As the new school year begins, a landmark initiative is challenging the menstrual inequity that prevents many young girls from attending school regularly. Somos Martina, a Colombian leader in sustainable intimate care, has integrated period protection into the official school uniform.

Bogota, 12th Mar 2026 – Somos Martina, in collaboration with Serviceplan Innovation, has expanded The Period Uniform, a product integration model that incorporates reusable period underwear into mandatory school uniform systems in Colombia.

The model was first introduced in January 2026. It formally adds reusable period underwear to the list of required school items and operates within existing school uniform procurement structures. By using established uniform distribution systems, the model allows schools to implement the product without creating separate supply programs or additional administrative processes.

Following its initial implementation earlier this year, the model is now being introduced in additional schools. 
The company is continuing rollout discussions within the existing school uniform framework.

The Period Uniform model is structured around four operational components:

• Integration into the current uniform requirements.
• Alignment with established procurement and logistics processes.
• Provision of reusable products designed for long-term use.
• Cost efficiency over time compared to single-use alternatives.
   

The reusable period underwear supplied by Somos Martina is designed for up to 12 hours of protection during daily school activities. Each product is washable and intended for repeated use for up to three years, depending on care and usage.

Products are supplied to participating schools at a price comparable to regular underwear. 
The company states that the model is designed for continued expansion within uniform-based school systems and can operate using existing administrative procedures.

Somos Martina confirms that additional rollout steps are planned as part of its 2026 product distribution strategy.

About Somos Martina

Somos Martina is a Colombian-based company that manufactures reusable period underwear. The company develops washable alternatives to disposable menstrual products and distributes its products within the Colombian market.
 

About Serviceplan Innovation

About Serviceplan Innovation Serviceplan Innovation is the R&D unit of Serviceplan Group, one of the world’s leading independent communication agencies, with offices in 34 countries. It combines design, technology and innovative thinking to develop products and integrated communication. Serviceplan Innovation is a team of 13 people from 7 different countries, allowing for diverse creative perspectives.

Media Contact

Organization: Serviceplan Group SE Co KG

Contact Person: Javier Granados

Website: https://www.house-of-communication.com/

Email:
j.granadosromero@house-of-communication.com

Contact Number: +4917684075221

Address:Friedenstrasse 24, 81671, Munich, Germany

City: Munich

State: Bavaria

Country:Germany

Release id:41979

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South Carolina, USA, 12th March 2026, ZEX PR WIRE — Brian Hagerty, an experienced service industry leader and former district manager, is announcing his availability for new professional opportunities following a career built on operational consistency, team development, and frontline execution.

Raised in Monroe Township, New Jersey, Hagerty graduated from Monroe Township High School before continuing his education at Coastal Carolina University. During his early years, he developed a strong foundation in discipline and teamwork through competitive soccer and track. He also cultivated a lifelong interest in music, playing both guitar and piano.

Hagerty built the core of his career in the restaurant industry, most notably at Waffle House, where he advanced to District Manager. In that capacity, he oversaw multiple locations, focusing on daily operations, associate training, staffing strategy, and performance standards.

“My focus has always been simple,” Hagerty said. “Clear standards, strong training, and consistent execution. When those three are in place, teams perform better, and customers notice.”

As District Manager, Hagerty emphasized structured onboarding, repeatable systems, and in-store leadership presence. He worked directly with shift leaders and associates to ensure operational consistency across locations. His approach centered on measurable performance indicators such as labor control, shift efficiency, service speed, and customer experience.

“I believe leadership happens on the floor, not behind a desk,” he said. “You have to see operations in real time to understand what needs to improve.”

Following his management tenure, Hagerty transitioned into a professional bartending role, returning to direct customer service while applying the same operational discipline he developed in management. Known for reliability and professionalism, he maintained a focus on preparation, organization, and guest experience.

“Bartending is still operational,” Hagerty explained. “You manage timing, communication, and quality all at once. The fundamentals don’t change.”

Throughout his career, Hagerty has concentrated on service industry fundamentals: associate training, accountability, workflow efficiency, and culture development. He believes that sustainable performance depends on preparation and clarity rather than reactive management.

“Training protects the business,” he said. “If you prepare people properly from day one, you reduce long-term problems.”

In addition to his professional experience, Hagerty supported St. Jude Children’s Research Hospital during his college years, reflecting an early commitment to community engagement. Outside of work, he spends time with his children and enjoys nature, the beach, and playing music.

As he evaluates his next professional chapter, Hagerty is seeking opportunities where operational leadership, team development, and service excellence are core priorities. His background spans both multi-unit management and frontline hospitality execution, giving him perspective across organizational levels.

“The service industry moves fast,” he said. “But the fundamentals are steady. Respect people. Maintain standards. Stay consistent.”

Hagerty remains open to leadership, training, and operations-focused roles within hospitality and related service environments.

About Brian Hagerty
Brian Hagerty is a New Jersey–raised service industry professional with experience in multi-unit restaurant management and frontline hospitality operations. A graduate of Coastal Carolina University, he has built his career around team development, operational systems, and consistent service standards. His professional focus includes associate training, performance management, and maintaining structured, high-functioning environments.