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Grain Yield Increase and Disaster Reduction by “Fen long” Technology Invented in China Contributing to Improve the Better Future of Human Being

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Editors Note:

In recent years, natural disasters such as drought and waterlogging occur frequently. Climate warming has triggered various disasters that affect existence, which has brought unprecedented challenges to grain production, ecological environment and world peace maintenance. “Fen long” technology, the new method of farming invented by Wei Benhui, the Chinese inventor, can help to solve these problems in the world to a certain extent and make the human future better by multiple using “5 kinds of resources”, soil and its cubic natural rainfall, oxygen, temperature, humidity and solar energy.

In August 2021, the yield of highland barley in the saline-alkali soil, which was transformed by “smash-ridging” technology in Zangzhong Village, Zhaqi Town, Zhanang County, Shannan City, Tibet, China, the roof of the world, increased by 38.67%. The highland barley yield of smash ridging sand soil farmland in Kemai Community, Changzhu Township, Naidong District, increased by 1121.73 kg, with 25.43% of increase range, and the straw yield also increased by more than 20%. Peng Xinhua, the researcher of Nanjing Institute of Soil Science, Chinese Academy of Sciences has implemented smash-ridging sweet potato experiment in Jiangxi Province, and the result was that the yield increased by 89% to 117%. The maximum production increase of wheat of heavy coast saline-alkali soil in Dongying City, Shandong Province was 154.22% after being transformed by “smash-ridging” technology. The production increase of cotton of heavy saline-alkali soil in Yuli County, Xinjiang Autonomous Region was yet 81.17% in the fourth year after being transformed by “smash-ridging” technology. Over the past decade, “smash-ridging” technology was applied to nearly 50 kinds of crops such as rice, corn and wheat in 28 provinces such as Guangxi and Xinjiang, and no more rich water, pesticide or other production costs was required while the production increase was generally 10% to 50%, the quality was improved by 5% and the increase production in saline-alkali soil was 20% to 100% after transformation. Experts estimated that, the natural disaster such as waterlogging, drought, high temperature and low temperature may be reduced by more than 20%, and soil environment improvement,and crop biomass increase will reduce carbon by more than 10% and increase  ground air humidity by 10%.

Invented by Wei Benhui from Guangxi Academy of Agricultural Sciences, “smash-ridging” technology is a major new method of farming, which can realize a new round of production increase, quality improvement, water conservation, disaster reduction, carbon reduction and sustainable development of agriculture and contribute to widen the space of human existence and development.

In March 2021, “smash-ridging” technology was shown on the world’s No. 1 screen in Times Square, which stated that the smash ridging agricultural machinery and smash ridging farming that would not mess the soil layers for ultra deep ploughing had broken through worldwide problems such as “physical” production increase of agriculture and physical transformation of saline-alkali soil. “Smash-ridging” technology which has shocked the world is common technology, common welfare and common wealth of all mankind.

The advert of “smash-ridging” technology marks that the world has ushered in a very rare new agricultural revolution. The technology is simple, widely applied and sustainable for hundreds of years. It has realized increase of grain production and decrease of disaster to benefit human being.

1. Creating subversive fifth farming mode, which is worldwide used

“Smash-ridging” technology is named after vertical burying, high-speed rotary-cut smash soil, ridge and suspend by using spiral, hollow and other “drill” farming tools invented by Wei Benhui, instead of the “plow” which has been used for 5,500 years. “Smash-ridging” technology has become the fifth efficient farming mode after slash-and-burn cultivation, man power, animal power and tractor ploughing in the history of human farming. “Smash-ridging” technology structured “smash-ridging agriculture” technology system that matches smash-ridging agricultural machinery, smash-ridging farming and smash-ridging cultivation and overturned traditional farming way and agricultural production technical philosophy by using the scientific concept of “ultra deep ploughing and deep loosening the soil without messing the soil layers”. The worldwide universal technology expands the space for human existence and development, and its scientific connotation and characteristics are as below:

First of all, fully excavate natural resource utilization that the earth feeds human being. With 5 kinds of natural resources, soil, the grain producer which the mankind survives on, natural rainfall, oxygen, temperature and humidity and solar energy, once more multiple positive utilization can be realized on the basis of existent farming and agricultural utilization to promote a new round of agricultural production increase, quality improvement, water conservation, disaster reduction, carbon drop and sustainable development.

Secondly, trigger deepening utilization of the surface soil of earth with a light force. Loosened soil increases several times over., and most of soil is granular, and granular structure surface is smooth. Unit weight decreases by 10% to 20%, and available nutrient increases by 10% to 30%. Basic fertility improves by 10% to 30%, and applying quantity of chemical fertilizer for planting crop can reduce by more than 10%.

Thirdly, create cultivated land reservoir with loosened soil and expanded volume. Natural rainfall reserves approximately double, which provides conditions for human being to utilize rainwater and snow water again. Soil porosity enlarges approximately and oxygen increase approximately by one time. Soil microbial community and quantity increase by almost multiple times.

Fourthly, create soil ecological environment that is suitable for crop growth. Smash ridging cultivation requires soil ecological environment with balanced water, fertilizer, gas and heat. The crop takes roots in the earlier stage, strengthens in the medium stage and becomes powerful in the later stage. It features production increase and quality improvement with resistant to drought, high and low temperature. The root system is particularly developed with fibrous root increasing and activity strengthening. The photosynthetic efficiency improves by 10% to 30%, and the stress resistance such as drought and high and low temperature improves by approximately 20%, while  biomass increases by 20% to 30%.

Fifthly, create suitable environment for crops based on ecological conditions in which high agricultural yield is still available and consumption of agricultural “chemicals” is achievable even the consumption of fertilizer and pesticide can be reduced by more than 10% and some plastic mulch can be reduced. Some of polluted soil can be “purified itself”. For example, reduction of heavy metal pollution (reduction of cadmium content of rice) is a physical effect that other chemical means can hardly match.

Sixthly, realize no ecological area or crop variety limit. Almost all crops and some traditional Chinese medicinal materials in rice field, dry land and even saline-alkali soil can be applied to from Hainan Province at low latitude (18°N) to Xinjiang and Heilongjiang at high latitude (45° to 50°N), from Beihai of Guangxi at low altitude (10 to 15 metres) to Shigatse of Tibet at high altitude (over 4,000 metres), which indicates that there is no obvious limit on ecological area or crop variety, and it can be generally used in the world.

2. Application in China’s cultivated land and saline-alkali soil in 2021, with outstanding results

Test on smash ridging has been implemented in many places of China, and the result showed that comparing with traditional cultivation, the yield of rice increased by 15.5%, that of corn increased by 12.26%, and that of peanut increased by 8.05% with no fertilization.

“Smash ridging” technology has been applied to 50 kinds of crops such as rice, corn, wheat and potato in 28 provinces all over China for more than a decade, and production increase achieved 10% to 50%, and production increase in saline-alkali soil after being transformed achieved 20% to 100% with no increasing fertilization or irrigation volume. There are many cases of production increase in various places. In Yuanjiang City of Hunan Province, yield of smash ridging rice increased by 26.5% in that year, and it still increased by 12% in the fourth year after the first smash ridging cultivation. The yield of smash ridging wheat in Fuping, Shaanxi Province increased by 29.9%, and that of the second crop of corn increased by 34.89%. The average production increase of rained farming sugarcane was 32.5%.

In 2021, the cases of production increase with “smash-ridging” technology occurred frequently, and the results are outstanding.

Firstly, rice production continuously increases with smash-ridging technology. Yaoguao Town, Longhui County, Hunan Province used to be the breakthrough point where Academician Yuan Longping’s hybrid rice yields reached 900 kg per mu. In April 2014, “smash-ridging” cultivation was implemented, and the yield of hybrid rice increased by 25% in that year. It has been the 8th year since “smash ridging” technology was implemented, but the yield of hybrid rice is expected to increase by 10% or so. The yield of second crop of rice after rice smash ridging was implemented in Yongan Village, Shifu Town, Nanning City, Guangxi Autonomous Region increased by 9.5%.

Secondly, smash ridging water conservation and continuous high yield lasted for many years. In 2021, the third year after “smash-ridging” technology was implemented in Yanshan, Cangzhou City, Hebei Province, the yield of wheat with water conservation increased by 18% with irrigation reduction by nearly 2,000 cubic metres per hectare. In 2021, the sixth year after “smash-ridging” technology was implemented in Fanjiazhai Village, Guyang Town, Lankao County, Henan Province, the yield of wheat increased by 10.3%.

Thirdly, smash-ridging agriculture and saline alkali soil transformation in highland region. As previous statement, the yield of highland barley of saline alkali soil in Tibet, the roof of the world, increased by 38.67%, that of highland barley of sand soil cultivated land with “smash-ridging” technology increased by 25.43%, that of highland barley straw increased by more than 20%, which can effectively solve the problem of lack of grain and feed in Tibet.

Fourthly, the history of high yield of sugarcane in a large area with smash-ridging technology was made. “Smash-ridging” technology “145” demonstration base for planting sugarcane was built in Guangxi Academy of Agricultural Sciences. On March 6, 2021, upon experts’ acceptance, it increased by 38.3% than conventional cultivation. “Smash-ridging” technology “145” demonstration in Binyang of Guangxi, is expected to make history of green ecological high yield of sugarcane in a large area with entire mechanization to bring a sample for China’s and the world’s sugarcane planting technology.

3. Increasing grain yield and decreasing disaster by conforming to the nature, and all the mankind getting a better future

The best living quality and survival and development environment with abundant and tasteful food, fresh air and visible blue sky and cloud are mankind’s good wishes.

The earth is endowed with 5 kinds of inexhaustible natural resources, soil and its stereoscopic spatial natural rainfall, oxygen, temperature and humidity and solar energy. Soil is the “producer” of grain and other agricultural products the human being survives on and the “regulator” of natural environment to relieve drought, waterlogging and other natural disasters. In order to realize the above dreams, human being has to profoundly comprehend and properly utilize the “5 kinds of natural resources”, which is the fundamental obedience to the rules of resource utilization for mankind’s survival. For a country, the more proper utilization rate of “the 5 kinds of natural resources” of the stereoscopic space, the more secure grain and ecology in the country, the more fortunate of national life, which is also in this way for all the world and all the mankind.

The core of “smash-ridging” technology is to multiply sound utilization of the above “5 kinds of natural resources”. Its pioneering scientific contribution is based on the principle of “ultra deep cultivation and deep loosening (by utilizing the soil resources of plough sole which human being has not utilized yet), loosening soil at original site, granular soil, once off completion of soil preparation., and no tillage or light tillage for conservation tillage for years”. Meanwhile, “smash-ridging” technology is almost applied to various land resources including cultivated land and saline alkali soil so that agricultural available resources have expanded substantially. Furthermore, yield increase can be maintained with properly reducing fertilization. Additionally, it is easy to popularize and apply, and it is merely to replace tractor “plough” cultivation with smash ridging “drill”. Rice field is 25 cm deep, and dry land is 35 cm deep, and saline alkali soil is 40 cm deep. Expected effect is achievable with no excessive input or technical instruction required.

Wei Benhui said that invention of spiral and hollow “drill” tillage implements would certainly bring a major change of tillage implements and modernization of series products of smash ridging agricultural machinery equipment. The world will usher in great new times of “smash-ridging agriculture”.

According to expert’s estimates, if 1 billion mu of farmland and 300 million saline alkali land are cultivated in China, 130 billion kg of grain can be increased every year and 300 to 400 million more people can be fed. If land “smash-ridging” technology is implemented in 50% of farmland in the world, yield of grain can be increased and more people can be fed.

With “smash-ridging” technology, 40 to 50 cubic metres of natural rainfall reserve can be increased for cultivated land per mu, and drought, waterlogging and other disasters can be reduced. Recently, heavy waterlogging occurred in Henan Province. Because light tillage is carried out in most of cultivate land (most of loosened soil of plough layer is 12 to 15 cm), the soil of button layer is compacted and moves upward due to rolling by tractor wheels for years. Adding the road extension and ground hardening in the villages, there is no more place for water reservation. If “smash ridging” technology is implemented in half of cultivated land, such affect of rainstorm can be reduced greatly. Also, with improving smash ridging soil environment and significant increasing crop biomass, the goals including carbon reduction, peak carbon dioxide emissions and carbon neutralization can be achieved early, and global warming can be relived greatly.

“Smash-ridging agriculture” and its entire production technology system invented and created by Wei Benhui have surpassed the existent agricultural production mode and have been affirmed and supported by Yuan Longping and other more than 10 Chinese academicians. The technology system has been practiced to almost all crop varieties from low latitude to high latitude and from low altitude to high altitude. It can be popularized globally and is expected to be a new mainstream technology in the world to lead the trend of agricultural cultivation development. The future will be better for all mankind. (Written by Heng Yi)

[Character Introduction]

Wei Benhui, the inventor of “smash-ridging” technology, Chinese cultivation expert, secondary researcher of Guangxi Academy of Agricultural Sciences, has acquired 21 achievements in sugarcane, Chinese yam, potato, cassava and “smash-ridging” technology, 18 national, provincial and ministerial awards, 15 invention patents. He has bred 26 new varieties of Chinese yam. Additionally, he has published 10 works such as Chinas Ecology for Grain Increase with Smash Ridging Alive Soil and Chinese Yam Cultivation as well as more than 170 papers. He has won the titles of National Outstanding Scientific and Technological Worker of China, Special Allowance Expert of the State Council, Guangxi Excellent Expert, Guangxi Outstanding Contribution Expert, Guangxi Most Beautiful Scientific and Technological worker, etc.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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ChatPay Wallet $CPAY: The Future of Payments – Where Messaging Meets Crypto

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ChatPay Wallet is the Future of Payments, send and receive crypto like a text message. The world’s first AI-powered messaging wallet.

November 2, 2025 – The team behind ChatPay Wallet is excited to announce the launch of its $CPAY token presale on PinkSale, giving early supporters a chance to join a project that’s redefining how people send, receive, and experience digital money.

Reimagining How We Send Crypto
ChatPay Wallet lets you send crypto as easily as sending a message. Built as a multi-chain, AI-powered self-custody wallet, ChatPay allows users to transfer crypto directly within an encrypted chat interface. No confusing wallet addresses, no delays, and no unnecessary steps.

“We believe crypto should feel as natural as chatting with a friend,” said a ChatPay Wallet spokesperson. “That’s why we built ChatPay – to make digital transactions simple, secure, and social.”

With end-to-end encryption, an AI assistant for portfolio insights, and cross-chain compatibility, ChatPay bridges the gap between messaging and decentralized finance. Whether users are chatting, trading, or bridging assets, everything happens inside one intuitive app.

Why ChatPay Wallet Stands Out
Unlike traditional wallets that only store assets, ChatPay merges communication and crypto utility. Key features include:

– End-to-end encrypted messaging and transactions
– Multi-chain support for global flexibility
– Built-in swap and bridge features
– AI assistant for managing assets and understanding Web3
– Cash-out support through global partners like MoneyGram

ChatPay isn’t just another wallet – it’s the world’s first AI-powered messaging wallet that puts privacy and convenience at the center of the crypto experience.

Presale Details
The $CPAY token presale is live now on PinkSale (BSC). Key details include:
– Token Name: ChatPay Wallet (CPAY)
– Presale Supply: 600,000,000 CPAY
– Liquidity: 306,000,000 CPAY locked for 90 days
– Soft Cap: 0.1 BNB
– Max Purchase: 5 BNB per wallet
– Presale Ends: November 4, 2025 at 17:00 UTC

After the presale, liquidity will be added and locked to ensure full transparency and trust. Investors can join through the official link below:

https://www.pinksale.finance/launchpad/bsc/0xca7BFd4f8671Eac4362b50C19F9cD72f65 5A7EE0
Strategic Exposure and Growing Hype ChatPay Wallet has quickly gained traction across the crypto community.
Promotions and listings include:
– MadApes Calls, Dwen_Exchange Calls, and Tier 1 PinkSale KOLs
– Major ad campaigns on BuyBot, CherryBot, NTM.ai, Moontok.io, and CNToken.io
– Trending on DexTools, DexView, DexScreener, and Ave
– Fast-tracked listings for CoinMarketCap (CMC) and CoinGecko (CG)

With this momentum, ChatPay Wallet is emerging as one of the most promising projects in the Web3 space for 2025.

About ChatPay Wallet
ChatPay Wallet Inc. is a Web3 startup focused on connecting communication and crypto in one seamless ecosystem. Its goal is to make digital payments borderless, effortless, and social. The company’s mission – “Your chain, your language, your lifestyle” – reflects a commitment to making blockchain easy and accessible for everyone.

Connect with ChatPay Wallet
Website: https://chatpaywallet.com
Telegram: https://t.me/ChatPay_Wallet
X (Twitter): https://x.com/ChatPay_Wallet
Email: hi@chatpaywallet.com

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Organization: ChatPay Wallet

Contact Person: James Samuel

Website: https://chatpaywallet.com

Email: Send Email

Country:Singapore

Release id:36451

The post ChatPay Wallet $CPAY: The Future of Payments – Where Messaging Meets Crypto appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Finance for Recruitment Companies Enhanced: Guavas Finance Launches 48-Hour Invoice Factoring Quotes

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Finance for recruitment companies provider Guavas Finance launches enhanced platform with 48-hour invoice factoring quotes. Service upgrade improves invoice finance for UK recruitment companies access, expands solutions, and provides specialized support for staffing industry UK businesses.

United Kingdom, 2nd Nov 2025 – Guavas Finance, a leading UK finance for recruitment companies provider, today announced the launch of its enhanced platform delivering 48-hour invoice factoring quotes and streamlined funding solutions for recruitment agencies across the United Kingdom. The platform upgrade addresses the growing demand for accessible invoice finance for uk recruitment companies as staffing industry businesses face increasing cash flow challenges in the current economic climate.

The enhanced service significantly improves access to invoice finance recruitment companies solutions, reducing approval times from industry-standard 5-7 days to just 48 hours. This acceleration represents a 70% improvement in funding speed, enabling recruitment agencies to meet payroll obligations and operational expenses without disruption. The platform now serves over 12 recruitment sectors, including IT, healthcare, construction, and executive search, providing specialized invoice finance for staffing industry uk solutions tailored to each industry’s unique payment cycles and cash flow requirements.

“The recruitment industry operates on unique payment terms that can create significant cash flow challenges, especially when dealing with corporate clients who often extend payment cycles to 60-90 days,” said Christopher Dolan, Commercial Finance Director of Guavas Finance. “Our enhanced platform directly addresses this pain point by transforming how recruitment agencies access working capital. This isn’t just about speed; it’s about providing recruitment businesses with the financial agility to seize growth opportunities, scale operations, and maintain competitive advantage in a rapidly evolving market.”

The UK recruitment sector currently processes over £40 billion annually in temporary and contract staffing, with invoice finance becoming an increasingly vital tool for agencies managing payment delays. Industry analysis reveals that recruitment companies using finance for recruitment companies solutions experience 45% faster growth compared to those relying solely on traditional banking facilities. The enhanced Guavas Finance platform leverages an extremely quick quotation process, with experts contacting clients within minutes of quote requests to discuss relevant options and deliver invoice factoring quotes within 24-48 hours. The system is focused on efficiency and delivering the best possible results tailored to each business’s specific needs.

Guavas Finance, recently awarded “Invoice Finance Broker of the Year” at the Business Moneyfacts Awards 2025, has integrated streamlined processes and compliance measures to ensure regulatory adherence while maintaining rapid processing capabilities. The platform now features real-time monitoring, expert document verification, and personalized support for recruitment agencies. This service advancement positions Guavas Finance as the premier provider of invoice finance for uk recruitment companies, serving both established agencies and emerging recruitment businesses across the UK.

The impact of this service enhancement extends beyond individual recruitment agencies to the broader UK employment market. By facilitating faster access to working capital, Guavas Finance enables recruitment companies to expand their candidate pools, invest in training programs, and respond more quickly to market demands for skilled labor. This improved access to invoice finance recruitment companies solutions is particularly crucial for small and medium-sized recruitment firms that may lack the financial resources to compete with larger agencies in terms of candidate acquisition and retention strategies.

Looking forward, Guavas Finance plans to expand its efficient quotation platform to include specialized recruitment industry expertise and enhanced credit assessment processes specifically designed for the staffing sector. The company aims to significantly expand its recruitment invoice finance services by the end of 2025, supporting more recruitment agencies across the UK with specialized finance for recruitment companies solutions. This expansion will further strengthen their position as the leading provider of invoice finance for staffing industry uk solutions.

About Guavas Finance: Founded in 2023, Guavas Finance is a London-based financial services company specializing in finance for recruitment companies and alternative business funding solutions. The company has been recognized as Invoice Finance Broker of the Year 2025 at the Business Moneyfacts Awards and currently partners with over 50 leading UK lenders. Guavas Finance has completed up to £250 million in funding solutions for businesses across the UK, including invoice finance, business loans, asset finance, and more, with particular expertise in invoice finance recruitment companies solutions and invoice factoring quotes for the staffing industry.

Media Contact

Organization: Guavas Finance

Contact Person: Jacques Olivier

Website: https://guavas.co.uk

Email: Send Email

Contact Number: +441992918010

Country:United Kingdom

Release id:36454

The post Finance for Recruitment Companies Enhanced: Guavas Finance Launches 48-Hour Invoice Factoring Quotes appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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The “ Finest Cultural Gifts from China ” Cultural and Tourism Trade Promotion Activity (Intangible Cultural Heritage and Time-Honored Brands Special ) was held in Kaifeng.

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On October 31, the Finest Gifts from ChinaCultural and Tourism Trade Promotion Activity (Intangible Cultural Heritage and Time-Honored Brands Special Session) was held in Kaifeng, Henan. The event adopted an integrated online and offline format, combining exhibition, performance, sales, and interactive experiences. Through domestic and international platforms, it featured live broadcasts with images and videos, reaching a total audience of nearly 900,000, including 510,000 overseas viewers.

Photo courtesy of the event organizer.

The event was hosted by the Culture and Tourism Department of Henan Province and organized by the National Cultural Export Base, Cultural, Technological and Innovation Park, Administration of Kaifeng Area of China (Henan) Pilot Free Trade Zone, the Culture, Radio, Television and Tourism Bureau of Kaifeng , the Kaifeng Municipal Bureau of Commerce, China Tourism News, and CCMG Cultural Creative Development Co., Ltd.(Beijing), with support from the National Base for International Cultural Trade Cooperation Alliance.

The event focused on showcasing and promoting a selection of high-quality intangible cultural heritage and time-honored brand products and services that embody the essence of Eastern aesthetics, integrate modern design concepts, and meet international market demand. It also introduced inbound tourism routes and consumption services featuring intangible cultural heritage and time-honored brands to global audiences , vividly telling Chinese stories, demonstrating Chinese craftsmanship, and sharing Chinese lifestyle aesthetics. The event aimed to promote the high quality development of international cultural trade, strengthen cultural trade platforms, and advance the globalization of China’s cultural industry.

A total of 306 enterprises submitted products, services, and tourism routes for participation. Among them, 161 representative projects with both profound cultural heritage and strong international market potential were carefully selected and compiled into a promotional handbook.

Additionally, a Song Dynasty Elegance” lifestyle market was set up, recreating scenes of Song-style aesthetic living through an integrated model of exhibition, performance, sales, and interactive experiences. Intangible cultural heritage and time-honored brands from 26 provinces across China participated, with a total of 256 booths, fully demonstrating the market appeal of heritage brands and the broad scope of cultural exchange.

“Song Dynasty Elegance” Lifestyle Market – Photo courtesy of the organizer

At the event, six intangible cultural heritage and time-honored brand enterprises conducted product roadshows, showcasing items such as Henan’s century-old Baiji Peanut Cake, Ningxia’s intangible heritage hemp weaving, and Beijing’s Kalim Tea. Three related organizations promoted inbound tourism routes, including Kaifeng-themed intangible cultural heritage tours and the Jianye Movie Town itinerary.

During the discussion session, four industry experts focused on key topics such as intangible cultural heritage preservation and innovation, cultural export strategies, and legal risk prevention. They provided in-depth insights combining theoretical perspectives with practical value, laying a solid foundation for the healthy development of cultural and tourism trade.

Promotion of Henan’s Century-Old Baiji Peanut Cake. Photo courtesy of the organizer.

Promotion of Ningxia Intangible Heritage Hemp Weaving – Photo courtesy of the organizer

Henan Weiqi Promotion – Photo courtesy of the organizer

Promotion of Kaifeng Inbound Tourism Intangible Cultural Heritage-Themed Routes Photo courtesy of the organizer.

Nearly 300 participants attended the event, including officials from cultural, tourism, and commerce departments across more than 20 provinces (autonomous regions and municipalities), representatives from intangible cultural heritage and time-honored brand enterprises, cultural trade companies, as well as experts, scholars, and media personnel.

Event Site – Photo courtesy of the organizer

The “Finest Gifts from China Cultural and Tourism Trade Promotion Activity integrates domestic and international, online and offline resources to showcase, promote, and trade a selection of high-quality cultural and tourism products with distinctive Chinese characteristics and style that are popular in international markets. The event provides a platform for exchanges and cooperation between Chinese and foreign enterprises, promoting the expansion and optimization of cultural trade, while enhancing the international competitiveness and recognition of Chinese companies and brands.

Prior to this, the Finest Gifts from China Cultural and Tourism Trade Promotion Activity has held 15 special sessions, with growing attention and participation both domestically and internationally, steadily advancing the development of cultural trade.

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