Press Release
CARAXY announced DEFINITIES 2.0 – High-Quality Lab-grown Diamonds that Release Unmatched Brilliance
Asia’s beloved lab-grown diamond brand CARAXY expands global presence with superior craftsmanship, pioneering brand values, and a mission to “Grow Your Love.”
HONG KONG SAR, 2 December 2025 — CARAXY, a pioneering brand in the lab-grown diamond industry since 2015, recently announced its high-end “DEFINITIES Diamonds 2.0 Version”.
Featuring the best D color and Hearts & Arrows 3Ex Cut, DEFINITIES 2.0 is guaranteed to be EXCEPTIONAL in diamond light performance analysis, the score and grading are described in the IGI × CARAXY co-branded certification, which is exclusively issued to CARAXY produced diamonds by International Gemological Institution – the world’s largest independent gem grading institution.

Setting New Standards in Lab-Grown Diamond Brilliance
In 2019, CARAXY first introduced DEFINITIES diamonds to the market, reflecting the state-of-the-art technology and craftsmanship of the brand. Diamond roughs for DEFINITIES are strictly selected from the whole production before cutting and polishing, they must be extremely white and transparent, and without any metal remains during the growth process, the cutting and polishing process of DEFINITIES is also far more complex than industry standard, all DEFINITIES diamond are specially made to a narrower parameter in terms of angles and percentage, bringing more brilliance to the diamonds but causing a lower percentage of yields and longer labour hours in production.

The market result was fabulous. With unmatched brilliance, DEFINITES soon occupied a major percentage of sales in CARAXY’s product portfolio , and a few other lab grown diamond players later on introduced higher standard cut diamonds to the market as well, interpreted as a strategy to compete with CARAXY’s DEFINITIES diamonds.
The DEFINITIES 2.0 improved in many aspects, the most obvious difference is that a diamond light performance analysis is conducted. IGI will examine diamond in terms of brightness, fire and contrast, and generate an overall result of light performance of the diamond, all DEFINITIES diamonds must be EXCEPTIONAL in light performance.
A Brand Built on “Grow Your Love” – A New Modern Romance
CARAXY leads with a different philosophy: “Grow Your Love”, based on the belief that love is a dynamic journey rather than a static symbol. This message has become a cultural touch point across Asia, resonating with young consumers seeking emotional authenticity. To execute the “grow your love” concept, CARAXY also integrates environmental action with brand values through its anti-desertification project located between the Tengger and Badain Jaran deserts. For every lab grown diamond engagement ring sold, the brand plants a saxaul tree in the conjunction of the two deserts. So far, thousands of trees are already build to this “CARAXY Love Forest”, and the brand announced a total target of 100,000 trees in the project. Customers could contribute directly to ecological restoration and they could also leave their love message on a wooden plate near the tree planted, making their engagement more meaningful.
The Brand Vision
The brand has maintained its leading position in diamond sales across major e-commerce events in its home market for three consecutive years, further strengthening its leadership in fine jewelry e-commerce. Continuing to expand its global presence, CARAXY is bringing top-quality lab-grown diamond jewelry to international markets at a very competitive price. “We never chase scale for sales,” said Leon, the founder of CARAXY. “What we pursue is a brand with soul – a symbol that remains commitment to emotional values, sustainable practices, and the belief that love will grow.”
Media Contact
Organization: CARAXY
Contact Person: Yuki Liao
Website: https://en.caraxy.com
Email: Send Email
City: Hong Kong
Country:China
Release id:37967
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear

As the initial hustle and bustle of the year gradually subsides, life returns to its familiar rhythm. For contemporary men, true transformation doesn’t stem from a grand starting point but rather permeates every daily choice. The transition from spring to summer isn’t a completely fresh beginning; instead, it’s a seamless continuation of life’s journey—and so should one’s wardrobe.
Spring/Summer Narrative: Lightness, Freedom, and Fluidity
As a brand dedicated to men’s apparel, COOFANDYcontinues its core philosophy of “Dress the Journey” in this season’s spring/summer collection, breaking free from the notion that clothing is only meant for specific occasions. Whether it’s the morning commute, an evening stroll after work, or a weekend get-together, clothing is no longer confined by scenarios but becomes a companion that adapts to different states and accompanies daily life. The design logic of “lighter, easier, and more fluid” runs throughout the entire collection, interpreting the men’s dressing philosophy of “traveling light.”
COOFANDY believes that men don’t need to pile on clothes in spring and summer but rather make “just-right” choices. Lightness doesn’t equate to casualness—even basic styles incorporate precise control over silhouettes. Comfort doesn’t mean sacrificing style—simple designs still retain detailed textures, allowing daily wear to be effortless yet stylish.
Key Pieces: Urban Gear for All-Day Adaptability
This collection features two key pieces that precisely fit various life scenarios.
Between the morning light and evening glow of the city, clothing needs to be flexible. The COOFANDY Knitted Button-Down Vintage Polo, with its soft fabric and retro texture, is an ideal companion for daily wear. Paired with jeans in the morning, it offers a polished look for the commute; by evening, unbutton the collar and roll up the sleeves to transition effortlessly into a café-ready style; for nighttime gatherings, layer it over a T-shirt or match it with shorts to reveal a naturally relaxed vintage vibe. One piece, multiple ways to wear—no need for deliberate changes, just ease through the day’s rhythm.

For short trips or approaching holidays, style should return to “comfort and ease.” The COOFANDY Cotton-Linen Henley T-Shirt, made from a blend of 90% cotton and 10% linen, offers a light and breathable wearing experience. Paired with chinos for a smart-casual look, with jeans for relaxed outings, or with shorts for a holiday vibe—it fits naturally into various settings without effort, allowing you to focus on the scenery and the moment.

Lasting Companionship Over Seasonal Turnovers
For COOFANDY, clothing should not be a temporary choice for the season but a long-term companion for life’s journey. The brand adheres to a “made to last, not just to wear fast” design approach—from careful fabric selection to timeless cuts, every detail is crafted to provide enduring and effortless companionship, ensuring each piece stands the test of time.
Lighter chapters don’t mean slowing down.
They mean moving forward with ease.
COOFANDY—Dress the Journey, every step of the way.
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
COOFANDY
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles

As spring and summer approach, many women are starting to update their wardrobes. Unlike the previous trend of chasing after complex designs and piling on multiple items, this year’s spring and summer seasons lean more towards classic styles that can be worn frequently and are easy to match. The core demand for dressing is returning to comfort, ease, and efficient self-expression. Against this backdrop, fashion brands that emphasize practicality and cost-effectiveness are increasingly favored. Zeagoo‘s philosophy of “practical, easy-to-match, and affordable” precisely aligns with the current lifestyle of pursuing refined simplicity and rational consumption.
Authoritative Media Endorsement: Affordable Style with a High-End Feel
As a highly influential media outlet in the fashion realm, Travel + Leisure’s senior journalist Merrell Readman is well-known for her discerning eye for fashion. Recently, when reviewing high-value winter outfits, she specifically highlighted Zeagoo’s satin blouse as an excellent alternative to J.Crew’s offerings, lavishing it with praise.
“This blouse, priced at just $26, offers a surprisingly high-quality feel,” Merrell Readman shared. “It boasts a similar draping sheen to that of expensive brands and features a loose, comfortable fit that can be worn from winter through summer. Whether paired with jeans, a skirt, or layered under a sweater, it exudes a sense of sophistication and casual elegance.”

From Home to Holiday: One Garment for Multiple Scenarios
Life is constantly in motion, with scenarios shifting from working from home and urban commuting to weekend gatherings and planning spring getaways… Your attire should seamlessly adapt to these changes.
Inspired by the concept of “From Home to Holiday,” Zeagoo has crafted a collection of versatile pieces for this season. Take this floral-print long-sleeve blouse, for example. Its unique bohemian-style print imbues it with a romantic charm. Paired with a skirt or pants, it effortlessly transitions from workdays to concerts, from cozy coffee shop breaks to short vacations.

Returning to the Essence of Dressing: Be Yourself Effortlessly
Zeagoo has always adhered to its core principle of “practical, easy-to-match, and affordable,” refusing to pay for unnecessary design premiums. As spring and summer dressing trends towards simplicity, the brand aims to empower every woman to discover her own comfort and confidence through cost-effective pieces that require minimal effort to style.
This spring and summer, why not give your wardrobe a “lightweight upgrade”? Choose garments that allow you to move freely and lift your spirits, building your personal style through simplicity.
Be different, be you.
Zeagoo is here to accompany you on every effortless and relaxed dressing journey.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Add a Touch of “Ritual” to Love: AVIDLOVE Illuminates Daily Sparks in Intimate Relationships with Design
As the evening sunlight fades, home becomes a corner where two people shed their fatigue. In many long-term relationships, has the natural romance and spontaneity quietly faded amid daily routines?

We often reserve intense emotions for holidays, as if only anniversaries or Valentine’s Day deserve careful preparation. Yet, what truly nourishes intimate relationships are often those ordinary, unnamed evenings: the relaxation of sharing a glass of wine, the leisure of sleeping in together on a weekend morning. These seemingly ordinary moments form the foundation of a relationship but are also the most prone to slipping into monotony. To address this, AVIDLOVE, a brand dedicated to enhancing intimate experiences for couples, proposes a new idea: through carefully designed lingerie, integrate romance into daily life, infusing every ordinary evening with a sense of “ritual.”
Redefining Ritual: Lingerie as a Daily Emotional Trigger
For more and more couples, the concept of “ritual” in relationships is being redefined. It no longer equates to expensive gifts or elaborate arrangements but rather an active choice in lifestyle: intentionally creating experiences of mutual focus, pleasure, and deep connection, transforming ordinary evenings into private moments exclusive to the two.
From this perspective, the role of lingerie has also shifted. AVIDLOVE believes that a good piece of lingerie should not just be “armor” for special occasions but can also serve as an “emotional trigger” in daily life. It is a gift to oneself, unlocking inner confidence and joy; it is also a gentle and intimate signal to a partner, conveying: “I value this moment, and I value us.”
Subtle Details, Evoking Connection
A carefully chosen piece of lingerie often holds meaning beyond the visual. When delicate, skin-friendly lace lightly touches the skin, or when the cut perfectly hugs the body, the wearer first experiences a sense of personal beauty. This confidence and comfort naturally translate into a relaxed and captivating atmosphere.
For a partner, this is like an unexpected invitation—tonight, let’s set aside trivial matters and rediscover each other. For example, a lace pajama set adorned with floral embroidery can subtly shift the mood of a space with its elegant drape and intricate details. Meanwhile, a long-sleeve bodysuit that fits like a second skin seamlessly transitions between home and outings, extending a touch of delicate tenderness.
“Feel Every Spark”: Discovering Surprise in Daily Life
The vitality of an intimate relationship stems from continuous, small investments. Integrating romance into daily life aims to break the myth that “romance requires grand efforts.” A lace babydoll dress adorned with a bow, or a long-sleeve lace set that balances sensuality and casualness, can use design language to quietly suggest: tonight can be different.
This also resonates with AVIDLOVE’s advocacy of “Feel Every Spark”—encouraging couples to refocus on the present, igniting sparks and connections hidden in daily life through thoughtful clothing or simple gestures.
Comfort as the Foundation, Blending into Every Moment Together
AVIDLOVE firmly believes that true attraction always stems from unconstrained comfort. To achieve this, the brand selects skin-friendly, breathable fabrics and researches cuts aligned with ergonomics, ensuring each product not only offers visual delight but also provides an exceptional wearing experience.
From leisurely moments at home to the anticipation of a date night, and the excitement of anniversaries, AVIDLOVE aims to provide intimate companionship for all scenarios. Through thoughtful design, love and blend into every corner of life, quietly igniting sparks in ordinary days.
Feel Every Spark.
With AVIDLOVE.
For more information, please visit the AVIDLOVE website and Amazon storefront, or connect with AVIDLOVE on Facebook and Instagram.
AVIDLOVE
Dana Li
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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