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Marketing Expert, Sedrick Sparks, Explains How Small Businesses Can Use AI to Cut Marketing Costs and Reach the Right Customers

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4 hours ago

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Canton, Michigan, 20th January 2026, ZEX PR WIRE, Sedrick Sparks, a Los Angeles-based marketing consultant with extensive experience leading both local and multinational marketing initiatives, has seen firsthand how small businesses can stretch limited marketing budgets without sacrificing impact. Drawing on his years of guiding companies through complex marketing challenges, Sparks is now sharing practical, actionable strategies for using artificial intelligence (AI) to reduce marketing costs while reaching the right customers.

Start with Clear Goals and Metrics

Sparks emphasizes that small businesses must first define clear objectives. Whether the goal is increasing sales, generating leads, or boosting engagement, businesses need measurable outcomes to guide AI implementation. “AI can only optimize what you can measure,” Sparks says. “Start by knowing what success looks like and identify the key metrics to track.”

Automate Repetitive Marketing Tasks

One of the simplest ways AI saves money is through automation. Sparks advises small businesses to use AI to handle tasks such as email campaigns, social media posting, and ad placement. Tools can schedule content, segment audiences automatically, and adjust messaging based on performance. By automating these processes, small teams can focus on strategy rather than manual execution.

Use AI for Audience Targeting and Segmentation

Targeting the right audience is critical for cost-effective marketing. Sedrick Sparks recommends using AI platforms that analyze customer behavior, purchase history, and online engagement. These systems can identify which prospects are most likely to respond to specific offers. Businesses can then deliver personalized messages to different segments without the cost of manual analysis. “You can reach the right people with the right message without spending extra on trial-and-error campaigns,” Sparks explains.

Optimize Advertising Spend in Real Time

AI tools can also optimize ad budgets in real time. Sparks suggests setting up platforms that adjust bids, pause underperforming ads, and allocate more funding to high-performing channels. This ensures that businesses spend only on campaigns that deliver results. Small businesses can see significant savings because AI reduces wasted impressions and unnecessary spending.

Leverage Predictive Analytics for Planning

Predictive analytics allows businesses to anticipate customer behavior. Sparks recommends using AI to forecast trends and plan campaigns in advance. By understanding what products or services customers are likely to buy and when, businesses can focus marketing efforts on high-value opportunities. “Predictive analytics turns guesswork into informed decisions, saving both time and money,” Sparks notes.

Test, Learn, and Refine Campaigns

Sedrick Sparks stresses that AI is most effective when combined with continuous testing. Small businesses should run pilot campaigns, analyze the results, and refine strategies based on performance data. AI platforms make it easy to test multiple variables simultaneously, such as different messages, visuals, and offers. This approach improves efficiency and ensures each campaign is more targeted than the last.

Keep Human Oversight

While AI automates many tasks, Sparks warns against relying solely on algorithms. “Human insight is essential for interpreting data and making strategic decisions,” he says. Teams should monitor AI outputs, validate results, and adjust strategies as needed. The combination of intelligent automation and human judgment delivers the best results.

Practical Implementation Steps

Sparks recommends a step-by-step approach. Start by integrating AI into one aspect of marketing, such as email automation. Next, expand into audience segmentation and predictive analytics. Finally, optimize ad spend and cross-channel campaigns. Small businesses should select tools that are scalable and easy to use, ensuring they can grow capabilities without increasing complexity.

Looking Ahead

According to Sparks, small businesses that implement AI thoughtfully can compete more effectively against larger competitors. “AI gives small businesses the ability to reach the right audience efficiently and creatively,” he says. “It’s not about replacing humans. It’s about enabling teams to focus on strategy, creativity, and relationships while AI handles the repetitive, data-heavy work.”

About Sedrick Sparks

Sedrick Sparks operates a marketing consultancy in Los Angeles, helping companies develop strategic marketing plans, build strong brands, and implement actionable go-to-market strategies. He is also dedicated to mentoring emerging marketers and supporting initiatives that expand access to education for underprivileged children worldwide.

To learn more visit: https://sedricksparks.com

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Press Release

Phantom Bullies Inc. Named No.1 XL American Bully Kennel in the USA for Champion Bloodline Puppies

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26 minutes ago

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January 20, 2026

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United States, 20th Jan 2026, – Phantom Bullies Inc. has established itself as the number one XL American Bully breeder in the USA. The company specializes in breeding dogs with champion bloodlines, which have repeatedly won prestigious competitions. The puppies from Phantom Bullies are perfect for families with children, ensuring a safe and friendly environment.

Phantom Bullies Inc. is the only kennel in America offering a 100% satisfaction guarantee. Each dog undergoes thorough health checks and is raised in a loving and caring environment.

Phantom Bullies is renowned for producing unique puppies in the Merle coloration with striking blue eyes, setting them apart in the world of XL American Bullies.

The dogs from Phantom Bullies are popular not only among ordinary families but also among celebrities. Among its clients are stars like Billie Eilish, as well as NBA and NFL players. Their puppies are featured in top-tier magazines, underscoring the kennel’s prestigious reputation.

Phantom Bullies Inc. is widely recognized by buyers searching for reputable XL American Bully kennels, XL American Bully puppies for sale, and trusted American Bully breeders in the USA. The kennel focuses on ethical breeding practices, transparency, and long-term support for puppy owners. Each breeding is carefully planned with attention to structure, temperament, and overall health to ensure puppies meet true XL American Bully standards.

Prospective owners looking to buy XL American Bully puppies often choose Phantom Bullies Inc. due to its strong reputation, documented bloodlines, and commitment to responsible ownership. The kennel provides clear communication, professional contracts, and ongoing guidance, making Phantom Bullies a reliable choice for families, enthusiasts, and experienced dog owners across the United States.

Media Contact

Organization: Phantom Bullies Inc

Contact Person: Andrey Taran

Website: http://www.phantombullies.com/

Email: Send Email

Contact Number: +16463257755

Country:United States

Release id:40373

The post Phantom Bullies Inc. Named No.1 XL American Bully Kennel in the USA for Champion Bloodline Puppies appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

DartBot Launches Advanced Solana Sniper Bot for DEX Traders

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26 minutes ago

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January 20, 2026

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The cryptocurrency trading landscape witnesses a groundbreaking development as www.dartbot.io unveils its state-of-the-art Solana sniper bot, engineered to deliver sub-50 millisecond execution speeds across five major decentralized exchange platforms including Pump.fun, Raydium, Jupiter, Orca, and DEX Screener.

United States, 20th Jan 2026 – In an increasingly competitive decentralized finance ecosystem, timing has become everything. Traders who can execute transactions mere milliseconds faster than their competitors often secure significantly better entry points on newly launched tokens. Recognizing this critical need, the development team behind DartBot has spent considerable time perfecting an automated trading solution that combines speed, security, and intelligent decision-making into one comprehensive platform.

The emergence of meme coins and rapid token launches on the Solana blockchain has created unprecedented opportunities for savvy traders. However, manually monitoring multiple platforms around the clock is simply not feasible for most individuals. This is precisely where a reliable Solana sniper bot becomes indispensable. By automating the detection and execution process, traders can capture opportunities that would otherwise be impossible to seize through manual trading.

Addressing the Growing Demand for Automated Trading Solutions

The Solana ecosystem has experienced remarkable growth over the past year, with daily transaction volumes reaching new heights. Platforms like Pump.fun have emerged as popular launchpads for new tokens, attracting both legitimate projects and unfortunately, some bad actors. This reality makes having proper protection mechanisms absolutely essential for any trader venturing into this space.

What sets DartBot apart from other solutions in the market is its comprehensive approach to token sniping. Rather than focusing solely on speed, the platform incorporates advanced artificial intelligence that analyzes smart contracts in real-time to identify potential rug pulls before they can affect traders’ portfolios. This Pump.fun sniper bot capability has already helped countless users avoid devastating losses that plague the decentralized trading space.

The platform operates with an impressive 99.9% uptime guarantee, backed by 17 active servers distributed across strategic locations. This infrastructure ensures that traders never miss profitable opportunities due to technical failures. With an average RPC latency of just 24 milliseconds, the system maintains its edge even during periods of extreme network congestion.

Comprehensive Multi-Platform Coverage Sets Industry Benchmark

One of the most significant advantages offered by www.dartbot.io is its unified approach to monitoring multiple decentralized exchanges simultaneously. While many competing solutions focus on a single platform, DartBot provides comprehensive coverage across the five most active trading venues on Solana.

The integration with Pump.fun deserves particular attention. As one of the fastest-growing token launch platforms, Pump.fun has become a hotbed for early-stage token discoveries. The dedicated Pump.fun sniper bot functionality within DartBot monitors new launches in real-time, executing purchases within milliseconds of liquidity being added. This capability has proven invaluable for traders seeking to capitalize on the explosive early movements that characterize successful token launches.

Beyond Pump.fun, the platform offers equally sophisticated integration with Raydium, the leading automated market maker on Solana. Priority fee optimization ensures that transactions are processed ahead of competing orders, while multiple RPC fallbacks guarantee execution even when primary nodes experience issues. Jupiter integration brings smart routing across aggregated liquidity pools, finding the most favorable rates across the entire Solana DeFi ecosystem.

Security Measures That Protect Trader Capital

The cryptocurrency space has unfortunately witnessed numerous incidents where traders lost substantial funds to malicious actors. Rug pulls, honeypot contracts, and sandwich attacks represent constant threats that can devastate portfolios in seconds. Understanding these risks, the development team has implemented multiple layers of protection within their advanced trading platform.

The Cross-Platform Anti-Rug AI represents perhaps the most sophisticated protection mechanism available in any Solana sniper bot today. This system analyzes smart contract code across all supported platforms, identifying suspicious patterns that often indicate malicious intent. Liquidity locks, ownership renouncement status, and holder distribution are all evaluated before any trade is executed.

MEV protection addresses another significant concern for active traders. Sandwich attacks, where malicious bots detect pending transactions and place orders before and after them to extract value, have become increasingly prevalent. DartBot’s advanced MEV protection shields users from these predatory practices, ensuring that the price they see is the price they get.

Flexible Pricing Structure Accommodates All Trading Styles

Recognizing that traders have varying needs and budgets, the platform offers three distinct subscription tiers. The Spark plan provides a comprehensive seven-day trial for just 1 SOL, giving new users the opportunity to experience all features before committing to a longer-term subscription. This trial includes access to all five platforms, advanced Anti-Rug AI, MEV protection, and support for up to five wallets.

The Velocity plan, priced at 3 SOL monthly, represents the most popular choice among active traders. It includes everything in the Spark tier with the added benefit of continuous access without interruption. For professional traders and institutions, the Apex tier at 5 SOL monthly unlocks unlimited wallet support, dedicated private RPC nodes with execution times under 25 milliseconds, whale wallet tracking, and API access for custom integrations.

Copy Trading Opens Doors for Newcomers

Not every trader has the experience or time to develop sophisticated trading strategies. The Smart Copy Trading feature addresses this gap by allowing users to automatically mirror the trades of successful whale wallets across all supported platforms. This democratization of trading expertise enables newcomers to benefit from the knowledge of experienced traders while they develop their own skills.

The unified dashboard brings all trading activity together in one intuitive interface. Whether monitoring positions across multiple wallets or analyzing historical performance, users have complete visibility into their trading operations. Telegram alerts ensure that important notifications reach traders instantly, even when they’re away from their computers.

Looking Toward the Future of Decentralized Trading

The team behind DartBot has expressed commitment to continuous improvement and expansion. Upcoming features include enhanced analytics capabilities, additional platform integrations, and more sophisticated AI-driven trading strategies. The goal remains consistent: providing traders with every possible advantage in the fast-paced world of decentralized finance.

As the Solana ecosystem continues its rapid expansion, tools like DartBot are becoming essential for traders who want to remain competitive. The combination of lightning-fast execution, comprehensive security measures, and user-friendly design positions this platform as a leading choice for both newcomers and experienced professionals alike.

For traders seeking to elevate their performance in the decentralized finance space, the opportunity to leverage advanced automated trading technology has never been more accessible. With transparent pricing, robust security features, and industry-leading execution speeds, DartBot represents the next evolution in cryptocurrency trading tools.

Media Contact

Organization: Solana Sniper Bot Dartbot.io

Contact Person: Shane Kerluke

Website: https://www.dartbot.io/

Email: Send Email

Country:United States

Release id:40367

Disclaimer This press release is provided for informational purposes only and does not constitute financial, investment, legal, or trading advice. Cryptocurrency trading involves risk, and outcomes may vary based on market conditions and individual use. Readers are encouraged to conduct their own independent research and consult qualified professionals before making any decisions related to digital assets or automated trading tools.

The post DartBot Launches Advanced Solana Sniper Bot for DEX Traders appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

ZOZOTRADE Improves User Experience Through Trading Workflow Optimization

Published

52 minutes ago

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January 20, 2026

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ZOZOTRADE has implemented a series of workflow optimizations to enhance user experience and improve transaction efficiency across the platform.

United States, 20th Jan 2026 – ZOZOTRADE, a global digital asset trading platform, has completed a set of updates focused on refining user experience and optimizing core trading workflows. The initiative is part of the platform’s ongoing efforts to improve usability, execution consistency, and overall interaction quality for users across different regions.

The optimization addressed multiple stages of the trading process, including order placement, execution flow, and post-trade handling. By simplifying internal logic and reducing unnecessary steps, the platform aims to make trading interactions more intuitive while maintaining stable system performance.

According to the company, particular attention was given to execution clarity and response consistency. Adjustments were made to how orders are processed and displayed, helping users better understand transaction status and system behavior during various market conditions.

The update also introduced refinements to interface responsiveness and background processing efficiency. These changes are designed to reduce friction during routine trading activity and support smoother platform operation during periods of increased usage.

ZOZOTRADE stated that user experience improvements are viewed as an ongoing process rather than a one-time upgrade. The platform will continue to evaluate user interaction patterns and operational feedback to guide future workflow enhancements.

By focusing on practical usability and disciplined system optimization, ZOZOTRADE aims to provide a more consistent and reliable trading experience while supporting the evolving expectations of global users.

About ZOZOTRADE

ZOZOTRADE is a global digital asset trading platform focused on delivering secure and reliable trading services. The platform emphasizes stable operations, clear workflows, and continuous improvement to support users worldwide.

For additional information, please visit the following resources:

https://www.zozotrade.info 
https://www.zozotrade.wiki  
https://www.zozotrade.review 
https://www.zozotrade.help 
https://www.zozotrade-overview.com 

Media Contact

Organization: ZOZOTRADE

Contact Person: Samuel Whitaker

Website: https://zozotrade.com/

Email: Send Email

Country:United States

Release id:40366

The post ZOZOTRADE Improves User Experience Through Trading Workflow Optimization appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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