–News Direct–

Petros Pharmaceuticals CEO Fady Boctor joined Steve Darling from Proactive to share exciting developments with Proactive, highlighting a new collaboration with Lemonaid Health, a prominent telemedicine provider and subsidiary of 23andMe. Through this collaboration, Lemonaid Health's telehealth platform will offer prescription STENDRA (avanafil) in all strengths, expanding distribution and enhancing access for patients. Lemonaid Health's extensive reach, having treated over 200,000 patients with erectile dysfunction (ED) to date, positions Petros to serve a broader patient base across the United States effectively.

In addition to the collaboration with Lemonaid Health, Boctor discussed the positive results of an initial cohort in Petros' self-selection study. This study compares the use of a Drug Facts Label (DFL) alone to a combination of DFL with a web app. The preliminary results suggest that while the DFL-alone approach may be insufficient for self-selection, the combination with the proposed technology significantly improves outcomes. This study serves as a precursor to Petros' pivotal Phase 2 study, initiated earlier this month, which aims to provide compelling evidence to the FDA. The pivotal study is designed to demonstrate that users can determine the appropriateness of STENDRA (avanafil) without the need for a physician and prescription.

These developments underscore Petros Pharmaceuticals' commitment to leveraging innovative solutions to improve patient access to essential medications and streamline healthcare delivery processes.

Contact Details

Proactive North America

Proactive North America

+1 604-688-8158

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/petros-pharmaceuticals-announces-online-distribution-for-lead-ed-product-with-lemonaid-health-731646501

Petros Pharmaceuticals Inc

COMTEX_451402303/2655/2024-04-25T10:25:26

–News Direct–

RocketFuel Payment Solutions CEO Peter Jensen joined Steve Darling from Proactive to discuss the company's approach to leveraging blockchain technology for monetary transactions in an interview with Steve Darling from Proactive. Jensen highlighted the strategic use of stablecoins to facilitate efficient, transparent, and secure money transfers, particularly in business-to-business (B2B) transactions and payments to subsidiaries or vendors abroad, such as sending $50 million to Singapore.

One key advantage of stablecoins, according to Jensen, is their growing acceptance among large corporations that manage multi-currency accounts. These corporations can leverage stablecoins to access whichever currency is most favorable in different scenarios, enhancing flexibility and cost-effectiveness in cross-border transactions.

Jensen also touched on the broader economic and strategic implications of cryptocurrency adoption, likening it to the introduction of the euro. He noted the increasing strategic alliances among BRICS countries developing their own blockchain-based currencies as alternatives to the U.S. dollar, with the aim of achieving economic and strategic autonomy.

Furthermore, Jensen highlighted the widespread adoption of blockchain technology among major companies, citing partners like PayPal and Ripple. This integration reflects a broader trend toward the systemic incorporation of stablecoins into global financial practices, signaling the increasing importance of blockchain-based solutions in the modern economy.

Contact Details

Proactive United States

+1 347-449-0879

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/rocketfuel-ceo-on-advancing-crypto-use-in-business-payments-232782925

RocketFuel Blockchain Inc

COMTEX_451401454/2655/2024-04-25T10:09:24

–News Direct–

Locality, the industrys preeminent local video solutions provider, today announces the appointment of Jeremy Fass as the companys VP of Addressable & Programmatic Advertising. In this newly minted role, Fass will focus on leveraging technology, data, and Localitys direct access to the industrys highest quality CTV inventory to help marketers address qualified local audiences at scale through expanded programmatic channels. Moreover, Fass will play a critical role in helping publishers connect to premium demand outside their core national advertising sales focus.

Fass brings more than 15 years of experience in building audience-based marketplaces, solutions, and businesses for sell-side platforms and media companies alike to his new role. He will report directly to Steven DeMain, EVP of Sales at Locality.

Fass joins Locality from The Arena Group, where he was Senior Vice President, Head of Digital Advertising Revenue and led digital ad revenue and sales, account management, programmatic partnerships, and yield strategy. Prior to The Arena Group, Fass held extended leadership positions at publishing businesses such as Head of Programmatic Revenue and Addressable Advertising at New York Media, and Executive Director of enterprise partnerships at Cond Nast.

He spent the initial chapters of his career developing supply side businesses at industry leaders such as Meta and PubMatic, in the early days of exchange-based ad-monetization and consulted media owners on tools and platforms that enabled maximum distribution and monetization of their media assets.

Jeremys arrival marks a pivotal moment for Locality, said Steven DeMain. His extensive experience in the digital advertising industry brings value to Locality as it continues to solidify itself in the industry as a trusted source to help marketers and publishers expand their local reach through premium inventory.

Im thrilled to join Locality on its journey to unlocking the full potential of local TV advertising, said Fass. Locality is committed to being a trusted partner for advertisers, marketers, and publishers, and Im incredibly excited to share my industry expertise with this team to guide clients to efficiently, and strategically, reach audiences in premium environments.

About Locality

Locality is the industrys preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.

Contact Details

Kite Hill PR for Locality

+1 973-722-7881

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/locality-appoints-jeremy-fass-as-vp-of-addressable-and-programmatic-advertising-282290025

Locality

COMTEX_451400894/2655/2024-04-25T10:01:27