Press Release
Ulanzi’s Ten-Year Path to Market Leadership in Creator Accessories
United States, 2nd Dec 2025, – Founded in 2015, Ulanzi has grown on the rising tide of the “everyone is a content creator” era, capturing a global shift toward lighter, more portable imaging tools. Its parent company, Shenzhen Vijim Technology Co., Ltd., specializes in the R&D, manufacturing and sales of mobile and camera accessories, providing compact, easy-to-use gear for solo shooters and content creators worldwide.
Over the past decade, Vijim has expanded from a small startup in Shenzhen into a global imaging ecosystem player. The company now serves more than 10 million creators, operates in 190+ countries and regions, holds 700+ patents, and has built a portfolio of over 3,400 products.
Its development path has become increasingly defined: steady early-stage growth established the Ulanzi brand; the boom of e-commerce and video-based social platforms in 2020 fueled explosive expansion; and since 2022, Vijim has shifted from scale-driven growth to a model centered on value creation and empowering creators.
“Our mission is to let users focus on creating great content,” said William Zou, Founder and CEO of Shenzhen Vijim Technology Co., Ltd. “Through innovation and R&D, we aim to provide one-stop accessory solutions for creators.”
01 Forging a Decade: Rising to No. 1 in Global Photography Accessories
During the rise of mobile imaging, external smartphone lenses from U.S. brands revealed to William the future potential of mobile photography.
In 2015, China’s imaging equipment remained dominated by heavy, complex tools that no longer aligned with creators’ needs. Sensing the market shift, William founded the predecessor of Vijim and launched Ulanzi, aiming to build accessories centered on lightweight design and portability.
The market responded quickly. Ulanzi’s early products—mobile tripods, quick-release plates and other compact filming tools—became global bestsellers, establishing the brand’s early identity and proving the long-term viability of the “lightweight + all-scenario” strategy.
User Co-Creation (UCD) as a Core Innovation Engine
Ulanzi’s innovation is rooted in the UCD model—co-developing products with global creators. “A single user comment, a quick sketch, or a message can spark a new product,” said William. The team then evaluates whether the idea can scale. Popular items such as the Gear Tree modular stand and the TT88 overhead-shooting pole came directly from this collaborative model.
Expanding the Brand Portfolio: Launch of FALCAM
As Ulanzi’s global influence grew, Vijim started building a multi-brand strategy. In 2020, it launched FALCAM, a high-end sub-brand targeting professional creators. This created a dual-brand portfolio—Ulanzi for broad consumer markets and FALCAM for advanced production scenarios.
Today, Vijim’s product categories span stabilization, lighting, control systems, audio-video solutions, and creator bags. It has earned major international design awards. Ulanzi was recognized as the Global No.1 Photography Accessory Brand. This certification firmly establishes Ulanzi as the global leader in its industry.
02 Born Global: High-Quality Growth Through Global Expansion
From day one, Ulanzi positioned itself as a global brand, leveraging cross-border e-commerce to deliver affordable, high-quality accessories directly to creators.
William’s background shaped this strategy. Before founding Vijim, he worked in cross-border e-commerce and earlier.. Having experienced the inefficiencies of multi-layer distribution, he recognized that e-commerce could enable hardware brands to reach global consumers directly and more competitively.
Accelerating Global Market Penetration
Early on, Ulanzi focused on China and the U.S., where livestreaming and video content were rapidly scaling. The company adopted an online–offline model: presence domestically, and a global footprint across various renowned brands and its own independent website internationally. Offline, Ulanzi now appears in major retailers across Europe and North America.
Regional strategies differ:
- North America: Amazon, TikTok Shop, Temu
- Latin America: Mercado Libre, Amazon
- Southeast Asia: TikTok Shop, Shopee
Growth has been strong. By 2020, Ulanzi was shipping to 70 countries. Today, Vijim works with 570+ distributors across 80+ countries, with global coverage reaching 190+ markets.
Overseas revenue continues to rise, and projected revenue for 2025 is RMB 1.3 billion, doubling that of 2023.
2024: A Strategic Pivot to Deep Localization
William has divided the global market into seven major regions. While Europe and North America remain key revenue drivers, emerging markets such as Brazil, Indonesia and Mexico offer “structural growth opportunities” due to their fast-growing e-commerce environments.
In Brazil—where youth culture embraces high consumption and local manufacturing is limited—demand for high-quality, high-value Chinese products is particularly strong, enabling potential annual growth of 200%.
On social media, Ulanzi has built a full global marketing matrix, collaborating with local KOL/KOC communities. Its TikTok account has 860K+ followers, 4.4M likes, and a top-performing video with 38.3M views.
William has also launched his own personal creator account—not for traffic, but to gather product feedback and strengthen user connection. “Founders should stand with users,” he said. “The account has become a flywheel driving product iteration and brand growth.”
03 Looking Forward: Building One-Stop Services for the Creator Economy
Reflecting on China’s globalization journey, William believes the country has moved from supply-chain export to product export and is now entering an era of innovation-driven global expansion.
He advises emerging global entrepreneurs:
“Don’t chase easy wins or short-term trends. Focus on innovation. Build great products. That’s the real long-term advantage.”
Creator Economy: A Global Blue Ocean
William believes human civilization advances by preserving content—and its mediums. From text to multimedia to the future metaverse, every stage expands how information is recorded and experienced. With cameras, smartphones, software and AI-powered AIGC lowering creative barriers, “the trend toward universal content creation is undeniable.”
Looking ahead, Vijim aims for higher-quality growth and deeper global expansion. The company is strengthening competitiveness in mobile and Vlog camera accessories while expanding localized teams in Southeast Asia and Latin America. It also plans to establish subsidiaries or local teams in the U.S., Europe and the Middle East.
In the longer term, William hopes to expand innovation-driven businesses while globalizing China’s supply-chain capabilities, potentially through overseas manufacturing.
Vijim invests tens of millions of RMB annually in IT and intelligent-technology R&D—driving end-to-end digitalization, strengthening internal systems, and enabling new AI-hardware innovations designed to enhance creators’ productivity.
As the global creator economy accelerates, digital imaging accessories are entering a new era of unprecedented growth. Vijim’s first decade has been both a witness to and a participant in this transformation—rooted in mature Western markets while seizing opportunities in emerging regions.
As video becomes the “new mother tongue” of human expression, Ulanzi is no longer just a tool provider, but a gateway to everyday creativity. Standing at the threshold of its next decade, the company is poised for a larger global horizon.
Media Contact
Organization: Ulanzi
Contact
Person: Media Relations
Website:
https://www.ulanzi.com/
Email:
service@ulanzi.com
Contact Number: 18098963697
Country:United States
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Press Release
Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores
Emersoft’s Books Shopify App with Pubnet integration creates the only complete solution for bookstores managing both online storefronts and physical retail locations through a single platform.
St. Petersburg, FL, United States, 16th Jan 2026 — Emersoft has announced plans to launch a Pubnet electronic ordering integration for the Emersoft Books Shopify App in Q1 2026, creating the only complete commerce solution designed to serve both online booksellers and brick-and-mortar bookstores through a single platform. While existing technology platforms address either ecommerce or physical retail operations, the new integration enables bookstores to manage online storefronts, in-store sales, inventory, and publisher ordering through one system: Shopify plus the Emersoft Books App.
The integration solves a fundamental challenge facing independent booksellers who operate both physical stores and online channels. Traditional solutions require separate platforms for ecommerce, point-of-sale, and ordering, forcing retailers to manually reconcile data across systems. The Emersoft solution transforms Shopify into a unified operational hub where every sale—whether at the counter, online, or at events—feeds the same real-time inventory data and purchasing workflow.
By connecting Shopify POS for brick-and-mortar locations, Shopify ecommerce for online sales, and Pubnet for Electronic Data Interchange with publishers, the system enables booksellers to manage their entire operation in one place. This represents the first technology platform specifically designed to eliminate the operational divide between online and physical bookstore channels.
The system operates through real-time data synchronization across all sales channels. When transactions occur at the counter, online, or at events, inventory updates instantly by location without requiring end-of-day reconciliation. This live inventory data provides staff with immediate visibility into sell-through patterns and reorder requirements, enabling purchasing decisions based on actual sales rather than estimates or buyer intuition.
Purchase orders are created directly within Shopify rather than through separate vendor portals. Staff selects titles for reordering, and Emersoft generates purchase orders that are transmitted through Pubnet’s Electronic Data Interchange network to the appropriate publishers and distributors. Order acknowledgments, shipping notifications, and invoices flow back into Shopify and attach directly to the originating purchase orders, eliminating the manual tracking and email management traditionally required for order fulfillment.
“Every other solution forces booksellers to choose between platforms optimized for online or optimized for brick-and-mortar,” said Marcin Ruman, founder of Emersoft. “We built the only system that actually works for both. One system—Shopify plus the Emersoft Books App—manages your physical store, your website, and your publisher relationships. Everything in one place.”
The system delivers operational benefits for bookstores regardless of whether they operate primarily online, primarily brick-and-mortar, or both. Real-time inventory synchronization means a sale at the physical counter instantly updates the same inventory count that online customers see, eliminating out-of-stock purchases on the website. Purchase orders created for in-store restocking automatically reflect in the online catalog. The same ISBN database, inventory counts, and reorder logic serve both channels without separate management workflows.
For brick-and-mortar operations, staff gain immediate visibility into what is selling, what inventory is low, and what requires reordering, grouped by publisher or distributor. This enables newer team members to execute accurate purchasing while senior buyers focus on curation. For online operations, live inventory eliminates customer frustration from ordering unavailable titles and reduces refund requests. Bookstores operating both channels benefit from managing everything through one system rather than reconciling separate ecommerce and point-of-sale platforms.
Most book suppliers require terms accounts to accept electronic orders through Pubnet. Emersoft works with MVB, which administers Pubnet services, to help bookstores establish the necessary business credit and convert accounts to terms status. Setup requires a one-time fee of $75, which is waived for American Booksellers Association members, with no ongoing subscription costs for Pubnet access.
“Bookstores told us they were tired of managing separate systems for their website and their store, or choosing platforms that only worked well for one channel,” added Ruman. “Our solution is simple: Shopify plus the Emersoft Books App. That’s it. One system manages everything whether you’re online-only, brick-and-mortar-only, or both. This is the only complete solution that actually works for bookstores operating in both worlds.”
The integration represents part of Emersoft’s commitment to supporting the independent bookstore community through both technology development and education. The company hosts regular community-driven webinars where booksellers share experiences and best practices while learning about new platform capabilities and industry developments.
Additional information about the Pubnet integration and other Emersoft services for independent bookstores is available online.
About Emersoft
Emersoft develops technology solutions enabling independent retailers to operate both online and physical locations through unified platforms. The company’s Books Shopify App is the only complete commerce solution designed specifically for bookstores managing both ecommerce and brick-and-mortar operations. Learn more about Emersoft.
About Pubnet
Pubnet provides electronic ordering services connecting bookstores to hundreds of book suppliers through standardized EDI protocols. The service is administered by MVB and serves as industry-standard infrastructure for professional bookselling operations.
Media Contact
Organization: Emersoft LLC
Contact Person: Marcin Ruman
Website: https://www.emersoft.co
Email:
marcin@emersoft.co
City: St. Petersburg
State: FL
Country:United States
Release id:40251
The post Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear
As the initial hustle and bustle of the year gradually subsides, life returns to its familiar rhythm. For contemporary men, true transformation doesn’t stem from a grand starting point but rather permeates every daily choice. The transition from spring to summer isn’t a completely fresh beginning; instead, it’s a seamless continuation of life’s journey—and so should one’s wardrobe.
Spring/Summer Narrative: Lightness, Freedom, and Fluidity
As a brand dedicated to men’s apparel, COOFANDYcontinues its core philosophy of “Dress the Journey” in this season’s spring/summer collection, breaking free from the notion that clothing is only meant for specific occasions. Whether it’s the morning commute, an evening stroll after work, or a weekend get-together, clothing is no longer confined by scenarios but becomes a companion that adapts to different states and accompanies daily life. The design logic of “lighter, easier, and more fluid” runs throughout the entire collection, interpreting the men’s dressing philosophy of “traveling light.”
COOFANDY believes that men don’t need to pile on clothes in spring and summer but rather make “just-right” choices. Lightness doesn’t equate to casualness—even basic styles incorporate precise control over silhouettes. Comfort doesn’t mean sacrificing style—simple designs still retain detailed textures, allowing daily wear to be effortless yet stylish.
Key Pieces: Urban Gear for All-Day Adaptability
This collection features two key pieces that precisely fit various life scenarios.
Between the morning light and evening glow of the city, clothing needs to be flexible. The COOFANDY Knitted Button-Down Vintage Polo, with its soft fabric and retro texture, is an ideal companion for daily wear. Paired with jeans in the morning, it offers a polished look for the commute; by evening, unbutton the collar and roll up the sleeves to transition effortlessly into a café-ready style; for nighttime gatherings, layer it over a T-shirt or match it with shorts to reveal a naturally relaxed vintage vibe. One piece, multiple ways to wear—no need for deliberate changes, just ease through the day’s rhythm.
For short trips or approaching holidays, style should return to “comfort and ease.” The COOFANDY Cotton-Linen Henley T-Shirt, made from a blend of 90% cotton and 10% linen, offers a light and breathable wearing experience. Paired with chinos for a smart-casual look, with jeans for relaxed outings, or with shorts for a holiday vibe—it fits naturally into various settings without effort, allowing you to focus on the scenery and the moment.
Lasting Companionship Over Seasonal Turnovers
For COOFANDY, clothing should not be a temporary choice for the season but a long-term companion for life’s journey. The brand adheres to a “made to last, not just to wear fast” design approach—from careful fabric selection to timeless cuts, every detail is crafted to provide enduring and effortless companionship, ensuring each piece stands the test of time.
Lighter chapters don’t mean slowing down.
They mean moving forward with ease.
COOFANDY—Dress the Journey, every step of the way.
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
COOFANDY
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles
As spring and summer approach, many women are starting to update their wardrobes. Unlike the previous trend of chasing after complex designs and piling on multiple items, this year’s spring and summer seasons lean more towards classic styles that can be worn frequently and are easy to match. The core demand for dressing is returning to comfort, ease, and efficient self-expression. Against this backdrop, fashion brands that emphasize practicality and cost-effectiveness are increasingly favored. Zeagoo‘s philosophy of “practical, easy-to-match, and affordable” precisely aligns with the current lifestyle of pursuing refined simplicity and rational consumption.
Authoritative Media Endorsement: Affordable Style with a High-End Feel
As a highly influential media outlet in the fashion realm, Travel + Leisure’s senior journalist Merrell Readman is well-known for her discerning eye for fashion. Recently, when reviewing high-value winter outfits, she specifically highlighted Zeagoo’s satin blouse as an excellent alternative to J.Crew’s offerings, lavishing it with praise.
“This blouse, priced at just $26, offers a surprisingly high-quality feel,” Merrell Readman shared. “It boasts a similar draping sheen to that of expensive brands and features a loose, comfortable fit that can be worn from winter through summer. Whether paired with jeans, a skirt, or layered under a sweater, it exudes a sense of sophistication and casual elegance.”
From Home to Holiday: One Garment for Multiple Scenarios
Life is constantly in motion, with scenarios shifting from working from home and urban commuting to weekend gatherings and planning spring getaways… Your attire should seamlessly adapt to these changes.
Inspired by the concept of “From Home to Holiday,” Zeagoo has crafted a collection of versatile pieces for this season. Take this floral-print long-sleeve blouse, for example. Its unique bohemian-style print imbues it with a romantic charm. Paired with a skirt or pants, it effortlessly transitions from workdays to concerts, from cozy coffee shop breaks to short vacations.
Returning to the Essence of Dressing: Be Yourself Effortlessly
Zeagoo has always adhered to its core principle of “practical, easy-to-match, and affordable,” refusing to pay for unnecessary design premiums. As spring and summer dressing trends towards simplicity, the brand aims to empower every woman to discover her own comfort and confidence through cost-effective pieces that require minimal effort to style.
This spring and summer, why not give your wardrobe a “lightweight upgrade”? Choose garments that allow you to move freely and lift your spirits, building your personal style through simplicity.
Be different, be you.
Zeagoo is here to accompany you on every effortless and relaxed dressing journey.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores
Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear
Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles
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