United States, 8th Oct 2026, – By Olivia Grant, Hospitality Marketing Consultant | Last updated: October 2026

About the author: Olivia Grant is an independent hospitality marketing consultant who works with boutique hotels, resorts and travel brands on PR, content and digital campaigns.

Hotels sell an experience that guests can’t try before they buy. That makes trust and visibility more important in hospitality than in almost any other industry. Travellers read reviews, look for coverage in travel media, and search the hotel’s name before booking.

Press releases, used well, feed all three. In my work with hotels and resorts, a well-timed announcement has often done more for brand awareness than weeks of paid social posts. Used badly, it disappears without a trace. Here’s what separates the two.

What hotels should actually announce

Not every update deserves a press release. The announcements that consistently earn coverage in hospitality are:

• Openings and reopenings: a new property, a renovated wing, a reopened restaurant
• New experiences: a spa concept, a chef partnership, a seasonal package or a signature event
• Awards and recognition: industry awards, sustainability certifications, notable rankings
• Partnerships: collaborations with airlines, travel programmes, designers or local brands
• Milestones: anniversaries, record occupancy seasons, community or sustainability initiatives

A new menu item or a minor website update is better suited to social media.

Lesson 1: Sell the experience, not the facility

The weakest hotel releases read like a brochure: room counts, square metres and amenity lists. Travel journalists and readers respond to what a guest will feel and do.

Compare these two openings:

“The resort features 120 rooms, two restaurants and an outdoor pool.”

“Guests at the resort can now start the day with a sunrise kayak tour and end it with a five-course tasting menu built around the morning’s local catch.”

The second gives a journalist a story and gives a reader a reason to book.

Lesson 2: Target travel and lifestyle media specifically

General business news sites rarely help a hotel fill rooms. The audiences that matter are travel publications, lifestyle magazines, regional news in key source markets, and trade outlets read by travel agents and tour operators.

When choosing a distribution service, ask directly: which travel and lifestyle outlets are in your network, and in which countries? A resort in the Maldives targeting European guests needs placements that Europeans actually read.

Lesson 3: Plan around the booking calendar

Travellers book months in advance. A release about a summer package sent in June arrives too late. With the hotels I work with, I plan announcements around these windows:

• Summer offers: announce in late winter to early spring
• Festive and New Year packages: announce in early autumn
• Openings: announce three to six months before the opening date, then again at launch
• Events and festivals: announce at least eight weeks ahead

Lesson 4: Use strong visuals

Hospitality is a visual business. Every release should include high-quality, properly licensed images: the property, the rooms, the food, and people enjoying the experience. Journalists often choose which story to cover based on whether usable images are available.

Lesson 5: Keep messaging consistent across properties

Hotel groups with multiple properties often send releases that read as if different companies wrote them. A simple style guide, covering tone, how the brand is named and a standard boilerplate, keeps every announcement recognisably part of the same brand.

For a closer look at how premium hospitality brands approach this, Naluda Magazine explores how strategic PR helps luxury hotels and resorts stand out, including targeting high-end travellers, consistent messaging and global media exposure.

Measuring whether it worked

Hotels have an advantage over many industries: the results are measurable. After each release, I track:

Tagging links in the release with tracking parameters makes it much easier to connect coverage to actual bookings.

Common mistakes hotels make

• Announcing too often with too little news
• Writing in brochure language full of “luxurious” and “world-class”
• Sending releases without images or with low-resolution photos
• Ignoring source markets and distributing only locally
• Never reusing coverage on the website, booking pages or social channels

Final thoughts

For hotels and resorts, a press release is more than an announcement. It’s a way to put the guest experience in front of travellers and the media who influence them. Focus on genuine news, write about the experience rather than the facility, time releases around booking behaviour, and target travel media in the markets you want to reach. For more context on how leading hospitality brands use strategic press release distribution, the Naluda Magazine analysis is worth a read.

Media Contact

Organization: Hospitality Marketing Consultant

Contact
Person: Olivia Grant

Website:

American Express Dominates Hotels and Resorts with Strategic PR

Email:

CSS@contactme.com

Country:United States

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How Hotels and Resorts Can Use Press Releases to Win Bookings and Media Attention appeared first on
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United States, 8th Oct 2026, – By Tin, Founder of growths | Last updated: October 2026

About the author: Tin leads Growths, a digital marketing agency in USA, that plans SEO, PR and content campaigns for businesses in USA, Europe and the Middle East. His team has distributed press releases through both free submission sites and paid newswire services for clients of all sizes.

“Can’t we just use the free sites?”

It’s the first question almost every startup client asks me, and it’s a fair one. Free press release sites exist, they publish your announcement, and they cost nothing. So why would anyone pay?

After running campaigns through both free and paid channels, my answer is: free distribution has a real place, but it solves a different problem from paid distribution. Knowing which problem you have saves both money and disappointment.

What free press release sites actually give you

Free platforms let you register, submit a release and have it published on their own site, usually within a day or two. Some allow a link in the body or contact section, and many are indexed by search engines.

In practice, here’s what we typically see from a free submission:

• The release appears on the platform’s own website
• It may show up in search results for your exact brand name
• Occasionally it gets picked up by a small aggregator
• Very rarely does it reach a journalist or a mainstream news site

That’s not nothing. For a very early-stage business with no online presence, having something indexed under your brand name is useful. But it’s not media coverage.

What paid distribution adds

Paid services push your release beyond their own platform: onto partner news websites, into journalist databases, through news feeds and, at higher tiers, into recognised media outlets. The good ones also provide a report with live links showing exactly where the release appeared.

The real differences I’ve seen are:

• Reach: placements on dozens or hundreds of external sites rather than one
• Credibility: coverage on recognisable news portals you can show to customers and investors
• Editorial review: someone checks your release before it goes live
• Reporting: documented proof of results for you or your client
• Regional targeting: the ability to focus on a specific country or market

When free distribution is enough

From experience, free sites make sense when:

• You’re a new business and simply want your announcement indexed under your brand
• The news is minor, such as a small update, a local event or a new hire
• You’re testing your headline and messaging before a bigger campaign
• The budget is genuinely zero and something is better than nothing

When you should pay

Paid distribution is worth it when:

• The news is significant: a launch, funding, expansion, partnership or award
• You need visible proof of coverage for investors, partners or sales pages
• You’re targeting a specific region and need placements there
• You’re an agency and must deliver a professional report to a client
• Your reputation depends on appearing on credible sites rather than low-quality directories

A comparison from our campaigns

How to evaluate a site, free or paid

Whether a platform costs nothing or several hundred dollars, I run the same checks:

1. Look at recent releases on the site. If it’s full of spam, gambling or low-quality content, your brand doesn’t belong next to it.
2. Check whether it’s indexed. Search for a recent release title in Google. If it doesn’t appear, neither will yours.
3. Read the terms on links. Some free sites allow live links, some nofollow them, some remove them entirely.
4. Ask for a sample report from paid providers, with live URLs rather than logos.
5. Confirm regional relevance. A strong network in the US may do little for a brand selling in the Gulf.

If you want a ready-made shortlist to start from, Crispme’s guide to 20 free and paid press release distribution sites splits the options into both categories, with notes on features and pricing for each. It’s a practical way to compare before testing a few yourself.

A word on SEO expectations

Many people use press releases mainly for links. That’s a mistake. Google treats links in press releases differently from editorial links, and mass-submitting the same release to dozens of free sites won’t improve rankings. It can even create a low-quality link footprint.

The real SEO value of a release is indirect: branded search visibility, referral traffic, and the chance that a journalist or blogger writes original coverage that links to you naturally.

My practical approach

For most small-business clients, we use a mixed strategy:

1. Use free sites for minor updates and to keep the brand active online.
2. Save paid distribution for two to four genuinely significant announcements a year.
3. Write every release to journalist standards, regardless of where it’s published.
4. Repurpose all coverage on the company’s website, LinkedIn and sales materials.

Final thoughts

Free and paid press release distribution aren’t competitors. They’re tools for different jobs. Free sites are fine for small news and basic visibility. Paid services earn their cost when the announcement matters and credibility is on the line. Start by reviewing a balanced list of free and paid press release distribution sites, check each one against your goals, and spend money only where it will actually move the needle.

Media Contact

Organization: growths

Contact
Person: growths

Website:

https://crispme.com/20-free-and-paid-press-release-distribution-sites/

Email:

css@growths.com

Country:United States

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Free vs Paid Press Release Distribution: When Saving Money Makes Sense, and When It Doesn’t appeared first on
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United Kingdom, 8th Oct 2026, – By Tin, Founder of BMS Digital | Last updated: October 2026

About the author: Tim leads BMS Digital, a digital marketing agency in UK, that plans SEO, PR and content campaigns for businesses in South Asia, Europe and the Middle East. His team writes and distributes press releases for startups, SMEs and international brands.

When clients send me a draft press release, I often ask them to open Amazon’s newsroom in another tab and compare. The difference is usually obvious within seconds. Amazon’s announcements are short, specific and built around the customer. Most small-business releases are long, vague and built around the company.

You don’t need Amazon’s budget to write like Amazon. You need its discipline. Here’s what I’ve found most useful to borrow, and how we apply it for smaller brands.

Amazon writes the press release before building the product

Amazon’s well-known “Working Backwards” process asks teams to write a mock press release, along with an FAQ, before a product is approved for development. If the team can’t explain clearly why a customer would care, the idea needs more work.

This is the most valuable lesson for small businesses, and it has nothing to do with distribution. If you can’t write a clear one-paragraph announcement explaining who benefits and why, the problem isn’t your PR. It’s your message. We now use a simplified version of this exercise with clients before any launch campaign, and it regularly exposes weak positioning early, when it’s cheap to fix.

Lesson 1: Lead with the customer, not the company

A typical small-business opening line reads like this:

“XYZ Ltd, a leading provider of innovative solutions, is proud to announce the launch of its new platform.”

An Amazon-style version reads more like this:

“Small retailers in Karachi can now offer same-day delivery without hiring their own drivers, using XYZ’s new delivery platform launched today.”

The second version tells the reader who it’s for, what changes for them, and when. That’s what journalists look for, and it’s what readers remember.

Lesson 2: Use specifics instead of adjectives

Big brands rarely describe themselves as “revolutionary” or “world-class.” They give numbers, locations, dates and prices. Specific details make a release more credible and more quotable.

Before publishing, we run a simple check: highlight every adjective in the draft and ask whether a fact could replace it. “Fast delivery” becomes “delivery within four hours.” “Affordable” becomes the actual price.

Lesson 3: Keep it short and scannable

Amazon’s releases put the essential news in the headline and first paragraph, then use the remaining space for supporting detail and quotes. A reader who stops after three sentences still understands the story.

For our clients, that means:

• One headline stating the news plainly
• A first paragraph answering who, what, when, where and why
• Two or three short supporting paragraphs
• One meaningful quote from a named spokesperson
• A brief company boilerplate

Lesson 4: Make quotes say something

Weak quotes are the most common flaw I see. “We are thrilled to announce this partnership” adds nothing. A strong quote explains why the news matters or offers a real opinion:

“Most of our customers told us delivery delays were costing them repeat sales. This service exists to fix that one problem.”

That’s a quote a journalist might actually use.

Lesson 5: Time announcements deliberately

Large companies plan announcements around events, seasons and news cycles. Small businesses can do the same on a smaller scale: release seasonal products ahead of the season, tie announcements to industry events, or avoid days when major news will bury your story.

For a deeper breakdown of these elements, including messaging, customer focus, data and timing, BM Times has a useful analysis on learning from Amazon’s press release strategy for U.S. businesses. It’s a good read for anyone who wants to see how these principles fit together.

What not to copy from big brands

Some things simply don’t translate to a small company:

• Announcing everything. Amazon has newsworthy updates constantly. A small business sending weekly releases with minor updates will train journalists to ignore it.
• Relying on brand recognition. Amazon’s name alone gets attention. Yours won’t yet, so your news angle must work harder.
• Massive distribution budgets. Choose distribution based on where your audience actually is, not on the largest possible network.

A quick self-check before you publish

Final thoughts

Amazon’s PR strength doesn’t come from size alone. It comes from a habit of thinking about the customer first and communicating with clarity and evidence. Any business can adopt that habit. Study how the best brands do it, such as this analysis of Amazon’s press release strategy, then apply the principles at your own scale. A clear, specific, customer-focused release will always outperform a long one full of claims nobody can verify.

Media Contact

Organization: bmtimes.co.uk

Contact
Person: bmtimes

Website:

Bm Times

Email:

css@bmtimes.co.uk

Country:United Kingdom

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What Small Businesses Can Borrow From Amazon’s Press Release Playbook appeared first on
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