The New York-trained photographer and director brings a decade of artistic vision to the U.S. fashion market

New York, United States, 6th Aug 2026 — Entre Reves (pronounced ahn-truh-rehv), the fashion backpack brand founded by photographer, bestselling author, and filmmaker Soorin Kim, officially launches in the United States. Since its founding in 2021, Entre Reves has built a devoted following — and now brings its vision to the global fashion stage. The name Entre Reves is French for “Between Dreams” — a phrase that captures both Kim’s personal philosophy and the brand’s core identity: a label made for those who are always in pursuit of something bigger.  

Soorin Kim’s story resonates deeply with the creative generation that defines New York. Educated at a prestigious New York design school where she studied photography, Kim published her debut photo essay book A New Yorker Shooting Youth at age 21, becoming a bestselling author. In 2013, her second book Beloved earned her a second bestseller, cementing her voice as one of the most distinctive young writers of her generation.  

Her lens soon attracted global attention. Kim served as the official photographer for a globally acclaimed K-pop mobile game project, capturing visual content for renowned artists. She has also collaborated with prominent musicians and top-tier artists, contributing to album artwork and editorial campaigns for leading fashion magazines. Expanding her creative practice further, Kim made her directorial debut with a music video before going on to direct her first short film, Me, Myself, You — which has screened at the Festival of Cinema in New York and film festivals around the world. 

A Brand Born from a Life Between Dreams  

Entre Reves was founded in 2021 with a clear point of view: that a backpack could be more than functional — it could be an expression of who you are and where you’re going. Rather than conventional materials, Entre Reves designs are crafted from jacquard, velvet, tweed, and faux fur, bringing a couture sensibility to everyday carry. The brand’s tagline “Carry Dreams” and its ethos “For Lovers & Dreamers” speak directly to a generation that refuses to separate ambition from aesthetics — a philosophy that has resonated with fans across all age groups, and that Kim now brings to the American market.  

“Entre Reves has always been about the people who are chasing something — a dream, a feeling, a version of themselves they haven’t reached yet,” said Soorin Kim, Founder and Creative Director. “New York is the city where I became who I am. Bringing the brand here feels like coming home.”  

With its U.S. presence anchored in Tribeca, New York, Entre Reves is now available at entrereves.com. The brand operates across New York and Seoul, reflecting its global identity. 

For more information, please visit https://entrereves.com/  

Media Contact

Organization: In Between Dreams Inc.

Contact Person: Soorin Kim

Website: https://entrereves.com/

Email: Send Email

City: New York

Country:United States

Release id:47908

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Kingstown, Saint Vincent and the Grenadines, August 5th, 2026, Chainwire

The former TON executive joins as Director of Strategic Partnerships to form the connections behind ChangeNOW’s next phase.

Former TON executive Martin Masser joins ChangeNOW to build strategic partnerships, ecosystem relationships, and media momentum behind its next phase.

Masser comes with experience across traditional banking, Web2 and Web3, including senior growth and business development roles within the TON space. At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers and other infrastructure partners.

His appointment comes as ChangeNOW grows beyond standalone crypto services, transitioning to one connected product where users can buy, store, swap, trade, send, receive and grow digital assets. The industry has already built most of the individual components. What it hasn’t solved is the experience of using them together; clients are still expected to switch between platforms, understand different networks and connect the pieces on their own. ChangeNOW’s super app strategy is designed to move that complexity beneath the product.

“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”

Masser’s role will focus not on accumulating partnership announcements, but on identifying relationships that can make ChangeNOW’s infrastructure more complete and remove unnecessary steps from the сlient experience.

“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser. 

For consumers, ChangeNOW is combining the core activities of managing crypto within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management and Web3 integrations.

As ChangeNOW expands into a crypto super app, its next phase is connecting the right networks, wallets and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move, giving newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a trusted platform where storage, swaps, trading, staking, and asset management are covered in one simple experience for millions of clients worldwide.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Martin works at the intersection of growth, infrastructure, and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.

Contact

PR Team
CHN Group LLC
pr@changenow.io