Press Release
A rising star of DeFi : Whale Network
DeFi( decentralization finance) heat lasted a whole year. DeFi locked value rose from $2 billion in July to $11 billion in October, Throughout July and August, A number of DeFi Token appreciate more than 5-10 times. DeFi projects are popular. And this summer, NFT markets have also seen explosive growth, Trading volume soared 57%, bringing the market value of the industry to about $100 million. Investors involved in involved in the DeFi are profitable. Now, Developers are feverishly designing platforms that use NFT in innovative and surprising ways. A number of project parties and investors have turned their attention to“DeFi+NFT”, and this combination gives NFT more opportunities.
The new agreement in the art market allows you to divide the NFT into thousands and then regroup; the game platform sells land for a decentralized virtual world; and the loan agreement accepts NFT as collateral.
Whale Network NFT casting system
The full name of the NFT is Non-FugibleToken, meaning “non-homogeneous token “, which means that each token of this kind is unique and the price is different. Whale Network is committed to providing users with an open, equitable and interconnected decentralized financial ecosystem. In the project 1.0 plan, the Whale Network provides users with a variety of decentralized financial services from asset exchange to the implementation of automatic trading strategies to the creation of stable coins. Development Whale Network further improve its services by allowing users to mortgage real-world assets as collateral and borrow from them. To achieve this ideal, Whale Network 2.0 program, the NFT casting system, was born.
Physical assets NFT is a very promising industry, because the market space of physical assets themselves is already very large, and through the Whale Network NFT system, the ownership of property is now represented by the ownership of tokens. Transaction costs have now been reduced to the gas fee required to send NFT only to another address.
But the most critical problem of physical assets is the need for credible third parties to issue and accept NFT. To link NFT market trends, Whale Network will create a sound physical chain mortgage ecology through the DAO governance mechanism. Whale Network will start the first step of physical mortgage through cooperation with offline third-party trusteeship institutions and property management institutions to realize the chain mortgage of all things. Through the Whale Network NFT system, the regional restriction of real estate investment will be broken based on block chain technology, and the ownership of assets will be represented by token ownership, which will reduce the transaction cost.
Whale Network, as a pioneer practitioner of NFT chain, is steadily advancing the NFT casting system so that users can easily place real-world assets as collateral, borrow and mine, and lead the exploration of business innovation and application scenarios in the NFT industry. Whale Network believe that NFT will be the next step in DeFi development, more real-world assets on the chain, let more users benefit, is the mission and vision of Whale Network. Future Whale Network will have more development!
At present, the DeFi market is still in the early stage, the opportunity is huge. DeFi sector currently has more than $8.6 billion in locked assets, and the overall encrypted asset market value is about $350 billion, but it is still very small relative to CeFi. The GDP generated by the centralized financial system is very large. For example, the average 4.5% of the $20 trillion GDP, in the United States is generated by the financial industry, the traditional financial markets are millions of dollars, and the assets of the whole encryption field are less than 0.1% of its size.
“The GDP generated by these centralized financial services will be DeFi replaced in the future, including the chain of physical assets brought by NFT, and the opportunities for future development will be enormous, and Whale Network are trying to achieve it .” — said Thomas Kuhn co-founder of Whale Network.
Recently, Whale Network’s Whale Token is about to launch an initial public offering on uniswapex, Whale platform coin （WT） is the Whale network proof token, Has a variety of use scenarios. As the Whale Network delegate share of consensus rights, holders of the WT will directly participate in the consensus proxy vote. First, Users can pledge WT and get a series of stable coins such as WUSD. As the platform’s value exchange medium, WT can be used to pay for the consumption of resources within the community, the functions of the exchange platform, the consumption and the circulation of digital assets, and consumption and resource exchange of Whale ecology (e.g. GAS needed to use Whale-NFT). In addition, WT will be rated as a Whale crowdfunding platform, Decision voting, Exchange recommended items on the currency rights and other governance tokens. At the Whale strategic exchange, WT can be used as exchange platform currency, In addition, WT tokens can also be used for decentralized multi-scene market forecasting, Used to build markets, Transactions, Report and liquidation.
Uniswapex（uniswapex.vip）, founded in 2018, is an innovative global digital asset exchange with a legal financial license supervised and issued by the Financial Crime Enforcement Agency of the of the United States Treasury Department. Business scope covers digital asset transactions and digital asset management and other aspects.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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AJMS Group and Marmin AI launch the CXO Boardroom Series in Dubai, a curated executive forum on AI, digital finance, and enterprise transformation, managed by Trescon and opening 22 July 2026
Dubai, U.A.E, Jul 18, 2026, ZEX PR WIRE — AJMS Group, one of the region’s most established business advisory groups, and Marmin AI, its AI-powered compliance and finance technology entity and the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE, operating with 100% local data residency, have announced the launch of the CXO Boardroom Series, a curated invitation-only programme for senior executives across the UAE and GCC. Managed end-to-end by Trescon, a leading global business events company, the series inaugurates with a physical edition in Dubai on 22 July 2026, convening CFOs, CTOs, Finance Directors, and digital transformation leaders in a setting built for genuine executive exchange.
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Marmin AI arrives at the series from a position few compliance technology providers in the region can claim. It is the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE and a certified PEPPOL Access Point, operating across six jurisdictions — the UAE, Saudi Arabia, Malaysia, India, Singapore and Belgium — with 100% local data residency, all invoice data processed and hosted inside the country.
The launch of the CXO Boardroom Series follows AJMS Group’s recent announcement of a USD 20 million strategic investment in the UAE to accelerate the growth of Marmin AI, its AI-driven e-invoicing, compliance and financial intelligence platform. The investment reinforces the UAE’s role as the strategic hub for Marmin AI’s technology development, regulatory integration, and enterprise implementation, supporting AI-powered compliance and financial intelligence, UAE-centric enterprise e-invoicing infrastructure, open finance and SME enablement, and UAE-hosted secure cloud infrastructure. AJMS Group’s recognition under the UAE Ministry of Economy’s Future 100 programme further underlines the position both entities occupy in the country’s digital economy agenda.
That national orientation extends to Marmin AI’s work with the Federal Tax Authority. Marmin AI has partnered with the FTA under the Muwafaq and Mo’athar initiatives to deliver a customised e-invoicing package for small and medium enterprises, to be offered to more than 200,000+ SMEs across the UAE — the segment for which the transition to mandatory e-invoicing carries the greatest operational and cost burden, and for which readiness support matters most.
The platform is also built to carry a transaction beyond the invoice itself. Marmin AI is integrated with Dun & Bradstreet, giving clients counterparty diligence and verification at the point of onboarding, and payment rails are embedded directly into the platform, making e-payment options available to clients alongside the invoices they issue. Together with VAT reconciliation, bank reconciliation, and automated AML and UBO sanctions screening, this closes the loop the company describes as “compliance-to-cash” — from the moment an invoice is validated to the moment it is paid.
What separates the CXO Boardroom from conventional conference formats is deliberate restraint. Sessions are capped at 25 qualified executives, chosen through a BANT-based qualification process that ensures every seat in the room belongs to someone with both the authority and the mandate to act on what is discussed. There are no keynote crowds, no panel audiences. What exists instead is the kind of frank, peer-level conversation that most executives rarely get access to inside or outside their own organisations.
The agenda spans five pillars that reflect where GCC enterprises are navigating real complexity: UAE e-invoicing and tax digitisation, AI-driven finance transformation, cybersecurity and data governance, ERP and enterprise technology strategy, and RegTech. For the July edition, Marmin AI brings particular depth on the UAE’s mandatory e-invoicing rollout. As the first fully approved Accredited Service Provider (ASP) in the UAE and a certified PEPPOL Access Point, Marmin AI gives attendees direct access to the advisory intelligence they need to prepare, not just observe — at a point in the calendar where preparation time is finite: businesses in scope are expected to appoint an accredited service provider by 30 October 2026, ahead of the first mandatory phase of the UAE e-invoicing regime on 1 January 2027. Across 2026, the series will run four editions tailored to distinct executive audiences, covering DIFC and ADGM regulated institutions, UAE mainland corporates, a virtual GCC-wide boardroom, and a broader AI-focused edition developed in partnership with key ecosystem bodies.
“Real transformation does not happen in auditoriums. It happens when the right people sit in the same room, speak plainly about what is actually working and what is not, and leave with something they can use. The UAE is at a genuine inflection point across AI adoption, regulatory change, and digital finance. The CXO Boardroom was designed to meet that moment at the executive level, with the quality of insight and the intimacy of conversation that a larger format simply cannot deliver.”
Komal Jajoo, Co-Founder and Managing Director, AJMS Group
The boardroom format also serves a practical purpose that goes beyond dialogue. Participating organisations gain exposure to Marmin AI’s intelligent compliance platform — accredited e-invoicing and PEPPOL exchange, Dun & Bradstreet-backed counterparty diligence, VAT and bank reconciliation, automated AML and UBO sanctions screening, and embedded payment rails — without the friction of a sales engagement. The insight flows in both directions, and that reciprocity is built into the design of every session.
Attendance is by qualification and invitation only. Senior executives across banking, financial services, insurance, real estate, technology, and the public sector are encouraged to register their interest for the July 2026 Dubai edition at AJMS CXO Boardroom.
About AJMS Group
AJMS Group is a multi-disciplinary business consulting group with headquarters in Dubai and a presence across 14+ countries, including the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, India, and the UK. The group operates through a portfolio of specialist entities spanning Governance, Risk & Compliance, Tax Advisory, Management Consulting, Digital Transformation, InsurTech, RegTech, and FinTech. AJMS Global, the group’s flagship consulting entity, is led by Dr. Abhishek Jajoo and recognised as a UAE Superbrand, with the group also recognised under the UAE Ministry of Economy’s Future 100 programme. The group has announced a USD 20 million strategic investment in the UAE to accelerate the growth of Marmin AI, its AI-driven e-invoicing, compliance and financial intelligence platform. Group companies include AJMS Global, Marmin AI, AInsurtech, AJMS LG, Remitex Technologies, InfiniTech, DPMS Global, Hayford Integrated Training Institute, Fanar Advisor, Noor Shariah Solution, 1Life Healthcare and Zamara Mena.
About Marmin AI
Marmin AI (Marmin AI Software Design L.L.C., Business Bay, Dubai) is the intelligent finance and compliance technology entity of AJMS Group. It is the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE — operating with 100% local data residency, with all invoice data processed and hosted inside the country — and a certified PEPPOL Access Point, operating across six jurisdictions: the UAE, Saudi Arabia, Malaysia, India, Singapore and Belgium. Marmin AI is a partner to the Federal Tax Authority under the Muwafaq and Mo’athar initiatives, through which it is delivering a customised e-invoicing package to more than 2,000 SMEs in the UAE. Backed by a USD 20 million strategic investment from AJMS Group, Marmin AI delivers a single “compliance-to-cash” platform spanning accredited e-invoicing and PEPPOL exchange, counterparty diligence through an integration with Dun & Bradstreet, VAT reconciliation, bank reconciliation, automated AML and UBO sanctions screening, and embedded payment rails that make e-payment options available to clients directly on the platform. The platform additionally generates a projected, indicative ICV score from live invoice data, and — where a business separately and expressly opts in through a consent-based, business-initiated data layer governed independently of the ASP function — an invoice credit score. Marmin AI supports enterprises preparing for the UAE e-invoicing mandate as well as ZATCA Fatoorah in Saudi Arabia, MyInvois in Malaysia, and Fawtara in Oman.
About Trescon
Trescon is a global business events company specialising in large-scale technology and fintech conferences, bespoke boardrooms, and executive engagement programmes. Trescon manages a portfolio of marquee events across the Middle East, Asia, and beyond, including Dubai FinTech Summit, Dubai Family Wealth Summit and the Future Sustainability Forum. The CXO Boardroom Series for AJMS Group and Marmin AI is managed end-to-end by Trescon.
Media Contact
Shadi Dawi
Global Director, PR & Media | Trescon Global
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Joe Shields Brings Software Design Thinking to Hospitality Through States of Leisure’s Experience-First Approach
San Francisco, California, Jul 18, 2026, ZEX PR WIRE — Hospitality is becoming as much about thoughtful systems as beautiful spaces. That shift is shaping how brands design every stage of the guest experience, from booking to checkout. For Joe Shields IV, founder of States of Leisure, the answer lies in an unlikely place, and that’s software design. Rather than approaching hospitality as a collection of attractive properties, Shields has built States of Leisure around the same principles that guide modern product development. Every guest interaction, from discovering a property online to checking out, is treated as part of one connected system designed to reduce friction and create clarity.
The philosophy reflects Shields’ professional background as a software designer and developer, where rapid prototyping, user feedback, and iterative improvement shape successful digital products. Those same methods now influence how States of Leisure develops its hospitality experiences. “People often think software and hospitality have very little in common,” said Shields. “In reality, both are about creating experiences that feel intuitive. Whether someone is navigating an app or arriving at a vacation home, they should never have to wonder what comes next. Good design removes uncertainty.”
Founded on the belief that hospitality extends far beyond interior design, States of Leisure integrates operational systems, communication, branding, and physical environments into a unified guest journey. Every detail is considered part of a larger experience architecture rather than an isolated feature. This systems-driven approach reflects a broader recognition that guest satisfaction depends as much on clear communication and well-designed operations as it does on attractive interiors.
Unlike traditional hospitality models that often separate marketing, operations, and guest services into independent functions, States of Leisure treats them as interconnected components. The company designs booking flows, messaging, and in-stay experiences to complement the physical environment, ensuring guests encounter consistency throughout every stage of their visit.
For Shields, this philosophy stems from years spent designing software products where usability determines success. His development process typically begins with simple prototypes that are tested early, allowing ideas to evolve through practical feedback instead of lengthy theoretical planning. The same mindset guides States of Leisure as it refines everything from guest communication to operational workflows.
The foundation for this perspective dates back to Shields’ art school education, where design was taught not as decoration but as structured problem-solving. That training continues to influence both his software career and his work in hospitality. Instead of asking how a space should look, Shields begins by asking how people will move through it, interact with it, and remember it.
That emphasis on intentional design has become a defining characteristic of States of Leisure. Each property is developed as part of a larger operating system, allowing the brand to maintain consistency while giving individual locations their own identity. The result is an approach that values precision over excess. Rather than overwhelming guests with unnecessary features, the company focuses on removing friction and creating environments that feel calm, organized, and easy to navigate.
Shields believes this type of structured thinking will continue to influence the future of hospitality as guest expectations evolve. “As technology becomes a bigger part of everyday life, people expect experiences to work effortlessly,” Shields said. “Hospitality shouldn’t be different. Behind every relaxing stay should be thoughtful systems that guests never have to think about.”
While Shields continues his full-time work in software design and development, States of Leisure serves as an extension of the same principles he applies to digital products: clarity, consistency, and continuous refinement. For the company, the goal is not simply to offer places to stay. It demonstrates how thoughtful systems and intentional design can transform hospitality into an experience that feels cohesive from beginning to end.
About Joe Shields IV
Joe Shields IV is a software designer and developer whose work spans product design, prototyping, and full-cycle software development. He is the founder of States of Leisure, where he applies software design principles to hospitality, creating guest experiences that combine intentional design with operational precision.
About States of Leisure
States of Leisure is a hospitality and real estate brand that designs short- and mid-term stays by integrating design, operations, and systems thinking. By treating every guest interaction as part of a connected experience, the company creates hospitality environments that prioritize clarity, consistency, and ease. To learn more, visit: https://statesofleisure.com/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Brian Baldari, Brick NJ ResilExec Coach, Explains Why Adaptability Is the Leadership Skill That Separates Leaders Who Advance From Leaders Who Plateau
BRICK, NJ, Jul 18, 2026, ZEX PR WIRE — Rapid organizational change has become the norm across nearly every industry, making adaptability one of the most valuable leadership qualities professionals can develop. According to Brian Baldari, founder of ResilExec Coaching, career adaptability is no longer simply about recovering from setbacks—it is about continuing to grow despite constant uncertainty.
As a respected executive coach, Baldari works with mid-career leaders who are navigating promotions, reorganizations, new leadership teams, and evolving business priorities. He believes resilient professionals consistently outperform because they remain adaptable while maintaining focus on long-term career objectives.
“Every organization experiences change,” Baldari says. “The leaders who continue advancing aren’t necessarily the smartest people in the room—they’re the ones who adapt quickly without losing confidence or direction.”
Baldari explains that adaptability begins with mindset.
“When professionals tie their identity to a specific title, manager, or project, unexpected change feels overwhelming,” he says. “Resilient leaders build careers around purpose and capability rather than circumstances.”
According to Baldari, today’s workplace rewards individuals who remain solutions-oriented during uncertainty. Instead of resisting change, resilient professionals actively seek opportunities to contribute, learn, and create value.
“Organizations remember the people who stay engaged when challenges arise,” he says. “Those individuals become trusted advisors because they’re viewed as dependable under pressure.”
Baldari encourages clients to view setbacks as strategic feedback rather than personal failure. Whether facing a missed promotion, company restructuring, or unexpected career transition, professionals can strengthen their long-term trajectory by responding intentionally instead of emotionally.
“Every challenge presents an opportunity to refine your leadership,” Baldari explains. “How you respond during difficult periods often has a greater impact on your reputation than how you perform when everything is going well.”
He also believes adaptability requires continuous personal development. Professionals who invest in communication, leadership skills, and strategic thinking remain competitive regardless of changing market conditions.
“The workplace continues evolving,” Baldari says. “Your greatest advantage is becoming someone whose value grows faster than the environment changes.”
Another hallmark of resilient leaders is their ability to support others through uncertainty. Teams naturally gravitate toward leaders who provide stability, clarity, and encouragement during periods of disruption.
“Leadership isn’t demonstrated only when business is thriving,” Baldari says. “It’s revealed when people look to you for confidence during difficult moments.”
Based in Brick, NJ, Brian Baldari believes adaptability ultimately creates sustained advancement trajectory because it allows professionals to navigate inevitable obstacles without losing momentum.
“Every successful career includes unexpected twists,” he says. “Adaptability ensures those moments become turning points instead of stopping points.”
About Brian Baldari
Brian Baldari, founder of ResilExec Coaching in Brick, New Jersey, helps Associate Directors, Directors, Executive Directors, and senior leaders in pharmaceutical and enterprise IT organizations develop leadership capabilities, strengthen executive presence, and build long-term career momentum through evidence-based coaching and the Purpose-Driven Ascent
methodology.
Media Contact
ResilExec Coaching
resilexec.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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