Press Release
Gene Kwon: Pay Closer Attention to People Than to Plans
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Gene Kwon, Salt Lake City entrepreneur and co-founder of eHub, explains why the right people matter more than the perfect strategy.
The Turnaround Nobody Planned For
Utah, USA, Jul 24, 2026, ZEX PR WIRE — A few years into building what looked like a solid business, a founder realized the strategy was working, but the company was not. Every plan was being executed. Every milestone was being hit. But the team felt disconnected. Decisions took too long. Trust was low. Growth had stalled.
The shift came when the founder stopped obsessing over the next tactical move and started paying attention to who was in the room. Within six months, the company had rebuilt its leadership team, clarified who owned what, and started moving faster than ever. The plan had not changed. The people had.
“Pay closer attention to people than to plans,” says Gene Kwon, co-founder of eHub and Ernst and Young Entrepreneur of the Year. “The right people can make an average idea successful. The wrong people can make a great idea fail.”
Lessons from the Court
Kwon grew up in Oregon and Utah and became a ranked junior tennis player. He later played collegiate tennis at the University of Washington, where he earned a degree in English. Tennis taught him something most business books skip over.
“Tennis teaches you accountability,” Kwon explains. “When you’re on the court, there’s nobody else to blame. You learn how to adjust and keep moving forward.”
That mindset carried into his career. After college, Kwon co-founded Move Method and later helped launch eHub, a logistics and shipping solutions company based in Salt Lake City. Along the way, he earned recognition including the Forty Under Forty Business Award and served on the board of the Package Shippers Association.
But awards do not tell the full story.
“It has been my failures that have taught me the most,” Kwon says, “enabling a unique perspective on business and in life. A perspective of humility, gratitude and integrity.”
Why Good Businesses Start with Real Problems
Kwon believes most companies fail because they solve the wrong problem or solve it for the wrong reason.
“I’ve always believed that good businesses start by helping people solve real problems,” he says. “If you stay focused on that, growth usually follows.”
At eHub, the problem was clear. Businesses were spending too much time and money trying to manage shipping. The solution was not another platform. It was a partner that could simplify operations and help companies move faster.
“There were businesses spending too much time and money trying to manage shipping,” Kwon says. “We wanted to create solutions that made operations easier and more efficient.”
The approach worked because it started with listening, not pitching.
Copy This Framework: The Five-Phase People-First Strategy
Kwon’s approach to building businesses is less about following a rigid plan and more about building the right team, asking better questions, and staying focused on what matters. Here is how to apply it.
Phase 1: Audit Your Current Team Before you hire or fire anyone, get honest about who you have. Who makes decisions faster? Who slows things down? Who do people trust? Write it down. You cannot fix what you will not name.
Phase 2: Define What You Actually Need Stop hiring based on job descriptions. Start hiring based on gaps. Do you need someone who can execute, or someone who can think three steps ahead? Do you need a builder or a manager? Be specific.
Phase 3: Prioritize Trust Over Talent Talent gets you in the door. Trust keeps you in the room. Kwon says companies only grow when people trust each other and work toward the same goals. If you cannot trust someone with bad news, you cannot trust them with your business.
Phase 4: Ask Better Questions “The challenge isn’t finding answers anymore,” Kwon says. “The challenge is asking better questions.” Stop asking what went wrong. Start asking what you missed. Stop asking how to grow faster. Start asking what is slowing you down.
Phase 5: Build Relationships That Outlast Transactions “One conversation can completely change your perspective,” Kwon notes. “You never know where a good relationship might lead.” Invest in people before you need something from them. The best opportunities come from relationships, not networking events.
Quick Wins You Can Implement This Week
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Schedule a 15-minute one-on-one with every person on your core team. Ask one question: What is slowing you down right now?
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Identify one decision that has been stuck for more than two weeks. Assign it to one person with full authority to move it forward.
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Write down the names of three people you trust completely. Make sure at least one of them is involved in every major decision.
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Replace one status meeting with a problem-solving session. Bring the right people. Ask better questions.
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Reach out to one person you respect but have not spoken to in six months. No agenda. Just reconnect.
Red Flags That Signal You Are Focusing on the Wrong Things
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You can recite your strategy but cannot name the last time your team felt aligned.
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Meetings are getting longer, but decisions are not getting clearer.
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You are hiring to fill roles instead of solve problems.
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People are waiting for permission instead of taking ownership.
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You have more plans than you have people who can execute them.
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You are proud of your idea but frustrated with your team.
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Growth has stalled, but you keep tweaking the plan instead of evaluating the people.
Why Curiosity Beats Ambition
Kwon has a contrarian view on what drives long-term success.
“I think ambition is overrated,” he says. “Ambition is useful because it gives you direction, but curiosity is what keeps you growing.”
Curiosity leads to better questions. Better questions lead to better decisions. Better decisions lead to better outcomes. And better outcomes come from better people.
“Having a second chance makes you want to work even harder,” Kwon reflects. That second-chance mindset has shaped how he builds companies, leads teams, and shows up every day.
Apply This Framework to Your Business This Week
If you are leading a company, a team, or a project, stop and ask yourself one question: Am I spending more time perfecting the plan or understanding the people?
This week, pick one phase from the framework above and put it into action. Have the hard conversation. Ask the better question. Rebuild trust where it has been lost. The right people will take an average plan and make it work. The wrong people will take a great plan and watch it fail.
The choice is yours. But the answer is always people first.
About Gene Kwon
Gene Kwon is a co-founder and partner at eHub, a logistics and shipping solutions company based in Salt Lake City, Utah. He also co-founded Move Method and has earned recognition including Ernst and Young Entrepreneur of the Year and the Forty Under Forty Business Award. A former collegiate tennis player at the University of Washington, Kwon serves on the board of the Package Shippers Association and continues to help businesses grow through innovation, leadership, and a people-first approach.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dubai Studio Astra Labs Passes 1,500 Custom Website Designs by Showing Small Business Owners a Finished Website Before They Pay
The studio designs a complete website concept from each business’s own photos, videos and words, so owners judge the real thing first and decide afterwards.
Dubai, United Arab Emirates, 4th Nov 2026 – Astra Labs, the website studio of Dubai media house LUX Media Network, has now created more than 1,500 custom website designs for real small businesses across the United States, the United Kingdom, Canada, Australia, Ireland and New Zealand. Founded in April 2026, the studio has built its approach around one simple idea. A small business owner should see their finished website before they are asked to pay for it.

For most small businesses, getting a new website still follows the same pattern it did twenty years ago. The owner explains what they need, pays a deposit, waits several weeks, and only then sees what they paid for. Many owners have been through that process at least once and come away with a site that looks like a template, does not sound like them, and is hard to change. As a result, a large share of local businesses keep running on websites that are years out of date, even when they know it is costing them customers.
Astra Labs reverses that order. Before any conversation about money, the studio designs a complete working website concept around the business. Its team studies the company’s existing site, social media, reviews and photography, then writes every page in the owner’s own voice and builds the design around their real work. The owner receives a live link and can click through the finished concept on their phone, the same way their customers would.
“Most small business owners have been burned by a website project at least once. They paid up front, waited, and got something that didn’t look like them,” said a spokesperson for Astra Labs. “We flipped that around. We do the work first, the owner sees their own business presented properly, and only then do we talk about starting. If they don’t like it, they’ve lost nothing but a few minutes.”
How the process works
The Astra Labs process is designed to remove the guesswork that usually surrounds a website project.
First, the studio builds the concept. Every site is hand built in custom code rather than assembled from a template or a page builder, which keeps pages fast on mobile and gives the studio full freedom over the design. The concept uses the business’s own photos and videos wherever possible, so owners see their own work, team and premises rather than stock images.
Second, the owner reviews it. Each concept includes a simple page where the owner can ask for any change, from a single line of text to a new section or a different photo. Changes are made with the owner until they are happy with every page.
Third, the site goes live on the business’s own domain. Astra Labs moves existing pages and redirects old addresses so that businesses keep the place they have already earned on Google. Enquiry forms, privacy pages and connections to the owner’s Google and Meta accounts are set up as part of the launch.
Clear pricing for small businesses
Astra Labs publishes its pricing openly. A typical custom website costs $499 in total. Owners start with $99, every change they ask for during the build is included, and the remaining balance is only due once they are happy with the result, before the site goes live on their domain. Where a business needs more, such as moving a large existing site, an online shop or online booking, the extra cost is shown up front on the concept itself, so there are no surprises later.
The studio also offers optional ongoing care after launch, covering hosting, security, updates and small monthly changes, for owners who prefer not to manage their website themselves. Owners who would rather host the site themselves can do so.
Built for local and service businesses
Astra Labs works mainly with local and owner-led businesses, including tradespeople, contractors, clinics, salons, photographers, coaches, restaurants, cleaning companies, consultants and specialist retailers. Many of these businesses earn most of their work through word of mouth and repeat customers, and their website is often the first thing a new customer checks before picking up the phone.
“A plumber, a dentist or a removals company doesn’t need a website that wins design awards,” the spokesperson added. “They need one that looks as good as the work they actually do, loads fast on a phone, and makes it easy for a customer to call or book. That’s what we design for.”
Because each concept is built from the business’s own material, no two sites look alike. The studio’s design library now spans hundreds of industries, from local trades and clinics to creative studios and hospitality.
A Dubai media house with a global client base
Astra Labs is part of LUX Media Network, a private media house based in Dubai, United Arab Emirates. LUX Media Network also operates BY LUX, a premium studio creating signature digital experiences for brands and founders. Together, the studios bring the standards of a full creative agency to businesses that have usually been priced out of that level of work.
The first Astra Labs client websites are now live on their own domains, and the studio continues to design new concepts for small businesses every week.
What comes next
Over the coming months, Astra Labs plans to expand its library of industry-specific designs and publish practical guides for small business owners on how to choose, plan and maintain a website that brings in customers. The studio will continue to offer every business a finished concept to see before any commitment.
Business owners who would like to see what their own website could look like can contact the studio through its website.
About Astra Labs
Astra Labs designs and builds custom websites for small and local businesses, showing each owner a finished concept built from their own content before they commit. Websites are hand built in custom code, shaped with the owner until they are happy, and launched on the business’s own domain. Astra Labs is part of LUX Media Network. Learn more at https://astralabs.store
About LUX Media Network
LUX Media Network is a private media house based in Dubai, United Arab Emirates. It operates the studios Astra Labs and BY LUX, creating digital presence and communication for businesses and brands worldwide. Learn more at https://luxmedianetwork.com
Media Contact
Organization: LUX MEDIA NETWORK
Contact Person: Jackson Clark
Website: https://astralabs.store/
Email: Send Email
City: Dubai
Country: United Arab Emirates
Release id: 50449
View source version on King Newswire:
Dubai Studio Astra Labs Passes 1,500 Custom Website Designs by Showing Small Business Owners a Finished Website Before They Pay
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
MiniCabRide Simplifies Winter Travel with Fixed-Fare UK Airport & Long Distance Transfers
MiniCabRide is promoting its 24-7 pre-booked airport, seaport and long-distance transfer services ahead of the busy winter and festive travel season. As a TfL-licensed private hire operator, the company offers fixed fares with no surge pricing, professional licensed drivers, flight monitoring, meet-and-greet services, and a wide range of vehicles. With more than 500 vehicles and driver partners, MiniCabRide serves passengers across London and the UK while expanding its electric vehicle fleet, with an ambition to transition to an all-electric fleet by 2030. TfL-licensed private hire operator offering 24-7 pre-booking, no surge pricing and a rapidly expanding electric fleet as the festive travel season kicks in.
London, United Kingdom, 4th Nov 2026 – MiniCabRide LTD (a TfL-licensed private hire operator) are today promoting their pre-booked airport, seaport and long-distance minicab services for travellers throughout London and the UK. With the winter rush around the corner, they are urging customers to book in advance and lock in a fixed fare before demand increases.

From half-term and Christmas getaways to business trips, cruise departures, and other festive events, winter is one of the UK’s busiest travel periods of the year. MiniCabRide gives customers a reliable alternative to the chaos of unpredictable pricing and last-minute searches. You get a guaranteed price, a licensed driver, and a vehicle sized for your group, available 24 hours a day, 7 days a week.
Fixed, Transparent Fares With No Surge Pricing
Price uncertainty is the biggest complaint passengers have when booking private transport. MiniCabRide deals with this head-on with a fixed fare. You get a firm quote before booking, so you know exactly what your journey will cost. There is no surge pricing applied by MiniCabRide, so the price you are quoted for your journey is not going to go up during periods of high demand, in the rain or at peak times.
The fare displayed for a journey will be dependent on the pickup address, destination, vehicle type and any additional requirements (e.g. extra luggage space, child seats on Request). You can view your quote online or in the booking app prior to booking.
“Travelling should be one less thing to worry about, especially during the busiest weeks of the year,” said Kevin Obrian, Media Manager of MiniCabRide. “Our customers tell us they value knowing the price upfront and knowing their driver will be there on time. That is what we aim to deliver on every booking.”
Reliable Airport and Seaport Transfers
Airport and seaport journeys are central to MiniCabRide’s service. The company provides pre-booked transfers to and from Heathrow, Gatwick, Stansted, Luton, and London City airports, as well as major railway stations and cruise terminals, including Southampton, Portsmouth, Dover, and Tilbury.
For arrivals, customers can provide their flight details at the time of booking so the driver can monitor any changes to the landing time. Meet and greet is available for those who prefer to be met at a pre-agreed point in the terminal, and drivers will assist with luggage at both ends of the journey. For cruise passengers, the company can arrange pickups to suit embarkation and disembarkation times and can use vehicles with space for the larger bags that are generally carried on longer holidays.
MiniCabRide also takes passengers from the stations (King’s Cross, St Pancras International, Euston, Paddington and Victoria), so visitors can get to their final destination directly without changing transport.
Long-Distance Journeys Across the UK
Beyond London, MiniCabRide provides long-distance private transfers all over the UK. The main routes are, of course, London to Oxford, Cambridge, Brighton, Bath, Bristol, Birmingham, Manchester, and Liverpool, as well as various seaside destinations, university towns, and regional airports.
Long-distance bookings suit a wide range of passengers, including families visiting relatives, groups attending weddings and events, golfers heading to championship courses, students moving to or from university, and business travellers who need to work or rest on the way to an appointment. Because each fare is quoted individually, customers can compare vehicle options and choose the arrangement that best fits their group and budget.
A Fleet for Every Type of Journey
MiniCabRide’s fleet includes standard saloon cars for one or two passengers, estates for those with more luggage, MPVs for families, and executive cars for business trips and special occasions. Multi-passenger vehicles (6- and 8-seater) are also available for larger groups.
Customers can request child and baby seats, and are encouraged to mention any special requirements when booking so the right vehicle can be arranged in advance. Every journey is driven by a fully licensed professional driver, with an emphasis on punctuality, customer care, and helpful luggage assistance.
Licensed, Experienced and Customer-Focused
Founded in 2020, MiniCabRide LTD is a licensed TfL-approved Private Hire Operator based in London (licence number 011021). It is one of the larger private hire minicab companies in the city with over 500 vehicles and driver partners.
Customers should check that any private hire booking is via a licensed operator, that the driver has valid ID and that the vehicle has the correct licence. Booking in advance via a licensed operator rather than hailing an unbooked car is still the safest way to use a minicab in London.
Customer feedback is central to the company’s approach. They have many customer reviews across public platforms and currently hold a 4.7 rating on both Google and Trustpilot.
Easy Booking, Live Tracking and 24-7 Support
MiniCabRide offers online and app-based booking, allowing customers to compare vehicles, receive a quotation and confirm a journey within minutes. Real-time vehicle tracking lets passengers follow their driver’s progress, while confirmation messages provide the details they need before travel day.
A dedicated customer support team is on hand 24-7 to help with booking changes, special requests, or queries. For more frequent travellers, we offer business accounts that bring multiple journeys together on one platform, with consolidated invoicing and priority booking. These are designed for companies, event organisers and corporate travel managers.
Preparing for the Festive Season
The weeks around Christmas and the New Year see some of the year’s peak demand for transport. Airport departures peak in the days leading up to Christmas; there’s a massive influx of shoppers and tourists into central London for seasonal events and attractions, and, of course, long-distance trips to visit family and friends.
MiniCabRide advises customers to:
- Book early for airport and station journeys, particularly on busy weekends and the days around Christmas
- Provide complete details, including flight numbers, terminals, passenger numbers and luggage, so the right vehicle can be assigned
- Allow extra time for events, road closures and busy shopping areas in central London
- Request child seats and larger vehicles when making the booking, rather than on the day
- Plan return journeys at the same time, so both trips are confirmed in advance
“Early booking gives the customer the most choice and the most peace of mind,” added Kevin Obrian. “If you know your dates, then it is definitely worth booking your transfer as early as you can.”
Moving Towards a Greener Fleet
MiniCabRide is focused on minimising the environmental impact of private hire travel. They’ve started introducing EVs into the fleet and aim to be an all-electric company by 2030. They’re also looking at autonomous vehicle options from 2035 as the technology and the regulatory environment develop.
“Cleaner air in our cities matters to our customers, our drivers and the communities we serve,” said Kevin Obrian. “Moving to an electric fleet is a long-term commitment, and we will keep expanding our electric options as charging infrastructure and vehicle choice continue to improve.”
Customers who want to travel in an electric vehicle are encouraged to ask about availability when they book.
How to Book
Passengers can book a MiniCabRide transfer online at minicabride.com, through the MiniCabRide mobile app, or by contacting the customer support team by phone at 0044 207 005 0090 or by email . Customers enter their pickup point, destination, date, time and passenger numbers to receive an instant fixed-fare quotation and select the vehicle that meets their needs.
About MiniCabRide
MiniCabRide is a trusted pre-booked minicab service that delivers reliable airport, seaport, and long-distance transfers across London and the UK. Operating 24-7, the company offers fixed, transparent fares without surge pricing, so customers always know their travel costs upfront. Its diverse fleet ranges from standard saloon cars to executive models and multi-passenger vehicles, meeting the needs of solo travellers, families, tourists and business clients.
Founded in 2020, MiniCabRide LTD is a licensed Transport for London (TfL) approved Private Hire Operator based in London (licence number 011021). With more than 500 vehicles and driver partners, it provides a fast, efficient and dependable service delivered by fully licensed, professional drivers. The company is introducing electric vehicles into its fleet, aiming to operate exclusively electric cars by 2030 and explore autonomous vehicle options from 2035.
Media Contact
Organization: MiniCabRide Ltd
Contact Person: Kevin Obrian
Website: https://minicabride.com/
Email: Send Email
Address: 24, Frognal Court, Finchley Rd, London
City: London
State: London
Country: United Kingdom
Release id: 50373
View source version on King Newswire:
MiniCabRide Simplifies Winter Travel with Fixed-Fare UK Airport & Long Distance Transfers
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Beyond the $40 Billion RWA Headline: Drofa Comms × RWA Summit Report Identifies Four Challenges for 2027
London, The United Kingdom, November 3rd, 2026, FinanceWire
The value of distributed tokenised real-world assets (RWAs) approached $40 billion by 13 October 2026, according to RWA.xyz. At the beginning of the year, though, it stood at approximately $21.5 billion, according to Binance Research. Yet, despite this near-doubling in value, the figures say little about how easily investors can trade these assets, use them as collateral or exercise their rights in cross-border transactions.
This divergence between issuance and real-world use is the outset for “Tokenise First, Figure It Out Later: The RWA Dilemma”, a new report from Drofa Comms in collaboration with RWA WEEK, organiser of RWA Summit Singapore 2026. Drawing on discussions at the 9 October summit, where Drofa Comms participated as a media partner of RWA WEEK, the report examines what it takes for tokenised assets to develop functioning markets, meet legal requirements and deliver measurable financial benefits.
Looking ahead to 2027, Drofa Comms identifies four indicators that offer a more useful measure of RWA market maturity than the total value of assets issued on-chain:
- Secondary-market activity: Trading depth and turnover, alongside realistic opportunities for investors to sell tokens after issuance.
- Institutional capital efficiency: Measurable reductions in pre-funding requirements and the ability to use tokenised holdings as collateral.
- Legal certainty: Enforceable ownership and redemption rights, including workable arrangements for cross-border transactions.
- Commercial sustainability: Repeat customer activity and revenues sufficient to support viable services.
The report scrutinises how regulatory requirements differ between jurisdictions, what it takes to develop genuine secondary markets and how tokenised assets may function as collateral. It also examines institutional and everyday payments, from reducing pre-funded balances through stablecoin settlement to connecting digital assets with payment cards.
“The RWA industry faces a test of maturity. As the value of tokenised assets grows, the question is how much of that growth translates into functioning markets, wider use by financial institutions and measurable economic benefits. Issuance figures alone cannot be the answer. At Drofa Comms, we believe that the industry’s development also depends on how openly companies address the challenges involved. Investors and financial institutions need enough information to assess both the opportunities and the limitations of tokenisation,” said Valentina Drofa, Founder & CEO of Drofa Comms.
Beyond investment products, the report also highlights how digital assets are already being used in traditional industries.
“Everyone is talking about the tokenization of financial products and real estate, but the real movement is happening in industries you probably wouldn’t expect. Think trade finance operators, the shipping industry, or precious metals mining businesses. They are already using stablecoins for cross-border transactions and understand why instant settlement is better than T+2.” said Ivan V. Ivanov, Founder of UVECON.VC, UVC GROUP and RWA WEEK commented on these developments.
The report draws on perspectives from speakers and experts affiliated with TRM Labs, Galaxy, Sygnum Bank, Nethermind, Spartan Group, Theoriq, Reap, KAST, Algebra / Theorem, Drofa Comms and other organisations.
Read the full report: https://www.drofa-ra.com/rwa-summit-singapore-2026-drofa-comms-rwa-week-report/
About Drofa Comms
Founded in 2011, Drofa Comms is a London-headquartered PR agency specialising in finance, fintech and blockchain communications. The agency has worked with more than 1,000 companies worldwide and has a team of over 30 professionals and advisers. Its proprietary initiatives include Women Leading the Way, Crypto Edu and Communicate Fintech.
About RWA WEEK and RWA Summit
RWA WEEK is an international industry initiative dedicated to real-world asset tokenisation and its applications in finance and business. Its Singapore 2026 edition included RWA Summit Singapore on 9 October, bringing together financial institutions, investors and digital-asset companies to discuss market developments, emerging use cases and barriers to adoption.
Contact
Drofa Comms
info@drofa-ra.co.uk
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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