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EKOUAER×Arshiner Black Friday Joint Promotion is About to Kick Off, Up to 50% Off to Light Up Your Festive Wardrobe

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3 months ago

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As the year-end holiday season approaches, the beloved home apparel brand EKOUAER and the children’s apparel brand Arshiner have officially announced that they will jointly launch a “Black Friday” and “Cyber Monday” promotion from November 20 to December 1, 2025. With the theme of “Gift with Love, Delight Yourself and Others,” the two brands will respectively introduce exclusive collections and best-selling items, offering incredible discounts ranging from 30% to 50%. This event promises to bring global consumers a festive shopping experience that combines both quality and warmth.

EKOUAER: Conveying Warmth with “Gifts That Hug Back”

EKOUAER adopts the theme of “Gifts That Hug Back,” focusing on the scenarios of “gifting and self-indulgence.” It has launched three star pajama collections, reshaping the aesthetic of home comfort with skin-friendly fabrics and fashionable designs.

Classic Satin Pajama Set: Made from high-quality silk fabric, it is breathable, skin-friendly, wrinkle-resistant, and durable. The top can be paired with everyday outfits for going out, while the loose, wide-leg bottoms fit a variety of body types.

Ribbed Knit Pajama Set: Featuring a soft and elastic fabric, this set includes a V-neck long-sleeved top with practical pockets and wide-leg pants, allowing for seamless transitions between home and outings.

Teddy Bear Officially Licensed Collection: With pink stripes and adorable teddy bear prints, this collection injects vitality into your nighttime wardrobe. The high-quality silk fabric offers a smooth touch. The button-up top and loose pants ensure all-day comfort, making it an ideal gift for holidays, birthdays, and parties.

Arshiner: Lighting Up Joyful Moments with Childlike Fun of “Twirling Into the Holiday Season”

Arshiner takes the theme of “Twirl Into Holiday Season” and launches the “Gift the Joy of Being a Kid” exclusive promotion, covering a wide range of children’s clothing categories that balance fashionable designs with safe wear.

Girls’ Teddy Bear Pajama Set: Made from soft fabric, it features thoughtful details such as contrasting trim and a notched collar for easy dressing. The long-sleeved design is warm and comfortable, passing flame-retardant tests, and is suitable for sleep, leisure, and parties.

Girls’ Ruffled Cardigan: Crafted from lightweight knit fabric and adorned with amber buttons, the V-neck and ruffled design can be easily paired with shirts or dresses, making it a versatile piece for daily and school wear.

Boys’ High-Neck Knit Sweater: Using cable-knit techniques, the high-neck design provides warmth without bulkiness. The skin-friendly and irritation-free fabric can be worn alone or as a layer, suitable for three seasons and various occasions like school and outdoor activities.

Double-Festival Bonus: Seize the Annual Mega Sale

This promotion features two key dates: Black Friday on November 28 and Cyber Monday on December 1. During the event, both brands will continuously offer discounts ranging from 30% to 50%, with some items eligible for additional full-reduction offers, further enhancing cost-effectiveness.

Both EKOUAER and Arshiner prioritize quality, with their products certified for sustainability. They combine comfortable experiences with eco-friendly concepts in terms of materials and craftsmanship. Whether you’re treating yourself or selecting gifts for loved ones, this joint celebration will provide you with excellent choices.

Currently, the promotional items are available for pre-heating on Amazon. Welcome to follow and favorite them in advance. Mark November 28 and December 1 as your key promotion days, and seize this annual opportunity to bring warm and wonderful gifts home.

For more information, please visit the EKOUAER and the Arshiner.

EKOUAER

Dana Li

pr@ekouaer.com

New York, US

https://ekouaer.com/

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Cloud PR Wire

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Broadway Polaroids Advocates for Authentic Access and Creative Preservation in Theatre

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2 minutes ago

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January 31, 2026

By

  • Broadway Polaroids, a New York–based creative project, is encouraging audiences and artists alike to protect authenticity, presence, and human connection in an increasingly digital Broadway landscape.

New York, US, 1st February 2026, ZEX PR WIRE, Broadway Polaroids is raising awareness of the importance of preserving authentic, human-centered storytelling in the performing arts, highlighting how live theatre culture is experienced, documented, and remembered in a digital-first era.

The grassroots arts project, known for its candid Polaroid portraits of Broadway performers, is advocating for a renewed focus on presence, accessibility, and creative integrity—both onstage and off.

“Broadway is built on moments,” Broadway Polaroids shares. “They’re fleeting, emotional, and human. We wanted to create something that honors that feeling instead of polishing it away.”

Why Authentic Documentation Matters

Live theatre is, by nature, temporary. Performances change nightly, casts rotate, and moments disappear as soon as the curtain falls. Yet the way theatre is documented has increasingly shifted toward highly curated, promotional content designed for fast consumption.

Cultural researchers and arts organizations have noted that younger audiences are more likely to engage with arts content that feels personal and unfiltered, rather than overly produced. At the same time, studies on arts engagement consistently show that emotional connection—not marketing polish—is the strongest driver of long-term audience loyalty.

“Polaroids slow things down,” Broadway Polaroids explains. “They’re imperfect. They don’t pretend to be timeless. That’s what makes them honest.”

By focusing on informal, low-pressure moments with performers, the project offers a counterbalance to commercial imagery—one that reflects Broadway as a living, breathing community rather than a brand.

Supporting Performers as People, Not Products

Broadway Polaroids also emphasizes the importance of seeing performers as individuals rather than commodities.

“Artists are often visible but not always seen,” the project notes. “Our goal has always been to create a space where performers feel comfortable, respected, and human.”

Industry conversations around performer wellbeing, burnout, and sustainability have grown in recent years, particularly as social media increases visibility while blurring personal boundaries. Projects that prioritize consent, simplicity, and respect help reinforce healthier creative ecosystems.

“Nothing about this is rushed,” Broadway Polaroids adds. “No pressure. No agenda. Just a shared moment and a photograph.”

A Call for Intentional Engagement with the Arts

Rather than urging institutional change, Broadway Polaroids is encouraging individuals—fans, creatives, and audiences—to take small, meaningful actions that support a healthier arts culture.

What People Can Do

  • Support artists beyond performances by engaging thoughtfully with their work

  • Value creative projects that prioritize authenticity over hype

  • Be mindful of how theatre is shared, discussed, and consumed online

  • Attend live performances with presence, not distraction

  • Recognize that access to art is built through respect and community

“People don’t need special access to support the arts,” Broadway Polaroids says. “They just need to show up with care.”

Preserving What Makes Broadway Human

Broadway Polaroids does not position itself as an authority or industry leader. Its advocacy is quiet, intentional, and rooted in consistency.

“We’re not trying to change Broadway,” the project explains. “We’re trying to honor it.”

As conversations around arts sustainability, digital saturation, and creative authenticity continue, Broadway Polaroids stands as an example of how small, thoughtful projects can create meaningful cultural impact—one moment at a time.

About Broadway Polaroids

Broadway Polaroids is a New York–based creative arts project dedicated to capturing candid Polaroid portraits of Broadway performers in informal, human moments. Focused on authenticity, respect, and presence, the project documents the performing arts through a tangible, low-pressure lens that celebrates creativity without commercialization.

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Press Release

Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion

Published

3 hours ago

on

January 31, 2026

By

New York, NY – Paradex today announced the official conclusion of XP Season 2, marking a major milestone in the platform’s roadmap toward the upcoming $DIME Token Generation Event (TGE).

As part of its continued commitment to trader-first incentive alignment, Paradex confirmed that 25% of $DIME’s fully diluted supply will be airdropped to all XP holders at TGE, with tokens fully unlocked at launch.

In a significant expansion of community rewards, Paradex also revealed that Season 2 XP holders will receive 20% of the total token supply, up from the previously planned 15%, reinforcing the platform’s long-term focus on rewarding active ecosystem participation.

The $DIME TGE is currently scheduled for late February or early March, following the Chinese New Year holiday, with the official date to be announced by the Paradex Foundation.

XP Season 2: Major Growth and Final Week Distribution

XP Season 2 represented a period of substantial growth for Paradex across every major protocol metric:

  • Average daily trading volume increased from $68M to $2.1B (31x)
  • Open Interest grew from $28M to $679M (24x)
  • Total Value Locked rose from $25M to $218M (9x)
  • Total users expanded from 4.1k to 70.3k (17x)

During the final week of the season (January 23 to January 29), Paradex distributed 6 million XP directly to active user wallets, with additional rewards allocated through referral codes and affiliate programs.

Users surpassing 25,000 XP during the final week also received exclusive BadgerBox drops.

A final waitlist snapshot is scheduled for January 31 at 00:00 UTC.

$DIME Airdrop Allocation Breakdown

Paradex confirmed the following $DIME distribution structure at TGE:

  • 25% of total supply allocated to all XP holders (fully unlocked)
  • 20% dedicated specifically to Season 2 XP participants (increased from 15%)
  • 5% reserved for Pre-Season and Season 1 XP holders (unchanged)

With half of the token supply dedicated to user rewards and participation, Paradex continues to position itself as a platform built around long-term ecosystem alignment.

Token Generation Event Details

  • Token: $DIME
  • Timing: After Chinese New Year
  • Target Window: Last week of February or first week of March
  • Initial Listing: Paradex Spot Markets
  • Issuer: Paradex Foundation (official date forthcoming)

XP Season 3 Launches February 1

Looking ahead, Paradex announced that XP Season 3 will begin on February 1, shifting focus toward the next phase of ecosystem expansion, including:

  • Spot trading
  • Real-World Asset (RWA) Perpetuals
  • Options markets

XP accumulation will begin immediately on February 1, while the first weekly XP distribution will occur post-TGE, allowing the team to prioritize a smooth and focused token launch.

Paradex reiterated that the platform remains committed to transparent execution, continued incentive alignment, and rewarding the traders and builders who drive long-term ecosystem growth.

About Paradex

Paradex is a privacy-first, zero-fee on-chain perpetuals exchange focused on high-performance decentralized trading infrastructure for a global community of crypto participants.

Website: https://paradex.trade/

X (Twitter): https://x.com/paradex

Discord: https://discord.gg/paradex

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Paradex Confirms $DIME TGE Timeline and Expands Airdrop Allocation Following XP Season 2 Conclusion

Published

3 hours ago

on

January 31, 2026

By

New York, NY – Paradex today announced the official conclusion of XP Season 2, marking a major milestone in the platform’s roadmap toward the upcoming $DIME Token Generation Event (TGE).

As part of its continued commitment to trader-first incentive alignment, Paradex confirmed that 25% of $DIME’s fully diluted supply will be airdropped to all XP holders at TGE, with tokens fully unlocked at launch.

In a significant expansion of community rewards, Paradex also revealed that Season 2 XP holders will receive 20% of the total token supply, up from the previously planned 15%, reinforcing the platform’s long-term focus on rewarding active ecosystem participation.

The $DIME TGE is currently scheduled for late February or early March, following the Chinese New Year holiday, with the official date to be announced by the Paradex Foundation.

XP Season 2: Major Growth and Final Week Distribution

XP Season 2 represented a period of substantial growth for Paradex across every major protocol metric:

  • Average daily trading volume increased from $68M to $2.1B (31x)
  • Open Interest grew from $28M to $679M (24x)
  • Total Value Locked rose from $25M to $218M (9x)
  • Total users expanded from 4.1k to 70.3k (17x)

During the final week of the season (January 23 to January 29), Paradex distributed 6 million XP directly to active user wallets, with additional rewards allocated through referral codes and affiliate programs.

Users surpassing 25,000 XP during the final week also received exclusive BadgerBox drops.

A final waitlist snapshot is scheduled for January 31 at 00:00 UTC.

$DIME Airdrop Allocation Breakdown

Paradex confirmed the following $DIME distribution structure at TGE:

  • 25% of total supply allocated to all XP holders (fully unlocked)
  • 20% dedicated specifically to Season 2 XP participants (increased from 15%)
  • 5% reserved for Pre-Season and Season 1 XP holders (unchanged)

With half of the token supply dedicated to user rewards and participation, Paradex continues to position itself as a platform built around long-term ecosystem alignment.

Token Generation Event Details

  • Token: $DIME
  • Timing: After Chinese New Year
  • Target Window: Last week of February or first week of March
  • Initial Listing: Paradex Spot Markets
  • Issuer: Paradex Foundation (official date forthcoming)

XP Season 3 Launches February 1

Looking ahead, Paradex announced that XP Season 3 will begin on February 1, shifting focus toward the next phase of ecosystem expansion, including:

  • Spot trading
  • Real-World Asset (RWA) Perpetuals
  • Options markets

XP accumulation will begin immediately on February 1, while the first weekly XP distribution will occur post-TGE, allowing the team to prioritize a smooth and focused token launch.

Paradex reiterated that the platform remains committed to transparent execution, continued incentive alignment, and rewarding the traders and builders who drive long-term ecosystem growth.

About Paradex

Paradex is a privacy-first, zero-fee on-chain perpetuals exchange focused on high-performance decentralized trading infrastructure for a global community of crypto participants.

Website: https://paradex.trade/

X (Twitter): https://x.com/paradex

Discord: https://discord.gg/paradex

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

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