs your silhouette without tight restriction. The deep purple hue exudes quiet elegance, stunning when worn alone. Its simple crew neck design offers great compatibility: pair it with jeans for city walks, or use it as an inner layer to add depth to workwear ensembles.

Match it with the brand’s mid-length lapel coat to complete the autumn look. Made of a blend of 80% polyester and 20% viscose, the Zeagoo Mid-Length Lapel Coat delivers a smooth, skin-friendly handfeel and soft drape. Designed with cutout lapels, decorative double-breasted buttons and side pockets, it balances beauty and practicality. The relaxed cut flatters a wide range of body shapes. Left open, it projects casual ease; buttoned up, it transforms into sharp, polished office wear. The pairing of off-white coat and purple sweater creates a striking tone contrast, perfect for office days, weekend dates and short getaways.

Timeless Style, A Dialogue of Inspiration

Zeagoo firmly believes elegance has no age limit. The aesthetic shaped by life experience outshines fast-changing trends. Marking its 13th anniversary, Zeagoo celebrates with Campaign Model Maye Musk, a woman who has reinvented herself time and again, proving that every new beginning is a chance to become more yourself. On September 22, Maye Musk will join Zeagoo for an in-depth conversation about style, time, and self-expression, exploring how women can embrace their evolving identity and aesthetic beyond age constraints.

Autumn winds are here. There is no need to wait for the perfect moment. At Zeagoo, refreshing your wardrobe and embracing a new version of yourself is always not too late.

Zeagoo
Charlotte Liu
pr@zeagoo.com
New York, US
https://zeagoo.com

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Press Release

Toronto SEO Consultant Urges Online Retailers to Switch Off Autopilot AI SEO Apps Before the Holiday Rush

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39 minutes ago

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September 18, 2026

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Canada, 18th Sep 2026 – With the holiday season approaching, Tiffany DaSilva, founder of DaSilva Consulting, is advising online retailers to review any AI-powered SEO app that changes their website automatically.

New apps promise to rewrite page titles, descriptions and content at scale so stores show up in ChatGPT and Google’s AI answers. DaSilva has seen what happens when those changes go live without review.

“I’ve seen an app make 600 changes a day to a website and ruin the site right before Christmas,” said DaSilva. “Within a week, the work we’d built was undone, and it took six to nine months to bring it back.”

Google says there are “no additional requirements” to appear in its AI Overviews or AI Mode, and that SEO best practices still apply (Google Search Central). Google’s John Mueller and Bing’s Fabrice Canel have also publicly questioned making separate AI-only versions of pages (Search Engine Land).

DaSilva’s holiday checklist for retailers:

– Turn off automatic publishing and review each change first.

– Test on a small set of pages before going sitewide.

– Check Google Search Console weekly for drops in clicks.

– Set a hands-off period for non-essential site changes from September through December.

“You should have a hands-off period starting in September until December,” said DaSilva. “No one knows how to do AI visibility perfectly yet.”

About DaSilva Consulting

DaSilva Consulting is a Toronto-based, senior-led SEO, AI optimization and paid search consultancy for B2B and ecommerce brands. Founder Tiffany DaSilva has more than 20 years of experience in growth and performance marketing, has worked with 500+ brands, and teaches SEO and AI marketing at McMaster Continuing Education and Growclass. https://dasilvaconsulting.com   

Media Contact

Organization: DaSilva Consulting

Contact Person: Tiffany DaSilva

Website: http://dasilvaconsulting.com/

Email: Send Email

Country: Canada

Release id: 49259

The post Toronto SEO Consultant Urges Online Retailers to Switch Off Autopilot AI SEO Apps Before the Holiday Rush appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Novarex Capital Partners Closes Second Financing Round With 16 Million Pounds Raised

Published

4 hours ago

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September 18, 2026

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Novarex Capital Partners has completed its second financing round, generating 16 million pounds at a stated return of 20 percent, with a further round planned at 16.5 percent.

London, United Kingdom, 18th Sep 2026 – Novarex Capital Partners has announced the completion of its second financing round, marking a further stage in the company’s structured capital programme. The round generated 16 million pounds and was completed on terms providing a stated return of 20 percent.

The completion follows the company’s initial five-million-pound funding round, which established the first stage of its capital programme. With the second round now closed, total funding generated across the two completed rounds stands at 21 million pounds.

The capital programme supports the working capital requirements of an SRA-regulated law firm engaged in the preparation of eligible claims. The underlying firm operates in accordance with applicable SRA standards and maintains professional indemnity insurance.

The second financing round represents a substantive expansion of the funding activity previously announced by Novarex Capital Partners. The progression from the initial five-million-pound round to a 16-million-pound second round reflects the continued development of the company’s funding programme and its stated corporate objectives.

The company has also confirmed that a further financing round is planned. The next round is expected to be structured around a stated return of 16.5 percent. Further details concerning the timing, structure and other terms of that round have not been released.

Novarex Capital Partners is maintaining a sequential approach to its financing activity, with each completed round forming part of a broader capital programme. The company has stated that the programme is being advanced in accordance with its operational requirements and the activities supported by the underlying regulated legal firm.

The underlying legal operation focuses on eligible claims that meet established criteria and maintains a pipeline of contracted work. Client money handling and case processes are conducted within the applicable regulatory framework.

The second-round completion therefore constitutes a further corporate milestone for Novarex Capital Partners. The 16-million-pound financing represents a material increase in the capital generated during the initial stage of the programme, while the planned subsequent round provides the next phase of the company’s stated funding activity.

The company has not released additional information regarding the identities of financing participants or the detailed contractual structure of the completed round. No further terms concerning the forthcoming round are being disclosed at this stage.

Novarex Capital Partners is a London-based specialist introduction platform focused on private credit, litigation finance and structured capital. The company identifies and introduces private-market opportunities to sophisticated investors and operates within a framework centred on structured access, defined transaction parameters and long-term capital relationships.

The completion of the second financing round records the latest stage in Novarex Capital Partners’ capital programme. With 16 million pounds generated in the second round and a further round planned, the company is continuing to progress its financing activities in support of its stated corporate objectives.

Novarex Capital Partners is a London based, specialist introduction platform focused on private credit, litigation finance, and structured capital. We identify and introduce non-market-correlated opportunities to sophisticated investors seeking curated access to private markets. Our approach is grounded in clarity, control, and alignment with long-term investors seeking resilient performance across cycles.

Media Contact

Organization: Novarex Capital Partners

Contact Person: Jane Claude

Website: https://novarexcapital.com/

Email:
welcome@novarexcapital.com

Contact Number: +442045773888

Address: International House, 142 Cromwell Road, London, England, SW7 4EF

City: London

Country: United Kingdom

Release id: 49228

The post Novarex Capital Partners Closes Second Financing Round With 16 Million Pounds Raised appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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