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Cornwall Founder Launches Street Therapy Product Brands

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Dean Cooper, founder of Street Therapy, has launched Broken Man apparel and From the Ashes sauces as purpose-led product brands designed to normalise difficult conversations around burnout, recovery, identity and resilience through everyday life.

Cornwall, United Kingdom, 15th May 2026 — Dean Cooper, a Cornwall-based technology executive, executive coach and founder of Street Therapy, has announced the launch of two new purpose-led product brands designed to turn difficult conversations around burnout, identity, pressure and recovery into something more visible, relatable and accessible through everyday life.

The brands — Broken Man, a wellbeing-focused apparel line, and From the Ashes, a clean-ingredient chilli and BBQ sauce range — form part of Cooper’s wider Street Therapy framework, a lived-experience recovery philosophy built around movement, mindset and rebuilding after burnout, addiction, pressure, trauma and personal collapse.

Unlike traditional wellness brands, Cooper says the goal is not simply to sell products, but to create everyday conversation points that help normalise subjects many people still struggle to discuss openly.

“We are not trying to create products for the sake of products,” says Cooper. “The purpose is bigger than that. We are trying to create things people use in normal life that quietly open the door to conversations around mental health, burnout, recovery, identity and resilience.”

Street Therapy was developed following Cooper’s own recovery journey after severe executive burnout, addiction and a serious stress-related health collapse. His recovery reportedly began with just 200 steps a day and gradually evolved into a broader framework focused on sustainable rebuilding through walking, strength, mindset and lived-experience recovery.

That journey has since expanded into a wider ecosystem of coaching, podcast storytelling, apparel, sensory products and advocacy designed to bring recovery conversations outside traditional clinical environments and into everyday spaces.

Broken Man: Apparel Designed to Speak When People Cannot

Broken Man is described as a purpose-led apparel brand focused on using visible messaging to help normalise difficult subjects around mental health, burnout, identity pressure and emotional struggle.

The clothing uses subtle but emotionally direct language designed to resonate with people carrying private battles in public spaces.

Cooper describes the concept as “wearable honesty” — fashion intended not only as self-expression, but as a quiet signal of solidarity and understanding.

“Sometimes people are not ready to explain what they are going through,” Cooper says. “But clothing can still say something on their behalf. It can create recognition. It can help people feel seen. It can make difficult subjects feel less isolating.”

Alongside Broken Man, Cooper is also developing a female companion line designed to carry the same themes of honesty, strength and recovery through a different visual and emotional tone.
 

From the Ashes: A Sensory Journey Through Recovery

Alongside the apparel launch, Cooper is also introducing From the Ashes, a chilli and BBQ sauce range designed as what he describes as “a sensory journey through collapse, survival and rebuilding.”

The products use bold naming, flavour progression and visual storytelling to reflect different emotional stages of recovery and resilience.

While the sauces are made with clean ingredients and no unnecessary preservatives, Cooper says the deeper purpose is storytelling and emotional connection rather than simply producing another food product.

“Recovery is not always clean and polished,” says Cooper. “It burns. It lingers. It changes you. We wanted to create something where flavour itself could become part of a story about rebuilding.”

Cooper believes products used in ordinary settings — kitchens, BBQs, workplaces, homes, events and social gatherings — can sometimes create more natural openings for meaningful conversation than formal wellbeing environments alone.

“A lot of people will never walk directly into a therapy room and immediately open up,” he says. “But they may ask about a hoodie. They may talk over food. They may recognise themselves in a story or a message. That is often where the real conversation begins.”
 

Street Therapy: A Framework Built Around Real-World Recovery

At the centre of the ecosystem is Street Therapy itself — a lived-experience mental health and recovery framework focused on rebuilding through movement, mindset, self-awareness and sustainable progress.

Cooper says Street Therapy is not intended to replace therapy or clinical support. Instead, it is designed to complement them by addressing the realities of everyday life outside formal support settings.

The framework focuses on supporting conversations around burnout, pressure, addiction, identity collapse, grief, anxiety and transformation in practical, accessible ways grounded in lived experience.

“The world is changing faster than many people can psychologically process,” Cooper says. “AI, transformation, pressure, financial strain, identity anxiety and modern work culture are creating a constant state of stress for many people. We need to start normalising honest conversations around that reality instead of pretending everyone is coping perfectly.”

As part of the wider Street Therapy ecosystem, Cooper also hosts The After The Fall Show, a podcast exploring real stories of burnout, addiction, recovery, leadership pressure, transformation and rebuilding.

Building a Purpose-Led Ecosystem

Cooper says the long-term aim is to grow Street Therapy into a broader movement that combines storytelling, products, advocacy, coaching and partnerships to support conversations around resilience and mental wellbeing in a more practical and human way.

The business is currently seeking conversations with journalists, retailers, stockists, wellbeing leaders, podcast guests, mental health organisations and potential brand partners interested in purpose-led products and lived-experience recovery advocacy.

“This is not about pretending life is perfect,” says Cooper. “It is about creating things that help people feel less alone while encouraging honest conversations around what it means to struggle, rebuild and keep moving forward.”

 

About Dean Cooper

Dean Cooper is a Cornwall-based technology executive, executive coach, author and founder of Street Therapy. After experiencing severe burnout, addiction and a stress-related health collapse, he rebuilt his life through walking, sobriety, strength training, mindset work and lived-experience recovery.

He is the founder of the Street Therapy framework, the creator of the Broken Man apparel brand and the From the Ashes sensory range, and the host of The After The Fall Show podcast.

His work focuses on recovery, resilience, burnout, transformation, identity and sustainable rebuilding in modern life.

Media Contact

Dean Cooper
Icarus Works / Street Therapy
Launceston, Cornwall, United Kingdom
Email: Icarus@Icarus.Works
Website: https://www.icarus.works
Street Therapy: https://www.streettherapy.co.uk
TikTok: https://www.tiktok.com/@Icarus_Works_UK
Instagram: https://instagram.com/icarus_works

Media Contact

Organization: Icarus Works

Contact Person: Dean Cooper

Website: https://icarus.works

Email: Send Email

Contact Number: +447999929392

Address:Launceston

City: Cornwall

State: cornwall

Country:United Kingdom

Release id:44882

The post Cornwall Founder Launches Street Therapy Product Brands appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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TaqFlow Emerges to Overhaul Central Asian Cross-Border Payments

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Dubai, UAE, August 1st, 2026, FinanceWire

Fintech Pioneer Fuses Blockchain and Dedicated Content Delivery Network to Replace Broken 48-Hour Legacy Banking Rails with Instant, Ultra-Low-Fee Transactions

TaqFlow, a next-generation cross-border payment platform engineered specifically for Central Asian corridors, announced its official emergence from stealth mode and the public launch of pre-orders for its high-speed financial network. The platform solves the region’s most critical commercial pain points: slow settlement times, high transaction fees, and crippling currency volatility.

Unlike traditional financial institutions, the team behind TaqFlow is comprised entirely of digital nomads who have spent years traveling, living, and operating businesses across different countries. Having managed international operations on the move, the founders intimately understand the severe friction, predatory fees, and operational bottlenecks tied to cross-border capital movement.

“The spark for TaqFlow happened on a beach in Bali, of all places,” said co-founder Giorgi Beridze. “I was speaking with one of my eventual co-founders, who was venting about the sheer frustration of moving money between Georgia and Kazakhstan. The transaction took over two days to clear. In that short window, currency fluctuations ate away at the capital, costing him the equivalent of several hundred euros. It was a lightbulb moment for both of us. As nomads, we knew this pain intimately. We realized that the existing cross-border rails in Central Asia were fundamentally broken—exposed to systemic delays, unpredictable volatility, and unnecessary costs.”

TaqFlow eliminates these systemic bottlenecks by introducing a proprietary, dual-layer architecture built entirely from scratch. The platform is harnessing the innate speed and cryptographic security of the blockchain, layering it beneath a custom-built, dedicated content delivery network (CDN). This physical infrastructure will bypass standard public internet latency, allowing TaqFlow to route, read, and settle B2B transactions in mere seconds at a fraction of standard banking fees.

The rapid velocity of the platform removes the financial limbo that historically stifled trade along the historic Silk Road corridors, which inspired the company’s name. A “Taq” was the historic domed archway where ancient global merchants gathered to exchange currency; TaqFlow has modernized this concept into a digital gateway.

“As a young startup, our greatest asset is that we aren’t saddled by legacy systems or yesterday’s way of thinking,” a co-founder continued. “Traditional institutions are trapped inside layers of obsolete technical debt. This blank slate allows us to build cleaner, operate with zero friction, and pass those massive cost savings directly to our customers. We are already looking at how we can incorporate AI natively into our infrastructure to push processing speeds even higher and completely transform the cross-border customer experience.”

The launch arrives at a pivotal moment. Institutional investors from Europe, the Americas, and the Gulf region are increasingly turning their attention toward Central Asia’s rapidly growing economic landscape. TaqFlow aims to act as the primary financial bedrock that enables this influx of global capital to reach local markets seamlessly.

“The Central Asian economy has been overlooked for far too long,” co-founder Logan Jenkins noted. “When we look back five years from now, our greatest legacy won’t just be the volume of capital we processed; it will be the community of small businesses and startups we lifted up. We want to be the foundation that helps young enterprises get off the ground, seamlessly scale across borders, protect their hard-earned margins, and grow at velocities they never thought possible.”

TaqFlow is now accepting pre-orders from businesses and corporate partners across authorized Central Asian corridors. Enterprises looking to optimize their cross-border liquidity and eliminate transaction delays can learn more or request platform access by visiting TaqFlow’s launch page.

About TaqFlow

TaqFlow is a modern cross-border payment platform dedicated to unlocking the economic potential of Central Asia. Founded by a team of global digital nomads and fintech innovators, TaqFlow bridges ancient regional trading heritage with modern decentralized technology. By fusing blockchain tech with an ultra-low-latency dedicated network, the platform provides businesses with a fast, secure, and highly automated digital gateway to move capital across borders seamlessly, stripping out the delays and predatory fees of legacy banking rails.

Contact

Marketing & Media Relations
Aditi Gupta
TaqFlow
sales@taqflow.io

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Press Release

D$AVAGE Releases New Hit Single “Chosen One”

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Chosen One” brings together Kevin Gates’ younger brothers, D$AVAGE and BWA Ron, for a record rooted in family, hustle and legacy. With BWA Ron behind the production and D$AVAGE delivering raw street testimony, the two combine their talents to show their own worth while building on the foundation already established before them. The record represents chemistry, ambition and the next chapter of the BWA family – not just carrying the name, but proving what the younger brothers bring to it.

Check out “Chosen One” out now on all platforms and make sure you follow D$AVAGE on social media for his latest releases.

Connect:

www.dsavagetv.net 

Instagram – @svglife100

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The Growing Demand for Sober Lifestyle Products Reflects a Changing Culture

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United States, 1st Aug 2026 – Across the United States, sobriety is increasingly being embraced as a lifestyle rooted in wellness, purpose, and authentic connection rather than simply as recovery from addiction. As more people choose alcohol-free living and openly celebrate their personal milestones, demand is growing for meaningful sober merch, thoughtful sobriety gifts, and premium sober clothing that reflect resilience, identity, and hope.

This cultural shift is taking place alongside the rapid growth of the broader sober movement. Today, the Loosid ecosystem—which includes its sober community, recovery resources, marketplace, and lifestyle brand—has grown to more than 450,000 installs, generated 21.8 million user sessions, and helped facilitate nearly 198,000 friendships, highlighting the increasing demand for supportive, recovery-focused communities.

Rather than viewing sobriety as giving something up, many Americans now see it as gaining healthier relationships, stronger mental well-being, greater purpose, and a more intentional way of living. That evolving perspective is also changing how recovery is celebrated, creating demand for products that recognize progress, encourage conversations, and remind people of how far they have come.

Helping lead that conversation is Get Loosid, the lifestyle merchandise division of the Loosid brand. Built by people with lived recovery experience, Get Loosid was created to help individuals celebrate recovery proudly through meaningful products that represent strength, perseverance, and personal transformation.

The inspiration behind the brand is deeply personal.

Loosid was co-founded by MJ Gottlieb, whose own recovery journey revealed a challenge faced by many people entering sobriety: maintaining an alcohol-free lifestyle in a world where social activities often revolve around drinking. After achieving sobriety, Gottlieb envisioned a community that would prove sober living is not the end of fun but the beginning of a healthier and more fulfilling life. That vision ultimately grew into the Loosid ecosystem and later expanded with Get Loosid, giving people meaningful ways to celebrate their recovery every day.

Today, that philosophy resonates with a growing audience. More individuals are embracing the sober lifestyle not only because of recovery, but because they value wellness, mindfulness, and authentic relationships. Friends and family members are also looking for thoughtful ways to recognize important milestones, fueling demand for recovery giftspersonalized sobriety gifts, and keepsakes that celebrate resilience rather than focusing on past struggles.

Recovery experts have long recognized the importance of acknowledging milestones. Whether someone is celebrating thirty days, one year, or decades of sobriety, recognizing those achievements can reinforce confidence, strengthen accountability, and encourage continued progress.

As a result, soberversary gifts have become increasingly meaningful. Rather than giving generic presents, loved ones are choosing personalized items that commemorate sobriety anniversaries, birthdays, and personal accomplishments with messages that carry lasting emotional significance.

Get Loosid has responded to this growing movement by focusing on quality, personalization, and purpose instead of novelty merchandise.

One of the company’s most popular offerings is its personalized sobriety-date jewelry, allowing individuals to carry a daily reminder of the commitment they’ve made to themselves. Each piece serves as more than an accessory—it becomes a symbol of perseverance, hope, and the promise of another sober day.

Another favorite is the company’s customized “Sober Since” apparel, including premium sober t-shirts and sober hoodies that transform important recovery milestones into wearable expressions of pride. Rather than simply displaying a date, these pieces encourage meaningful conversations while helping individuals celebrate achievements they once thought impossible.

Get Loosid also offers thoughtfully designed artwork inspired by recovery, resilience, and transformation. Through inspirational décor featuring recognizable recovery symbols and meaningful addiction art, individuals can create personal spaces that reflect optimism, gratitude, and continued growth. These pieces serve as daily reminders that recovery is not defined by what has been left behind but by everything that has been gained.

For many members of the recovery community, these products represent something much larger than merchandise. They become visible reminders that recovery deserves recognition and that every milestone—regardless of how big or small—is worth celebrating.

This message aligns closely with Loosid’s broader mission of helping change public perception surrounding sobriety. Rather than allowing recovery to remain hidden by stigma, the company encourages individuals to celebrate their journeys openly, inspiring others while helping normalize sober living as a positive and fulfilling lifestyle.

That mission has already helped build one of the nation’s fastest-growing sober communities. Through the Loosid platform, members can connect with peers, track sobriety milestones, access recovery resources, discover wellness opportunities, and build meaningful relationships within a supportive environment dedicated to long-term success.

As the sober lifestyle movement continues to expand, consumers are increasingly seeking brands that reflect authenticity, purpose, and community rather than simply selling products. Industry trends suggest this demand will continue as more Americans prioritize wellness, intentional living, and meaningful self-expression through the products they choose and the stories they share.

Looking ahead, Get Loosid plans to continue developing premium collections that celebrate every stage of the recovery journey while supporting the larger mission of the Loosid ecosystem. By combining thoughtful design with lived experience, the company hopes to inspire more conversations that replace stigma with understanding and shame with pride.

The future of sober living is no longer defined by what people leave behind—it is defined by the lives they build, the communities they create, and the milestones they celebrate together.

Individuals interested in learning more about Get Loosid, exploring its sober lifestyle collections, or discovering resources that support long-term sober living can visit https://getloosid.com.

About Get Loosid

Get Loosid is a United States-based sober lifestyle brand dedicated to celebrating recovery through premium apparel, personalized gifts, jewelry, accessories, home décor, and milestone merchandise. Built by people with lived recovery experience, the company empowers individuals to wear and share their sobriety with pride. As part of the broader Loosid ecosystem, Get Loosid continues to inspire hope, resilience, and authentic community by creating meaningful products that celebrate transformation, personal growth, and sober living. The company’s mission is simple yet powerful: to help create a world where recovery is celebrated openly, every milestone matters, and every sober day becomes a reminder that hope is stronger than stigma.

Media Contact

Organization: Get Loosid

Contact Person: MJ Gottlieb

Website: https://getloosid.com/

Email: Send Email

Country:United States

Release id:47818

The post The Growing Demand for Sober Lifestyle Products Reflects a Changing Culture appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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