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Why Suha Atiyeh Believes Authenticity, Not Algorithms, Is the Future of Modern Marketing

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2 months ago

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Alabama, US, 24 Nov 2025, ZEXPRWIRE,In a digital era dominated by automation, data models, and performance dashboards, marketing strategist Suha Atiyeh is making a compelling case for a different kind of future. With more than a decade of experience helping brands achieve measurable growth, she argues that the most successful companies in the coming decade will not be the ones with the flashiest tools or the most complex analytics. Instead, they will be the ones that master something far more fundamental: authentic human connection.

Suha Atiyeh, a Birmingham based marketing strategist known for her blend of data fluency and creative storytelling, has built her career on what she believes is the missing link in modern brand building. Companies have become experts at targeting, optimizing, and tracking, yet many struggle to create marketing that actually resonates with real people. According to Suha, the problem is not a lack of data, but an overreliance on it. The brands that thrive, she says, will be those that combine data with genuine empathy, emotion, and purpose.

The Case for Authenticity in a Metrics Obsessed World

The rise of advanced analytics has changed the marketing landscape in ways few could have predicted. Teams have become more efficient, budgets more measurable, and campaign performance more predictable. But Suha believes this efficiency has come at a cost. In many organizations, algorithmic decision making has overshadowed the very heart of marketing. She argues that numbers can show behavior, but they cannot replace the need to understand the human motivations behind it.

Suha has seen firsthand how brands lose their voice when they optimize down to the smallest detail without stopping to consider how the message makes people feel. She notes that consumers today are overwhelmed with digital noise. Every platform is saturated, every feed is crowded, and every brand is competing for attention with the same formulaic approaches. As a result, audiences have developed sharper instincts. They can tell when messaging is automated. They can sense when a brand is trying too hard. And most importantly, they can recognize when something feels real.

For Suha, authenticity is not just a buzzword; it is a strategic differentiator. When brands communicate with clarity, honesty, and emotional intelligence, they build trust. Trust leads to loyalty. And in an economy where acquisition costs continue to climb, loyalty is one of the most powerful assets a company can have.

Why Human Connection Is Still the Most Scalable Strategy

Throughout her career, Suha has led integrated marketing campaigns that consistently delivered double digit growth in market share and customer engagement. She attributes this success not to the size of the budgets or the sophistication of the tech stack, but to a simple principle. People want to feel understood. They want to engage with brands that reflect their values. They want to support companies that speak to them as individuals rather than as data points.

Suha believes that the future of marketing will move back toward this fundamental truth. Tools will continue to improve, but they will serve best as amplifiers rather than replacements for human insight. She frequently teaches this philosophy to the next generation of marketers at Birmingham’s Innovation Depot, where she mentors early career professionals. Her message to them is consistent. Technology can give you speed, scale, and precision, but only people can create meaning.

This philosophy is also reflected in her approach to brand strategy. She encourages companies to spend as much time understanding their customers’ emotional needs as they spend analyzing their search terms and click patterns. She pushes leadership teams to articulate what their brand stands for before they decide what platforms to advertise on. She reminds them that loyalty is built through consistency, relatability, and shared values, not through a perfectly optimized funnel alone.

Birmingham’s Creative Future and Suha’s Vision for the Industry

As an advocate for Birmingham’s growing tech and creative economy, Suha sees a unique opportunity for the region. She believes that cities like Birmingham, which have long histories of creativity, resilience, and community, are well positioned to become hubs for the next generation of marketing innovation. These cities are grounded in real stories and real people. According to Suha, this makes them fertile ground for brands that want to reconnect with authenticity.

Suha is active in the local community, serving on the board of a Birmingham arts nonprofit and supporting initiatives that merge creativity with technology. Her involvement reflects her belief that marketing does not exist in a vacuum. It draws influence from culture, design, storytelling, and human experience. She often emphasizes that great marketers are not only analysts or strategists, but also observers, creators, and listeners.

Her academic foundation, a B.S. in Marketing from the University of Alabama at Birmingham, gave her both the theoretical knowledge and community ties that continue to shape her work. Over the years, she has helped SaaS startups expand their digital reach and guided consumer brands through complex transformations. In every project, she maintains the same stance. Brands cannot afford to lose themselves in the endless chase for metrics. They need to ground their decision making in purpose and authenticity if they want to stand out.

A New Definition of Success for Modern Marketers

Suha’s philosophy signals a shift in how businesses should think about long term success. She believes that the next era of marketing will reward companies that balance intelligence with intuition. While algorithms can identify patterns, only humans can create emotional resonance. While automation can deliver messages at scale, only authenticity can make someone care enough to act.

In Suha’s view, marketing that is driven by genuine understanding will always outperform marketing that is driven solely by optimization. Consumers reward brands that show vulnerability, honesty, and character. They support companies that treat marketing as a dialogue rather than a transaction. They gravitate toward messages that feel real.

This is why Suha believes authenticity will define the future of the industry. It cannot be automated. It cannot be faked. It cannot be reverse engineered through a spreadsheet. It requires intention, empathy, and creativity. And most importantly, it requires a brand to know who it is and what it stands for.

As Suha continues to work with clients and mentor rising professionals, her mission is clear. She wants to help shape a marketing landscape that prioritizes meaning as much as measurement and understands people as deeply as it understands performance.

Media Contact

Suha Atiyeh
Birmingham, AL
Email: atiyeh@suha-atiyeh.com
Website: https://suha-atiyeh.com/

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Press Release

FXO and Apex Trade Outline Shared Perspectives on the Responsible Development of Finance and Technology

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5 hours ago

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January 31, 2026

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Emphasizing Long-Term Value, Stability, and Social Responsibility in Global Markets

FXO Global Exchange and the Apex Trade (AT) team have each articulated a long-term focus on the responsible development of next-generation finance and technology, emphasizing sustainability, structural stability, and social value creation in an evolving global landscape.

While operating independently, both FXO and AT highlight the importance of aligning technological advancement with real-world needs, prudent risk management, and broader societal considerations.

Distinct Capabilities Addressing Evolving Market Needs

FXO Global Exchange is positioned as a financial infrastructure platform designed for global markets, with an emphasis on system stability, transparency, and long-term operational resilience. Its approach prioritizes the development of institutional-grade frameworks that support orderly market participation and sustainable growth.

Apex Trade (AT), meanwhile, operates as a professional analytical team focused on financial market research and interdisciplinary analysis. The team brings together contributors from fields including financial markets, digital assets, artificial intelligence, and data science, developing structured analytical models intended to support informed decision-making in complex market environments.

Long-Term Orientation and Development Philosophy

Apex Trade operates under the guiding principle of “Technology leading life, working hand in hand with the world,” reflecting its emphasis on global awareness, analytical rigor, and responsible innovation. Its work focuses on examining how emerging technologies intersect with financial systems and broader social dynamics.

FXO similarly underscores a long-term development philosophy, highlighting the importance of stability, transparency, and value creation over short-term expansion. The platform’s stated objective is to contribute to financial ecosystems that are resilient, rational, and aligned with sustainable development goals.

Global Perspective and Professional Research Focus

The AT team consists of analysts and researchers from multiple regions, contributing diverse professional backgrounds and perspectives. Through cross-disciplinary collaboration, the team has developed analytical frameworks aimed at evaluating market structure, technological trends, and long-term system behavior.

AT has indicated that it maintains, or is preparing, operational and research presences in several regions as part of its broader global outlook.

Emphasis on Social Responsibility and “Technology for Good”

Both FXO and Apex Trade emphasize that technological and financial innovation should extend beyond efficiency and scale, incorporating social responsibility and public-interest considerations. Each organization has highlighted the importance of applying technology in ways that support sustainability, social equity, and long-term societal benefit.

This perspective reflects a broader industry discussion around “technology for good,” where innovation is evaluated not only on performance metrics but also on its contribution to structural stability and social well-being.

Industry Outlook

As global finance and technology continue to evolve, FXO and Apex Trade each maintain that future progress will depend on rational development, responsible governance, and a commitment to long-term value creation. Their respective approaches illustrate how independent organizations can contribute to this broader direction through infrastructure development, analytical research, and principled innovation.

Conclusion

The perspectives outlined by FXO Global Exchange and Apex Trade reflect a shared emphasis on sustainability, responsibility, and long-term thinking in next-generation finance and technology. As industry participants increasingly focus on structural integrity and social impact, such approaches continue to shape discussions around the future of global financial and technological systems.

Media Contact

Organization: Wholy Digital

Contact Person: Media Relations

Website: https://wholyseo.com/

Email: Send Email

Country:Singapore

Release id:40848

Disclaimer: This content is provided for informational purposes only and does not constitute financial, investment, legal, or trading advice. FXO Global Exchange and Apex Trade (AT) operate independently and are not affiliated; any references are descriptive only and do not imply a partnership, endorsement, or collaboration. No offers, solicitations, or guarantees are made.

The post FXO and Apex Trade Outline Shared Perspectives on the Responsible Development of Finance and Technology appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

ONEE Group Thailand study tour Comes to successful end

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5 hours ago

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January 31, 2026

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Thailand ONEE Group Study Tour Successfully Held, Cultural Entertainment × Web3 × RWA Enter New Phase of Industrialization.

Thailand ONEE Group Study Tour Successfully Held, Cultural Entertainment × Web3 × RWA Enter New Phase of Industrialization

Bangkok, Thailand — As the global digital economy accelerates and Web3 enters a critical phase of deep restructuring and compliance, the ONEE GROUP THAILAND STUDY TOUR (Thailand ONEE Group Study Tour) was recently successfully held in Bangkok. The event brought together prominent guests and key contributors from blockchain, digital assets, entertainment, capital, and infrastructure sectors. They engaged in systematic discussions on global trends, RWA compliance pathways, digital transformation in the entertainment industry, and content assetization practices. This marked a significant milestone in transitioning Web3’s entertainment sector from conceptual discourse to industrial implementation.

 

At the event’s opening, Mr.Huo Yuhui, Vice President of the Hong Kong Blockchain Association, delivered a keynote speech titled’ Global Blockchain Industry Trends and RWA Compliance Pathways’.

The presentation delved into the practical necessity and compliance pathways for RWA assets to be on-chain, examining three key dimensions: the global regulatory environment, technological evolution, and industry cycles. By integrating entertainment content and the global expansion of short-form dramas, it systematically addressed the industry’s most pressing question:’ Why now?’

This sharing session established a clear industry benchmark for the study tour, while providing robust theoretical and policy support for the digital transformation of cultural and entertainment assets.

Subsequently, Vasily Medvedev, representative of ONEE Group, unveiled the group’s strategic development plan with great fanfare.

The presentation comprehensively showcases ONEE’s long-term expertise in physical entertainment content, production systems, and commercialization capabilities. It explicitly states that content constitutes the most fundamental asset in the entertainment industry and serves as the core value source for RWA’s digitalization.

ONEE will leverage authentic content assets as its foundation, driving the cultural and entertainment industry’s transition from’ traffic-driven logic ‘to’ asset-driven logic’ through synergistic integration of technology, institutional frameworks, and ecosystem development, thereby establishing a sustainable, verifiable, and scalable new paradigm for cultural and entertainment RWA.

On the topic of asset circulation and value realization, CoinQ Exchange COO Tiger delivered a keynote speech titled ‘Empowering the Global Circulation of Premium Digital Assets’.

From the perspectives of trading infrastructure, compliance mechanisms, and global market synergy, he elaborated how trading platforms provide liquidity support and value discovery mechanisms for high-quality content assets, offering critical support for the international circulation of entertainment RWA. This segment is regarded as the pivotal bridge connecting the transition of entertainment assets from ‘ownership confirmation’ to ‘monetization and circulation’.

The tour study session culminated in its most symbolic highlight—the production launch ceremony for the 10 short plays by ONEE Group.

Vasily Medvedev, representative of ONEE Group, joined the director and six leading actors to launch the project on stage. The grand screen’s opening sequence and ceremonial installations brought the atmosphere to a climax. This ceremony not only marked the official start of content production but also signified the birth of ten entertainment RWA assets, each grounded in authentic creative foundations, commercial potential, and future revenue prospects.

These short-form drama projects will serve as digital asset models with verifiable ownership, blockchain integration, and profit-sharing mechanisms, marking the entertainment industry’s official entry into a new era where’ content is capital.’

At the roundtable session of the Global Web3 Cultural and Entertainment Industry Digital Transformation Summit Forum, industry leaders, technical experts, and platform representatives engaged in in-depth discussions on content value, technological evolution, compliance boundaries, and business models.

The convergence of multidimensional perspectives has yielded actionable and replicable references for the digital transformation of the entertainment industry, while further cementing ONEE’s industry leadership in the RWA (Real-World Application) sector.

During the event, an award ceremony was held simultaneously to recognize outstanding market and community leaders from China and overseas.

As stated in the award citation: “These honors are not only an affirmation of achievements, but also a crowning of the pioneers of consensus.”

Their active participation and concrete actions have propelled the digital transformation of cultural and entertainment assets from concept to reality. The successful execution of the ONEE GROUP THAILAND STUDY TOUR signifies ONEE Group’s pivotal leap from trend consensus to industrial practice in the Web3 cultural & entertainment × RWA domain. Going forward, ONEE will continue to prioritize authentic content, uphold regulatory compliance, harness technological innovation, and amplify through ecosystem synergy, steering the cultural and entertainment industry toward a new era of self-driven assets, verifiable value, and sustainable returns.

Media Contact

Organization: CHINA SHUNHE GROUP CO., LIMITED

Contact Person: Alice

Website: https://zpnchain.io/

Email: Send Email

Address:RM 21 UNIT A 11/F TIN WUI IND BLDG NO 3 HING WONG ST TUEN MUN NT HONG KONG

Country:China

Release id:40863

The post ONEE Group Thailand study tour Comes to successful end appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Avio Coach Craft Earns Tesla Preferred Collision Center Award in Los Angeles

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5 hours ago

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January 31, 2026

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Los Angeles, CA, United States, 31st Jan 2026 – Avio Coach Craft has earned the Tesla Preferred Collision Center Award, recognizing exceptional customer satisfaction and efficient repair performance. The shop is featured with a special badge on Tesla’s Collision Support site and prioritized in local search results for Tesla owners in Los Angeles.

Avio Coach Craft Earns Tesla Preferred Collision Center Award, Underscoring Its Leadership as a Tesla Body Shop in Los Angeles

Avio Coach Craft announced today that it has earned the Tesla Preferred Collision Center Award, a quarterly recognition given to top-performing collision repair partners in its region. As part of this recognition, Avio Coach Craft is featured with a special badge on Tesla’s Collision Support website and prioritized in local search results for Tesla owners in the Los Angeles area.

For Tesla owners, this award isn’t about marketing, it’s about measurable performance. Tesla’s recognition is tied to standards that reflect what matters most after an accident: how your repair is handled, how clearly the process is communicated, and how confidently your vehicle is restored.

What the award is based on

To earn the Tesla Preferred Collision Center Award, shops must meet performance benchmarks that include customer satisfaction and repair efficiency, such as achieving an average 98% Tesla Survey CSI (customer satisfaction) or better and maintaining an under 15-day average cycle time in the same quarter, along with additional survey and performance requirements.

“You don’t want surprises after your Tesla’s been in an accident,” said Michael Piombetti of Avio Coach Craft. “We’ve been restoring high-end vehicles in Los Angeles since 1989, and we’ve been involved with Tesla  since the Roadster days, with a focus on meticulous craftsmanship, precise fit and finish, and clear updates from start to finish.”

Why Avio Coach Craft stands out for Tesla repairs in Los Angeles

Tesla vehicles are engineered differently, and repairs demand a process that respects that engineering, especially when structure, sensors, and safety systems are involved. Avio Coach Craft’s recognition highlights what Tesla owners in Los Angeles value most:

  • Tesla-approved credentials
    Avio Coach Craft is part of the Tesla Approved Body Shop Network, supporting repairs aligned with Tesla’s repair ecosystem and standards.
  • A craft-first shop with deep roots
    Established in 1989, Avio Coach Craft brings decades of coach craft experience to modern EV collision repair, where precision panel fit, paintwork accuracy, and process control matter.
  • Clear communication from start to finish
    From estimate to delivery, Avio Coach Craft prioritizes transparency, helping you understand what’s happening, why it matters, and what to expect next.
  • Convenient West LA access
    Located in West Los Angeles near the 405 and 10 freeways, Avio Coach Craft is positioned for Tesla owners across West LA and the surrounding Los Angeles area.

Scheduling an estimate

Avio Coach Craft offers free estimates Monday through Friday, 8am–5pm at 2245 Pontius Ave, Los Angeles, CA 90064.

About Avio Coach Craft

Avio Coach Craft is a family-owned collision repair facility in West Los Angeles, established in 1989. Known for meticulous fit and finish across luxury, exotic, and high-end EV repairs, Avio Coach Craft is a Tesla Approved Body Shop, and a Lucid and Ferrari Certified Collision Center, serving Los Angeles drivers with craftsmanship-led restoration and transparent communication.

Media Contact

Organization: Avio Coach Craft

Contact Person: Michael Piombetti

Website: https://aviocoachcraft.com/

Email: Send Email

Contact Number: +13103121128

Address:2245 Pontius Ave

City: Los Angeles

State: CA

Country:United States

Release id:40838

The post Avio Coach Craft Earns Tesla Preferred Collision Center Award in Los Angeles appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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